The History of The Promotion in Motion/Welch's Company


From Wikipedia, the free encyclopedia


The Promotion In Motion Companies, Inc. (PIM), is one of North America’s leading manufacturers and marketers of popular brand name confections, fruit snacks and other fine foods. The company was originally founded in 1979 and incorporated in 1980 by its current President and CEO, Michael G. Rosenberg. Based in Allendale, New Jersey, PIM is privately owned and is one of the 100 largest  companies in the world.


Promotion In Motion manufactures and markets licensed, proprietary and private label brands produced largely through its manufacturing affiliate PIM Brands, LLC, located in Somerset, NJ. The company also has wholly-owned subsidiaries in the U.K., Canada and Spain and maintains offices, warehouses and manufacturing sites throughout the United States, Canada and other locations worldwide.


The company’s exceptional portfolio of loved brands includes Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch® PB&J Snacks, Sun-Maid® Milk Chocolate Raisins, My M&M’S® Brand Chocolate Candies, Tuxedos® Chocolate Almonds, Fisher® Milk Chocolate Peanuts, Sour Jacks® Sour Candies, Nuclear SQworms™, Buddy Bears®, Toggi® Fine European Chocolate Wafers, and more. Its subsidiaries include Promotion In Motion Canada, Inc., Grupo de Alimentacion Promotion In Motion lberica, SL, Promotion In Motion UK, Ltd., Promotion In Motion Mexico and Farmer’s Choice Food Brands


This article is about the company. For the American Continental Army unit, see Welch's Regiment of Militia.


Welch's logo.png


Subsidiary of National Grape Cooperative Association


Beverages and Foods



Vineland, New Jersey


Thomas Bramwell Welch[1]


Concord, Massachusetts, U.S.


Grape juice

Grape soda



Fruit snacks

Niagara Grape juice

Strawberry soda

Grape Cider


National Grape Cooperative Association

Dr Pepper Snapple Group (soda)

Promotion in Motion, Inc. (fruit snacks)




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Welch Foods Inc. (Welch's) is an American company, headquartered in Concord, Massachusetts. It has been owned by the National Grape Cooperative Association, a co-op of grape growers, since 1956.[1][2] Welch's is particularly known for its grape juices, jams and jellies made from dark Concord grapes[3] and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice and dried fruit. Welch's has also licensed its name for a line of grape-flavored soft drinks since 1974. Welch's grape and strawberry soda flavors are currently licensed to the Dr Pepper Snapple Group.[4] Other popular products that use the Welch's name are the fruit snacks made by The Promotion In Motion Companies, Inc.


Contents  [hide]

1 History

2 Physical plant

3 Welch's Grape Juice

4 Commercials

5 References

6 External links





The company was founded in Vineland, New Jersey in 1869 by Thomas Bramwell Welch.[5]


In 1956 the company was sold to the National Grape Cooperative Association, which comprises 1,300 grape growers located in Michigan, New York, Ohio, Pennsylvania, Washington and Ontario, Canada.[6]


In the 1960s, Welch's was a major sponsor of the ABC primetime animated comedy series The Flintstones; its characters were prominently featured in Welch's TV commercials on that show, and on jars of Welch's grape jelly which could be used as a drinking glass after the product had been fully used. In the early 1970s, The Archies cartoon characters were on the jars.


Physical plant[]


The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, New York, and listed on the National Register of Historic Places in 1983.[7]


Welch's Grape Juice[]


The method of pasteurizing grape juice to halt the fermentation has been attributed to a British physician and dentist, Thomas Bramwell Welch (1825–1903) in 1869. Welch was an adherent to the Wesleyan Methodist Connexion which strongly opposed "manufacturing, buying, selling, or using intoxicating liquors" and advocated the use of unfermented grape juice instead of wine for administering the sacrament of the Eucharist, or communion, during the church service.[8] A few years earlier, Welch had relocated to Vineland, New Jersey, a town started in 1861 by Philadelphia land developer Charles K. Landis (1833–1900) to create his own alcohol-free utopian society, a "Temperance Town" based on agriculture and progressive thinking. Landis declared that he was "about to build a city, and an agricultural and fruit-growing colony around it." The population reached 5,500 by 1865.[9] Landis determined the potential in growing grapes and named the settlement "Vineland", and advertised to attract Italian grape growers to Vineland, offering 20 acres (81,000 m2) of land that had to be cleared and used to grow grapes. Welch had moved to the region following his sister who was one of Vineland's earliest residents and began to produce an "unfermented wine" (grape juice) from locally grown grapes that was marketed as "Dr. Welch's Unfermented Wine".[10] This product became "Welch's Grape Juice" in 1893 when Welch and his son Charles E. Welch (also a practicing dentist) had decided to incorporate in 1893 as the Welch's Grape Juice Company at Westfield, New York. The product was given to visitors at international exhibitions. The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, and listed on the National Register of Historic Places in 1983.[7]


As the temperance movement grew, so did the popularity of grape juice. In 1913, Secretary of State William Jennings Bryan served grape juice instead of wine during a full-dress diplomatic function, and in 1914, Josephus Daniels, Secretary of the Navy, forbade any alcoholic drinks on board of naval ships, actively replacing them with grape juice. During World War I, the company supplied "grapelade", a type of grape jam, to the military and advertised aggressively. Subsequent development of new grape products and sponsorship of radio and television programs made the company very successful.




Welch's has featured people in their television commercials such as:

Alton Brown[11]

Shyann McClure[12]

Travis Tedford[13]




1.^  to: a b Hays, Constance L. How Too Much Purple Could Mean Less Green. New York Times. 18 April 1999.

2. ^ Welch's History

3. ^ Hein, Kenneth. Welch's Touts Concord Grape as 'Superfruit'. Adweek. 17 Nov. 2008.

4. ^

5. ^ Edwin McDowell (January 12, 1986). "Faces Behind The Famous Brand Names". New York Times. Retrieved 2015-03-23. "Dr. Thomas B. Welch, a teetotaling New Jersey dentist, came up with Dr. Welch's Unfermented Wine - later renamed Welch's Grape Juice - to be used as a substitute for wine in church communion service."

6. ^ "Farm Group Buys Welch Grape Co. 87-Year-Old Concern Sold for Equivalent of 28.6 Million to Cooperative". New York Times. August 27, 1956. Retrieved 2015-03-23.

7.^  to: a b Staff (2009-03-13). "National Register Information System". National Register of Historic Places. National Park Service.

8. ^ Hallett, Anthony; and Hallett, Diane. "Thomas B. Welch, Charles E. Welch" in Entrepreneur Magazine Encyclopedia of Entrepreneurs. (John Wiley and Sons, 1997), 481–483; and Haines, Lee M.; and Thomas, Paul William. "A New Denomination" in An Outline History of the Wesleyan Church (4th ion ed.). (Indianapolis, Indiana: Wesley Press, 1990), 68.

9. ^ Our People of the Century: Charles K. Landis - Founder of a City, Creator of a Dream. Cumberland County, New Jersey. Accessed 26 January 2013.

10. ^ The Founding of Vineland and Its Growth as an Agricultural Center, West Jersey and South Jersey Heritage. Accessed August 28, 2007.

11. ^ "Alton Brown Is Welch's New Spokesman". Retrieved 13 September 2010.

12. ^ "Shyann McClure :: Video". Retrieved 13 September 2010.

13. ^ "Travis Tedford - Welch's Grape Juice Commercial". Retrieved 13 September 2010.


External links[]

Welch's company homepage

Welch's soft drink page

National Grape Cooperative Association

Dr Pepper Snapple brands



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Categories: Agricultural marketing cooperatives

Brand name beverage products

Companies based in Middlesex County, Massachusetts

Companies established in 1869

Food production companies of the United States

Dr Pepper Snapple Group brands

Vineland, New Jersey

1869 establishments in New Jersey





Promotion in Motion Fruit snack



From Wikipedia, the free encyclopedia


Welch's fruit snacks

A fruit snack is a processed food eaten as a snack in the United States. Fruit snacks are very similar to gummi candies.[1] The main content is sugar, especially sugar derived from concentrated white grape juice and apple juice.[1] Some fruit snacks have more sugar than gummi candies, and they usually have less protein.[2] The main differences between gummi candies and fruit snacks are the marketing and advertising approaches, and the use of refined sugar from fruits rather than from beets, corn, or sugar cane.


Well-known manufacturers of chewy fruit snacks include Promotion In Motion (Welch's brand), Kellogg's, General Mills[3] and Betty Crocker.


Fruit snacks gained popularity from their convenience and -like taste. Most are stored in a simple plastic packaging that does not need to be refrigerated; therefore they can be taken virtually anywhere. However, they do have an expiration date. Fruit snacks range in the amount of fruit content. Some, like Welch's, contain fruit purees. Others only have trace amounts of juice, in addition to sugar.


Fruit leathers differ in that they have a different shape. The ingredients may be the same, or they may be made primarily from pureed, dried fruit and concentrated, high-sugar fruit juice.


Contents  [hide]

1 Nutrition

2 Price

3 History

4 Well-known companies 4.1 Betty Crocker via General Mills

4.2 Welch's

4.3 Kellogg's

4.4 Other brands

5 References





More than half the weight of the fruit snacks is simple sugars.[4] They also contain an average of 12% water by weight, 25% starch, a small amount of fat, and a negligible amount of protein.[4]




As of 2015, fruit snacks generally cost two to five times the price of gummy bears.[2]




The modern, highly processed fruit snack has nothing in common with dried fruit. The first modern fruit snack was Joray Fruit Rolls, which were developed by confectioner Louis Shalhoub in the 1970s.[1] It was used by backpackers as a lightweight, high-energy food rather than as healthful-sounding  for children.


The name fruit snack was first used in 1983 by General Mills, which they used to describe their version of Shalhoub's product, Fruit Roll-Ups, which contained far more sugar.[1]


By the mid-1980s, the fruit snack was a multimillion-dollar business.


Well-known companies[]


Betty Crocker via General Mills[]


General Mills, owner of Betty Crocker products, introduced the first Fruit Corners Fruit Roll-Ups in 1983. Fruit Roll-Ups are similar to Fruit by the Foot (also a General Mills Snack) in that both snacks are packaged similarly (i.e., rolled around a material so the product does not stick to itself); however, the two snacks differ with respect to taste, texture, and consistency.




Among the many product types under the Welch's brand are Welch’s Fruit Snacks, which are manufactured and marketed under license by The Promotion In Motion Companies, Inc. Welch’s Fruit Snacks are made with fruit purees and juices, among other ingredients.


In 2015, a class-action lawsuit was filed in California against Welch's Fruit Snacks, alleging illegal supplementation with vitamins, in violation of the jelly bean rule. The jelly bean rule prohibits food manufacturers from deceiving consumers into buying  by adding vitamins and marketing the  as a healthful food.[2] Promotion in Motion, Inc., which manufactures Welch's fruit snacks under license,[5] replied that the complaint is without merit,[6] "It is a fact that fruit, whether in the form of juices or more recently purees, has always been the first ingredient in Welch’s Fruit Snacks. Our labeling is truthful and gives consumers the information they need to make informed decisions.”[7] The case has not yet been settled.




Kellogg's created "Fruit Winders" in the UK, which is similar to General Mills' Fruit Roll-Ups, only in fewer flavors.


Fruit Winders were introduced in the UK and Ireland in 2001 under the Kellogg's brand. The product was first called "Real Fruit Winders", which was later changed to "Screamin Fruit Winders" before being changed finally to "Kellogg's Fruit Winders". When the product first came out, the flavors were Orange, Strawberry and Blackcurrant, with Apple introduced shortly after.


Later, a public call-in contest was held where people would vote for a new Fruit Winders flavor. The choices were Tropical, Raspberry and Lemon. The winning flavor was Tropical, but Raspberry and Lemon were introduced later on afterwards. In 2006, Fruit Winders discontinued the Orange, Tropical, Raspberry and Lemon flavors along with the spin-off products, and put Apple and Blackcurrant into the Doubles brand, leaving Strawberry the only flavour to be sold in single packets.


The spin-off products were a squeezable product called Screamin Fruit Squidgers and gummy candies with a liquid centre, which were called Screamin Fruit Spurters. These were discontinued in 2006.


The television adverts for Fruit Winders showed a fruit with eyes and a mouth being winded into a Fruit Winder by a character that was a humanoid version of the fruit it was harming, these ads often had the slogan "Unwind the fruity fun, FOREVER!". On the paper attached to the Fruit Winder, a comic strip is shown, it shows a comic of the characters winding the fruit. Every Winder has a different story or way of being winded.


Other brands[]


Other brands include Fruit Gushers and Sunkist Fun Fruits.


Annie's Homegrown, which is owned by General Mills, uses sugar refined from sweet cassava roots in their fruit snacks.



1.^  to: a b c d Kawash, Samira (2013-10-15). : A Century of Panic and Pleasure. Macmillan. p. 322–323. ISBN 9780865477568.

2.^  to: a b c Moyer, Melinda Wenner (2015-09-25). "Don’t Be Fooled Into Thinking Welch’s Fruit Snacks Are Any Healthier Than ". Slate. ISSN 1091-2339. Retrieved 2015-09-28.

3. ^ [1]

4.^  to: a b "Basic Report: 19013, Snacks, fruit leather, pieces". National Nutrient Database for Standard Reference (Release 27). Agricultural Research Service, United States Department of Agriculture. Retrieved 2015-09-28.

5. ^ Watson, Elaine (23 Sep 2015). "Welch’s fruit snacks are ‘no more healthful than ’, says false advertising lawsuit". Food Navigator.

6. ^ Hamm, Nia (12 Oct 2015). "Lawsuit: Welch’s Fruit Snacks “No More Healthful Than ”". false and misleading. Public News Service.

7. ^ Askew, Katy (25 Sep 2015). "Welch's dismisses challenge to snacks health claims". Just-Food. Aroq Ltd.


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