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The History of the Standard Functional Foods Group Company





Standard Functional Foods Group is a privately held, family company established over 100 years ago. Today, Standard Functional Foods Group is an industry leader in the manufacturing of nutritional and healthy snack bars. SFFG works with major food companies nationwide to develop a wide variety of organic, meal-replacement, functional foods, and sports nutrition products.


Company Profile


Standard Functional Foods Group, Inc., is a contract manufacturer of nutritional and healthy snack bars.  The company was established in 1901 as the Standard Food Company and is credited with inventing the world’s first combination bar, the “Goo Goo Cluster.”


Today, the company is known for much more than its vanguard confectionary history.  A new era of food innovation in the nutraceutical and healthy food category led to the establishment of Standard Functional Foods Group in 1999.  


Known for its flexible, multifaceted manufacturing capabilities, Standard Functional Foods Group attracts many clientele, including Fortune 500 food companies, by delivering cutting-edge manufacturing capabilities. 


Standard Functional Foods Group has a fully-equipped research and development lab and expertise in a wide-range of food categories including: whole foods, weight management, functional foods, sports nutrition/energy and healthy snacks.


The company maintains a high caliber and well-equipped research and development team.  With in-depth knowledge and broad experience, Standard Functional Foods Group specializes in formulating unique product designs and the latest nutrition innovations.


Quality and customer service are paramount at Standard Functional Foods Group and the highest industry standards are followed.  Certifications include QAI Organic, AIB certifications, and Global Food Safety Initiative’s SQF (Safe Quality Food) program. Standard Functional Foods Group holds an SQF Excellent Rating Certification. SQF Certification is required of suppliers who have products in Wal-Mart and many other national chains. 


Standard Functional Foods Group is a privately held, family company that values relationships with its customers and employees as the cornerstone of its business.



Howell H. Campbell Sr. starts Anchor Company on Market Street in Nashville, TN, and later moves to First Avenue and Clark Street. Campbell, then 19-years-old, begins his business with two copper kettles and a dozen employees. Deliveries are made by wagon and shipped in wooden barrels and pails by railroad.



Campbell re-organizes Anchor, incorporating the business as Standard Company.



Goo Goo Clusters are introduced.



The First Avenue and Clark Street location burns down, and Standard Company moves to 443 Second Avenue North, Nashville, TN.



Howell H. Campbell Jr. takes over management of the business from his father.



In June, James Fischer and Jimmy Miller purchase Standard Company. They redirect the business to more distribution through wholesalers. The Grand Ole Opry continues to advertise Goo Goo clusters each night. Goo Goos are distributed to thirty states.



Standard Food Company moves to a modern manufacturing plant at 715 Massman Drive, Nashville, TN.



Jimmy Spradley purchases Jimmy Miller’s portion of the company. Goo Goo Supreme is introduced with pecans instead of peanuts. Goo Goos are marketed across America.



The Spradley family along with the employees of Standard  — through an employee stock ownership plan — acquire all of the stock in the company. In addition to Goo Goos and King Leo Soft Peppermint Stick, Standard is a leading producer of private label confectionary products. The company exports products to Canada, Mexico, Europe, and Asia. Each year the company produces tens of millions of world famous Goo Goo Clusters in Nashville, TN.



Standard Food Company establishes Standard Functional Foods Group, Inc. as the contract manufacturing arm of its business.



Standard Functional Foods Group is one of the leading contract manufacturers of nutritional snack bars in the nation.