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3 Musketeers (chocolate bar)


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3 Musketeers out of the wrapper.


3 Musketeers split in two, exposing the fluffy filling.

3 Musketeers is a  bar made in the United States and Canada by Mars, Incorporated. It is a chocolate-covered fluffy whipped chocolate bar. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla; hence the name. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate.[1] Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.


To mark the 75th anniversary of the introduction of the  bar, Mars introduced 3 Musketeers Mint, the first brand extension, in August 2007.[2] Also in 2007, Mars produced a limited-ion "Autumn Minis Mix" 3 Musketeers. It featured French Vanilla, Mocha Cappuccino and Strawberry.[3] This was followed by Cherry 3 Musketeers for 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter 2008. Orange was coated in milk chocolate, while the cherry and raspberry were coated with dark chocolate.[4][5]




Contents  [hide]

1 Flavor list

2 Manufacturing

3 Marketing 3.1 3 Musketeers YouTube channel

4 International

5 See also

6 References

7 External links



Flavor list[]

Original 3 bar-Chocolate, 1932–1945

Chocolate with filling, 1945–present

Mint, 2007–present

"Autumn Minis" - Cappuccino, French Vanilla and Strawberry, 2007

Cherry, 2008

Raspberry, 2008

Orange, 2008

Chocolate Strawberry Brownie, 2008

Chocolate Brownie Bar (Generation Max series)

S'Mores Brownie Bar (Generation Max series)

Truffle Crisp

Marshmallow, limited ion Minis, Easter 2011 and 2012

Coconut, 2011

Hot Chocolate with marshmallow, Christmas 2012




The  is made of a whipped nougat filling covered with milk chocolate. The nougat chocolate center is first formed into very large slabs, which are cut to size, and after the centers are formed they are coated with milk chocolate through a process called "enrobing" wherein the centers pass through a continuous flowing vertical "sheet" of chocolate while, at the same time, a rotating, chocolate-covered wheel beneath the mesh belt coats the base of the bar. The bar is then cooled and prepared for wrapping. The  is made in Chicago, Illinois; Elizabethtown, Pennsylvania; and Newmarket, Ontario.


The nougat chocolate center is made by whipping egg whites until they are light and frothy. Sugar syrup is then added, stabilizing the foam and creating "frappé."[citation needed] Other flavoring ingredients are then added to the frappé to create specific flavors.[6]




3 Musketeers was advertised on television on the 1950s-era Howdy Doody show, along with a song that Buffalo Bob Smith encouraged children to sing. [7]


In the mid-late 1990s, the bar's advertisements also featured three men dressed as the legendary Three Musketeers to market the "45% less fat" campaign. The product's original slogan of "Big on Chocolate!" was expanded in these advertisements to "Big on Chocolate, Not on Fat!"


Most recently, the 3 Musketeers bar has been advertised in television spots which featured women. The  bar is promoted as a "Nice, Light Snack" which features "45% less fat" than other chocolate bars.[8]


3 Musketeers YouTube channel[]


In 2015, Mars, Incorporated debuted a marketing campaign in the form of a YouTube channel. The campaign was developed and directed by advertising agency Tribal Worldwide, who explained the project as an effort to establish relevancy and recognition among Generation Z. While it is not uncommon for corporations to tap into younger markets via sponsorships or deals with internet personalities such as YouTubers, Tribal Worldwide has said that they have attempted to take the concept further by developing their own such internet celebrities, as the channel is hosted by three teenagers selected for the roles, known as Emily, Buz, and G. The channel has been promoted through ads that YouTube displays before and after monetized videos on their site.[9]


The campaign has encountered mixed reception. The first two videos posted by the channel have a 50:50 like to dislike ratio, and some users expressed suspicion at the concept of a corporate manufactured channel, while others expressed annoyance at the campaigns heavy use of video ads to advertise the channel on other videos. There have been many who have supported the channel, and as of May 2016 it maintained 27k subscribers. Many marketing insiders have expressed interest at the concept of the campaign, citing it as an example of the growing influencer strategy, whereby personalities or 'influencers' are able to more effectively advertise to an audience that trusts them than an expensive corporate advertising campaign.[9]




In Europe, the 3 Musketeers brand name was used for the French version of the Curly Wurly  bar in the 1970s and 1980s.


See also[]



Portal icon Food portal

Milky Way (chocolate bar), the British equivalent.

List of chocolate bar brands




1. ^ "Food Facts & Trivia: 3 Musketeers  Bar: History". Archived from the original on 21 December 2008. Retrieved 2009-01-11.

2. ^ "3 Musketeers – News and Promotions". 3 Musketeers Homepage. Archived from the original on 6 January 2009. Retrieved 2009-01-11.

3. ^ "3 Musketeers Mini Mix –  Blog". typ · e · tive [ tai pEh tihv ]. Retrieved 2009-01-11.

4. ^ "3 Musketeers Cherry & Raspberry". typ · e · tive [ tai pEh tihv ]. Archived from the original on 7 February 2009. Retrieved 2009-01-11.

5. ^ "Easter  Review: 3 Musketeers Orange and Raspberry Minis".  Addict. Retrieved 2009-01-11.

6. ^

7. ^ "Classic  Commercial: Classic "Three Musketeers"  commercial". Retrieved 28 April 2013.

8. ^ "3 Musketeers Commercial". YouTube. 2009-06-05. Retrieved 2013-08-12.

9.^  to: a b "3 Musketeens: Can a  bar make its own YouTube stars? - Digiday". Digiday. 2016-04-22. Retrieved 2016-05-13.


Bounty (chocolate bar)


A Bounty bar

A Bounty split

Bounty is a chocolate bar manufactured by Mars, Incorporated and sold internationally. It was introduced in 1951 in the United Kingdom and Canada, initially only with a milk chocolate coating.


Bounty has a coconut filling enrobed with milk chocolate (which is sold in a blue wrapper) or dark chocolate (which is sold in a red wrapper) and is sold as two pieces wrapped in one package.


Since 2006, a cherry flavoured version has also been available in Australia. This was initially a limited ion flavour, but remained available as of 2013. In Europe, a limited ion mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple flavoured ion was available in Russia during 2014.


Although Bounty is no longer in the United States (a similar product, Mounds, is marketed by Hershey's), it can be found at World Market and in the international sections of many supermarkets there.


Its television advertising has tended to feature tropical beaches with coconut palms.




Contents  [hide]

1 Shape

2 Culinary usage

3 See also

4 References





In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[1][2]


Culinary usage[]


In her book and television series Nigella Bites, Nigella Lawson includes a recipe for a deep-fried Bounty bar.[3]


See also[]

Portal icon Food portal


Wikimedia Commons has media related to Bounty (chocolate bar).

List of chocolate bar brands




1. ^ "No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM" (PDF) (Press release). Court of First Instance. 8 July 2009. Retrieved 2009-07-09.

2. ^ Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. Retrieved 2009-07-09.

3. ^ Nigella-Lawson-loves-scoffing-fried-Bounty-bars



Celebrations (confectionery)

For other uses, see Celebration (disambiguation).

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Celebrations are a chocolate collection made by Mars, Incorporated, launched in 1997 comprising miniature versions of Mars-produced chocolate bars.[1] With the tagline "Share the joy", Celebrations were the first mixed box of chocolates to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery.[2] Celebrations are most popular around holidays, such as Christmas, Halloween and Easter.


Contents  [hide]

1 Contents

2 See also

3 References

4 External links







Dove / Galaxy

Dove Caramel / Galaxy Caramel


Maltesers Teaser

Milky Way


The selection sold previously:

Dove/Galaxy Truffle



Twix replaced Dove/Galaxy Truffle in 2011.


See also[]

Cadbury Roses

Heroes (confectionery)

Nestlé Quality Street




1. ^ Mars UK. "Chocolate and Ice Cream". Mars UK website. Retrieved 13 January 2012.

2. ^ Mars UK. "Chocolate and Ice Cream". Mars UK website. Retrieved 13 January 2012.





This article is about the brand of snacks. For the cirku style of haiku, see Haiku in English.

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The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond its mere trivial mention. If notability cannot be established, the article is likely to be merged, redirected, or deleted.

Find sources: "CocoaVia" – news · newspapers · books · scholar · JSTOR · free images (June 2013) (Learn how and when to remove this template message)


CocoaVia is a brand name for a daily cocoa extract supplement. The name CocoaVia is a registered trademark of Mars, Incorporated.[1]




Contents  [hide]

1 Brand history

2 Product

3 Cocoa flavanols and Cocoapro

4 References



Brand history[]


In 2003, the CocoaVia brand was first launched by Mars Chocolate. It was the first functional food launched by Mars, Incorporated. CocoaVia featured a line of dark chocolate bars and chews that contained cocoa flavanols and plant sterols. After the initial launch, the brand expanded its product line, introducing a range of products including milk chocolate, granola bars, chocolate covered almonds, and ready to drink beverages.[2]


In 2009, Mars Chocolate discontinued the original line of CocoaVia. Also in 2009, Mars Botanical launched CirkuHealth, a cocoa extract-based dietary supplement. This was the first supplement launched by Mars, Incorporated and it featured cocoa extract that delivered cocoa flavanols.[3]


In 2010, Mars Botanical launched two new products - CocoaVia and Cirku. Both were powdered cocoa extract supplements. CocoaVia came in sweetened and unsweetened dark chocolate flavors. These products had originally been launched under the brand CirkuHealth but were rebranded as CocoaVia. The Cirku brand offered a line of fruit flavored cocoa extract supplements and came in four varieties.


In 2012, the CocoaVia package graphics were redesigned. As part of the package graphics change, the Cirku flavored cocoa extract supplements were rebranded under the CocoaVia brand name.[4]


The U.S. CocoaVia web site is used to sell CocoaVia supplements. The product is also sold in retail stores.




CocoaVia is a daily cocoa extract supplement that contains 375 milligrams of cocoa flavanols per serving. Flavanols are naturally occurring phytonutrients.[5] Scientists have identified a unique mixture of flavanols present in cocoa.[6]


CocoaVia comes in single serving stick packs and is available in four flavors. There are two dark chocolate flavors (sweetened and unsweetened) and there are two fruit flavors (Summer Citrus and Cran-Raspberry), each with 20-30 calories per serving.[7]


Cocoa flavanols and Cocoapro[]


Although all chocolate is made from cocoa beans, a natural source of cocoa flavanols, not all chocolate or cocoa-based products contain cocoa flavanols because most traditional cocoa handling and processing procedures can destroy them.[8]


As a result, percent of cocoa (cacao) is not a reliable indicator of the level of cocoa flavanols. Gentle handling and processing of the cocoa bean, from harvesting the bean through delivery of the product, are critical in preserving cocoa flavanols.[8][9]



1. ^

2. ^

3. ^

4. ^

5. ^ Porter, L. J. (1988). The Flavanoids. New York: Chapman and Hall Ltd. pp. 21–63.

6. ^ Grivetti, L.E. (2009). Chocolate: History, Culture, and Heritage. Hoboken, NJ: A John Wiley & Sons, Inc.

7. ^

8.^  to: a b Hurst, W.J.; Krake, S.H.; Bergmeier, S.C.; Payne, M.J.; Miller, K.B.; Stuart, D.A. (2011). "Impact of fermentation, drying, roasting and dutch processing on flavan-3-ol stereochemistry in cacao beans and cocoa ingredients". Chem. Cent. J. 5, 53.

9. ^




For other uses, see Combo.





Region or state

North America


Mars, Incorporated



Cookbook: Combos   Media: Combos

Combos, officially called Combos Baked Snacks, are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings.




Contents  [hide]

1 History

2 Production

3 Advertising

4 In popular culture

5 References

6 External links





Combos Snacks, invented in the mid-1970s, are a snack food distributed by Mars, Incorporated, and sold throughout North America.[1] The product was originally created by the Anheuser-Busch brewery's snack food arm, Eagle Snacks, before Mars purchased the assets when Eagle Snacks was dissolved in 1996. Though the pretzel form was produced first, Combos were first released in cracker form. They are also available with tortilla shells.




Combos are produced by forming a soft bread-like dough, which is hollowed out into a tube-shaped form. A cutter slices the dough into bite-sized lengths. The snacks are then baked, cooled, and filled with the appropriate filling.




In 2006, Combos worked with TBWA and to create the Man Mom campaign,[2][3] and in 2008, Combos worked with to create the Combos Nation campaign. Combos is an official sponsor of Kyle Busch, NASCAR driver of the fix 18 Toyota Camry.[4] It is the official cheese-filled snack of NASCAR.[5]


In popular culture[]

The 2000 Morphine song "Top Floor Bottom Buzzer" on the album The Night contains the lines, "... There's a muchacha, teachin' me to mambo. There's my buddy Pete eyein' a bowl of Combos. Ramona and a man do a tango dip. Cheek to cheek, hip to hip, come on. ..."

Rodney Rush played the character of Christian "Combo" Ortega on the show Breaking Bad, named after the snack.

Comedian and actor Aziz Ansari references the snack in his 2015 book Modern Romance: An Investigation, saying, "Should I go out with this girl even though she listed Combos as one of her favorite snack foods? Combos!!?"[6]




1. ^ Pederson, Jay P. (1998). International directory of company histories. St. James Press. p. 528. ISBN 1-55862-363-9.

2. ^ "2007 Creativity Award Winner: Combos "Man Mom" Campaign - The Creativity Awards". Creativity Online. 2007-05-14. Retrieved 2011-04-11.

3. ^ "Combo Snacks: What Your Mom Would Feed You If Your Mom Were A Man". Adpunch. 2007-05-25. Retrieved 2011-04-11.

4. ^ "NASCAR Daily News Headlines * June 3, 2008". 2008-06-03. Retrieved 2011-04-11.

5. ^ Official Release (2008-12-22). "Mars' multiyear contract extends NASCAR brand - Dec 22, 2008". Nascar.Com. Retrieved 2011-04-11.

6. ^ Ansari, Aziz. "Modern Romance". Retrieved 8 April 2015.





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Dolmio Logo

Product type



Mars, Incorporated







"We put the good things in, so you wear the Dolmio grin!"


Website (AU) (UK)


Dolmio is the brand name of a range of pasta sauces made by Mars, Incorporated. The range includes jars of sauces and ready-meal style packets.




Contents  [hide]

1 History

2 Ingredients

3 References

4 External links





Dolmio pasta sauce in Australia was originally named Alora by Anna Ciccone and marketed by MasterFoods (previously and now recently Mars), starting in 1985. In 1989 the name was changed to Dolmio.[1]




Tomato and Roasted Garlic Sauce:

Tomatoes (69%)

Tomato paste (12%)


Lemon juice

Sunflower oil


Roasted garlic (2%)





Chilli paste



Suitable for vegetarians


Fusilli Pasta:


Pasta sunflower oil[2]




1. ^ About Dolmio

2. ^ "Our Products". Dolmio. Retrieved 3 January 2013.



Dove (chocolate)


Not to be confused with Dove (toiletries).

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Dove Milk Chocolate bar

Dove Dark Chocolate bar


Dove (sold as Galaxy in the United Kingdom, Isle of Man, India, Indonesia, Ireland and the Middle East) is a brand of chocolate made and marketed by the Mars company. Dove produces a wide range of chocolate, including dark chocolate, milk, caramel, fruit and nut varieties, truffle and chocolate pieces with a folded milk chocolate center.




Contents  [hide]

1 History

2 Products

3 See also

4 References

5 External links





Dove Milk Chocolate Miniatures with a "Promises" message


The name comes from Dove Candies & Ice Cream, which were Chicago sweet shops owned by Leo Stefanos, a Greek-American. In 1956, Stefanos created the Dove brand of ice cream bars, which were only sold locally in Chicago until 1985 when distribution began in selected cities around the country.[1] The Galaxy brand was first launched in the UK in 1960. In 1986, the company was acquired by Mars, Incorporated.[2] In a 2013 advertising campaign Galaxy features a virtual Audrey Hepburn eating a piece of Galaxy chocolate in a 1960s Merranean setting.[3]




The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, Caramel and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more. The Dove brand is known for the messages written on the inside of the foil wrapper of each individual chocolate piece.

Dove Individuals

Dove Caramel

Dove Caramel Liaison

Dove Milk Chocolate Large Bar

Dove Dark Chocolate Large Bar

Dove Extra Dark Chocolate 63% CACAO Large Bar

Dove Milk Chocolate with Almonds Large Bar

Dove Milk Chocolate Singles Bar

Dove Dark Chocolate Singles Bar

Dove Milk Chocolate Miniatures

Dove Dark Chocolate Miniatures

Dove Ice Cream Bars

Dove Cookies

Dove Sugar Free Chocolates

Dove Truffle (Discontinued in 2011 in Celebrations, replaced by Twix)

Dove Dark Peppermint Bar


See also[]

List of chocolate bar brands

Galaxy (chocolate)




1. ^ Leib, Jeffrey A. (1985-07-05). "The latest cult in ice cream". Retrieved 2010-01-05.

2. ^ "Mars Acquires The Dove Bar". New York Times. 1986-08-12. Retrieved 2010-01-05.




Ethel M Chocolate Factory


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Sign outside the Ethel M Chocolate Factory.

The Ethel M Chocolate Factory is located in Henderson, Nevada and continues to produce gourmet premium chocolate for all of the Ethel M and Ethel's brand chocolates. The company distributes their products mainly via phone and internet on their website (, although they also operate several retail outlets located in and around Las Vegas, Nevada. Also located at this plant are the Ethel M Botanical Cactus Gardens (which feature over 300 species of desert plants), and a small branch of M&M's World. A part of the factory is open to the public and visitors can take self-guided tours.[1]


Customers who visit the Ethel M Chocolates factory and cactus garden are welcome to take a free self-guided tour of the botanical cactus garden and gourmet chocolate factory to learn about premium chocolate making and the traditions of Mars Inc. chocolate making. The botanical cactus garden is also host to several community events throughout the year, including the Cactus Lighting Event hosted every November.


Ethel M is owned by Mars, Incorporated and was named after the mother of Forrest Mars, Sr. The company is perhaps most known for its fine liqueur-filled chocolates.




Forrest E. Mars, Sr. created Ethel M Chocolates in 1978, which opened in 1980,[2] as a project to cure the boredom he experienced after retiring.[3] According to researcher J.G. Brenner, "Forrest established the venture in Nevada because it is one of the few states that allowed the sale of liqueur-filled cordials." He started Ethel M with two of his past associates, Alan Thomas, as General Manager, and Dean Musser, as CFO.[2] Mars commissioned engineer Stephen H. Edelblute to design and build the factory, former  factory owner Fred Dent to assist in developing his chocolates and Karen Grover, a recent research assistant.[2] Within a few years of its opening "the company had reached annual sales of $150 million, from seventy Ethel M stores throughout the West."[3]


In 2007 introduced a new line of 48 different handmade-gourmet chocolates designed by master chocolatier Jin Caldwell.[4]


In late 2007 the company responded to public demand for the classic line of chocolates by re-releasing six varieties of chocolates in their retail stores in the Las Vegas area.[3]


Other than at the factory (located at 2 Cactus Garden Drive), Ethel's stores can be found in Nevada at the California Hotel, and Gates A-D of McCarran International Airport.[1]




1.^  to: a b

2.^  to: a b c Corrected Years - Source - Stephen H Edelblute, February 19, 2012 Cite error: Invalid <ref> tag; name "Edelblute" defined multiple times with different content (see the help page).

3.^  to: a b c The Emperors of Chocolate by J.G. Brenner. Published by Random House in 1999. See page 324




Flavia Beverage Systems


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FLAVIA is a hot beverage system that prepares single servings of coffee, tea, and hot chocolate drinks. The brand is owned by Mars Drinks, a division of Mars, Incorporated, and competes with Keurig's K-Cup system. FLAVIA launched its first brewer in 1984[citation needed].


FLAVIA claims its patented technology brews drinks in a single serve "Fresh Pack" which means that the pack is the actual brewing chamber[citation needed]. Then the drink pours directly from the packet into the cup rather than through a common channel so that each drink is not tainted by the previously brewed drink. Used packs are collected in a tray that is then emptied periodically when prompted.


The Fresh Packs are foil-sealed, thus protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use.




Contents  [hide]

1 History

2 Awards and achievements

3 See also

4 External links





Flavia coin-operated machine1982 The first Filterpack was manufactured in Basingstoke, UK

1992 Launch in Japan

1996 Launch in US

1997 Launch in Canada

2005 FLAVIA Fusion home system launched in the US

2007 FLAVIA launches the Creation 400 for the US and UK

2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! Tagline

2010 Mars Drinks acquire Alterra Coffee Roasters and launched The Bright Tea Company.

Awards and achievements[]

In February 2006, the Flavia Fusion drinks station earned the Good Housekeeping Seal.

See also[]

Portal icon Coffee portal

Coffee service

Easy Serving Espresso Pod







External links[]


Wikimedia Commons has media related to Flavia Beverage Systems.

UK Vending Ltd

Flavia Barista Coffee Machine - UK Vending Ltd

Flavia official site

Flavia UK official site

Mars Incorporated official site

Mars Drinks UK official site



Flyte (chocolate bar)


Flyte was a chocolate bar manufactured by Mars, Incorporated[1] weighing 45 grams. The product was introduced in 1996.[1]


Each bar came wrapped in two individual halves. It consisted of a chocolatey, whipped nougat-style centre coated in milk chocolate. It was essentially the same as a UK Milky Way bar before the filling in Milky Way bars was changed from chocolate to vanilla flavour in 1993.


The bar was discontinued some time in the 2010s decade (2014 or 2015).

Nutritional information[]


per 100 g

per 22.5 g (half a bar)

Energy 1818 kJ (432 kcal) 409 kJ (97 kcal)

Protein 3.6 g 0.8 g

Carbohydrate 74.3 g 16.7 g

Fat 13.3 g 3.0 g




1.^  to: a b New Insight Into IELTS Workbook Pack - Vanessa Jakeman, Clare McDowell. p. 33.


Galaxy (chocolate)


Screenshot from 1980s UK advert

Galaxy (sold as Dove in many countries worldwide and especially Continental Europe) is a brand of milk chocolate, made and marketed by Mars, Incorporated first manufactured in the United Kingdom in 1960.[1] Galaxy is sold in the United Kingdom, Ireland, the Isle of Man, the Middle East, Morocco, Pakistan , India. and Egypt[2] In 2014, Galaxy was ranked the second best selling chocolate bar in the UK, after Cadbury Dairy Milk.[1]


The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.

See also[]

Portal icon Food portal

Mars, Inc.

List of chocolate bar brands





1.^  to: a b "Top 10 selling chocolate bars in the UK". Wales Online. Retrieved 28 December 2014

2. ^ Shachi Tapiawala. "Mars India re-launches Galaxy chocolates in India". Eventfaqs. Retrieved 2013-11-05.


External links[]

Galaxy UK advert from 1980 on YouTube

Galaxy advert from the late 1980s on YouTube


Galaxy Bubbles


Front and back of the wrapper of a large Galaxy Bubbles bar.

Galaxy Bubbles

Nutritional value per 100 g (3.5 oz)


2,317 kJ (554 kcal)


54.7 g


54.1 g


Dietary fibre

1.5 g


34.2 g


20.4 g


6.5 g




110 mg


μg = micrograms • mg = milligrams

IU = International units


Percentages are roughly approximated using US recommendations for adults.

Galaxy Bubbles is a chocolate bar made by Mars similar to a Cadburys Wispa or Nestlé Aero and was introduced in early 2010.[1] The chocolate is like an ordinary Galaxy which has been aerated. Mars now produce orange versions of this product.


The standard version sold in stores is lighter compared to its competitors, at 31 g (1.1 oz) and consequently has a lower energy content, at 169 kcal (710 kJ), compared to the Wispa's 39 g (1.4 oz) and 210 kcal (880 kJ) or the Aero's 46 g (1.6 oz) and 220 kcal (920 kJ).


It is also available as a 100g 'block' or as a 28g milk chocolate egg (again with an aerated centre). The bar is suitable for vegetarians.



A photograph of the topside of a large Galaxy Bubbles bar.

A photograph of the golden inner wrapper of a large Galaxy Bubbles bar.

Galaxy Bubbles bar, split length wise, to give a view of what's inside.

Collection of broken pieces of a Galaxy Bubbles, giving a good view into what it looks like inside.

Galaxy Bubbles bar broken into chunks, and stacked. The aerated bubbles are clearly visible in this photograph.





1. ^ "Galaxy gets light with new Bubbles bar".


Galaxy Minstrels



Galaxy Minstrels, also known as Minstrels, are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Ireland, South Africa, Kenya, Cyprus, Malta, Canada, and Spain.


They originally had the slogan "They melt in your mouth, not in your hands", featuring in 1980s British advertisements,[1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the US and UK up to the 1990s.[2]


In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.


"Sophisticated sharing" and Croker & Jory[]


A new British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women (played by actresses Rhona Croker and Stephanie Jory),[3] consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.[4][5]


See also[]

Treets another Mars-owned brand of sugar-shelled confectionery that pre-dated Minstrels

Smarties, a similar brand of chocolate sweets in sugar shells with different colours

M&M's, a Mars owned brand of sugar-shelled chocolates

Revels, a Mars-owned brand of chocolate that includes Minstrels




1. ^ "Minstrels - They Melt in Your Mouth (1980's) (British)". YouTube.

2. ^ Brewer's Dictionary of Modern Phrase and Fable, "Advertising slogans of the 20th century". Accessed October 18, 2012.

3. ^ comedy cv website entry for Croker & Jory. Accessed 2 April 2012

4. ^ Galaxy Minstrels: "Sophisticated Silliness" advertisement on YouTube. Accessed 2 April 2012

5. ^ Advertisement on tellyads website. Accessed 2 April 2012



Kudos (granola bar)


Question book-new.svg

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Kudos Chocolate Chip.gif

Kudos - chocolate chip flavor

Nutritional value per 1 bar (24 g)


0.42 kJ (0.10 kcal)


17 g


8 g

Dietary fiber

1 g


2.5 g


1.5 g


0 g


1 g





110 mg

Facts given are for the Dove variation.


μg = micrograms • mg = milligrams

IU = International units


Percentages are roughly approximated using US recommendations for adults.


Kudos is a 0.84 oz (24 g[1] ) milk chocolate granola cereal bar produced by Mars, Incorporated. It is currently offered in three varieties: M&M's, Snickers, and Dove.[2]


When initially launched in 1986, there were three varieties: chocolate chip, nutty fudge and peanut butter. The original formulation of the bar was much more  bar-like with less focus on the granola, although the original intention was to offer a healthier  bar alternative.


The original slogan was "Kudos, I'm yours!"


In 2006, Kudos won the American Culinary Chefs Best Taste Award.[citation needed]




1. ^ "Nutrition Information". Kudos. Retrieved 3 November 2013.

2. ^


External links[]






Wrapper of an M-Azing bar.

Product type



Mars, Incorporated


United States




M-Azing is a  bar manufactured by Mars, Incorporated. M-Azing is a milk chocolate  bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.




Contents  [hide]

1 History

2 Ad campaign

3 See also

4 References

5 External links





The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the  bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1]


In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar.[2]


Ad campaign[]


The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.


See also[]

List of chocolate bar brands




1. ^ "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006.

2. ^ "New M&M's Chocoleate Bars". Mars, Incorporated.




This article is about the . For other uses, see M&M (disambiguation).


Milk Chocolate M&M's


February 28, 1941; 75 years ago

Related brands

Smarties, Minstrels, Reese's Pieces, Revels, Skittles, Treets


Worldwide (over 100 countries)[1]



M&M's (styled as m&m's) are "colorful button-shaped chocolates"[1] produced by Mars, Incorporated, and similar to and inspired by Smarties. The  shell, each of which has the letter "m" printed in lower case on one side, surrounds a filling which varies depending upon the variety of M&M's. The original  had a milk chocolate filling which, upon introducing other variations, was branded as the "plain" variety. "Peanut" M&M's, which feature a peanut coated in milk chocolate, and finally a  shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties (such as "peanut butter", "almond", "pretzel", "crispy", and "dark chocolate"), while others are limited in duration or geographic availability.


M&M's originated in the United States in 1941, and are now sold in as many as 100 countries.[1] More than 400 million individual M&M's are produced every day in the United States.[2][3] They are produced in different colors, some of which have changed over the years. The -coated chocolate concept was inspired by a method used to allow soldiers to carry chocolate without having it melt. The company's longest-lasting slogan reflects this: "Melts in your mouth, not in your hand."


A traditional milk chocolate M&M weighs about 0.91 grams / 0.032 ounces[4] and has about 4.7 kilocalories (kcal) of food energy (1.7 kcal from fat).[5]


Contents  [hide]

1 History 1.1 1941–1979

1.2 1980–Present

2 Varieties

3 Marketing 3.1 E.T.: The Extra-Terrestrial

3.2 Marketing campaigns

3.3 Joint marketing campaigns

3.4 Related brands

4 M&M's characters

5 Color changes in chocolate M&M's

6 Health concerns

7 See also

8 References

9 External links







 Plain/Milk Chocolate M&M's were introduced in 1941.

Forrest Mars, Sr., son of the founder of the Mars Company Frank C. Mars, copied the idea for the  in the 1930s during the Spanish Civil War when he saw soldiers eating British made Smarties, chocolate pellets with a colored shell of what confectioners call hard panning (essentially hardened sugar syrup) surrounding the outside, preventing the candies from melting. Mars received a patent for his own process on March 3, 1941.[6][full citation needed] Production began in 1941 in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey. When the company was originally founded it was M&M Limited.[7] The two "Ms" represent the names of Forrest E. Mars Sr., the founder of Newark Company, and Bruce Murrie, son of Hershey Chocolate's president William F. R. Murrie, who had a 20 percent share in the product.[8] The arrangement allowed the candies to be made with Hershey chocolate, as Hershey had control of the rationed chocolate at the time.[9]

M&M's chocolate  in cross-section with millimeter ruler for scale. Shows layers of hard panned coating.

The demand for the candies during World War II caused an increase in production and its factory moved to bigger quarters at 200 North 12th Street in Newark, New Jersey, where it remained until 1958 when it moved to a bigger factory at Hackettstown. During the war, the candies were exclusively sold to the military.[10]

Peanut M&M's were introduced in 1954.

In 1950, a black "M" was imprinted on the candies giving them a unique trademark. It was changed to white in 1954.[7]


In the early 1950s, the Midwest Research Institute (now MRIGlobal) in Kansas City, Missouri, worked on behalf of M&M's to perfect a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour.[11]


Peanut M&M's were introduced in 1954, but first appeared only in the color tan. They were debuted at the same time as the tagline "Melts in your mouth, not in your hand." In 1960, M&M's added the yellow, red, and green colors.




In the 1980s, M&M's were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia, and the United Kingdom.[12]


Although they were marketed and then withdrawn in the 1960's, almond-centered M&M's hit stores again in 1988 in limited release, with appearances only during Christmas and Easter times; they became a standard part of the product line in 1992.


Also in 1986, M&M's launched Holidays Chocolate Candies for Easter and Christmas, with the Easter candies having bunny, chick, and egg symbols on pastel-colored shells, and the Christmas candies having pine tree, bell, and candle symbols on red and green shells; with the latter also having a special mint flavor. By 1993, the holiday symbols were replaced with the standard trademark "M".


In 1991, Peanut Butter M&M's were released. These candies have peanut butter inside the chocolate center and the same color scheme as the other brands. As of at least 2013, the size of the peanut butter M&M has become slightly smaller.


In 1996, Mars introduced "M&M's Minis", smaller candies usually sold in plastic tubes instead of bags.[13]


In 1999, Crispy M&M's were released. They were slightly larger than the milk chocolate variety and also featured a crispy wafer center. They were discontinued in the United States in 2005, and remained available in Europe, and Southeast Asia. On October 2, 2014, it was announced that Crispy M&M's would return to the United States in January 2015.


In July 2001, Dulce de Leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, California; San Diego, California; Miami, Florida; Mcallen-Brownsville, Texas; and San Antonio, Texas.[14] The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.[15]


In 2010, Pretzel M&M's were released. They contain a crunchy, salty pretzel center inside of the chocolate coating and are about the same size as the Peanut M&M's, but their shape tends to be more spherical.


In 2013, the M&M's chocolate bar was re-released. It was originally released in 2004, and named M-Azing.


In 2014, Mega M&M's were re-introduced. Before then, the 'Mega M&M's' had been released in 2007 promoting the Shrek Movies, being dubbed "Ogre Sized M&M's."


In 2015, Crispy M&M's were re-introduced in the United States. They had remained available continuously in Europe and Australia.


In 2016, the M&M cookie has been re-introduced in the United States.


Also in 2016, the M&M's flavor vote started in which the fans can vote for either honey, coffee, or chili nut M&M's to go with peanut M&M's.




M&M's varieties have included the following sizes and fillings:

sizes: regular (in the following flavors) , minis, mega (x3 the chocolate) and the "chocolate bar".

chocolate: milk chocolate, dark chocolate, white chocolate

nut: peanuts, almonds, peanut butter, dark chocolate peanut, strawberried peanut butter

spice and herb: mint chocolate, cinnamon, pumpkin spice, white chocolate peppermint, holiday mint, gingerbread, mint crisp, pumpkin spice latte,mocha

fruit: orange chocolate, cherry, raspberry, cherry cordial, pineapple, coconut,  apple

dessert: pretzel, birthday cake, white chocolate  corn, red velvet, white chocolate carrot cake, vanilla shake, crispy, three milks (tres leche), and pecan pie.




Over the years, marketing has helped build and expand the M&M's brand. Computer-animated graphics, personification of the candies as characters with cartoon-like storytelling, and various merchandising techniques including the introduction of new flavors, colors and customizable merchandise have helped to increase the brand's recognition as a  icon.


E.T.: The Extra-Terrestrial[]


In 1982, the Mars  bar company rejected the inclusion of M&M's in the new Steven Spielberg movie E.T.: The Extra-Terrestrial. Competitor Hershey, on the other hand, took a chance with their Reese's Pieces, which is similar to M&M's but contains a peanut butter filling, and with the blockbuster success its  sales dramatically increased, perhaps by as much as 300%.[16]


Marketing campaigns[]


In 1990, M&M's exhibited at New York's Erie County Fair a life-size fiberglass cow covered with 66,000 M&M candies—each adhered by hand with the "m" logo on each  facing outward. According to a website run by the cow's designer, Michael Adams, the stunt earned M&M Mars $1 million in free publicity because it was reported on by Newsweek magazine, as well as the New York Post, UPI and WABC-TV, and Live with Regis.[17]


In 1995, the company ran the M&M's Color Campaign, a contest in which participants were given the choice of selecting purple, blue, or pink as the color of a new variety of M&M's. The announcement of the winning color (blue) was carried on most of the television networks' news programs as well as the talk shows of David Letterman and Jay Leno.[18] As part of the contest results, the company had the Empire State Building lighted in blue.[18] Although the financial details of these deals were not disclosed and neither was the campaign's effect on sales, one marketing book estimated that the company "collected millions" in free publicity and that the campaign "certainly" resulted in an increasing of the brand's awareness.[18]


In 1998, M&M's were styled as "The Official  of the New Millennium," as MM is the Roman numeral for 2000. This date was also the release of the rainbow M&M's, which are multi-colored and filled with a variety of different fillings.


In 2000, "Plain" M&M's (a name created in 1954 when "Peanut" M&M's were introduced) were renamed "Milk Chocolate" M&M's, and pictures of the  pieces were added to the traditional brown and white packaging.[19][20]


Joint marketing campaigns[]


In 1990, Mars Snackfood US signed up to be a sponsor for NASCAR. Drivers for the M&M's-sponsored car through the years have included Ernie Irvan (1999), Ken Schrader (2000–02), Eliott Sadler (2003–06), Ricky Rudd (2007), David Gilliland (2006–07), Kyle Busch (2008-current), and Michael McDowell.


The introduction of the blue M&M to Australia was promoted by the Australian Football League's Carlton Football Club, which wore sky-blue colored guernseys in one of its matches in 1997 instead of its traditional navy blue – a color which the successful and fiercely traditional club had worn since the 1870s.[21] In 2010, Mars Snackfood Australia described it as the most successful promotional campaign it had ever engaged in.[22]


In April 2005, M&M's ran the "mPire" promotion to tie in with the Star Wars: Episode III – Revenge of the Sith movie release. M&M's were offered in dark chocolate varieties (Regular and Peanut) for the first time after a string of Addams Family M&M's commercials.


In May 2004, M&M's ran a Shrek 2 promotion to tie in with the movie's release. M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays.


In the summer of 2005, Mars added "Mega M&M's" to the lineup.[23] These candies, at 55% larger than the traditional M&M's, were a little smaller than the ogre-sized version. They were available in milk chocolate and peanut varieties. The colors for Mega M&M's were changed to less-bright colors, ostensibly to appeal to older consumers: teal (replacing green), beige (replacing orange), maroon (replacing red), gold (replacing yellow), blue-gray (replacing blue), and brown.


Outside of the M&M store in Times Square, New York City

In July 2006, Dark Chocolate M&M's reappeared in a purple package, followed in 2007 by Dark Chocolate Peanut M&M's. Also in 2006, the company piloted White Chocolate M&M's as a tie-in with their Pirates of the Caribbean promotion. The company also offered eight new flavors of M&M's via online sales, as well as at M&M's World locations: "All That Razz"; "Eat, Drink, & Be Cherry"; "A Day at the Peach"; "Orange-U-Glad"; "Mint Condition"; "AlmonDeeLicious"; "Nut What You Think" and "Cookie Monster". Mars also released a "Crispy Mint" variety in Australia that year.



The M&M's sponsored NASCAR stock car driven by Kyle Busch

Also in 2006, M&M's became the official chocolate of NASCAR.


In 2007, M&M's introduced a limited-ion raspberry flavor called "M&M's Razzberry Chocolate Candies".


Also in 2007, M&M's produced a 50-foot, smiling Lady Liberty M&M statue to kick off a campaign encouraging Americans to create their own M&M characters at The website allows for people to log in and create their own character from scratch. They can choose features such as the color, shape, hair and accessories.


In 2008, two limited-ion varieties of the  were introduced – "Wildly Cherry" M&M's, and, as a marketing tie-in with the film Indiana Jones and the Kingdom of the Crystal Skull, "Mint Crisp" M&M's.


M&M's also introduced another new product called "M&M's Premiums" in 2008. They come in five flavors – chocolate almond, mint chocolate, mocha, raspberry almond, and triple chocolate (milk, dark, and white chocolate), which are sold in small upright cartons with a plastic bag inside. M&M's Premiums do not have a  shell but are coated with carnauba wax and color. Dark Chocolate was added in 2009, replacing Mocha.


During the summer of 2008, My M&M's launched 'Faces,' which allows consumers to print the faces of loved ones on M&M's chocolate candies at


In February 2009, M&M's launched the "M&M’s Colour Break-Up" promotion in Australia where M&M's were sold in separate packs (one for each color): the packs included a code to win prizes.[24]


In Summer 2009, M&M's launched a limited-ion "Strawberried Peanut Butter" variant to tie in with the release of Transformers: Revenge of the Fallen. In addition, M&M's launched a limited ion "Coconut M&M's," which became a permanent item in 2010.


M&M's World on the Las Vegas Strip

In early 2010, M&M's Bare All were released as part of a competition in Australia and New Zealand.[25] M&M's Bare All winning packs were ordinary M&M's, but without colored shells. An official website was launched, along with television advertisements.[citation needed] In April 2010, M&M's launched a new pretzel variety.[26]


In November 2011, Mars released M&M's Cinnamon Milk Chocolate for Christmas.


About the time pretzel M&M's came out, the M&M's wrapper designs in the U.S. were redone, from the old design, used from 2004-early 2010.


In 2012, M&M's released two new Dark Chocolate flavors: Raspberry and Mint. Also that year, M&M's released a White Chocolate flavor for the Easter season. From May 30, 2012 onwards, M&M's will be launched in Macau. Its Macanese launch language is Portuguese. In 2012, Peanut M&M's were produced in the UK in a limited ion "Red, White and Blues only" pack, in connection with the country's Diamond Jubilee and 2012 Olympics. The trademark 'M' remains white on the white candies. The commercial promoting this promotional package has Yellow donning various outfits of British stereotypes to try and get into the limited ion pack. Simarly, to promote the 2014 FIFA World Cup, Peanut M&M's were produced in a pack that contained only green, yellow, and blue candies, dubbed "Brazilian M&M's" in reference to the colors of the flag of Brazill.


In 2013, M&M's launched the "Better with M" campaign, which included cause-related marketing. The campaign worked with Habitat for Humanity and encouraged fans to use a Facebook app to volunteer at the various sites where the homes were being built.[27] The advertising campaign was one of the largest that Mars had ever executed.[27] The 2013 "America Better With M" initiative sough to provide money directly to Habitat for Humanity through offering limited versions of M&Ms in red, white and blue.


Related brands[]

Related  brands from Mars include Minstrels, Revels, Skittles, and Treets.

M&M's World specialty shops have been established in some locations, including Las Vegas, New York, and London.

Several M&Ms-themed video games have been created. The first was M&M's: The Lost Formulas, which was released on September 28, 2000.

M&M's characters[]

The six "spokescandies" for M&M's since 2012

Early black-and-white adverts for the  in 1954 featured two talking, anthropomorphic M&M characters - one plain and one peanut - diving into a swimming pool full of chocolate.[28]


Concurrent with 1995's blue M&M campaign, M&M's introduced computer animated "spokescandies" in their television commercials. These include the team of the cynical and sardonic Red (originally voiced by Jon Lovitz, thereafter Billy West[29]) who is the mascot for milk chocolate M&M's, and the happy and gullible Yellow (originally voiced by John Goodman, thereafter J.K. Simmons), who is the mascot for peanut M&M's (he was originally known as "Peanut" when first introduced). Other mascots include the "cool one", Blue (voiced by Phil Hartman until his death in 1998, thereafter Robb Pruitt) who is the mascot for almond M&M's; the seductive Green (voiced by Cree Summer), who is the mascot for dark chocolate M&M's (she was previously the mascot for dark chocolate and coconut M&Ms but now is peanut butter); and the slightly neurotic Orange real name Crispy (voiced by Eric Kirchberger), who was introduced when Crispy M&M's were first released and returned when Pretzel M&M's debuted in 2010. Orange, upon his return, was joined by the second non-M&M mascot, Pretzel Guy, who "supporting" him and offering helpful advice as he hates the idea of having a pretzel put inside his body.


Other mascots that were introduced, but no longer used, are Almond, the original green guy; Orange, a female peanut character, Chocolate Bar; the first non-M&M character that always gets foil or out done by Red and Yellow by being melted when M&M's can't, and the Swarmees for M&M's Minis candies, which are portrayed as destructive yet crafty troublemakers who Red and Yellow are always trying unsuccessfully to contain.


Female M&M's mascots were introduced in 1995. Green was the milk chocolate mascot and Tan was the peanut. Marketing discontinued Tan when they introduced the then new Blue mascot. Green was the only female M&M's mascot from her introduction in 1995 until 2012, when M&M's unveiled a new additional spokes, the businesslike Ms. Brown (voiced by Vanessa Williams), the "Chief Chocolate Officer."[30] She made her debut in a Super Bowl XLVI advertisement, where several people at a party assume she is naked because her shell is the same color as her insides, which causes Red to remove his outer shell thinking "it's that kind of party", and start dancing to "I'm Sexy And I Know It" by LMFAO.


Animated M&M's characters and the performers voicing them





Current voice artist

Former voice artist


Red Milk Chocolate Billy West Jon Lovitz


Yellow Peanut J.K. Simmons John Goodman


Blue Almond Robb Pruitt Phil Hartman


Green Peanut Butter (Originally Mint and Coconut) Cree Summer N/A


Crispy Pretzel (Originally Crispy) Eric Kirchberger N/A


Ms. Brown Dark Chocolate Mint Vanessa Williams N/A

Color changes in chocolate M&M's[]





Transparent chutes hold M&Ms of various colors.

In early 1995, Mars ran a promotion in which consumers were invited to vote on which of blue, pink, or purple would replace the tan M&M's. Blue was the winner, replacing tan in the fall of 1995. Consumers could vote by calling 1-800-FUN-COLOR. Ads for the new blue colors featured a plain and an almond blue M&M character as Red and Yellow take notice of trying to do takes in the commercial by painting themselves blue where they appear on stage with B.B. King singing the blues, but the filmmakers had to cut the scene as they were not the real blue M&M's; another featured Red and Yellow holding their breath to look like the new blue M&M's, where Steven Weber sees the three M&M's, Red, Yellow, and Blue; and one more featuring Weber talking to the blue M&M if he had dived into the chocolate pool, but did not.


In 2002, Mars solicited votes in their first ever "M&M's Global Color Vote" to add a new color from three choices: aqua (turquoise), pink, and purple. This time, purple won and was featured for a limited time. To help the colors get votes, Ken Schrader and his MB2 Motorsports team, who was sponsored by M&M's at the time, ran four paint schemes during the 2002 NASCAR Winston Cup Series season representing the promotion (one for aqua, one for pink, one for purple, and another one with all three colors on the car.) Specially marked packages of M&M's were released in Japan. If you happened to find all purple M&M's in a bag you won 100 million yen (equivalent to approximately $852,000).


On January 1, 2004, at the stroke of midnight, Mars removed all of the colors of M&M's and made them black-and-white on both their candies and the packaging. It coincided with a commercial parodying The Wizard of Oz where Dorothy is home in bed and looks out of the window and sees what the colors of the four M&M's were. The goal was to help the M&M's find their colors in black-and-white packages of M&M's, in this order: brown, orange, red, green, yellow, and blue. After all of the colors have been found, the colored packaging returned, and began carrying the theme "Chocolate is better in color".


Since 2004 M&M's have been available online in 17 colors, with personalized phrases on each  on the opposite side from the "m".[31] Released around Christmas, these custom-printed M&M's were originally intended for holiday greetings, but are now available all year round.


For the 2008 Valentine's Day season, Mars introduced all-green bags of M&M's. This was due to common urban folklore that says green M&M's are an aphrodisiac.[32] They were brought back for 2009 alongside the "Ms. Green Heats Up Valentine's Day" contest.


In October 2011, Mars released M&M's White Chocolate  Corn exclusively in the United States for Halloween. These candies come in three -corn inspired colors: white, bright yellow, and bright orange.


The following is a summary of the changes to the colors of the flagship (milk chocolate) flavor of M&M's, the only filling manufactured continuously since the beginning of the brand. From 1941 until 1969, each package contained M&M's in five different colors; when red M&M's were reintroduced in 1987, they were added as a sixth color instead of replacing any of the existing colors.



Health concerns[]


Red candies were eliminated in 1976[33] because of health concerns over the dye amaranth (FD&C Red #2), which was a suspected carcinogen, and were replaced with orange-colored candies. This was done despite the fact that M&M's did not contain the dye; the action was purely to satisfy worried consumers. Red candies were reintroduced ten years later, but they also kept the orange colored M&M's. Paul Hethmon, then a student at University of Tennessee, started the campaign to bring back red M&M's as a joke that would eventually become a worldwide phenomenon.[34]


See also[]

Portal icon United States portal

Smarties, a similar  made by Nestle, not marketed in the U.S.

Cadbury Gems are similar to M&M's and are produced by Cadbury India. They contain chocolate centers, come in a variety of colors, and have nothing printed on them.




1.^  to: a b c M&M's  fades to black and white, a December Reuters article via USA Today

2. ^ "The Mars Family Net Worth". TheRichest. Retrieved 2015-11-22.

3. ^ "M&M's Mega -- with three times as much chocolate -- hits stores". Retrieved 2015-11-22.

4. ^ Per M&M/Mars FAQ, How many candies are in a bag?

5. ^ By calculation from M&M's nutrition info page.

6. ^ "Inventor of the Week: Archive". Retrieved June 27, 2010.

7.^  to: a b "Looking Back at Newark Origins of World-Famous M&M Chocolates - - Retrieved August 28, 2008". April 12, 1981. Retrieved February 21, 2013.

8. ^ Murrie, William F.R.; 1873–1950 - - Retrieved January 22, 2011

9. ^ "Inventor of the Week: Archive". Retrieved January 15, 2010.

10. ^ "Looking Back at Newark Origins of World-Famous M&M Chocolates - - Retrieved August 28, 2008". April 12, 1981. Retrieved January 15, 2010.

11. ^ "MRI Breakthroughs". September 11, 2001. Archived from the original on July 2, 2008. Retrieved January 15, 2010.

12. ^ "M&M’S® About M&MSŽ: History". 2010-10-06. Retrieved 2012-11-21.

13. ^ "M&M Minis". Retrieved February 21, 2012.

14. ^ "M&M/MARS Woos Latinos With New "M&M's" Dulce de Leche-Caramel Chocolate Candies; New Flavor to Premiere in Markets With Highest Concentration of Latinos. | Food & Beverage > Food Industry from". Archived from the original on August 14, 2011. Retrieved January 15, 2010.

15. ^ "Hot Seat ! Dulce de Leche M&M’s Fail". Archived from the original on October 22, 2004.

16. ^ Snopes: Taking it E.T.

 "Business by its very nature is cut-throat; competitors rarely aid one another because one company's success almost invariably comes at the expense of the other's vitality. When such leg-ups occur, they are often inadvertent — the result of one firm's having failed to take advantage of an opportunity that its competitor later cleaned up on. Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the  used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces."

17. ^ "Events - M&M  Cow". Retrieved January 15, 2010.





"Malteser" redirects here. For the relief agency, see Malteser International. For the people of Malta, see Maltese people.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2007) (Learn how and when to remove this template message)




A cross section of a Malteser

Maltesers are a confectionery product manufactured by Mars, Incorporated. Maltesers consist of a roughly spherical malt honeycomb-like structured centre, surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium-sized "teasers" in Celebrations boxes. Maltesers are also one of the types of sweet included in Mars's Revels assortment.


Contents  [hide]

1 History

2 Ingredients

3 Similar products

4 References

5 External links





Maltesers were created by Forrest Mars, Sr. in 1936, and first sold in 1937. They were originally described as "energy balls" and aimed at slimming women.[1]


The current Maltesers' slogan is "The lighter way to enjoy chocolate" - earlier slogans have included "The chocolates with the less fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". The Australian version also contains the line: "Made in Australia... ...exported to the world." In the 1930s, advertisements claimed that the Maltesers honeycomb centre is seven times less fattening than ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss.[2]


In 2011, the product gained Fairtrade accration in the UK and Ireland by sourcing all their cocoa and sugar under Fairtrade Terms.[3]




In the United Kingdom and Ireland, the ingredients are: sugar, skimmed milk powder, cocoa butter, glucose syrup, barley malt extract, cocoa mass, palm fat, lactose, demineralised whey powder, milk fat, wheat flour, emulsifiers (e442, soya lecithin, e492), palm oil, raising agents (e500, e501, e341), salt, gelling agent (pectin), flavouring.


In Canada, the ingredients are: sugar, modified milk ingredients, malted milk powder (malted barley, corn syrup, modified milk ingredients, wheat flour, modified and hydrogenated palm oil, sugar, wheat gluten, sodium bicarbonate, potassium bicarbonate, salt), cocoa butter, cocoa mass, corn syrup, palm and palm kernel oil, lactose, malted barley extract, soy lecithin, ammonium salt of phosphorylated glyceride, pectin, sorbitan tristearate, artificial flavour.


In Australia and New Zealand, the ingredients are: sugar, milk solids, cocoa butter, glucose syrup (sources include wheat), barley malt extract, cocoa mass, vegetable fat, emulsifiers (soy lecithin, 492), wheat gluten, raising agents (501, 500), salt, natural flavour (vanilla extract), pectin.


Similar products[]


White MaltesersWhoppers, chocolate-flavour coated malted milk balls produced by The Hershey Company in the United States.

"Mighty Malts", malted milk balls manufactured by Necco.

"White Maltesers" Maltesers made with a white chocolate coating.

"Mylikes" Chinese sweets made by Liang Feng Food Company which started making chocolates in 1982.

Ovalteenies, circular discs of compressed Ovaltine, malted milk and chocolate.

"Whispers"' malted milk chocolate balls manufactured by Cadbury.

'MaltEaster bunnies' (a bunny made out of Malteser) are available over the Easter period each year and have been since Easter 2010. Mini versions were also available in 2015.

'Maltesers Teaser'. Miniature balls of chocolate coated honeycomb, in a bar format. Available since March 26, 2013.[4]

'Maltesers Teasers chocolate spread.




1. ^ Damian Corless, You'll Ruin Your Dinner: Sweet Memories from Irish Childhood, Publisher Hachette UK, 2011, ISBN 1444726048, 9781444726046, 256 pages, [1]

2. ^ "TV advertising – Maltesers Facts". Retrieved June 7, 2015.

3. ^ "Mars and Fairtrade International announce collaboration". September 2011. Retrieved February 8, 2013.

4. ^ "UK: Mars launches Maltesers Teasers block bar".




This article is about the  bar. For other uses, see Snickers (disambiguation).


Snickers wrapped.png


Product type



Mars, Incorporated








Snickers is a brand name chocolate bar made by the American company Mars, Incorporated. Consisting of nougat topped with caramel and peanuts, enrobed in milk chocolate,[1] Snickers has annual global sales of $2 billion.[2]


In the United Kingdom, the Isle of Man, and Ireland, Snickers was sold under the brand name Marathon until 1990.[3] Snickers brand Marathon energy bars have since been sold in some markets.[4]




Contents  [hide]

1 History 1.1 Snickers Duo

1.2 Australian recall

2 Caloric value

3 Bar Weight

4 Products containing Snickers

5 Variations

6 Advertising 6.1 It's So Satisfying

6.2 1986 Olympics

6.3 Not Going Anywhere For a While? (Hungry? Why Wait?)

6.4 Snickers Feast

6.5 Super Bowl XLI commercial

6.6 Mr. T


6.8 FIFA World Cup & UEFA Euro Sponsorship

6.9 You're Not You When You're Hungry

6.10 WrestleMania

7 See also

8 References

9 External links





In 1930[5] Mars introduced Snickers, named after the favorite horse of the Mars family.[6] The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 19 July 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers peanut butter bars and Snickers with Extra Caramel.[7]


Snickers Duo[]


A replacement for the king size Snickers bar was launched in the UK in 2004 and designed to conform to the September 2004 Food and Drink Federation (FDF) "Manifesto for Food and Health". Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious.[8] Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out."[8]


These were eventually replaced by the 'Duo', a double bar pack. Though this change to Duos reduced the weight from 3.5 to 3.29 ounces (99 to 93 g), the price remained the same. The packaging has step-by-step picture instructions of how to open a Duo into two bars, in four simple actions.[9] As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council.[10]


Australian recall[]


In December 2000, tens of thousands of Snickers and Mars Bars were removed from New South Wales store shelves due to a series of threatening letters which resulted in fears that the chocolate bars had been poisoned.[11] Mars received letters from an unidentified individual indicating that they planned to plant poisoned chocolate bars on store shelves.[11] The last letter sent included a Snickers bar contaminated with a substance which was later identified as rat poison.[11] The letters claimed that there were seven additional chocolate bars which had been tampered with and which were for sale to the public.[11] As a precautionary measure, Mars issued a massive recall.[11] Mars said that there had been no demand for money and complaints directed to an unidentified third party.[11]


Caloric value[]


The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ).[12] As of 2016, the United Kingdom bar has a weight of 48g, with 245 kcal,[citation needed] and the Canadian bar 52g with 250 kcal.[citation needed] The four-pack bar in the United Kingdom has a weight of 41.7g, with 213kcal.[citation needed]


Bar Weight[]


Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5g. This weight was subsequently reduced to 58g in 2009,[13] and to 48g in 2013.[14]


Products containing Snickers[]


Containing approximately 450 calories (1,900 J) per bar,[15] deep fried chocolate bars (including Snickers and Mars bars) became a specialty in fish and chips shops in Scotland in 1995,[16] and in the early 2000s, became popular at US state fairs.


In 2012, the British Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie",[17] which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories (5,200 kJ) from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only.[18]



1970 – 1973: Snickers Munch

1990 – present: Snickers Ice Cream bar

1996 – 2011: Snickers Ice Cream cone

2001 – present: Snickers Cruncher bar (rebranded Snickers Munch in some markets, still sold as "Cruncher" in Italy, Germany, Romania, Egypt, Poland, Latvia, Austria, Slovakia, Israel, Sweden, The Netherlands, Bosnia, and Portugal)

2002 – 2009: Snickers almond bar

2002 – 2008: Cookies & Snickers

2004 – present: Snickers Marathon energy bars

2006 – present: Snickers Duo

2006 – 2009: Snickers Xtreme (5 grams (0.18 oz) of protein per serving, lack of nougat)

2007 – 2010: Snickers Dark (dark chocolate)

2008: Snickers Charged (limited ion, contains caffeine, taurine, and B vitamins). It is the only Snickers bar to contain energy stimulants.[19]

2008 – present: Snickers The Lot (Crispy pieces in a thick cream, caramel, sprinkled with a large amount of nuts, and covered in chocolate (Australia and New Zealand))

2009: Snickers Fudge (Limited ion)

2010: Snickers Maximus, a limited ion with only caramel & peanut in the center.

2010: More Nuts, a limited ion featuring 10% higher nut content

2010: Snickers Almond

2011: Snickers Peanut Butter. Discontinued and replaced by Snickers PB Squared

2011: Snickers Peanut Butter Squared. Added to replace Snickers Peanut Butter.

2011: Snickers 3x Chocolate

2012: Snickers 3x Nuts. Introduced in Australia.

2013: More Nuts. same as 2010.[20]

2013: More Caramel. Re-release of Snickers Maximus.[20]

2014: More Choc. a limited ion with the nougat and caramel being chocolate-based[21]


Others include:

Snickers Fun Size (small, bite-size bars popular for Halloween)

Snickers Minis

Snickers Flapjack

Peanut Butter Squared[22]

Snickers Gold

Snickers Cake

Snickers Ice Cream (Snickers Ice Cream Bars, Snickers Minis Ice Cream Bars, Snickers Ice Cream Cones, and Snickers Ice Cream Brownies)

Snickers Nut N Butter Crunch

Snickers Crazy Peanuts (limited ion, sold in Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Latvia, Lithuania, Norway, Poland, Slovakia, and Slovenia)

Snickers Hard (limited ion, sold in Armenia, Czech Republic, Latvia, Lithuania, Poland, and Slovakia)

Snickers 220 V (limited ion, contains guarana and L-carnitine, sold in 2007 in Slovakia and Poland)

Frozen Snickers (otherwise known as a Frozen Mungler)

Snickers Hazelnut (Ukraine, Australia, and Poland; standard bar is 70 grams (2.5 oz), Duo bar +15% is two 40.5 grams (1.43 oz) bars resulting in a 81 grams (2.9 oz) combined bar)

Snickers Hazelnut (limited ion, sold in Bulgaria and Czech Republic; standard bar is 49 grams (1.7 oz))

Snickers Miniatures (in Celebrations)

Snickers Maple (limited ion, sold in Canada only)

Snickers with Green Shrek Filling (limited ion, sold as a tie-in with the movie Shrek the Third)

Snickers Adventure Bar (limited ion, sold as Indiana Jones promotion with chocolate, nuts, spice, and coconut flavor)

Snickers Rockin' Nut Road (limited ion, sold as Rocky Nut Road in Canada, contains almonds, caramel, marshmallow flavored nougat, and dark chocolate)

Snickers Chocolate Spread

Snickers Super (Ukraine; before 2009 it was 95 grams (3.4 oz), in 2009 it became 100 grams (3.5 oz), in 2010 it was split into two 50.5 grams (1.78 oz) bars resulting in a 101 grams (3.6 oz) combined bar)




It's So Satisfying[]


In 1980, Snickers ran ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and had the classic hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials.


1986 Olympics[]


Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists.[23] Sports promotions in international games continued to be a prominent marketing tool for Mars, that would keep Snickers as an international brand while also selling local bars in some markets.[24]


Not Going Anywhere For a While? (Hungry? Why Wait?)[]


Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!" The tag line at the end of each ad proclaimed, "Hungry? Why Wait?"


One such ad had a player for a fictional American football team showing off his new tattoo of the team's logo on his back to his teammates. He then shows it to his head coach who, after complimenting the tattoo, immediately tells him that he's been traded to Miami. The player then goes to have his old team's logo replaced with the new team's logo.[citation needed]


Some of the ads were done in conjunction with the National Football League, with whom Snickers had a sponsorship deal at the time. One ad featured a member of the grounds crew at Arrowhead Stadium painting the field for an upcoming Kansas City Chiefs game in hot, late-summer weather. After finishing one of the end zones, and visibly exhausted, one of the Chiefs players walks up to him and says the field looks great, "but who are the Chefs?", showing that despite all the hard work the painter accidentally omitted the "i" in Chiefs.[25] Another had Marv Levy in the Buffalo Bills locker room lecturing his team that "no one's going anywhere" until the Bills figure out how to actually win a Super Bowl.[26]


Snickers Feast[]


In 2007, Snickers launched a campaign which featured Henry the VIII and a Viking among others who attend the "Snickers Feast". It consisted of various commercials of the gang and their adventures on the feast.[citation needed]


Super Bowl XLI commercial[]


On 4 February 2007, during Super Bowl XLI, Snickers commercials aired which resulted in complaints by gay and lesbian groups against the maker of the  bar, Masterfoods USA of Hackettstown, New Jersey, a division of Mars, Incorporated. The commercial showed a pair of auto mechanics accidentally touching lips while sharing a Snickers bar. Realizing that they "accidentally kissed", they, in three of the four versions, "do something manly" (mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid). In the fourth version, a third mechanic shows up and asks if there is "room for three in this Love Boat".


Complaints were lodged against Masterfoods that the ads were homophobic. Human Rights Campaign president Joe Solmonese is quoted as saying



"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country."[27]


Gay and Lesbian Alliance Against Defamation (GLAAD) president Neil Giuliano said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website.[27][28][29]


Mr. T[]


In 2006, Mr. T starred in a Snickers advert in the UK where he rides up in an army tank and shouts abuse at a football player who appears to be faking an injury, threatening to introduce him to his friend Pain. Another advert featured Mr. T launching bars at a swimmer who appeared to refuse to get in a swimming pool because of the cold temperature of the water. In 2008, a European Snickers commercial in which Mr. T uses a Jeep-mounted Minigun to fire Snickers bars at a speedwalker for being a "disgrace to the man race" was pulled after complaints from a US pressure group that the advertisement was homophobic.[30] These adverts usually ended with Mr. T saying "Snickers: Get Some Nuts!"




In NASCAR racing, Snickers (and the rest of the Mars affiliated brands) sponsor Kyle Busch's #18 Toyota for Joe Gibbs Racing. Prior to that the brand served as a primary sponsor for Ricky Rudd's #88 Robert Yates Racing Ford as well as an associate sponsor for the team's #38 car driven first by Elliott Sadler and then by David Gilliland, and an associate sponsor for the MB2 Motorsports #36 Pontiac driven by Derrike Cope, Ernie Irvan, Ken Schrader, and others. In 1990, Bobby Hillin drove for Stavola Brothers Racing in the #8 Snickers Buick, marking the 's first appearance as a sponsor; it had since been driven by Rick Wilson and Dick Trickle.


FIFA World Cup & UEFA Euro Sponsorship[]


Snickers was an Official Sponsor of the FIFA World Cup from the year 1990 until 1998 and the UEFA European Championship from 1996 until 2000.


You're Not You When You're Hungry[]


In 2010, a new advertising campaign was launched, based around people turning into different people (usually celebrities) when they're hungry (taking the new campaign's name "You're Not You When You're Hungry" quite literally). In 2010, Betty White and Abe Vigoda appeared in the first Snickers commercial in this campaign, playing American football. The commercial was ranked by ADBOWL as the best advertisement of the year. Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr. A 2011 commercial featured actors Joe Pesci and Don Rickles.


The tagline varied depending on the commercial's location or what variety the commercial is showing. The UK version (featuring men in a changing room turning into Joan Collins and Stephanie Beacham as a result of hunger) retains Mr. T's slogan. In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger.[citation needed]


In 2013, Robin Williams and Bobcat Goldthwait also appeared in a Snickers football commercial. In March 2014, a commercial featuring Godzilla was released to promote the 2014 Godzilla film. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he's hungry. After being fed a Snickers bar, he resumes having fun with the humans.[31]


In October 2014, Rowan Atkinson as Mr. Bean returned on television by appearing on several UK Snickers commercials and cinema spots.[citation needed]


In February 2015, Snickers' Super Bowl XLIX commercial featured a parody of a scene from an episode of The Brady Bunch entitled "Subject Was Noses." In the commercial, Carol and Mike try to calm down a hungry and angry Danny Trejo. When the parents give Trejo a Snickers bar, he reverts into Marcia before an irate Jan (played by Steve Buscemi) rants upstairs and walks away.[32]


In 2016, for Super Bowl 50, another Snickers commercial was made, featuring Willem Dafoe (as Marilyn Monroe) and Eugene Levy, where "Marilyn" complains about filming the iconic "subway grate" scene in The Seven Year Itch. After being given a Snickers, Marilyn goes ahead with the scene, with Levy operating the fan below, commenting that the scene won't make the movie's final cut, that nobody would want to see it.




Snickers has been an official sponsor of WWE's WrestleMania events, including WrestleMania 2000, 22 and 32, while it's Cruncher variant sponsored WrestleMania X-Seven, XIX, XX and 21.


See also[]

Curly Wurly

Snickers salad

Snickers pie

List of chocolate bar brands




1. ^ "Snickers  Bar". Retrieved 15 January 2010.

2. ^ McCarthy, Michael (31 January 2005). "Women sweet on humorous Snickers ads". Usatoday.Com. Retrieved 16 June 2009.[dead link]

3. ^ The Marathon  bar, Christian Science Monitor, Home forum 18 March 1999 Archived 6 July 2006 at the Wayback Machine.

4. ^ Snickers Marathon - Long Lasting Energy Bar, Snickers Marathon corporate website. Article retrieved 31 January 2007.

5. ^ "About Mars:History". Retrieved 14 October 2013.

6. ^ "Welcome to Mars". MARS Corporation. Retrieved 6 September 2013.

7. ^ "Food Facts & Trivia: Snickers  Bar".

8.^  to: a b Fleming, Nic (article author), Chocolate bars cut down to size[dead link], Article dated 27 September 2004, retrieved 8 December 2006. Quote is from Michael Jenkins (external affairs director at Masterfoods, as parent company was then known).

9. ^ h2g2 (ors)The Rise and Fall of 'King-Size' Chocolate Bars (UK), h2g2 at Article retrieved 8 December 2006.

10. ^ Hickman, Martin, "Chocolate makers eat their words on king-size snacks"[dead link], The Independent (London) (via find; article no longer online at Article written 6 January 2006. Retrieved 8 December 2006.

11.^  to: a b c d e f "Mars, Snickers Recalled Due to Poison Threat", Article dated 1 July 2004. Archived 6 October 2014 at the Wayback Machine.

12. ^ "Candies, MARS SNACKFOOD US, SNICKERS Bar (NDB No. 19155)". USDA Nutrient Database. USDA. Retrieved 14 November 2011.

13. ^ Wilkerson, Becky (3 June 2009). "Mars and Snickers reduce bar sizes but not prices". Marketing Magazine. Retrieved 31 March 2016.

14. ^ Agencies (16 Dec 2013). "Mars and Snickers shrink but prices stay the same". The Daily Telegraph. Retrieved 31 March 2016.

15. ^ "Fat Festival? Calories in Food at the Fair". Retrieved 13 August 2009.

16. ^ "Deep-fried Mars myth is dispelled". BBC News. 17 December 2004. Retrieved 16 June 2009.

17. ^ "Food - Recipes - Snickers pie". BBC. Retrieved 16 June 2009.

18. ^ "Celebrity recipe 'most unhealthy'". BBC News. 5 February 2006. Retrieved 16 June 2009.

19. ^ Snickers Charged. blog, 25 January 2008. Retrieved 18 July 2009.

20.^  to: a b Two limited ion Snickers bars replace original variant. Convenience Store, 2 January 2013. Retrieved 7 January 2013.

21. ^ "Limited ion Snickers return with new More Choc bar". Retrieved 11 October 2014.

22. ^ "Recipes and Cooking Inspiration – Kitchen Daily". Retrieved 1 November 2013.

23. ^ "Nutritionists soured by Olympic  endorsement". UPI. 6 December 1983.

24. ^ Richard Varey (11 September 2002). Marketing Communication: A Critical Introduction. Routledge. pp. 141–. ISBN 978-1-134-58159-7.

25. ^ "Snickers Adverts And Commercials Archive CHEFS". March 15, 2015. Retrieved March 15, 2015.

26. ^ Pollack, Jordan (June 30, 1997). "THE MARKETING 100: SNICKERS: SANTA CRUZ HUGHES". Advertising Age. Retrieved November 23, 2015.

27.^  to: a b Snickers Ad of Men Accidentally Kissing Pulled After Complaints From Gay Groups, FOX Business. Article retrieved 17 October 2007.

28. ^ Super Bowl Controversy, FOX sports. Article retrieved 6 February 2007.

29. ^ Thulasi Srikanthan (7 February 2007). "entertainment | Snickers bicker feeds ad flap". Toronto: Retrieved 16 June 2009.

30. ^ Sweney, Mark (4 August 2008). "Don't give us none of that jibba jabba". The Guardian (London). Retrieved 16 June 2009.

31. ^ "Snickers TV Spot, 'Godzilla'". March 13, 2015. Retrieved March 13, 2015.

32. ^ Chitwood, Adam (February 2, 2015). "Watch This Year's Best Super Bowl Commercials". Retrieved February 5, 2015.


Mars (chocolate bar)


"Mars Bars" redirects here. For the episode of Veronica Mars, see Mars, Bars.

Mars bar


MBar 700.jpg

Alternative names




Place of origin

Slough, Berkshire, England, United Kingdom

Region or state



Forrest Mars



Ingredients generally used


Food energy

(per 53g serving)

224 kcal (938 kJ)

Nutritional value

(per 53g serving)


2 g


9 g



38 g

Other information


Mars is a British chocolate bar. It was first manufactured in 1932 in Slough, Berkshire in the United Kingdom [1] and was advertised to the trade as being made with "couverture" chocolate. In the United States, a different confection bore the Mars bar name.




Contents  [hide]

1 Worldwide version 1.1 Canada

1.2 United States

2 Limited ions

3 Spinoff products

4 Custom packaging

5 Advertising slogans 5.1 Former

5.2 Current

6 Deep-fried Mars bar

7 Recalls

8 Animal products controversy

9 Economics

10 References

11 External links



Worldwide version[]


In 1932, Forrest Mars, son of American  maker Frank C. Mars, rented a factory in Slough and with a staff of twelve people, began manufacturing a chocolate bar consisting of nougat and caramel covered in milk chocolate, modelled after his father's Milky Way bar, which was already popular in the US.[2] Today the basic recipe is unaltered but the size of the bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering.


In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance. Its price also increased.[3] The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. In the United Kingdom, this was met with outrage from Mars purists, as in a sales pitch to local media in Slough, the change in ingredients was to follow the trend of its sister the Milky Way bar and 5 Star bars.[clarification needed] Product designers at The Mars  Company in the US put this down to nostalgia over the past hugely popular Starbar, which also contained the same reinvented "light whipped nougatine".


In Australia the Mars bar logo never changed, and is still the same logo as before 2002.


The slogan "Pleasure you can't measure" was intended to appeal more to women and youths.[4]


Various sizes are made: miniature bars called "Fun Size" (19.7 g) and "Snack Time" (36.5 g) (both sold in multiple packs); a larger multi-pack size of 54 g; the regular sized single 58 g bar and a "king-size" 84 g bar which has since been replaced by "Mars Duo" (85 g) – a pack that contains 2 smaller bars of 42.5 g each instead of 1 large one. The regular 58 g single bar contains 260 calories. As of 2013, the 'standard' Mars bar has shrunk once again to 51 g in weight.[5] Australian Mars bars are 53 g.


In the second half of 2008, Mars UK reduced the size of regular bars from 62.5 g to the current 58 g. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK. The company later confirmed that the real reason for the change was triggered by rising costs.[6][7] In the UK, most Mars bars are still made at the Slough Trading Estate.



A US Mars bar split

Mars bars have long been available in Canada, including limited ion flavours. Because of Canada's higher chocolate standards, the Canadian "Mars" is not considered a "chocolate bar" and is labelled instead as a " bar". In fact, unlike the American version, which labels the bar as "milk chocolate," the Canadian version makes no mention of chocolate on the front of the wrapper. Since mid-2006, all Mars bars produced in Canada are peanut-free. Mars is one of the few  bars in North America for which no size of the product has any trace of peanuts. In February 2008, Mars Canada introduced a new variety of Mars bar called "Mars Caramel" to compete with the Cadbury Caramilk and Nestle Aero Caramel bars.


United States[]


A US Mars bar

The worldwide Mars bar differs from that sold in the US.[8] The American version was discontinued in 2002[9] and was replaced with the slightly different Snickers Almond featuring nougat, almonds, and a milk chocolate coating. Unlike the American Mars bar, however, Snickers Almond also contains caramel..[9] The US version of the Mars bar was relaunched in January 2010 and is initially being sold on an exclusive basis through Walmart stores. The European version of the Mars bar is also sold in some United States grocery stores. It was once again discontinued at the end of 2011.


The British and Canadian Mars bars are very similar to the United States Milky Way bar, which Mars, Inc. produced (not to be confused with the European version of Milky Way, which is similar to the United States' 3 Musketeers).


Limited ions[]

A Mars Almond split

Several limited-ion variants of Mars bars have been released in various countries. (These have often been permanent releases in other countries.) They include:

Mars Almond

Mars Dark and Light

Mars Midnight, white inside Mars bar but covered in dark chocolate. Now named Mars Dark, it is on permanent release in Canada, and was on a Limited ion sale in the UK, as of October 2009.

Mars Gold

Mars Mini Eggs (Available around Easter)

Pirates of the Caribbean: Dead Man's Chest Mars bar

Mars Triple Chocolate (Australia) A variant in which, despite the name, includes chocolate-based nougat and chocolate-based caramel. Also available as limited ion in United Kingdom in August 2011, later re-released in 2015 as Mars Xtra Choc

Mars Lite (Australia)

Mars Lava (Australia – Orange flavoured)

Mars Fling (Australia)

Mars Miniatures, 5 fun size bars in the same packet

Mars XXX (Australia) sold in gold wrapping.[10] It contains chocolate flavoured caramel and nougat. Now called the Mars Triple Chocolate.

Mars Chill (Australia, New Zealand and UK) – wrapper had 'Mars' written in white, turned to blue when cold

Mars Rocks (Australia and New Zealand), released by Mars Snackfood Australia in August 2007, is made of chocolate-malt nougat topped with a layer of caramel and covered with milk chocolate embedded with "crispies" (whose main ingredients are wheat flour and sugar).

Mars Red (Australia) – Mars bar with half the fat of a regular Mars bar. Has a red wrapper with 'Mars' written in black.

Mars World Cup (England) – Mars bar with the St George's Cross on the packaging to commemorate England's participation in the 2010 FIFA World Cup.

Mars 100% Caramel – (Australia) – introduced in January 2011. It is simply a standard Mars Bar, but with the nougat removed. Also available in the UK as a limited ion as of 2012

Mars Vanilla – (Australia) – introduced April 2012. It is a standard Mars Bar with a vanilla flavoured nougat

Mars Honeycomb – (Australia) – introduced in January 2013. It is a standard Mars Bar but with the nougat being honeycomb-flavoured.[11]

Mars Loaded – (Australia) – introduced January 2014. It is a Mars Bar with a chocolate flavoured nougat, chocolate flavoured caramel and a slightly darker chocolate coating


Spinoff products[]


Other products have also been released using the Mars branding.

Mars Delight (discontinued in the UK as of 2008)

Mars Extra Chocolate Drink

Mars Active Energy Drink

Mars No Added Sugar Drink

Mars Ice Cream bars

Mars Midnight Ice Cream bars

McVities Mars Mini Rolls

Mars Bisc & (Australia and the UK – A biscuit with Mars topping)

Mars Pods (Australia and New Zealand – a small crunchy wafer shell with Mars filling, also available in variants)[12]

Mars Rocks

Mars Planets

Mars Mix

Custom packaging[]


Mars Believe

The Original Mars bar in "Believe" packaging was sold in the UK from 18 April 2006 until the end of the 2006 FIFA World Cup in July. "Believe" took prominence on the packaging ("Original Mars" appeared in smaller print) to indicate support for the England national football team. Advertising in other nations of the UK was tailored to reflect their own teams after the public condemnation, although in Scotland the "Believe" packaging was still used – causing negative publicity.[13]


On 30 July 2008, the Tasmanian government announced that it had secured a major sponsor, Mars for a bid to enter the Australian Football League in a deal worth $4 million over 3 years and will temporarily change the name of its top-selling chocolate bar in Australia to Believe, to help promote Tasmania's cause.[14]


Mars were re-branded "Hopp" (engl. "Go!") in Switzerland during UEFA Euro 2008. Like the "Believe" packaging sold in the UK in 2006, "Original Mars" was also shown in smaller print.[15]


In 2010, to promote England's involvement in the 2010 FIFA World Cup, the background of the UK Mars packaging became the St. George cross.


Advertising slogans[]

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"Maxis from Mars" – United Kingdom (1969) A number of white Austin Maxis were driven around the country with numbers on the doors and if the number inside your Mars wrapper matched the Maxi you would see driving around your area you won that very car.

"Mars macht mobil bei Arbeit, Sport und Spiel" (Mars mobilises you at work, sports and play) – Germany (1980s and 1990s)

"A Mars a day helps you work, rest and play" – Australia, United Kingdom, Canada, New Zealand

"Out of this world!" – Australia, UK

"Earth – what you'd eat if you lived on Mars" – New Zealand

"Another way to make your day" – UK (2005)[16]

"Feels good to be back! " – Australia (2005)

"An almond in every bite!" – US

"Un Mars, et ça repart" (A Mars, and you're off again) – France (late 1990s and renewed from 2006)

"Mars, que du bonheur" (Mars, only happiness) – France

"Mars, haal eruit wat erin zit!" (Mars, get out of it, what's in it) – The Netherlands and Flanders, Belgium

"Who knows? In 1,000 years we could all be sitting on Mars eating Earth bars." – United Kingdom (A full page advertisement placed in the official Guide Book for the Millennium Dome in 2000)



"Mars your day" – Australia

"A Mars a day helps you work, rest and play" – UK, Australia

"Recharge on Mars" – Canada

"Mars, pleasure you can't measure" – Europe

"Un coup de barre? Mars et ça repart!" (Feeling beat? A Mars and you're off again!) – France

"Nimm Mars, gib Gas" (Take Mars, step on the gas) – Germany

"Mars, momento di vero godimento" (Mars, a moment of pure enjoyment) – Italy

"Mars, geeft je energie" (Gives you energy) – The Netherlands and Flanders, Belgium

"Work-Rest-Play" – UK (later "Work-Rest-Play your part")

"Turn Up the Heat!" – (UK Promotional packs in 2010)


Deep-fried Mars bar[]

Main article: Deep-fried Mars bar

This is a Mars bar which has been coated with batter and deep-fried in oil or beef fat. First reports of battered Mars bars being sold in Stonehaven,[17][18] Scotland date back to 1995.[19] The product is "not authorised or endorsed" by Mars, Inc.[20]

Deep-fried Mars bars are available from some fish-and-chip shops in the UK (mainly in Scotland), Singapore, Australia, New Zealand, Canada, Ireland and the United States.[21]

A similar dish has appeared in Kathmandu and Nepal, where momo (dumplings) have used Mars bars as fillings.[citation needed]




In July 2005, Mars bars, along with the Snickers bar, were recalled due to an anonymous extortion attempt against Star City Casino in Sydney. The extortionist claimed to have poisoned seven Mars and Snickers bars at random stores in New South Wales. As a result, Masterfoods Corporation, the company that manufactures Mars bars in Australia, recalled the entire Mars and Snickers product from store shelves in New South Wales. Nineteen people were possibly affected, with two being admitted to hospital. In the later half of August 2005, the threat to the public was deemed negligible and the bars returned to shelves.[citation needed]


In February 2016, Mars, Snickers and various other Mars, Inc. chocolate products were recalled in 55 countries in Europe, Middle East and Asia. The precautionary recall was issued after a customer found pieces of plastic in a Snickers bar purchased in Germany. The error was traced back to a Mars, Inc. factory in Veghel, The Netherlands.[22][23][24]


Animal products controversy[]


In May 2007 Mars UK announced that Mars bars, along with many of their other products such as Snickers, Maltesers, Minstrels and Twix would no longer be suitable for vegetarians because of the introduction of rennet, a chemical sourced from calves' stomachs used in the production of whey.[25]


The rabbinical authorities declared that the products remained kosher for Jewish consumption.[26]


The decision was condemned by several groups, with the Vegetarian Society stating that "at a time when more and more consumers are concerned about the provenance of their food, Mars' decision to use non-vegetarian whey is a backward step".


Mars later abandoned these plans, stating that it became "very clear, very quickly" that it had made a mistake.[27]




It has been observed on several occasions that the price of a Mars bar correlates fairly accurately with the change in value of the pound sterling since World War II, much in the way that the Big Mac Index has proven to be a good indicator of the actual relative purchasing power of world currencies.[28]




1. ^ "Mars Chocolate". Retrieved 26 April 2016.

2. ^ ". Of the people working in the factory Alexander Wind was a major influence. He came up with the idea for the caramel filling in the bar which had previously not existed. The history of Mars can be traced back to 1932". Retrieved 23 June 2010.

3. ^ "Guardian Unlimited, "Mars bar"". 18 March 2002. Retrieved 23 July 2006.

4. ^ "UK: Mars re-branding offers consumers pleasure, not power".

5. ^ Linney Group. "Mars®".

6. ^ "Mars bars shrink in size". The Daily Telegraph (London). 3 June 2009. Retrieved 12 May 2010.

7. ^ Poulter, Sean (3 June 2009). "Shrinking Mars bar: Size cut by 7.2% but price stays the same". Daily Mail (London).

8. ^ "Mars bars". Practically Edible, "The Web's Biggest Food Encyclopedia". Retrieved 7 August 2007. "What is sold outside the US as a "Mars bar" is sold in the US as "Milky Way". What is sold outside the US as "Milky Way" is sold inside the US as "3 Musketeers.""

9.^  to: a b "Snickers Almond Mars bar". Retrieved 7 August 2007. "Snickers Almond "is the replacement for the classic Mars bar""

10. ^ "Article on mentioning introduction of Mars XXX".

11. ^ [1]

12. ^ Mars Pods Packet 2014

13. ^ Davidson, Lynn (2006). "We're Not Buying It". Daily Record. Retrieved 19 February 2008.[dead link]

14. ^ Mars has committed $4 million over three years and will temporarily change the name of its top-selling chocolate bar in Australia to Believe, to help promote Tasmania's cause.

15. ^ "Mars/Hopp". Wirz Gruppe. Retrieved 9 November 2010.

16. ^ "Mars to make your day". Grocer.[dead link]

17. ^ McColm, Euan (26 February 2000). "No Haven for the Deep Fried Mars Bar; Birthplace of the Battered Choccy Treat Closes Down". Daily Record.

18. ^ "French batter Mars bars menu". (BBC News).

19. ^ Original source, Scottish Daily Record (2004-12-17). "Deep-fried Mars myth is dispelled". (BBC News online). Retrieved 15 November 2006.

20. ^ Brocklehurst, Steven (6 September 2012). "Deep-fried Mars bars: A symbol of a nation's diet?". BBC News. Retrieved 6 September 2012.

21. ^ "Deep Fried Mars bars at ChipShop in Brooklyn NY".

22. ^ "Mars recalls chocolate in 55 countries". BBC News. 23 February 2016. Retrieved 23 February 2016.

23. ^ "Mars Recalls Chocolate Products in 55 Countries". New York Times. 23 February 2016. Retrieved 7 March 2016.

24. ^ Hanif, Nadeem (24 February 2016). "UAE part of worldwide chocolate recall by Mars". The National. Retrieved 7 March 2016.

25. ^ "Mars starts using animal products". (BBC News website).

26. ^ "LBD Kashrut Division — It’s Kosher anyWhey!".

27. ^ "Mars bars get veggie status back". BBC News. 20 May 2007. Retrieved 12 May 2010.

28. ^ Nico Colchester Fellowship (26 January 2001). "Mars bar". Financial Times website. Retrieved 13 January 2007.



Milky Way (chocolate bar)



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Milky Way

US Milky WayUK Milky Way

The US version (bigger) and European version (smaller) of Milky Way

Product type



Mars, Incorporated






The Milky Way bar is a chocolate bar manufactured and distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and sold as the Mars bar everywhere else. The Milky Way is available everywhere else as well, but it is a different chocolate bar, with a character all of its own.



Contents  [hide]

1 American version

2 Worldwide version

3 Marketing

4 See also

5 References

6 External links



American version[]

Milky Way Bar (American version)

Nutritional value per 2.05 oz., 58.12 g (1 bar)


57 g


21 g

Dietary fiber

1 g


11 g



19 g


1 g


μg = micrograms • mg = milligrams

IU = International units


Percentages are roughly approximated using US recommendations for adults.

Source: USDA Nutrient Database


The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste were taken from a famed malted milk drink (milkshake) of the day, which was in turn named after the Earth’s galaxy.[1][2]


On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922.[3] In 1924, the Milky Way bar was introduced nationally and sold $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.[4]


By 1926 it came out in two flavors, chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. The vanilla version, with a dark chocolate coating, was called "Forever Yours" and it was produced until 1979.[5] In 1989, Forever Yours was reintroduced and renamed "Milky Way Dark," and later "Milky Way Midnight".[6]


In 1935, the slogan was "The sweet you can eat between meals."[4] It was then changed to "At work, rest and play, you get three great tastes in a Milky Way." By 2006 the US slogan was "Comfort in every bar." and most recently became "Life's Better the Milky Way."[7][8]


In 2010, the Milky Way Simply Caramel bar went on sale. This version has no nougat and is made of caramel covered in milk chocolate. In 2011, a fun size offering of the Simply Caramel bar was introduced.


In 2012, Milky Way Caramel Apple Minis went on sale as a limited time offer for the Halloween season.


The American Milky Way bar contains 240 Calories in each 52.2 gram bar, while the smaller Milky Way Midnight contains 220 Calories in each 50 gram bar and the Milky Way Simply Caramel bar contains 250 calories in each 54 gram bar.[9]


Worldwide version[]

The US version (left) and European version (right) of Milky Way

The US & European bars feature two different types of filling


MilkyWay Arabian Version

The European version of the bar has no caramel topping, and consists of a nougat center that is considerably lighter than that of the Mars bar. Because of this low density (0.88 g/cm3), it floats when placed in milk. This rare attribute was used for an advertising campaign in Germany, France, Russia, Belgium, Ireland, Poland, the Netherlands and the United Kingdom.


Originally available within Europe only in chocolate flavor, the center changed to vanilla flavor at around 1993, although the chocolate flavor still remains available in Australia. The bar is also available in banana, mango and strawberry flavors. In the UK, Mars introduced the Flyte bar which is identical to the old-style chocolate flavored Milky Way but only comes in twin packs. Also available in Europe are Milky Way Crispy Rolls, chocolate covered wafer rolls with a milk-cream filling.


A popular child-oriented derivative of the Milky Way bar known as 'Milky Way Magic Stars' is also sold in the UK and consists of small aerated chocolate star shapes. Originally, every star was engraved with a different smiley face, each representing one of the magic star characters portrayed on the packaging. The characters were: Pop Star, Jess Star, Bright Star, Super Star, Twinkle Star, Falling Star, Happy Star, Sport Star, Clever Star and Baby Star. Recently, however, the characters and their respective engravings have been discontinued, possibly to lower production costs.


Depending on the version consumed the calorie intake is different. For the British version this bar is 99 calories.




A long running advertising slogan for the product in the United Kingdom and Australia was, "The sweet you can eat between meals without ruining your appetite".[10] In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the ITC that such advertising encouraged children to eat sweets between meals. The ITC agreed with Mars that its advertisements in fact encouraged restrained eating.[11]


However, marketing for snack foods such as Milky Way has altered since the 1980s, with its focus now being the reverse of what it was. Instead of Milky Way and similar foods (e.g. the Cadbury Fudge) being snack foods that won't prevent one from eating normal meals, modern marketing defines these snacks as ones that will reduce hunger at mealtimes and curb the appetite in-between.[12] By 2003, sweet marketers such as Andrew Harrison of Nestlé were seeing a reduced social stigma attached to not consuming three square meals a day, and thus the falling out of favor of the old Milky Way slogan.[13]


In November 2012, a new print and digital advertising campaign was launched in the US called "Sorry, I was Eating a Milky Way". This campaign portrays the comical aftermath of what happens after someone (off camera) was distracted due to eating a Milky Way bar. This campaign originated from the insight that eating a Milky Way bar is a slow and involved process due to its caramel, chocolate and nougat.[14]


Probably the most famous advert originally aired in 1989. It featured a red car and a blue car having a race with the red car eating everything in sight. The blue car instead eats a Milky Way. The advert ends with the red car falling through a bridge due to being too fat and the blue car winning the race. The advert re-aired in 2009, albeit with considerable s, such as lyric changes and sign changes.


See also[]

List of chocolate bar brands




1. ^ "Sweet! Milky Way Bar Celebrates 85th Anniversary". Food Channel. Retrieved 2012-02-07.

2. ^ "Milky Way® Brand Timeline". Mars Incorporated. Retrieved 2012-02-07.

3. ^ "Milky Way". Trademark Applications and Registrations Retrieval (TARR). United States Patent and Trademark Office. Retrieved 2012-02-07.

4.^  to: a b Andrew F. Smith (2006). Encyclopedia of junk food and fast food. p. 186. Greenwood Publishing Group. p. 321. ISBN 0-313-33527-3. Retrieved 2012-02-07.

5. ^ p.174 Brenner, Joël Glenn The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Broadway Books, 04/01/2000

6. ^ "Gone but not Forgotten". Retrieved 18 February 2013.

7. ^ "Emotional Food Ad Slogans". Retrieved 2012-02-07.

8. ^ "Top 10.5 is a Top 10 list where being #1 isn't good enough". Top 10.5. Retrieved 2012-02-07.

9. ^ "Milky Way Nutritional Information". Mars, Inc. Retrieved 2015-07-28.

10. ^ Daniel Miller (2001). Consumption: Critical Concepts in the Social Sciences 4. Taylor & Francis. p. 484. ISBN 0-415-24270-3. Retrieved 2012-02-07. "In the UK at least this was slightly modified in 1993 to 'So light it won't ruin your appetite' and was advertised on UK screens as having 'a new light whipped filling' - after the centre changed from chocolate flavoured to a white vanilla flavoured one - with a cartoonified boy taking part in a science experiment to see how they float on milk and debuted with a new 'reverse' wrapper i.e. instead of just being blue with white lettering this new wrapper was predominantly white (with some blue on the bottom half) and blue lettering."

11. ^ Mike Johnson (December 19, 1991). "Mars wins over ITC in Milky Way ads battle". AccessMyLibrary. Retrieved 2012-02-07.

12. ^ Dominic Rushe (October 1, 2006). "Fat chance for food firms". The Sunday Times. Archived from the original on 2011-06-12. Retrieved 2012-02-07.

13. ^ Michael Bird (June 1, 2003). "Choc therapy: Nestle Rowntree marketing manager Andrew Harrison is no stranger to the charms of his products, nor to the tastes and habits of his customers". In-Store (AccessMyLibrary). Retrieved 2012-02-07.

14. ^ "Milky Way Facebook Page". Mars Inc. Retrieved 2012-12-30.



Munch ( bar)



A Munch bar

Munch is a  bar manufactured by Mars, Incorporated and sold in the United States. The bar was introduced in 1970 as the Snickers Munch Bar[1] and was later relabeled "Munch". It is made of only six ingredients: peanuts, sugar, butter, corn syrup, salt and soy lecithin.


The  bar contains no chocolate and is comparable to peanut brittle, though the Munch bar has a higher density of peanuts compared to most brittles.


Due to its short list of simple ingredients, it is marketed as being healthy and natural.[2]




1. ^ "Confectionery Timeline".

2. ^ "MUNCH Nut Bar Official Page".





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Promite /ˈproʊmaɪt/ is the registered brand name for a dark brown, salty food paste mainly used as a spread on sandwiches and toast similar to the better-known Vegemite and Marmite. Promite was invented in the 1950s by Henry Lewis & Company and marketed under the Masterfoods brand. Henry Lewis & Company later became MasterFoods Australia and New Zealand, before being bought out by the privately owned Mars family's group of companies in 1967. As Mars, Incorporated is a privately owned U.S. company, Promite is no longer an Australian-owned food. However, Promite is still manufactured and sold in Australia.


Promite is made from vegetables and yeast extract, and is high in various B vitamins. Promite has a sweeter taste, a darker colour and a softer, more spreadable texture than Vegemite.


Contents  [hide]

1 Ingredients

2 See also

3 References

4 External links





Promite contains: vegetable protein extract, sugar, yeast extract, water, colour (caramel 150C), salt, cornflour (from wheat), glucose syrup (from wheat), onion, emulsifier (glycerol monostearate), thickener (modified cornstarch), food acid (citric), vitamins (niacin, thiamin, riboflavin), vegetable gum (carrageenan), flavour enhancers (627, 631), spice extract.[1]


See also[]



Portal icon Australia portal

Portal icon Food portal





1.       ^ "Promite". MasterFoods. Retrieved 17 August 2014.


Revels (confectionery)

Revels chocolates

Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc.[1] They were first introduced into the United Kingdom in 1967.[2]


Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers.[3] However, the coconut centres were later replaced with coffee creme, and the peanuts with raisins.[4]



Contents  [hide]

1 Galaxy Counters

2 2008 'Eviction'

3 References

4 External links



Galaxy Counters[]


Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand.[citation needed]


2008 'Eviction'[]


In July 2008 Revels started a Big Brother-style eviction campaign where one flavour from the bag would be replaced by a special limited ion flavour. Consumers were asked to nominate on the website[5] Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.[citation needed]




1. ^ "Birthplace of the iconic MARS bar". Mars History.

2. ^ "Home". Revels.

3. ^ "Home". Revrls.

4. ^ "h2g2 - Revels - Chocolates That Surprise". BBC.

5. ^ "Revels to 'evict' least-loved flavour with Big-Brother style ad campaign". Guardian (UK). July 9, 2008


Seeds of Change



For other uses, see Seeds of Change (disambiguation).


Seeds of Change is an organic seed and food company owned by Mars, Inc.[1] Until summer 2010, the company was based in Santa Fe, New Mexico, and producers of a line of processed organic foods including pasta sauces and salad dressings. Seeds of Change was founded in 1989, as a seed company specializing in organics by Gabriel S.M. Howearth. The company devotes 1% of its net sales toward sustainable organic farming initiatives. Its products do not contain genetically modified organisms (GMOs) and are not irradiated.[2]




Contents  [hide]

1 Research farm

2 1% Fund

3 References

4 External links



Research farm[]


The Seeds of Change Research Farm and Gardens were founded in 1989, in Gila, New Mexico.[3] In 1996, the Research Farm moved north to a site closer to the company's Santa Fe offices. The farm includes over a thousand varieties of plants on six acres of land originally cultivated by the Tewa people on a flood plain along the Rio Grande in El Guique, New Mexico. The farm is certified organic by Oregon Tilth.


In August 2010, Mars announced that it would close the El Guique farm and move some management to Los Angeles. A final tour of the farm was provided on Saturday, August 14. A spokesperson for Mars indicated the closure was due to a "strategic shift" and that not all the employees would retain their jobs.[4]


1% Fund[]


In a partnership with Conservation International, Seeds of Change seeks to strengthen and protect traditional shade cropping cabruca cacao cultivation in Brazil.[5] The 1% Fund also supports the Environmental Working Group, the Organic Trade Association, the Organic Center, and the Organic Farming Research Foundation.




1. ^ Glover, Paul. What We Need to Know About the Corporate Takeover of the "Organic" Food Market. Organic Consumers Association. June 2003.

2. ^ Frequently Asked Questions. Seeds of Change official website.

3. ^ Faith in a seed. The Albuquerque Tribune. 12 October 2001.

4. ^ Dyer, Jessica (August 14, 2010). "Organic Seed Firm To Relocate". Albuquerque Journal. Retrieved August 15, 2010.

5. ^ Conservation Groups Join Forces To Promote Environmentally Sustainable Cacao Industry. Science Daily. 20 March 2007



Topic (chocolate bar)


Topic wrapper

A Topic bar split

Topic is a chocolate bar made by Mars, Incorporated in France and sold throughout Europe. It contains hazelnuts, nougat and caramel.


The bar was first introduced in 1962. In the UK it was advertised with the line "A Hazelnut in Every Bite"


The chocolate bar was promoted in a series of radio advertisements broadcast in 2002 with the strapline "A joy to eat, but a bitch to make".[1] These adverts featured actors Simon Pegg and Mark Heap who both appeared in the cult British TV comedy Spaced.


The bar was removed from boxes of Celebrations in 2006, along with Twix (although Twix has subsequently been reintroduced).


See also[]

List of chocolate bar brands




1.       ^ OFCOM ruling


Tracker (granola bar)



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Tracker is a chewy cereal bar manufactured by Mars, Incorporated and sold in the UK and Ireland. The same product is sold in Switzerland under the Balisto brand.

Trackers come in five flavours: Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon, although the latter two fruit varieties are much more difficult to come by. Only the first two varieties are sold under the Balisto brand in Switzerland.


The bars are individually wrapped, and are sold individually or (in the case of the Choc Chip, Roast Nut and Raisin varieties) can be bought in grocery boxes of eight (six for Balisto).




For other uses, see Treat (disambiguation).


Project 365 -249 060909 Rennaissance Sweet (3894308802).jpg

Product type




Related brands




"Melt in your mouth, not in your hand"


Treets are a brand of confectionery sold by Mars Limited in the United Kingdom, Switzerland, France, Germany and the Netherlands.


The original product consisted of peanuts coated in milk chocolate with an outer shell of dark brown glazed , and appeared in the UK in the 1960s; these were later marketed as Peanut Treets, (sold in a yellow packet), together with Toffee Treets (sold in a blue packet)[1] and Chocolate Treets (sold in a brown packet). All three shared the same glazed coating, but the filling of the button-shaped Chocolate Treet consisted solely of the milk chocolate which surrounded the peanut or toffee pellet in the other versions. All three were marketed with the slogan "Melt in your mouth, not in your hand" which was first used in 1967.[2]


The brand was discontinued by Mars in 1988. Chocolate Treets had already been replaced with the similar Minstrels. Peanut Treets were discontinued in favour of the multi-coloured Peanut M&M's. Toffee Treets were later sold as Relays, before being dropped altogether.[1]


Mars reintroduced the Peanut Treets brand in the UK, France and Germany in July 2009. Peanut M&Ms continue to be sold in the UK alongside Treets.




1.^  to: a b Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. p.90

2. ^ Brewer's Dictionary of Modern Phrase and Fable



Mars to bring Treets back to the shelves News 19 July 2009

Brewer's Dictionary of Modern Phrase and Fable, "Advertising slogans of the 20th century" accessed October 18, 2012.








Product type



Mars, Incorporated


United Kingdom








Twix is a chocolate bar made by Mars, Inc., consisting of biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).[1] Twix bars are packaged in pairs, although smaller single bars are available.


The product was first produced in the United Kingdom in 1967,[2] and introduced in the United States in 1979.[2] Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name. The name Twix was created from twin biscuits, or 'twin bix'



Contents  [hide]

1 Flavour and product variants

2 See also

3 References

4 External links



Flavour and product variants[]

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Globe icon.

The examples and perspective in this section may not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (December 2015)

Gingerbread Twix (seasonal at Christmas time, 2014 - ?)

North American Twix wrapper used until 2010

A peanut butter Twix wrapper, from North America.Peanut Butter Twix (1983** – 1997, 2000 – 2007, 2014 – present, US), peanut butter instead of the caramel filling. Introduced in North America in 1983, Peanut Butter Twix was coated with the standard (non-chocolate) fudge and was available until 1997. It was available again from 2000 until 2007, where it was replaced by Twix PB with the cookie flavor changed to chocolate. Reintroduced in late 2014 with the cookie flavor reverted to vanilla sugar cookie and a new recipe as "Twix Creamy Peanut Butter."

Twix PB (2007 – Present, US), similar to Peanut Butter Twix but with a chocolate cookie base rather than the standard sugar cookie.

Twix Tea Breaks (introduced around the 1990s, UK). Single bars in between the size of a standard bar and a miniature bar (though having the same dimensions as a standard bar). Available loose in Twix bags from supermarkets. Renamed around the 1990s.

Twix Miniatures (introduced in the 1990s, Europe), Twix mini sweets. Available in UK Celebrations boxes. Only available in Europe. Relaunched and repackaged around 2004 as Twix Mini Biscuits As of 2014 they have returned to being Twix Miniatures.

Cookies-n-Creme Twix (1990), cookies and cream filling in place of the Caramel. The bar wrapper contained a maroon (or dark red) 'Twix' logo. Released at the same time (only in the US) as Chocolate Fudge Twix. Advertisements appeared in magazines with them both together during 1990.[3]

Chocolate Fudge Twix (1990), chewy chocolate flavored filling in place of the caramel. Released at the same time (only in the US) as Twix Cookies-n-Creme. A rectangular portable radio was made to promote them both. It had Twix Fudge on one side and Cookies-n-Creme on the other.[3]

Triple Chocolate (First released in 1991 in the UK as limited ion. US, Australia, limited ion). First released in the UK in 1991 and subsequently in 2003 and 2007 also as limited ions. It contains chocolate flavoured butter cookie and chocolate flavoured caramel. Released in North America in 2006, also as a limited ion.

Choc 'N' Orange Twix (1992 and 1999 limited ion, UK).

Twix Xtra (1994 – present, UK). Originally Twix King Size. An 85 g (3.0 oz) bar introduced on top of the standard 58 g (2.0 oz) bar. This bar was also later introduced in Europe and the US. A standard 62 g (2.2 oz) 'Bigger Bar' replaced the 58 g (2.0 oz) bar between 1996 and 1999. This size included all limited ion flavours. From 2000 the original 58 g (2.0 oz) bar replaced this size.

Ice Cream Twix (Bars) (1995 – present, UK & US). First available individually in newsagents and in boxes of 4 from supermarkets. This size was reduced to 42 g (1.5 oz) in 1999. The US has an ice cream bar like the UK version, but with milk chocolate.

Chocolate Ice Cream Twix (Bars) (1999 limited ion, UK). This bar was released to promote the new size Twix bar 42.5 g (1.50 oz) in 1999. It had a dark chocolate coating with a chocolate biscuit and chocolate caramel inside.

Twix Top (1999 to 2005, UK). A single rectangular biscuit bar introduced in multi-packs for supermarkets. In 2005 this product was relaunched as bisc& Twix. It is no longer available in the UK but is still available in continental Europe.

Twix 100 Calorie Bars (2000s, US). Of a similar size (20 g (0.71 oz)) to Twix Tea Break bars, it is packed in boxes of 7 bars.

New Twix (2000 – present, Europe). From 2000 Mars changed the biscuit to a crunchier less dense texture. The bars were also repackaged in a new bright gold foil type wrap. These bars replaced all old bars and wrappers (including the King Size and subsequent smaller sizes) and are the standard everywhere today including in the US.

Twix Mint (2001 limited ion, UK).

Ice Cream Twix (Pot) (2001 – ?, Continental Europe). This was available for a few years from supermarkets. It came in a round 345g pot of caramel ripple ice cream with raisin sized chocolate covered biscuit / cookie. It was imported into the UK.

Orange Twix (2003 limited ion, Poland).

White Chocolate Twix (2004 limited ion, UK). Introduced and made in the UK during 2004 as limited ion. White chocolate coating instead of milk chocolate. It is available in several countries, including Australia, Ireland and the UK. In Europe and the US, this was a limited ion.

Dark Chocolate Twix (2004 limited ion, US), with a dark chocolate coating instead of milk chocolate.

White Chocolate Twix (2005, 2008, 2011 and 2012 limited ion, Europe), with a white chocolate coating instead of milk chocolate.

White Chocolate Twix (2005 limited ion, US), with a white chocolate coating instead of milk chocolate.

Coffee Twix (?2000s, Asia), includes coffee flavoured caramel.

bisc& Twix (2005 – ?2006, UK). This was the relaunch of Twix Top. Other flavours included M&Ms, Bounty as well as others. This product is no longer available in the UK, but was / is still available in Europe.

bisc& Twix Top Choco (2006 – ?Present, Europe). Contains chocolate biscuit and chocolate caramel. Also available in standard biscuit and caramel.

Twix Pods (2006 – present, Australia). Round biscuit shells with caramel inside and topped with milk chocolate. Also available in Mars, Dove Mint and Bounty flavours.

Twix Topix (2007, Europe). Wafer bars replacing biscuit. Available in 3 flavours: Milk Cream, Macchiato and Creamy Caramel.

Mint Slice billu (2006 – 2007 limited ion, Australia). Chocolate butter cookie, chocolate mint caramel and dark chocolate.

Twix Super Thick Shake (2007 – present, UK, Ireland). Creamy caramel milkshake (200 ml (7.04 imp fl oz; 6.76 US fl oz)). Comes with a separate mini bag of raisin sized biscuit / cookie chocolate covered balls to add to the shake if desired.

A Twix Java wrapper.Twix Java (2008 US). Coffee flavoured Twix available in the US during February 2008. It contains a chocolate cookie with coffee flavoured caramel, espresso and milk chocolate.[4]

Dark Chocolate Twix (2008 limited ion, UK, 2009 limited ion, Continental Europe). Individual bars available in UK only in multipacks of 14 from selected supermarkets. Was available in the rest of Europe individually in 2009.

Twix Cappuccino (2007 limited ion, Poland).

Twix Fino (2010, Europe). Wafer bar launched in September 2010 that suffered some package resizing during the following months with different nutritional claims.

Twix Coconut (2011 America)

Between 2012 and 2013 the size of a standard Twix in the UK was reduced by 14%, from 58g to 50g.[5]

See also[]

Dudek Twix, a Polish paraglider, named for the chocolate bar.




1. ^ The biscuit is typically topped with caramel and then coated with milk chocolate. There is also an additional thin layer of chocolate between the biscuit and the caramel. "Cross-section of a Twix",

2.^  to: a b "TWIX",

3.^  to: a b "29 April", Food of the 90s Archived 29 March 2007 at the Wayback Machine.

4. ^

5. ^


5 (gum)



5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "Everybody Experiences it Differently").[1] 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010.[citation needed]



Contents  [hide]

1 Products 1.1 Available Flavors and Markets

1.2 Flavor Descriptions

2 Nutrition

3 Packaging

4 References

5 External links





Sticks of 5 gum (Cobalt, Rain, Flare, Lush, Elixir, Solstice, Zing, React)

The brand features 24 flavours of chewing gum, all of which are available in the United States with the exception of Cirrus, Zephyr and Evolution. The first three flavors introduced were Peppermint, Spearmint, and Cinnamon; second came Tropical and Berry; and in 2009, Winter mint and Bubble.[2] In March 2010, two new flavors, both named "React" were introduced in the United States along with the slogan: "Everyone Experiences It Differently."[3] "React" comes in both mint and fruit flavors. It was released in Australia in March 2011.[4] 5 also offers a watermelon flavor called "Prism", a Green apple flavor called "Vortex" and a sour tropical flavor called "Swerve".[5]


In Australia, "Pulse" and "React2" were introduced in 2009 and 2011 respectively. A limited ion flavor called "Mutant" was released in Australia as a promotion for X-Men: First Class in May 2011. It was discontinued and later re-released as Cirrus. [6] In 2014 a flavor called "Strawberry" was released in Australia. A flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other European countries such as Greece and Cyprus.[citation needed] Also, in June 2012, Wrigley released Cobalt and Rain micro-packs, bottle and mini bottle formats. The bottles contain pellet style gum instead of stick gum in the standard packs.[7] The bottle format is available in Canada as well.[8] Since 2013 there's also a small pouch which contains 15 pellets. It is available in both Focus-flavours. In 2015, a new fruit punch flavour called Tempo was introduced. Flood was introduced in 2015 to US and Canada. It is not confused with the Berry version in Europe.


Available Flavors and Markets[]


United States



United Kingdom



Australia & New Zealand


Elixir* Elixir* Flood Flood*   

Beta* Beta*

Blueberry/Purple Fruit

Glare (Germany, United Kingdom and Bulgaria only) Glare  Monster Cirrus**


Zing* Evolve*     Zing†


Flare* Flare* Flare  Flame  


Evolution Evolution*   Adamantium*

Fruit mix

React2** React2** RPM  Reload  React*


Tempo Tempo     


Black ion Black ion (Germany, Czech Republic and Bulgaria)    

Green Apple

Vortex* Vortex*     Vortex*


React2** React2** RPM    React*



Cobalt Cobalt Cobalt2 Cobalt* Frost Cobalt Cobalt

Focus Ultramarine (Germany)




Rain Rain Electro2** Electro* Electro Rain Electro



Flood Flood Zephyr    Strawberry


Lush† Lush* Pulse Pulse** Hybrid Pulse Pulse*



Solstice* Solstice* Instinct**    

Ascent Ascent


Prism Prism Turbulence Turbulence Cyclone Tempest Tempest


*Discontinued Flavor **Rereleased Flavor


Flavor Descriptions[]

United States:[9]Cobalt ...a cooling peppermint

Flare ...a warming cinnamon

Rain ...a tingling spearmint

Elixir ...a mouthwatering berry

Solstice ...a warm to cool winter

Prism electric watermelon

Vortex ...a juicy green apple

React2 ...a unique fruit flavor experience

React2 ...a unique mint flavor experience

Lush (rereleased as Swerve in July 2012)...a tangy to sweet tropical

RPM ...a relaxing mint flavor

RPM energizing fruit flavor

Beta ...a hyper sensorial berry

Photon ... a radiant pineapple blend

Ascent ... an escalating wintermint

Tempo ... a rhythmic fruit punch

Flood ... a unique strawberry experience

Other :React ...a unique fruit flavor experience

React ...a unique mint flavor experience

Zing/Evolve ...a sour to sweet bubble

Tempest ...a mouthwatering watermelon

Turbulence ...a mouthwatering watermelon

Cirrus ...a bursting blueberry

Evolution ...a sour to sweet citrus pear

Electro2 ...a tingling spearmint[10]

Zephyr ...a blast of strawberry[11]

Ultramarine ...a current of cool mint[12]

Black ion ...a dark mystery of fruits[13]

Focus eye-opening peppermint

Focus eye-opening spearmint

Glare ...a mystery of dark fruits



There are five calories in a piece of 5 gum. The gum contains aspartame (with phenylalanine), acesulfame-potassium, soy lecithin, sorbitol, mannitol and other sweeteners.[14]




A package of 5 gum contains 15 sticks of gum in the United States and Canada, and 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients, nutrition facts, and description of the flavor aren't on the outside of the box (except for the European versions), instead they are printed on the outer plastic wrap, to keep the box itself simple. The flavor description is printed on the inside of the front flap of the box. The foil that the gum is wrapped in is glossy and covered with 5 logos. The wrappers all match the color of the gum inside (except for the American Prism flavor, which has a lime green wrapper with red-orange gum). The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy Man logo, which is a human figure in the shape of the 5 logo.


Inside a package of 5 gum Cobalt.

Packages of 5 gum.


A package of 5 Gum Vortex (Green Apple).





1. ^ "Wrigley 5". Archived from the original on 29 January 2010. Retrieved 21 March 2012.

2. ^ " - 5 Gum". Archived from the original on 3 March 2009. Retrieved 15 March 2009.

3. ^ "5 Gum React". Retrieved 24 January 2011.

4. ^ "Wegmans - 5 Gum". Retrieved 3 March 2010.

5. ^ "5 Gum Swerve Review". Retrieved 9 August 2011.

6. ^ "Australian 5X Gum Commercial". Archived from the original on 12 May 2011. Retrieved 11 May 2011.

7. ^ "5 Gum Official Website". Retrieved 29 June 2012.

8. ^ "Quickie Stores New Products". Retrieved 29 June 2012.

9. ^ " : 5 Gum". Retrieved 29 June 2012.

10. ^ " : 5 Gum Pictures". Retrieved February 2012.

11. ^ " : 5 Gum Pictures". Retrieved September 2012.

12. ^ "Wrigley Germany : 5 Gum ULTRAMARINE". Retrieved 10 June 2013.

13. ^ "5 Gum Black ion". Retrieved 1 July 2012.

14. ^


Airwaves (gum)


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Airwaves is a brand of sugarfree chewing gum produced by the Wm. Wrigley Jr. Company and sold primarily in Europe and East Asia. The brand is marketed for its intense flavor similar to the effect one would get from the consumption of cough drops (which are also sold by Wrigley's). This intensity of flavor is obtained by including Eucalyptus and Menthol in the  coating of the tablets of gum. This menthol and eucalyptus combination is widely used in medicated sweets to clear the head and nasal passages and to reduce the symptoms of nasal congestions and colds.


Airwaves comes in six flavors: Eucalyptus and Menthol (the blue packets), Blackcurrant and Vitamin C (the purple packets), Cherry (the red packets), Grapefruit and Menthol (the pink packets), Herbal (the light green packets) and the newly added Black Mint (Black Packet). The honey and lemon flavor has been discontinued (but is still sold in many Asian countries such as Hong Kong) along with the spicy cocktail flavor. One time, Airwaves Active was produced, containing guaraná.




Hong Kong

Menthol & Eucalyptus (Blue) Current Current

Cherry (Red) Current n/a

Black Mint (Black) Current n/a

Green Mint (Green) New n/a

Ginseng (Red/Orange) Discontinued n/a

Honey & Lemon (Yellow) Discontinued Current

Blackcurrant (Purple) New for 2012 (after being discontinued) Current

Ginger (Orange) Discontinued Current

Grapefruit (Pink) n/a Current

Herbal Mint (Light Green) n/a Current

ICE (Metallic Blue) n/a Current

FIRE (Metallic Red) n/a Discontinued

SUPER (Black) n/a Current

Ice Grape (Light Yellow) n/a Current

Extreme (Dark Blue, extra strong) Current n/a


In popular culture[]


The chewing gum was featured in Tom Clancy's Splinter Cell: Chaos Theory several times, with Sam Fisher, the game's protagonist, eating from a clearly displayed pack in the first mission cutscene, and clearly visible next to a radio in another cutscene, suggesting that Fisher may be a fan of the gum. A blimp marketing the gum was also seen in a third cutscene in the game featuring the gum's logo.


Wrigley's Airwaves announced in March 2009 that it is to sponsor leading British Touring Car Championship team Motorbase Performance, running under the name Airwaves BMW.[1] They are also the title sponsors of the Airwaves Plymouth Raiders, a professional basketball team, located in the company's base city of Plymouth, who compete in the British Basketball League. Late in 2008, Airwaves became the official chewing gum of the FIA World Rally Championship.




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Altoid and tin.JPG

Altoid and tin



Main ingredients

Sugar or Sorbitol

Ingredients generally used

Natural and/or Artificial Flavors



Food energy

(per 3 pieces (2g) serving)

10 kcal (42 kJ)

Nutritional value

(per 3 pieces (2g) serving)


0 g


0 g


2 g

Other information

Owner: Callard & Bowser


Media: Altoids


Altoids are a brand of breath mints. The brand was created by the London-based Smith & Company in the 1780s, and later became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge.




Contents  [hide]

1 Marketing

2 Flavours and varieties 2.1 Mints

2.2 Sours

2.3 Gum

2.4 Altoids Strips

2.5 Altoids Arctic

3 Altoids tins 3.1 First aid and survival

4 See also

5 References

6 Further reading

7 External links





Altoids are less widely available in Britain—their country of origin—than in the US to which they are exported. The mints are stocked in relatively few shops, including Tesco, Morrisons, and Waitrose supermarket chains. Marks & Spencer produces a near identical product called "Curiously Strong Mints". Unlike their marketing in the US, Altoids have never been heavily marketed in the UK.[citation needed] Callard & Bowser-Suchard once manufactured Altoids at a plant in Bridgend, Wales, but has since moved Altoids' production to an existing plant in Chattanooga, Tennessee, United States. This was done to manufacture the products closer to where they are primarily marketed.[1][2] They were marketed for a brief period in the 1990s under the "Nuttall's" brand when Callard and Bowser was under the ownership of Terry's.


Flavours and varieties[]

A collection of Altoids tins

Matchboxes used as advertisement to promote new CINNAMON Altoids



Altoids mints are currently available in four flavours: peppermint, wintergreen, spearmint, and cinnamon.[3] "Sugar-Free Smalls", tiny square mints sweetened with sorbitol and sucralose, are also available in peppermint, wintergreen, and cinnamon. In 2007, dark chocolate-dipped mints were introduced in three flavours: peppermint, cinnamon and ginger and in 2008, dark chocolate-dipped mints were introduced in crème de menthe. The chocolate dipped varieties were discontinued in 2010. Also historically made but no longer available were ginger, liquorice, cool honey, and (non-chocolate dipped) creme de menthe varieties. Circa early 2011, Altoids altered the ingredients of their Wintergreen mints, adding blue food colouring. Altoid mints labeled "sugar-free smalls" do not contain gelatin, therefore they are suitable for vegans, vegetarians or those following a halal or kosher diet.




Sour hard sweets in round tins were introduced in 2002 but have since been discontinued due to low sales.[4][citation needed] Flavours included raspberry, citrus, apple, tangerine, and mango. Limited ion passion fruit sours were also released around Valentine's Day in 2005 in a larger 2.3 oz tin instead of the standard 1.76 oz sours tins that had been released up until then.




The sugar-free chewing gum, introduced in 2003, was made in the United States. Flavours include peppermint, cinnamon, spearmint, wintergreen and two sour flavours, cherry and apple. The gum has not been seen in stock in US stores since January 2010 and has been discontinued.[5]


Altoids Strips[]


In 2003, breath strips in peppermint and cinnamon flavours were introduced. They were discontinued and are no longer available.


Altoids Arctic[]


In 2014, Eclipse Mints, another Wrigley product, were rebranded as Altoids Arctic, with the tin remaining identical save for labeling. The rebranded mints were released in only Peppermint and Wintergreen flavors, doing away with the wider varieties of Eclipse such as Cinnamon and Winterfrost. As before, each tin contains 1.2 oz (34g), or about 50 mints.


Altoids tins[]

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The distinctive tin cases in which Altoids mints are packaged are often reused for other purposes. They have long served as containers for household items like paper clips, coins, sewing materials and other small items.[6][7]


The tins are sometimes used to house electronic projects. BeagleBone, a single-board computer made by Texas Instruments, is deliberately shaped with rounded corners to fit inside the tin. The CMoy pocket headphone amplifiers also often use Altoid tin as enclosure.


First aid and survival[]


Altoids tins have also been popular with outdoor enthusiasts for many years as first-aid or mini survival kit containers. A name for these kits is Bug-Out Altoids Tins, or BOATs.[8]


See also[]

Fisherman's Friend

List of breath mints

Victory V




1. ^ Pare, Mike (April 12, 2012). "Life Savers at 100: Wrigley cites Chattanooga plant during celebration". Chattanooga Times Free Press. Retrieved 27 June 2012.

2. ^ "Altoids: Made in America". Prepared Foods Network. September 7, 2005. Retrieved 27 June 2012.

3. ^ "Altoids". Retrieved 2015-02-21.

4. ^

5. ^ "Is Wrigleys (Mars, Inc) killing off the Altoids product and brand?". Adafruit Industries - Makers, hackers, artists, designers and engineers!. Retrieved 8 February 2015.

6. ^ "Altoids FAQ: Are Altoids® tins recyclable?". 2011. Retrieved 2011-08-08. "For over 100 years, Altoids® were packaged in small rectangular cardboard cartons that were approximately the same size as today's recognisable tins. The tins were introduced in the 1920s to help protect the mints and to stay neatly closed in pockets and handbags."

7. ^ "Altoids FAQ: Is there a story behind the Altoids® tin?". 2011. Retrieved 2011-08-08. "The good news about these tins is that they also come in handy as small storage containers for things like nails, coins, paper clips and buttons to name a few – the possibilities are endless. We've even learned that the tins have been used for more curious purposes – as hand-held works of art, even as an emergency wilderness stove."

8. ^ "sweeper" (January 11, 2008). "Homemade BOAT (Bug Out Altoids Tin)" (PDF). Retrieved 2011-08-08.


Further reading[]

Grant, Jeremy. "New brands take a toll on Wrigley" Financial Times, London Ed. 26-Oct-2005, pg 27.

Terdiman, Daniel. "Altoids, the curiously strong tin; The container stylishly stores battery chargers, iPods and more." New York Times 2-Feb-2005.

"Wrigley to buy Altoids and Life Savers from Kraft."  Industry ISSN 0745-1032; Volume 169; Issue 11 1-Nov-2004.

What's News. The Wall Street Journal, Business and Finance, pg A1. 15-Nov-2004.

Pare, Mike. "Wrigley to invest $14M to make Altoids in its Chattanooga, Tenn., plant." Chattanooga Times/Free Press, Knight Ridder/Tribune Business News. 23-Aug-2005.



Big Red (gum)


A packet of Wrigley's Big Red

Big Red is a cinnamon-flavored chewing gum introduced by the William Wrigley Jr. Company in 1976. Big Red was available in the UK and Ireland in the mid-to-late 1990s, but is no longer available there.[citation needed] It is a popular souvenir for visitors to the US from Ireland or the UK.[citation needed] Big Red was also released in the early-mid 1980s in Australia, but was discontinued in late 1980s. Some specialty sweets shops, however, do still stock it. It was re-released in 2004 and again in late 2007. It is also available in Mexico, Germany, Luxembourg, Latvia, Norway, Poland and parts of Sweden; the gum sold in Germany, Norway and Poland is not red but white. It is meant to be hot in flavor.


Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.


Contents  [hide]

1 The "Big Red" song

2 See also

3 References

4 External links



The "Big Red" song[]


Like its sister product, Juicy Fruit, Big Red had its own commercial jingle, which was used from 1979 to 1998. The song was composed by Peter Cofield from Sunday Productions in New York City and sung by Ryan Devereaux. Many of the commercials depicted couples passionately kissing in a romantic setting for an unusually long time, always including one kisser who then must chase his departing ride. This commercial formula would later be parodied by a number of TV shows, including Saturday Night Live.


In August 2008, Wrigley teamed with popular singer-songwriter Ne-Yo to update the classic jingle.


In February 2010, Verizon Wireless repurposed the classic jingle for a television campaign featuring the company's industry nickname, "Big Red" (a reference to the color of the company's logo).[1]


See also[]

Big Red (drink), an unrelated product with the same name, made by Big Red Ltd.



1.       ^ Verizon does Big Red, De Beers ad parodies


Bubble Tape


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Packaging and contents for Hubba Bubba Bubble Tape, Triple Mix flavour, 2015 Australian/New Zealand packaging

Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company, introduced in the late 1980s.[1][2] It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.[3]


Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.


The white powdery substance on the gum is most likely cornstarch, which is used to prevent drying and sticking to itself.


Contents  [hide]

1 Current flavors 1.1 Also available in

2 References

3 External links


Current flavors[]

Most are from Hubba Bubba

Awesome Original

Sour Green Apple

Sour Watermelon

Sour Blue Raspberry


Strapping Strawberry

Juicy Fruit

Gushing Grape

Snappy Strawberry

Triple Treat – A mix of strawberry, blueberry, and watermelon

Sugar Free Very Berry – A dentist-recommended version of Bubble Tape, a mix of grape and blue raspberry

 Cane – A seasonal flavor

Tangy Tropical


Also available in[]

Mega Roll – 10 feet (3.0 m) of Bubble Tape gum

King Size – 9 feet (2.7 m) of Bubble Tape gum




1. ^ "Trade registration information for "Bubble Tape"". Retrieved 6 Apr 2011.

2. ^ "Article describing the creation of the packaging of Bubble Tape". Retrieved 6 Apr 2011.

3. ^ Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Retrieved 26 Jan 2009




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Doublemint logo

A packet of Wrigley's Doublemint

Doublemint is a flavor of chewing gum made by the Wrigley Company. It was launched in the United States in 1914,[1] and has had variable market share since that time.




Contents  [hide]

1 The Doublemint Twins

2 "Doublemint" trademark denied in EU

3 Known ingredients

4 The return of the Doublemint Twins 4.1 The most recent Twins

4.2 The ad campaign search

5 Chris Brown

6 References

7 External links


The Doublemint Twins[]

Terrie and Jennie Frankel at a USO show, Vietnam, 1968


1914 Newspaper ad for the new Doublemint.

One of the most notable aspects of this brand is the advertising campaign, begun in 1956, which utilized twins as spokespersons for the gum, as a play on the word "double" in the name. The original "Doublemint Twins" were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,[2] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy[3] due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.[4]


"Doublemint" trademark denied in EU[]


In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law.[5]


Known ingredients[]


The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, Wrigley's replaced some of the sugar with aspartame and acesulfame potassium, both artificial sweeteners, in 2003.[citation needed]


The return of the Doublemint Twins[]


The most recent Twins[]


Wrigley began running Doublemint Twin commercials again in 2005 with a new set of twins, Natalie and Nicole Garza, who were dressed in old-fashioned clothes. They drove a tandem bike through various modern day situations, singing about the complexity of modern life and touting the joy of the simple pleasure of Doublemint gum.


The ad campaign search[]


Wrigley also began an open casting call for people to be in their ad campaigns. The call goes out to not only actual twins but also, literally, anyone and their dog. Many twins have applied, but so have people and their friends, their pets, even inanimate objects. These can be seen at the official Doublemint Gum website. Since then, the Wrigley Company has run various commercials with some of the new twins, as well as Natalie and Nicole from the 2005 campaign.


Chris Brown[]


R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. Wrigley terminated their endorsement deal with Brown on February 9, 2009 due to his arrest for domestic violence against Rihanna.[6]




1. ^ "Wrigley Co.". Encyclopedia of junk food and fast food. Greenwood Publishing Group. 2006. p. 288.

2. ^ Denise/Dian Gallup - IMDB

3. ^ "My Sister, My Self", Playboy, March 1981, pp. 146–147

4. ^ "Spaceballs (1987): Full Cast and Crew". IMDB. Retrieved July 7, 2011.

5. ^ Ryan, Patrick S. (2004). "DOUBLEMINT: Case C-191/01 P, Office for Harmonisation in the Internal Market (Trade Marks and Designs), v. Wm. Wrigley Jr. Company (E.C.J. October 23, 2003)". Columbia Journal of European Law 10 (2): 393. SSRN 559702.

6. ^ "Wrigley’s Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009. Retrieved February 2, 2011.



Eclipse (breath freshener)



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Eclipse (Wrigley Company)

Eclipse mints infographic.png

Formal name Eclipse mints

Classification Breath mint

Description Breath mint

Form Rounded oval prism

Displacement 612mm3 (approx.)

Mass .64 grams (approx.)

Ingredients Sorbitol, E470, E955, E950

Nutrition Information Energy per 100g 1401kJ

Active Ingredients Unknown.

Flavors Peppermint, Winterfrost, Cinnamon, Spearmint

Sugar Free? Yes

Manufacturer Wm. Wrigley Jr. Company

Year introduced 2003

Slogans / Taglines Powerful fresh breath

Related products Eclipse gum

Hazards Unknown, as ingredients are not made public.


Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the pellet gum segment. However, it was modeled after Excel in Canada, which was launched in 1991, eight years before Eclipse was launched.


Spearmint Eclipse

Eclipse is a brand that promises to give users "powerful fresh breath". It comes in blister packs of 12, the Big-E-Pak - 60 count plastic container of -coated pellets, and the recently added split packs that include 18 pellets. Eclipse gum is available in the U.S, Australia and Latvia, but are also sold in Canada under the name Excel.


Mints, in metal and paper (Europe) containers, are also sold by Wrigley under the Eclipse brand, as is Eclipse Ice gum.


In late 2007, the American Dental Association awarded its seal of approval to Eclipse sugarfree gum. Orbit and Extra, two other chewing gum products from the same company, also bear the ADA seal.



An Eclipse mint is an oval prism rounded at top and bottom, with the top and bottom halves varying in colour, depending on the flavor. Spearmint (green), peppermint and Black Chill (blue), and Winterfrost (dark blue) are available, as well as cinnamon (all pink), orange (light orange) and blackcurrant (purple).

All the eclipse flavors lined up: orange, cinnamon, blackcurrant, winterfrost, peppermint, and spearmint

The ingredients in the Australian and New Zealand cinnamon product are sorbitol, flavor, anticaking agent (470), sweeteners (955, 950) and colours (129, 133); while the orange product contains food acid (330), sweetener (951) (instead of 950), and colours (102, 129) (instead of 129, 133). The orange product advises that it contains Phenylalanine.


Though classified as breath mints, it is unknown if the mints contain active antibacterial ingredients. The new packaging now claims to have a 'natural ingredient' that is scientifically proven to help kill the germs that cause bad breath. Such ingredient is not specified but the label points to a pending patent for this ingredient. Wrigley's product website for Eclipse describes the ingredient as Magnolia bark extract (MBE), which has its origins in traditional Chinese medicine. In lab tests, MBE is said to have killed almost all oral bacteria, including the types that cause bad breath and cavities. Eclipse is the first product in the US to contain MBE.[1]


Eclipse mints are packaged in a recyclable steel box. The top of the box (narrow end) is attached with metal hinge (a true hinge, not a living hinge like many boxed mints). The top may be opened and pushed back on the hinge to gain access to the mints. On opening the box the tagline "powerful fresh breath" is revealed, printed on a raised metal plate on the inner surface of the lid.


50 mints are contained in each package, with a net weight of 1.2 oz (34 g). The Canadian version only has 49 mints.




Eclipse mints are sold in Canada under the name Excel. They are sold in the United States, Malaysia, Australia, New Zealand, Singapore, Latvia, Taiwan and Hong Kong under the name Eclipse mints; in Australia they were previously sold under the name Airwaves. In Bulgaria they are still sold as Airwaves.


The Australian and New Zealand products contains a French translation on the outer wrapper, even though it is not an official language of either country.


The winterfrost variety is not sold in Australia. Cinnamon has been discontinued due to very low sales, but are still available in many stores. In early 2009, the "Black Chill" variety was introduced. This variety comes in a black tin, and the mints are the same colour as the Peppermint variety. The taste is comparable to Wintergreen Tic Tacs. In late 2009 a new flavor was introduced, Cool Breeze. They are a less intense peppermint flavor and appear in a silver tin.

In Canada, Excel Mints are sold with both French and English on the box, as required by law.


In Taiwan, Eclipse mints are sold with Chinese name "Yi Koh Shu" (易口舒) printed on the tin box. Two collections, Original Mint and Fruity Mint, with three flavors each are available in the market. These flavors are Spearmint, Peppermint, Winterfrost, Peach Mint, Apple Mint and Lemon Mint.[2]


In Hong Kong, Eclipse mints are sold in tin with Spearmint (Green), Peppermint (Light Blue), Winterfrost (Blue), Orange (Orange), Blackcurrant (Purple) Flavor and Lime (Silver and Green) Flavor, and Eclipse sugarfree gum are sold in resealable bag with Spearmint (Green), Peppermint (Blue), Polar Ice (Silver), and Lemon Ice (Yellow) Flavors.


See also[]

Eclipse Ice

List of breath mints

List of chewing gum brands



1. ^ "Eclipse". Wm. Wrigley Jr. Co. Retrieved October 13, 2008.

2. ^ "Eclipse Taiwan Official Website". eclipse. Retrieved 2016-03-13.



Excel (gum)


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Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. Eclipse is the American version of Excel.

For many years, Excel used the slogan "Excel-erate your breath", which has recently been replaced by "Eat, drink, chew, Excel". The advertisements are using food creatures since 2010, the same characters that Extra gum is using.

Contents  [hide]

1 Excel Extreme

2 Excel White

3 Excel Mist

4 Flavours

5 Promotion

6 Advertisements

7 References

8 See also



Excel Extreme[]


In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.


Excel White[]


In June 2008, Wrigley's replaced Freedent Total with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh.


Excel Mist[]


A Canadian version of Orbit Mist introduced in 2010.




Here is a list of the current flavours :


Excel Classic :




Polar Ice

Inferno Cinnamon

Tangerine Freeze

Night Chill

Sweet Mint

Citrus Mint

Strong Mint


Excel White :




Excel Mist :



Excel Mints :




Mixed Berry

Arctic Rush




During the duration of the Winter Olympics of 2010, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team. In partnership with Chinese Stomatological Association in 2012, Excel released the first dental health app in China-Ai Ya Qing Song Xue爱牙轻松学),developed by FabriQate.[1]




In advertisements, the food creatures, donut, coffee, garlic, onion, green onion, pizza and cigarette, follow people. But when they take an Excel gum piece, food creatures run away showing that gum makes bad breath disappear.




1. ^


See also[]

List of breath mints

List of chewing gum brands


Extra (gum)


Question book-new.svg

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Extra Dessert Delights sticks

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, and some parts of Africa and Australasia.[1]


Contents  [hide]

1 Brand history

2 Flavours 2.1 Availability of flavours

3 References

4 External links


Brand history[]


Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years.[2] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.


The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of Mexico national team.[3]


In 2007, Extra became the first chewing gum to receive the American Dental Association's Seal of Acceptance.[citation needed]


In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of Health to launch a three-year community oral care education pilot program, which establishes community dental clinics, trains local dentists and establishes oral care records for 7,000 families across 14 communities. The results of the program will inform the Ministry of Health’s future oral care policy.[citation needed] In the second project year, the team decided to build an application for oral health teaching among families, especially for some undeveloped cities.


In the UK, gum that had been sold as Orbit was renamed Extra in 2015, with the same 14-piece package.[4]



Availability of flavours[]





Active Yes No Yes

Spearmint Yes Yes Yes

Peppermint Yes Yes Yes

Cool Breeze Yes Yes Yes

Winterfresh Yes No No

Ice Yes Yes No

Polar Ice Yes No No

Classic Bubble Yes Yes Yes

Smooth Mint Yes Yes Yes

Strawberry Yes Yes Yes

Watermelon Yes Yes Yes

Tropical/Mango Yes Yes Yes

Berry Yes Yes Yes

White Yes Yes Yes




1. ^ "Worldwide Brands". Retrieved 2013-03-04.

2.^  to: a b "Extra | Sugar Free Gum | Extra Dessert Delights". Retrieved 2013-03-04.

3. ^ "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, June 24, 2011 /PRNewswire/". Retrieved 2013-03-04.

4. ^ Orbit gum will be rebranded as Extra from January

5. ^ "Wrigley UK :: Extra". Retrieved 2013-03-04.

6. ^ "EXTRA®". Retrieved 2013-03-04.




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Freedent is a gum manufactured by Wrigley's, was first introduced in 1975 and is marketed as the gum that "will not stick to most dental work". Freedent comes in various flavors.




In 2001, Freedent added a pellet package as the Canadian version of Orbit White. In the mid-2000s the pellet version was renamed as Freedent Total. By June 2006, Wrigley's withdrew the Freedent Total line from Canada and replaced by Excel White. Freedent continues its Canadian sales in sticks only, but in similar packaging to the American Orbit and the Canadian Extract.


Hubba Bubba


For the Singaporean band, see HubbaBubbas.

2015 Australian and New Zealand packets containing five pieces of gum

Hubba Bubba is a brand of bubble gum originally produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated,[1] in the United States in 1979 but more recently produced in countries around the world. The bubble gum got its name from the phrase "Hubba Hubba" that military personnel in World War II used to express approval.[2] The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavor often referred to as Original, but different flavors of gum have been produced around the world. Many, but not all, of these flavors are based on fruit. Hubba Bubba products also include many flavors of soda, bubble gum and squeeze pouches.[1]


Product description[]


Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California. The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actor Don Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteran Dub Taylor.[3] This was a reference to Hubba Bubba being less sticky than other brands. Hubba Bubbas' main competition for most of the 1980s was the brand Bubblicious.


The original bubble-gum flavor was discontinued for many years in the United Kingdom, with only apple, strawberry, and cola flavors available. As of June 2012, flavors available in the UK include strawberry, original and apple. (In April 2012, the original flavor returned, with packs proclaiming "chunkier and bubblier").[4] Flavors available in Australia include cherry, cola, peach, strawberry, lime, pineapple, apple, orange, grape and watermelon. As of 2004, flavors available in Croatia included lime, berry, cherry and generic fruit. Flavors available in Germany included cherry and cola. Flavors available in Norway include orange, apple, strawberry, cola and licorice. Flavors available in Canada included strawberry, grape, orange and blue raspberry. Other flavors seen over the years in various countries include lemon, cream soda, tropical, salty liquorice, and chocolate strawberry.


At first, Hubba Bubba was only available in chunks, typically being sold in packets of five chunks. More recently, it has been produced as shredded pieces (see Big League Chew), rolls of bubble gum tape in the UK (tapes of 1.8 meter strips of mixed flavors), plastic jugs of crystals, boxes of tiny gumballs and stuffed with .


The Hubba Bubba brand was discontinued in the U.S. in the early 1990s, but returned in 2004.[1] In the U.S., in 2006, commercials use the same stop-motion style used in the Chevron commercials and Chicken Run, as the commercials are produced by Aardman. In Canada, commercials use cartoon characters named Hubba and Bubba. It was also used in the closing crs sequence on the popular YTV game show Uh Oh!.


As of 2012, Hubba Bubba is available in its original flavor called "Outrageous Original" in the U.S. Other flavors are "Strawberry Watermelon," "Cool Cola," "Sweet & Sassy Cherry," and "Mystery Flavor.".[1] Hubba Bubba introduced Mystery Max and Mystery Tape in 2010.[1]




1.^  to: a b c d e "Hubba Bubba". Retrieved June 8, 2012.

2. ^

3. ^ Hubba Bubba High noon. YouTube. 26 July 2006.

4. ^ "Wrigley UK :: Hubba Bubba". Retrieved 2011-01-08.


Juicy Fruit


This article is about the chewing gum. For the Mtume song, see Juicy Fruit (song). For the Mtume album, see Juicy Fruit (album).

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Juicy Fruit

Juicy Fruit.svg

Product type

Chewing gum


Wrigley Company


United States




Related brands

Wrigley's Spearmint, Doublemint




Juicy Fruit is a flavor of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.[1]




Contents  [hide]

1 Description 1.1 Flavoring

1.2 Consumer demographics

1.3 New flavors

1.4 Ingredients

2 History

3 References

4 External links




Metal advertising sign.



Which fruit serves as the model for its flavor is kept vague in advertising, though in 2003, advertising agency BBDO characterized it as a combination of banana and pineapple,[1] and some people[2] say it resembles jackfruit. According to two books in the Imponderables series, peach is one crucial flavor among many others.[3][4]


It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as banana oil), a carboxylic ester.[5]


Each stick of gum weighs 3 grams (0.11 oz) and contains 10 Calories.[6]


Consumer demographics[]


The average age of the typical Juicy Fruit consumer is under 20, with 3- to 11-year-olds making up the heart of the business; those 20 years old and over account for 40 percent of the purchases.[1]


Sean Payton, head coach of the New Orleans Saints of the NFL is well known for requesting a Juicy Fruit in the middle of games.


New flavors[]


Juicy Fruit have just released a "Sweet Flavors" Kiwi-Strawberry flavor. They have also released Juicy Fruit Desserts. There are 4 variations of Desserts: Orange Creme Pop, Strawberry Shortcake, Lemon Square and Apple Pie. Juicy Fruit also has released Juicy Secret and Juicy Riddle which are both sugar free. Beginning in 2015, Juicy Fruit released two new flavors based on Starburst : Strawberry and Cherry.[7]




Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base. Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners, natural and artificial flavorings, glycerol and lecithin as softening agents, aspartame (NutraSweet) and acesulfame K as artificial sweeteners, Yellow Lake 5 as a coloring and BHT as a preservative.




A Juicy Fruit wrapper from 1946, described on the package as a "fascinating artificial flavor".

When the brand first entered the market, it was packaged simply, with a plain wrapper and "JUICY FRUIT" in red, thin block letters. In 1914, Wrigley changed it to thin vertical white and green stripes with "Wrigley's Juicy Fruit Chewing Gum" centered in a stylized Maltese Cross emblem with a black background.[8]


Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. When the gum was re-introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons, the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since 1893.[8] The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead-like chevrons into the corners of an elongated smile under the brand name.[8] Juicy Fruit is still widely popular today.[citation needed]


In 2003 in the United States, Wrigley's replaced some of the sugar in Juicy Fruit with two artificial sweeteners, aspartame and Ace K. In 2009, Wrigley's started selling a sugar-free version of Juicy Fruit.[citation needed]


"Grapefruit—Juicy Fruit" is a song written and performed by American popular music singer-songwriter Jimmy Buffett. It was first released on his 1973 album A White Sport Coat and a Pink Crustacean and was his third single from that album. The single reached #23 on the Billboard Easy Listening chart in September 1973.


Juicy Fruit is mentioned in the Regina Spektor song Wallet, from her album Far. It is also mentioned in the movie, One Flew Over the Cuckoo's Nest by Chief Bromden: "Mmm, Juicy Fruit". It is also mentioned in the song "Juicy Fruit" by Mtume from 1983.[9]




1.^  to: a b c "Marketing symposium at Johnson School asks what makes brands legendary". Cornell Chronicle. Cornell University. November 6, 2003. Retrieved 2009-08-07.

2. ^ Karen Chu (July 23, 2012). "". (Podcast). Event occurs at 12:45PM. Retrieved May 24, 2014. External link in |website= (help)

3. ^ Feldman, David (2004) [First published in 1986 as Imponderables: The Solution to the Mysteries of Everyday Life]. Why Don't Cats Like to Swim?. Imponderables. p. 71. Retrieved 2009-08-07.

4. ^ Feldman, David (2005) [First published in 1989]. When Do Fish Sleep?. Imponderables. p. 242. Retrieved 2009-08-07.

5. ^ Pavia, Donald L.; Lampman, Kriz, Engel (2007). Introduction to Organic Laboratory Techniques. Thomson Brooks/Cole. ISBN 978-0-495-01630-4. Cite uses deprecated parameter |coauthors= (help)

6. ^ Nutrition Info

7. ^ "Direct Access: Arianna Huffington". The Huffington Post. January 28, 2015. Retrieved February 3, 2015.

8.^  to: a b c Juicy Fruit Packaging, from Wrigley's website

9. ^ Juicy Fruit (song)



Life Savers

This article is about the . For other uses, see Life saver (disambiguation).

The Life Savers logo from 1999 to 2007

Life Savers is an American brand of ring-shaped hard . Its range of mints and artificial fruit-flavors is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.

 manufacturer Clarence Crane of Garrettsville, Ohio,[1] (father of the poet Hart Crane) invented the brand in 1912 as a "summer " that could withstand heat better than chocolate. The 's name is derived from its similarity to the shape of life preservers used for saving people who have fallen from boats.

After registering the trademark, Crane sold the rights to his Pep-O-Mint peppermint  to Edward John Noble for $2,900. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. Noble founded the Life Savers and  Company in 1913 and significantly expanded the market for the product by installing Life Savers displays next to the cash registers of restaurants and grocery stores. He also encouraged the owners of the establishments to always give customers a nickel in their change to encourage sales of the $0.05 cent Life Savers. The slogan "Still only 5 cents" became a favorite treat for children with a tight allowance.[2] Since then, many different flavors of Life Savers have been produced. The five-flavor roll first appeared in 1935.


A series of mergers and acquisitions by larger companies began in 1956. Life Savers is currently a property of Mars, Incorporated. In recent decades, the brand expanded to include Gummi Savers in 1992, Life Saver Minis in 1996, Creme Savers in 1998, and Life Saver Fusions in 2001. Discontinued varieties include: Fruit Juicers, Holes, Life Saver Lollipops and Squeezit.


Contents  [hide]

1 History

2 Timeline

3 See also

4 References

5 External links




Life Savers  was first created in 1912 by Clarence Crane, a Cleveland, Ohio,  maker (and father of the famed poet Hart Crane). Crane developed a line of hard mints but did not have the space or machinery to make them. He contracted with a pill manufacturer to press the mints into shape.


In 1913, Crane sold the formula for his Life Savers  to Edward Noble of Gouverneur, New York for $2,900. Noble started his own  company and began producing and selling the mints known as Pep-O-Mint Life Savers. He also began to package the mints into rolls wrapped in tin foil to prevent them from going stale. This process was done by hand until 1919 when machinery was developed by Edward Noble's brother, Robert Peckham Noble, to streamline the process.


1917 newspaper ad for the product, showing the product packaging and the varieties available.

Robert was a Purdue educated engineer. He took his younger brother's entrepreneurial vision and designed and built the manufacturing facilities needed to expand the company. The primary manufacturing plant for Life Savers was located in Port Chester, New York. Robert led the company as its Chief Executive Officer and primary shareholder for more than 40 years, until selling the company in the late 1950s.


By 1919, six other flavors (Wint-O-Green, Cl-O-ve, Lic-O-Rice, Cinn-O-Mon, Vi-O-Let and Choc-O-Late) had been developed, and these remained the standard flavors until the late 1920s. In 1920, a new flavor called Malt-O-Milk was introduced. This flavor was received so poorly that it was discontinued after only a few years.[3] In 1925, the tinfoil was replaced with aluminum foil.


Noble promoted the  at the cash registers of saloons, cigar stores, drug stores, barber shops, and restaurants. He had the  placed, with a five-cent price, near the cash register.


In 1921, the company began to produce solid fruit drops. In 1925, technology improved to allow a hole in the center of the fruit candies. These were introduced as the "fruit drop with the hole" and came in Orange, Lemon and Lime, each of which were packaged in their own separate rolls. In contrast to the opaque white mints previously produced by the company, these new candies were crystal-like in appearance. These new flavors quickly became popular with the public. Four new flavors were quickly introduced, namely, anise, butter rum, cola and root beer, which were made in the clear fruit drop style. These did not prove to be as popular as the three original fruit drop flavors. In 1931, the Life Savers "Cough Drop" was introduced with menthol but it was not successful. In 1931, rolls of pineapple and cherry fruit drops were also introduced. As the public response proved positive for these, a new variety of mint, called Cryst-O-Mint, made in this same crystal-like style was introduced in 1932. In 1935, the classic "Five-Flavor" rolls were introduced, offering a selection of five different flavors (pineapple, lime, orange, cherry, and lemon) in each roll.[4] This flavor lineup was unchanged for nearly 70 years, until 2003, when three of the flavors were replaced in the United States, making the rolls pineapple, cherry, raspberry, watermelon, and blackberry.[4] However, orange was subsequently reintroduced and blackberry was dropped. The original five-flavor lineup is still sold in Canada. In the late 1930s and early 1940s, four new mint flavors were introduced: Molas-O-Mint, Spear-O-Mint, Choc-O-Mint and Stik-O-Pep.


During the Second World War, other  manufacturers donated their sugar rations to keep Life Savers in production so that the little candies could be shared with Armed Forces as a tasty reminder of life at home.[5] Soon after the war ended, the manufacturing license was withdrawn. In 1947, UK-based Rowntree's—which formerly had been licensed to make Life Savers—started to manufacture a similar product called the Polo mint.[6]


In 1981, Nabisco Brands Inc. acquired Life Savers from the E.R. Squibb Corporation. A number of early mint flavors, including Cl-O-Ve, Vi-O-Let, Lic-O-Rice and Cinn-O-Mon were discontinued due to poor sales. Nabisco introduced a new Cinnamon flavor ("Hot Cin-O-Mon") as a clear fruit drop type . This replaced the white mint flavor Cinn-O-Mon which had recently been discontinued. The other original mint flavors were retired (although a mint similar to Vi-O-Let Life Savers continues to be manufactured by C. Howard). A number of other flavors were also quickly discontinued, after Nabisco took over, in order to make the business more profitable. In 2004, the US Life Savers business was acquired by Wrigley's. Wrigley's introduced two new mint flavors (for the first time in over sixty years) in 2006: Orange Mint and Sweet Mint. They also revived some of the early mint flavors (such as Wint-O-Green).


Life Savers production was based in Holland, Michigan, until 2002 when it was moved to Montreal, Québec, Canada. Significantly lower sugar prices in that country were the reason behind the move.[7][8] The company's headquarters in Port Chester, New York, where Life Savers were made from 1920 until 1984, was distinctive. Although it has been converted to apartments, it still retains some Lifesavers signage. It was added to the National Register of Historic Places in 1985.[9]




Life Savers fruit-flavored candies in the iconic wax paper and aluminum foil wrapper, minus the outer paper wrapper. Thousands of anecdotal reports have confirmed that the 2nd  from either end of the 5-fruit flavor roll is almost always red. Thus, the photo shows a roll with the first  already eaten.1912: Crane's Peppermint Life Savers created by Clarence Crane in Cleveland, Ohio.

1913: Edward Noble bought the Life Saver formula, renamed Pep-O-Mint Life Savers, and started Mint Products Company in New York City.

1921: The first fruit flavors were produced as solid candies.

1925: Technology improved to allow a hole in the center of the fruit candies.

1927: Cherry flavor is invented and added to regular flavors

1935: The Original Five-Flavor roll of Life Savers debuted.

1956: Life Savers Limited merged with Beech-Nut.[10][11]

1968: Beech-Nut Life Savers merged with Squibb.

1981: Nabisco Brands Inc. acquired Life Savers from the E.R. Squibb Corporation.

1987: Canadian Life Savers business acquired by Hershey Canada.

1996: Canadian Life Savers business acquired by Beta Brands Limited.

2000: Kraft acquires Nabisco

2001: Kraft acquires Canadian Life Savers business from Beta Brands

2004: Life Savers business acquired by Wrigley's.[12]

2008: Mars acquires Wrigley


See also[]

Polo mints – Similar European confection from Nestlé, who have had a trademark battle over Life Savers' ring-shaped form.

Triboluminescence – An optical phenomenon in which light is generated when material is subject to mechanical breaking, especially noticeable when crushing Wint-O-Green Life Savers in the dark.




1. ^ "Clarence A. Crane - Ohio History Central - A product of the Ohio Historical Society". Ohio History Central. Retrieved 2012-03-12.

2. ^ "Life Savers Memorable Moments". Retrieved 19 August 2015.

3. ^ New Yorker Magazine, 28 February 1925, pp. 47–50.

4.^  to: a b Howard, Theresa (August 14, 2002). "LifeSavers changes its stripes Friday". USA Today. "Raspberry-, watermelon- and blackberry-flavored "O's" will replace the traditional orange, lemon and lime."

5. ^ "Life Savers Celebrates 100th Anniversary".

6. ^ Bennett, Oliver (9 August 2004). "Why we love things in mint condition". The Independent. "When US troops were stationed over here during the war, Rowntree started to manufacture Lifesavers for them under licence. When the war drew to a close, the licence was withdrawn. So in 1947, Rowntree came up with its own brand of holey mint, the mighty Polo."

7. ^ Frammolino, Ralph (March 20, 2002). "Workers Feel Like Suckers". Los Angeles Times. "Life Savers is moving its  factory from Michigan to Canada, where sugar is cheaper, displacing 600 employees."

8. ^ "Life Savers". NPR. February 21, 2002. "The 's manufacturer says sugar prices in the U.S. are too high, and it is moving the factory from Holland, Michigan, to Canada."

9. ^ Staff (2009-03-13). "National Register Information System". National Register of Historic Places. National Park Service.

10. ^ Business Finance The Management Approach, Richards C. Osborn, pages 524-526

11. ^ TIME Magazine, June 18, 1956: CORPORATIONS: New Wrapper

12. ^ "Wrigley to Add Life Savers(R) and Altoids(R) to Its Confectionery Portfolio" (Press Release). Wrigley. November 15, 2004. "The Wm. Wrigley Jr. Company announced today that it has entered into an agreement to purchase certain confectionery assets of Kraft Foods for $1.48 billion. The transaction includes ownership of well-known, iconic brand franchises—such as Life Savers, Creme Savers, and Altoids—as well as production facilities in the United States and Europe."





For the pendant jewel, see Locket.

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Lockets are a confectionery produced by the Wrigley Company in the UK and Czech Republic. They are sold as medicated supplement to help nasal congestion and sore throats.


Contents  [hide]

1 Flavours

2 About

3 Ingredients

4 References

5 External links




They are available in multiple flavours including cranberry and blueberry, menthol and honey. A blackcurrant flavour was produced, but was discontinued in 2009.[1]




Lockets contain menthol, eucalyptus, vitamin C and a centre with honey. Packets generally contain 10 medicated lozenges.[1]




Glucose syrup



Citric Acid

Vitamin C

Monopropylene Glycol

Colors E122 and E142[1]




1.^  to: a b c "Wrigley UK Lockets". Wrigley. Retrieved 10 January 2013


Orbit (gum)



Orbit Gum for sale at a stand in Barcelona, Spain (March 2007).

Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually wrapped pieces of gum per package. In the UK, where it was launched in 1977[2] it was originally sold as a traditional long-stick gum, later replaced by the same format as the US

Orbit White, packaged in blister packs of 12 pieces, was released to compete with Cadbury Adams' Trident White gum in 2001.[3]


Contents  [hide]

1 History

2 Advertising

3 Products and flavors 3.1 Orbit

3.2 Orbit White

3.3 Orbit for Kids

4 References




Orbit was launched in 1944 in the United States as a replacement brand by Wrigley due to rationing of gum-making ingredients in World War II. The brand was discontinued after the war ended, when Wrigley's three established gum brands, Juicy Fruit, Wrigley's Spearmint and Doublemint, returned to the UK market.


The gum was reintroduced 30 years later in 1976, when it was introduced in Germany, Switzerland and Holland. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand was later introduced in other countries, including Canada, Australia, the UK, Norway, Poland and Israel


The gum returned to American shelves in the late 1970s, but was removed from the shelves in the 1980s due to a suspicion that the sweetener might cause cancer.[citation needed] The gum was relaunched in the US in 2001.




The US advertising campaign for Orbit centered around the Orbit Girl, a British character who always showed up to "dirty" and awkward situations wearing all white, a scarf, and a smile. Vanessa Branch played the Orbit Girl from 2006 to 2010, when she was replaced by Farris Patton,[4] who played the Orbit Girl from 2011 through 2013.


In 2014, Orbit moved to a more global approach to marketing, replacing the Orbit Girl, and with a new commercial with Sarah Silverman to kick off its new campaign: "Eat. Drink. Chew Orbit." to emphasize the benefits of chewing gum after eating and drinking.[5]


In the UK the Orbit name was replaced by Extra in 2015, with the same 14-piece package.[6]


Products and flavors[]








Sweet Mint


Apple Remix

Tropical Remix

Strawberry Remix

Wildberry Remix

Peppermint DoublePak

Spearmint DoublePak

Citrus Remix

Melon Remix

Lemon Lime

Mint Mojito

Maui Melon Mint

Positively Pomegranate

Raspberry Mint

Fabulous Fruitini

Sangria Fresca

Strawberry Mint

Lime Melon

Piña Colada


Orbit White[]


Orbit White was launched in 2002 as a sugar-free pellet gum and sub brand of Orbit gum. Packaged in blister packs of 12 pieces, it was released to compete with Cadbury Adams' Trident White gum in 2001.[7]





Orbit for Kids[]


Strawberry and Banana



Excel Mist in Canada) had "micro-bursts" which are small polka dot chips filled with a flavor contrast to the rest of the stick. The "micro-bursts" were meant to create "a hydrating sensation", as claimed on the box. Orbit discontinued the Orbit Mist subline in 2013.

Peppermint Spray

Watermelon Spring

Mango Surf




1. ^ Wrigley press release, Retrieved 2006-06-15.

2. ^ Wrigley press release, Article retrieved 2006-06-15.

3. ^ "Category Wars: Wrigley Returns To Orbit In Whitening Showdown" by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.

4. ^ Evan, Suzy. "Farris Patton Is Living Her Dream as the Orbit Girl". Backstage. Retrieved 21 September 2011.

5. ^ Lazare, Lewis. "Fabulous!?: Sarah Silverman pushes out Orbit Girl in new ad campaign". Chicago Business Journal. BBDO.

6. ^ Orbit gum will be rebranded as Extra from January

7. ^ "Category Wars: Wrigley Returns To Orbit In Whitening Showdown" by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20,



Ouch! (gum)


Ouch! is a type of sugar-free bubble gum made by the Wm. Wrigley Jr. Company under the Hubba Bubba brand name. By the 1990s, the gum was available in the flavors of grape, watermelon, and strawberry. Each stick of gum was wrapped with paper made to look like a bandage and was packaged in a metallic container similar to that of a bandage box.[1] In October 2009, the gum was redesigned to have a new look and packaging, and is now also available in bubblegum flavor.[2] Each pack comes with one of a possible twenty collectable games inside.[1]



1.^  to: a b "Wrigley's Hubba Bubba". Retrieved 23 January 2010.

2. ^ "Hubba Bubba". Retrieved 15 May 2010.



Skittles (confectionery)




Loose Skittles

Nutritional value per 100 g (3.5 oz)


1,680 kJ (400 kcal)


90.7 g


75.6 g

Dietary fibre

0 g


4.4 g


3.9 g


0 g


0 g


Vitamin A equiv.


0 μg

Vitamin C


0 mg




 0 mg



 0 mg



15.1 mg

Amounts converted and rounded to be relative to 100 g serving.


μg = micrograms • mg = milligrams

IU = International units


Percentages are roughly approximated using US recommendations for adults.

Source: NutritionData


Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wrigley Company,[1] a division of Mars, Inc..


They have hard sugar shells which carry the letter S. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors.[2] The confectionery has been sold in a variety of flavor collections, such as Tropical and Wild Berry.




Contents  [hide]

1 History and overview

2 Varieties

3 See also

4 References

5 External links



History and overview


Skittles were first made commercially in 1974 by a British company.[3] They were first introduced in North America in 1979 as an import confectionery.[2] In 1982, domestic production of Skittles began in the United States.[2]


Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles circa 1994.[4]


Bilingual (English/French) Canadian packet of Skittles

On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account.[5] The move was debated by people interested in social media.[6][7]


Skittles is the most popular  among youth and the second most popular chewy , after Starburst, among all persons in the United States.[8]


Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs."[9]




Main article: List of Skittles products


Skittles are produced in a wide variety of flavours and colours, including sour varieties. Skittles has hinted at new flavour releases on its Facebook page, using such statuses as "Locking myself in the Rainbow kitchen until I see some results!" A 2011 posting contained confirmation of a new flavor: "Putting the last touches on a new Skittles flavor. Tweak the Rainbow."[10] In 2013, Skittles replaced the lime-flavoured Skittles with green apple, causing a backlash from some consumers. The lime became part of their Darkside packets.



Tropical Skittles, one of the first variations available

Wild Berry Skittles, released in 1989

See also


Jelly beans




1. ^ "Skittles". Wrigley. Retrieved October 31, 2012.

2.^  to: a b c "Skittles". Wrigley. Retrieved July 28, 2012.

3. ^ "SKITTLES Bite Size Candies Backgrounder". Mars North America Newsroom. 23 August 2005. Archived from the original on February 1, 2009.

4. ^ Ives, Nat (July 9, 2004). "Skittles overhauls a familiar theme to encourage experiencing the , not just tasting it". The New York Times.

5. ^ Steel, Emily (March 3, 2009). "Skittles Cozies Up to Social Media". Wall Street Journal.

6. ^ Capell, Kerry (March 8, 2009). "When Skittles Met Twitter". BusinessWeek.

7. ^ Burkitt, Laurie (March 12, 2009). "Skittles' Stupid Social Media Trick". Forbes.

8. ^ Severson, Kim (March 28, 2012). "Skittles Sales Up After Trayvon Martin Shooting". The New York Times.

9. ^ Eichenwald, Kurt (May 2013). "Facebook Leans In". Vanity Fair.

10. ^ Skittles (January 1, 2011). "Putting the last...".



Wrigley's Spearmint



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A package of spearmint from 2009.

Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies the gum is flavored with the spearmint plant.


Gum was originally marketed by being given away free, with the purchase of Baking Soda and coffee. It became so popular that it was then eventually sold separately as a desired commodity.


During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the non-reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that people expected, the company took Wrigley's Spearmint, Doublemint® and Juicy Fruit off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Wrigley's Spearmint was reintroduced in 1946.


In a 2004 advertising campaign, it was relaunched in the US and UK with the slogan "even better, longer lasting".


Another advertising campaign was "some call it a spear, some call it an aging". The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif.[1]


The gum contains the food preservative BHT, a suspected carcinogen[citation needed]. Despite it not being a sugarless gum, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.[2] The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint. Recently, the gum has been colored green.



1. ^ Wrigley Spearmint Brand history

2. ^


Starburst (confectionery)



Redirected from Starburst

Starburst logo


American Starburst candies

Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavored soft taffy  manufactured by Quadir company, a subsidiary of Mars, Incorporated.


Starburst has many different varieties such as Tropical, Sour, FaveReds, Very Berry, Superfruit Flavor and Original.



Contents  [hide]

1 History

2 Marketing

3 Other varieties

4 Starburst flavors (past and present)

5 References

6 External links





The brand was introduced by Mars in the UK in 1960, named by Peter Pfeffer in a competition that won him £5, as Opal Fruits.[1] The four original flavors were strawberry, lemon, orange, and lime. In the 1970s Opal Fruits were well known for their advertising tag line "Opal Fruits - made to make your mouth water!" (slogan coined by Murray Walker[2]). The full advertising jingle was "Opal Fruits - made to make your mouth water - Fresh with the tang of citrus - 4 refreshing fruit flavours - orange, lemon, strawberry, lime - Opal Fruits - made to make your mouth water!" Opal Fruits were introduced in the United States in 1967[1] as Starburst. Originally, Starburst came in the same flavours as Opal Fruits and the first variant, "Sunshine Flavors", later renamed "Tropical Opal Fruits", was released thereafter. In Europe, lemon and lime were combined to become "Lemon and Lime" to make room for a Blackcurrant flavour.


The brand name 'Opal Fruits' was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalised marketplace.[3] In 2008, the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting May 10, 2008.[4] On October 6, 2008, Mars acquired Wrigley, and transferred Mars' non-chocolate  brands, including Starburst, to the Wrigley subsidiary.[5] The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: Limited ion Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, Berries & Creme, Very Berry and Fruity Slushies. Among the additional flavors are Strawberry Lemonade Chill, Citrus Slush, Cherry Splash, Blue Raspberry Rush Kiwi, Banana, Plum, Blueberry, Passion Fruit, Blackberry, Raspberry, Strawberry-Banana, Mango, Melon, Tropical Punch, Green Apple, Blue Raspberry, Watermelon, Mixed Berries & Cream, Peaches & Cream, Orange Cream, and Strawberry & Cream. Europe also has the "Sour" assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix. As of early 2010 it was decided that Strawberry was the most popular flavor in the United Kingdom. Lime is also very popular within this demand.


Starburst in the UK is vegan, its packaging and website clearly stating "Suitable for Vegetarians", and also does not contain any artificial colors or flavors.[6] In the U.S., Starburst contains non-vegetarian gelatin in its ingredients.


The UK 'Opal Fruits' limited ion branding

Lime Starburst made a comeback in 2007 as a limited-ion 'retro' flavour in packages of the 'Baja' version, while the range in the UK was further extended with a version named Starburst Choozers. These lozenge shaped chews have a liquid fruit juice centre, and come packaged with the tag line "The chews that ooze." Each packet contains three flavours; Orange & Mango, Raspberry & Orange, and Pineapple & Orange.


The current slogan for Starburst is "Unexplainably Juicy".[7]




Starburst has been marketed in several ways, including a marketing tie-in for the movie Pirates of the Caribbean: Dead Man's Chest where they replaced Kiwi Banana and Tropical Punch with Royal Berry Punch.


In 2007 a commercial for Starburst's Berries and Creme flavor went viral.[8] The commercial, referred to as "Berries and Creme" or as "The Little Lad Dance", stars Jack Ferver as a man dressed in Victorian/Georgian clothing expressing his excitement for the 's flavor by performing an impromptu song and dance routine.[9] The commercial has received some praise for its style from Advertising Age and in an interview with Adweek Ferver commented that the commercial took over twelve hours to film and that he had to wear the full costume in 80 degree weather.[10][11]


Other varieties[]


Starburst also exists in the form of jellybeans, lollipops, gummies, hard ,  canes,  corn, popsicles, gum, and lip gloss (the latter in a partnership with Lip Smackers). In the USA,[citation needed] Starbursts are made with gelatin.


Starburst flavors (past and present)[]


This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2016)




Blackberry (2013)

Blueberry açai (2015)

Blueberry (2013)

Blue Raspberry Rush (2014)


Cherry Kiwi Splash

Cherry Kiwi Tropical (2012)

Cherry Lime (2012)

Cherry Splash (2014)

Citrus Slush (2014)

Fruit Punch (2008)

Green Apple




Kiwi Banana (2010)

Lemon (1967)

Lemon-Limeade (2010)

Lime (1967)

Mango Melon (1988)

Melon Berry (2011)

Mixed Berries & Cream

Orange (1967)

Orange Cream

 Orange Strawberry (2012)

Passion Fruit

Passionfruit Punch (2015)

Peaches & Cream


Pineapple Punch

Piña Colada (1988)


Raspberry (2013)

Raspberry Pomegranate (2015)

Royal Berry Punch (1988)

Royal Blue Raspberry

Sour Apple

Sour Cherry

Sour Pineapple

Sour Raspberry

Sour Strawberry Mix

Strawberry (1967)

Strawberry & Cream

Strawberry Banana (1988)

Strawberry Lemonade Chill (2014)

Strawberry Patch

Strawberry Starfruit (2015)

Sunny Citrus


Tropical Punch



Watermelon (2008)





1.^  to: a b About Starburst

2. ^ Owen, Oliver (1 July 2007). "Mint condition". Guardian.

3. ^ "Global branding chews up Opal Fruits". BBC News. 27 April 1998. Retrieved 9 January 2015.

4. ^ Mercer, Charles (2008-05-01). "Opal Fruits return to British playgrounds". The Daily Telegraph. Retrieved 2008-05-02.

5. ^ Mars Wrigley Press Feed

6. ^ Wrigley UK, Starburst Profile(Accessed 3/Jan/2013)

7. ^ :: Starburst

8. ^ "Updated: The Best Ad Jingles Ever". IGN. Retrieved 10 January 2014.

9. ^ "Watch some of the worst commercials on-air". MSNBC. Retrieved 10 January 2014.

10. ^ "Brief interviews with commercial actors: Jack Ferver on being Starburst's Little Lad". Adweek. Retrieved 10 January 2014.

11. ^ "Little Lad Produces Big Laughs in Genius Masterfoods Spot". AdAge. Retrieved 10 January 2014.



Tunes (confectionery)

Tunes is a brand of lozenge manufactured by The Wrigley Company in the UK. It is marketed as a cough sweet or anti-congestant lozenge, containing eucalyptus oil and menthol. It is a relative of the now discontinued Spangles brand, and shares the same packaging and dimensions of that brand. In the UK, Tunes no longer have the Spangles style packaging.[1]


There was a memorable TV advertising campaign for the product with the slogan "Tunes help you breathe more easily". The commercials featured the actor Peter Cleall who would perfectly enunciate the word "Tunes" after taking the anti-congestant.




1.       ^


Wrigley Company



Redirected from Wrigley's

William Wrigley Jr. Company

Wrigley formal web RGB E1.png


Subsidiary of Mars, Incorporated


Food processing


Chicago, Illinois, United States (1891)


William Wrigley, Jr.


GIC (Global Innovation Center) in Goose Island, Chicago, Illinois, United States

Key people

William Wrigley, Jr. II, Chairman

Martin Radvan, CEO


Juicy Fruit, Wrigley's Spearmint, Doublemint, others


Increase$5.389 billion (2007)

Net income

Increase$961.9 million (2009)

Number of employees



Mars, Incorporated (2008–)




The Wrigley Building, former HQ

The William Wrigley Jr. Company is an American company headquartered in the GIC (Global Innovation Center) in Goose Island, Chicago, Illinois.[1] The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging chewing gum with each can of baking powder. The chewing gum eventually became more popular than the baking powder and Wrigley's reoriented the company to produce the gum. Today, after 120+ years since the company was founded it is by far the largest manufacturer and marketer of chewing gum in the world.[2][3][4]


The company currently sells its products in more than 180 countries and districts and maintains 140 factories in various countries and districts, including the United States, Mexico, Australia, the United Kingdom, Canada, Spain, New Zealand, the Philippines, Czech Republic, Germany, South Africa, Argentina, Tanzania, Tunisia, Somalia, North Korea (the only US enterprise there),[citation needed] France, Kenya, China, India, Taiwan, Poland, and Russia.


In 2005, Wrigley purchased the Life Savers and Altoids businesses from Kraft Foods for US$1.5 billion.[5] On January 23, 2007, Wrigley signed a purchase agreement to acquire an 80 percent initial interest in A. Korkunov for $300 million with the remaining 20 percent to be acquired over time. On April 28, 2008, it was announced that Mars, Incorporated would acquire Wrigley for approximately $23 billion.[6] Financing for the transaction was provided by Berkshire Hathaway, Goldman Sachs and JPMorgan. Berkshire Hathaway holds a minority equity investment in the Wrigley subsidiary.


The Wrigley Building on Michigan Avenue, one of Chicago's best-known landmarks on the Magnificent Mile, belongs to the company but has not been its headquarters since 2005.




Contents  [hide]

1 Corporate leadership 1.1 1891–1932: William Wrigley Jr.

1.2 1932–1961: Philip K. Wrigley

1.3 1961–1999: William Wrigley III

1.4 1999–2006: William Wrigley IV

1.5 2006–2008: William Perez

1.6 2008–2011: Dushan "Duke" Petrovich

1.7 2011–: Martin Radvan

1.8 2014–: Thomas Wrigley

2 Subsidiaries

3 Changes in gum 3.1 New product

4 Brands 4.1 Gum

5 See also

6 References

7 External links



Corporate leadership[]


1891–1932: William Wrigley Jr.[]


In 1891, 29-year-old William Wrigley Jr. (1861–1932) came to Chicago from Philadelphia with $32 and the idea to start a business selling Wrigley's Scouring Soap. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. The popular premium, chewing gum, began to seem more promising.


1932–1961: Philip K. Wrigley[]


After the death of William Wrigley Jr., his son Philip K. Wrigley (1894–1977) assumed his father's position as CEO of the Wrigley Company. Wrigley is most well known for his unusual move to support US troops and protect the reputation of the Wrigley brand during World War II, in which he dedicated the entire output of Wrigley's Spearmint, Doublemint, and Juicy Fruit to the US Armed Forces. Wrigley launched the "Remember this Wrapper" ad campaign to keep the Wrigley brands on the minds of the customers during times of wartime rationing.[5]


1961–1999: William Wrigley III[]


In 1961, Philip K. Wrigley handed control to his son, William Wrigley III (1933–1999). Wrigley led a strategic global expansion through the establishment of Wrigley facilities in nine new countries.[5] On June 26, 1974, a Marsh Supermarket in Troy, Ohio installed the first bar code scanning equipment. The first product to be scanned using a Universal Product Code (UPC) bar code was a 10-pack of Wrigley's Juicy Fruit gum.[7] (This pack of gum is now on display at the Smithsonian Institution's National Museum of American History.) During the late '70s and early '80s, Wrigley began advertising a new gum, Extra, which followed the new trend of sugar-free gums in the US.[5]


1999–2006: William Wrigley IV[]


William "Bill" Wrigley IV (1963–), following the death of Wrigley III (his father), led the sugar-free gum campaign across Europe, Australia, Spain, India, and China.[5] In 2005, Kraft Foods sold the Life Savers and Altoids businesses to Wrigley in exchange for $1.5 billion as part of a reorganization plan.[8] Wrigley led the establishment of the Wrigley Science Institute (WSI) in 2006 to study the oral health benefits of gum chewing. The WSI investigates the effects of gum chewing on weight management, stress relief, concentration, and oral health.[5]


2006–2008: William Perez[]


On October 23, 2006, William D. Perez (1948–) succeeded Bill Wrigley as CEO. He was the first person outside the Wrigley family to head the company. In 2007, the company debuted 5 Gum in the US. The 5 Gum brand was marketed using cinematic TV commercials portraying "What it feels like to chew 5 Gum". Perez led the efforts of improving slimmer packaging (Slim Pack) with flavor improvements across both Extra and Wrigley brands.[5]


2008–2011: Dushan "Duke" Petrovich[]


Dushan Petrovich (1954–) succeeded Perez. In 2009, Wrigley's Global Innovation Center received the LEED Gold Certification through Wrigley's commitment to global sustainability. In the 2010 Olympic Games in Vancouver, British Columbia, Wrigley was the Official Confectionery Supplier of the games, in which the company sported Olympic-themed packs and products.[5]


2011–: Martin Radvan[]


Martin Radvan (19??–) became the CEO of the Wrigley Company after Petrovich. He has over 25 years of experience at Mars. He is responsible for the company’s worldwide strategy, operations and business performance.[9]


2014–: Thomas Wrigley[]


Thomas Wrigley Jr. inherited the family fund and as of 1 July 2014, Wrigley Jr, becomes non-executive director of Wrigley's holdings worldwide.



The Wrigley Company Limited

Amurol Confections Company

Northwestern Flavors, LLC


Changes in gum[]


In some countries, xylitol is used to sweeten gum instead of aspartame. By avoiding sugar, the chance of tooth decay is lowered, since the sugar otherwise used may turn into acid after chewing the gum. It is also claimed that in chewing, it may help to remove food residues. Xylitol based products are allowed by the US Food and Drug Administration to make the medical claim that they do not promote dental cavities.[10]


New product[]


Wrigley temporarily halted production and sales of its new Alert energy gum as the Food and Drug Administration investigates the safety of caffeinated-food products.[11]




United States


A newspaper ad from 1920 for three types of Wrigley's gumJuicy Fruit (1893)

Spearmint (1893)

Doublemint (1914)

Freedent (1975)

Big Red (1975)

Extra (1984)

Winterfresh (1994)

Surpass (2001)

Orbit (reintroduced 2001)

Orbit White

Eclipse (2001)

5 (2007)

Alert (2013)




Excel Mist

Excel White


Extra Professional

Extra Professional White

Hubba Bubba

Juicy Fruit

Life Savers



The Wrigley Company Ltd., Estover, Plymouth, UKActive8 (discontinued)


Big Red (discontinued in 1998)




Freedent (discontinued)

Juicy Fruit

Orbit (discontinued) Orbit Professional (discontinued)

Orbit Complete (discontinued)


Wrigley's Spearmint

Additional productsAltoids

Big League Chew (until November 2010)

Bubble Tape

Cool Air



Hubba Bubba

Life Savers

Gummi Savers

Life Saver Minis

Life Saver Fusions

Creme Savers


Skwinkles (Spicy)






See also[]


Portal icon Chicago portal

Portal icon Illinois portal

Portal icon Companies portal

Wrigley Building

Wrigley Field—Chicago

Wrigley Field—Los Angeles

Wrigley Institute for Environmental Studies—Catalina Island

Wrigley Rooftops

Wrigley Square





1. ^ "[1]" Wrigley Company. Retrieved on July 5, 2012.

2. ^

3. ^

4. ^

5.^  to: a b c d e f g h "Heritage Timeline", Wrigley Company. Retrieved on September 25, 2012.

6. ^ Karnitschnig, Matthew; Berman, Dennis K. (27 April 2008). "Mars, Buffett Team Up in Wrigley Bid". Wall Street Journal. Retrieved 2008-04-27.

7. ^ Bellis, Mary. "Bar Codes", Inventors, Guide, 26 September 2012.

8. ^ Warner, Melanie. "Kraft Foods Will Sell Altoids and Life Savers to Wrigley", The New York Times, 16 November 2004. accessed 26 September 2012.

9. ^ "Leadership", Wrigley Company, 26 September 2012.

10. ^ "US Code of Federal Regulations, Title 21". US Food & Drug Administration, Department of Health and Human Services. Retrieved 8 November 2012.

11. ^ "WRIGLEY HALTS CAFFEINATED GUM". AP. Retrieved 9 May 2013.





Question book-new.svg

This article relies too much on references to primary sources. Please improve this by adding secondary or tertiary sources. (November 2012) (Learn how and when to remove this template message)

A Winterfresh package from late 2004 or early 2005.

A Winterfresh package from 2009.

Winterfresh is a wintergreen-flavored variety of chewing gum made by the Wm. Wrigley Jr. Company. Introduced in the United States in 1994 as an alternative to their Big Red brand (for the winter season market),[1] it has had two packaging designs as of 2004. Extra gum, a sugarless gum, introduced a Winterfresh flavor in 1988,[2] while Freedent introduced a Winterfresh flavor around the same time the Winterfresh brand gum was introduced.


Each three-gram stick contains 10 Calories (42 kilojoules).

Contents  [hide]

1 Cool Breath Power commercials

2 See also

3 References

4 External links



Cool Breath Power commercials[]


From 2006 to 2008, Winterfresh aired a series commercials called "Cool Breath Power", as most of them were "Attraction Chronicles". These commercials were targeted at the teen demographics, teaching them a twisted love advice in a bizarre world. Its director, illustrator, and animator was Karl Ackermann, done in an old style of Macromedia Flash by Milky Elephant. Its creative directors were Bobby Pawar, Miles Turpin, and Sean Donohue, who also is the art director of the commercials.


See also[]


Big Red




1. ^ YouTube (Video no longer active)

2. ^



Cookies &


Ambox current red.svg

This article is outdated. Please update this article to reflect recent events or newly available information. (May 2016)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2009) (Learn how and when to remove this template message)


"Cookies &" was a brand of cookie treats from Mars, Incorporated. In the United Kingdom and Ireland, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings (i.e. M&M's, Snickers, Milky Way, and Twix.) "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.




Because of their success of the cookie bar, there is a cult following. Cookies & joined a number of confectionery items discontinued by Mars, Incorporated shortly after disappointing sales.[1] However, the Cookies/Bisc & M&M's and Cookies/Bisc & Twix varieties are still sold in France as "M&M's Biscuit" and "Twix Top".




1.       ^ [1]/ Mars to scale back Cookies & Brand


Pacers (confectionery)


 "Pacers" mint and packaging as seen in 1981 television advertisement

Pacers is a discontinued British brand of mint flavoured confection, manufactured by Mars.


Originally known as Opal Mints, they were plain white coloured chewy spearmint flavoured sweets, launched as a sister product to Opal Fruits (now known as Starburst). The product was subsequently relaunched as Pacers around 1976, and later, three green peppermint stripes were added to the sweet,[1] possibly to align it with a similar American product of the same name.[2] Television commercials for the sweet alluded to sport and fitness, with participants wearing green and white-striped kit, featuring the slogan "Peppermint striped for two-mint freshness".[2] The brand was discontinued in the 1980s.


At one point the Glasgow Celtic football team were nicknamed "The Pacers" because of the similarity of their kit to the sweets.[3]



1. ^ "Pacers". Child of the 1980s. Retrieved 11 March 2012.

2.^  to: a b Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. pp.230–31

3. ^ "Remembering retro sweets". What Britain Loves. Retrieved 11 March 2012.


PB Max


PB Max  bar being broken

PB Max  bar in wrapper

PB Max was a  bar made in the United States by Mars, launched in 1989[1] or 1990.[2] They were made of creamy peanut butter and oats on top of a square-shaped whole grain cookie, enrobed in milk chocolate.[3][4][5][6]


The peanut butter in PB Max was sweetened with sugar and combined with hydrogenated vegetable oil to prevent separation. The label's serving suggestion was "1 piece" weighing 42 g, containing 240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.[6]


Early television commercials for PB Max declared that the "PB" in its name didn't stand for things such as piggy banks, polka band, portly ballerina, platinum blonde, penguin black-belt, pig basketball, plow boy, pure bliss, parachuting buffalo, or pink baboon — but that it in fact stood for peanut butter.[4][5]


According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter, despite $50 million in sales.[7]




Peanut butter (peanuts, sugar, hydrogenated vegetable oil, salt), milk chocolate (sugar, cocoa butter, milk, chocolate, soy lecithin, vanillin), partially hydrogenated vegetable oil (canola, soybean and cottonseed), oats, flour, sugar, mono and diglycerides, baking soda, high fructose corn syrup, TBHQ.[6]




1. ^ Hoover, Gary; Campbell, Alta; Spain, Patrick J. (1990). Hoover's handbook: profiles of over 500 major corporations. The Reference Press. p. 349.

2. ^ Associated Press (1990-11-09). "Mars Introduces New M&M ". The New York Times.

3. ^ New York State Department of Taxation and Finance: TSB-A-93 (38)S

4.^  to: a b PB Max Commercial.

5.^  to: a b PB Max Commercial.

6.^  to: a b c Jason Liebig, "PB Max! – Quite a striking  wrapper."

7. ^ Brenner, Joël Glenn (2008). The emperors of chocolate: inside the secret world of Hershey and Mars. Broadway Books. p. 39. ISBN 1439571554.



Spangles (sweets)


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Fizzy Orangeade Spangles wrapper from 1974, price 2½ pence

Spangles was a brand of boiled sweets manufactured by Mars Ltd in the United Kingdom from 1950 to the early 1980s. They were sold in a paper tube with individual sweets originally unwrapped but later cellophane wrapped. They were distinguished by their shape which was a rounded square with a circular depression on each face.


Contents  [hide]

1 History

2 Varieties 2.1 Old English Spangles

2.2 Mystery Spangles

3 In popular culture

4 References




When Spangles were introduced in 1950, sweets were still on ration, and the price of sweets had to be accompanied by tokens or points from one's ration book, but Spangles required only one point instead of the two required for other sweets and chocolate.[1] This bonus, accompanied by effective marketing, made Spangles even more popular. American actor William Boyd was chosen to front the advertising campaign as a character he made famous in numerous films, Hopalong Cassidy, along with the slogan "Hoppy's favourite sweet".[2] Another slogan was "The sweet way to go gay!"[3]


Spangles were discontinued in 1984, and briefly reintroduced in 1995, including in Woolworths outlets in the UK, though only available in two flavours – orange or blackcurrant (not only were they made in square boiled sweets; they were also available in ice lollies form in either flavour). There are many nostalgic references to them from children who grew up with them. Spangles are associated with the post-war era and they, like Space Hoppers or the Raleigh Chopper, have become shorthand for lazy nostalgia for the time, as in the phrase "Do you remember Spangles?"[4][5] In 2008, Spangles topped a poll of discontinued brands which British consumers would most like to see revived.[6]


Today the Tunes brand is the only remaining relation of the Spangles brand, sharing the shape and wrapping of the original product.




The regular Spangles tube (labelled simply "Spangles") contained a variety of translucent, fruit-flavoured sweets: strawberry, blackcurrant, orange, pineapple, lemon and lime. Originally the sweets were not individually wrapped, but later a waxed paper, and eventually a cellophane wrapper was used. The tube was striped, a bright orange-red colour alternating with silver. It bore the word "Spangles" in large letters. In the seventies a distinctive, seventies-style font was used.


Over the production period many different, single flavour varieties were introduced including Acid Drop, Barley Sugar, Blackcurrant, Liquorice, Peppermint, Spearmint and Tangerine. A white mint Spangle, complete with hole, was produced as a competitor to the Polo mint.


Old English Spangles[]


The Old English Spangles tube contained "traditional English" flavours. The standard line-up was liquorice (black), mint humbug (brown), pear drop (orange/red), aniseed (green) and treacle (opaque mustard yellow),[7] but other flavours appeared from time to time.


The sweets' individual wrappers were striped, distinguishing them from regular Spangles. The tube was black, white and purple, and designed for a more mature and sophisticated clientele than the regular variety.


Mystery Spangles[]


At one point a mystery flavour was released where the wrappers had question marks on them and one was invited to guess the flavour. It is not known whether this flavour was ever officially revealed, though it was thought to be grapefruit.


In popular culture[]


Spangles were mentioned in the The Kinks' song "Art Lover", from their 1981 LP Give the People What They Want. In 1977, British novelty pop band Lieutenant Pigeon released an instrumental single titled "Spangles". The Fall song "It's A Curse" on the album "The Infotainment Scan" also includes a reference to Spangles.



1. ^ "Nostalgic sweet adverts". The Ad Gallery. Retrieved 30 May 2011.[dead link]

2. ^ "'Let's be gay': 50s comics to make PC brigade squirm go under the hammer". London: Daily Mail. 10 December 2009. Retrieved 30 May 2011.

3. ^ Sweet Talk, Whittaker, Nicholas, Orion Books, London, 1998

4. ^ Logan, Brian (12 August 2004). "Stewart Lee, Underbelly, Edinburgh". The Guardian (London).

5. ^ SF Diplomat: Do You Remember Peter Kay? the long slow death of the lowest common denominator

6. ^ Irvine, Chris (5 August 2008). "British public call for return of Spangles". London: Daily Telegraph. Retrieved 30 May 2011.

7. ^ "Vintage Spangles Advertisement (".


Summit Bar


Summit  Bar was manufactured in the early 1980s by Mars in the United States. The  bar consisted of two wafers covered with peanuts, all coated in chocolate.


In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate.[1] Consumer panelists said the modifications were more gimmicky than substantive.[1] The new bar was longer, thinner, and firmer, and received mediocre reviews.[1] Keeping the bar from melting was noted as a problem.[1] Production of the bar was halted and it is no longer available.[2][3]




1.^  to: a b c d Gina White Summit Bar from Mars good but not out of this world October 12, 1983 Wilmington Morning Star

2. ^ "One of the few truly new products Mars introduced was the Summit bar, a wafer and chocolate  bar meant to ... ..." Brenner, Joël Glenn (2000). The Emperors of Chocolate: Inside the Secret World of Hershey and Mars. Random House, Inc. p. 280. ISBN 0-7679-0457-5.

3. ^ "For example, Mars killed its Summit bar even though sales reportedly..." Linneman, Robert E.; Stanton, John L. (1991). Making Niche Marketing Work: How to Grow Bigger By Acting Smaller. McGraw-Hill. p. 124. ISBN 0-07-037954-8.