The History of The Strauss Company


From Wikipedia, the free encyclopedia

Strauss Group Ltd.

Strauss logo.gif



Traded as



Food processing, beverages


1933; 83 years ago


Richard Strauss (Strauss), Eliyahu Fromenchenko & Mara Moshvitz (Elite)


Petah Tikva, Israel

Area served

Israel, Brazil, North America, Central Europe, Eastern Europe, Russia

Key people

Ofra Strauss, Chairwoman of Board, Gadi Lesin President & CEO


Dairy products Coffee, Chocolate, Merranean dips


Increase₪  6,245.9 million (2008)



Operating income

Increase₪  688.6 million (2008)

Net income

Increase₪  507.3 million (2008)

Number of employees



Elite, Max Brenner, Tana Industries, Grupo Santa Clara participações, Sabra, Tami4


Richard and Hilda Strauss

Elite factory, Ramat Gan


Strauss-Elite's factory in Nazareth Illit

Strauss Group Ltd. (Hebrew: שטראוס‎) formerly known as Strauss-Elite (Hebrew: שטראוס עלית‎), is a food products manufacturer in Israel. It is the shared trademark of two companies – Strauss and Elite, that merged in 2004. Strauss focuses mostly on dairy products while Elite focuses on chocolate, coffee, and dry snack foods.[1]


Contents  [hide]

1 History 1.1 History of Strauss

1.2 History of Elite

1.3 History since merger

2 International activity

3 References

4 External links





History of Strauss[]


Strauss was founded in the 1930s as a commercial dairy by Richard and Hilda Strauss, German Jewish immigrants from Nieder-Olm who moved to Nahariya at the time of the British Mandate of Palestine. At first, the milking business wasn't successful enough so they started making cheese, which did become successful. In the 1950s, Strauss grew and began focusing on ice cream products, with about 50 employees in their Nahariya factory.


In 1969, after Groupe Danone purchased a part of the company's ownership, Strauss expanded from ice cream manufacture and began producing puddings and other individual packaged dairy desserts, the most popular of which was "Dani" and about 15 years later, "Milky". In 1975, Michael Strauss, son of the founders, became the CEO of the company.


In 1995, the company went into the prepared salads business. The Strauss hummus brand, "Achla", became very popular in Israel. In 1997, the company purchased 50% of the ownership of the Yotvata dairy. The same year, Strauss purchased Elite and grew to over 7000 employees and a US$1 billion/year turnover (though the formal merger between the companies occurred only in 2004). In 2001, Ofra Strauss, Michael's daughter, became the CEO of the company.


Strauss was labeled by the Israel Antitrust Authority as a monopoly in 2004,[2] a status that essentially places the company under government regulation limiting the way it can change the price of its products to protect the consumer and smaller competitors.


After criticism for supporting the Golani Brigade of the Israeli Defence Forces through giving care packages, a boycott campaign was launched against the Max Brenner brand in America[3] and Australia.[4] Strauss removed references to their support from their English-language website in 2010, before later reposting a message of support stating: "..we have adopted the Golani reconnaissance platoon for over 30 years and provide them with an ongoing variety of food products for their training or missions, and provide personal care packages for each soldier that completes the path."[5]


History of Elite[]


Eliyahu Fromenchenko (also spelled Fromchenko), a Russian Jew, with his family launched a  business in 1918 after preparing confections in his home kitchen. Fleeing the economic and political chaos that followed the rise of Communism in the Soviet Union, he moved to Latvia and founded a new company, Laima, in Riga. In 1933, after the Nazis came to power, Fromenchenko sold Laima and immigrated to Palestine,[6] bought property in Ramat Gan and opened Elite. Production began in the spring of 1934, with the first product reaching the stores in time for Passover.[7] The most popular brand was Shokolad Para (cow chocolate), whose name came from the image of the cow on the packaging. As the company grew, factories were opened in Safed and Nazareth Illit. In 1958, Elite launched Israel's first coffee company. Its major competition both for chocolates and coffee was Lieber, which it bought out in March 1970.[8] In 1982, Elite launched its popular Pesek Zman line of chocolate bars.[9]


The Israeli snack food market had been traditionally divided by Elite in the sweets market and Osem in the salty market. In 1991, Elite decided to expand by entering the salty snack market by establishing a new factory in Sderot and specifically producing 'Shush', a copy of the Bamba snack, the most popular snack in Israel made by Osem. Elite became the local licensee of Frito-Lay products, producing the best-selling brand 'Tapuchips'. Later, Elite started selling coffee outside of Israel, especially in Europe and South America. The initiative, Café 3 Corações, did not reach its objectives, but it signaled Elite's start as an international company.


Similar to Strauss, Elite was also labeled a monopoly by the Israel AntiTrust Authority, in Elite's case the instant coffee, black coffee and chocolate fields.[10][11] In 2006, Elite paid 5 million NIS to the country without admitting to these allegations.


History since merger[]


Strauss and Elite merged in 2004 under the name "Strauss-Elite". In 2007, they renamed the entire company to Strauss.


Strauss Ice Cream is not included in the Strauss Group portfolio and has remained under private ownership, with 51% of the company owned by Unilever, and 49% owned by the Strauss family. Strauss ice creams are marketed under Unilever's "Heartbrand" in Israel and North America (the latter as a concession to the brand's kosher certification and the substantial observant Jewish market in the US and Canada).


International activity[]

Strauss-Elite is the largest coffee company in Central and Eastern Europe.[12]


It owns the Max Brenner chain of chocolate cafes, with stores in Australia, Israel, United States, Philippines and Singapore.[13]


In 2005, Strauss-Elite acquired control of the New York-based Sabra food producing company.


In December 2005, Strauss-Elite merged its coffee activity with Santa Clara Indústria e Comércio de Alimentos in Brazil. The merged company, Santa Clara Participações, is the second largest coffee manufacturer in Brazil.


Strauss-Elite has been found to charge more for their products in Israel than for the same products exported to other countries.[14] In response to consumer complaints, supermarkets have moved up their annual Purim sale prices on Strauss candies.[15]




1. ^

2. ^ "The Nfc article stating that Strauss is a monopoly" (in Hebrew).

3. ^ "Strauss Group removes support for IDF from website". Jerusalem Post. November 18, 2014. Retrieved November 20, 2014.

4. ^ Kim Bullimore (August 9, 2011). "Australia's repression of BDS movement coordinated with Israel". Electronic Intifada. Retrieved November 20, 2014.

5. ^ Friedman, Ron (December 14, 2010). "Strauss reposts IDF-support commitment on website". Jerusalem Post. Retrieved August 30, 2011.

6. ^ The murder of the Jews in Latvia: 1941–1945 By Bernhard Press

7. ^ Strauss-elite history

8. ^ Parting with Ramat Gan's Elite landmark is sweet sorrow

9. ^ "Pesek Zman". Strauss Group. Retrieved October 11, 2013.

10. ^ "The ynet article stating that Elite is a monopoly in the fields of instant coffee and black coffee" (in Hebrew).

11. ^ "The ynet article stating that Elite is a monopoly in the field of chocolate" (in Hebrew).

12. ^ "Dun & Bradstreet profile".

13. ^ "Strauss Group". Dun & Bradstreet. 2010. Retrieved August 11, 2011.

14. ^ "Customers blast Strauss after finding  for half price in New Jersey." Haaretz Newspaper. February 19, 2012.

15. ^ Dovrat-Meseritz, Adi. "Israeli supermarkets rush to sell Strauss  in wake of consumer unrest." Haaretz Newspaper. February 21, 2012.


External links[]

Official website

Dun & Bradstreet profile

Heartbrand (a division of Unilever)

Israel Companies of the TA-25 Index companies of Israel

Categories: Food companies of Israel

Israeli brands

Coffee brands

Coffee companies

Dairy products companies of Israel

Brand name chocolate

Petah Tikva



Cow Chocolate

(Redirected from Shokolad Para)

Cow Chocolate (Hebrew: שוקולד פרה)


Shokolad Para chocolate bars covers



Place of origin





Main ingredients


[[wikibooks:Special:Search/Cookbook: Cow Chocolate (Hebrew: שוקולד פרה)|Cookbook: Cow Chocolate (Hebrew: שוקולד פרה)]]   [[commons:Special:Search/Cow Chocolate (Hebrew: שוקולד פרה)|Media: Cow Chocolate (Hebrew: שוקולד פרה)]]

Cow Chocolate (Hebrew: שוקולד פרה‎, Shokolad Para) is a brand of Israeli chocolate products produced by the  and coffee products manufacturer Strauss-Elite.[1]

Cow brand chocolate was first produced in 1934[2] under the name "Shamnunit" (Hebrew: שמנונית‎, lit. creamy). Since the 1950s, the wrapping of the chocolate bar has featured the illustration of a cow, giving the product its name.[3]

Cow chocolate is one of the company's leading products and one of the most widely sold chocolate bar brands in Israel.[4]

Since 2002 the Cow Chocolate brand has expanded to include chocolate spread, snacks and . Changes have also been made in the cow logo.


See also[]

Israeli cuisine

Bamba (snack)




1.Dovrat-Meseritz, Adi (February 27, 2012). "Study: Strauss exploits monopoly to overcharge on chocolate". Haaretz. Retrieved 10 December 2014.

2."Elite's red cow". Haaretz. April 27, 2006. Retrieved 10 December 2014.

3.Rosenfelder, Shani (January 1, 2009). "Say What? Shokolad para". Jerusalem Post. Retrieved 10 December 2014. (subscription required)

4.10 facts about Cow Chocolate



Shokolad Para @

Categories: Brand name chocolate

Israeli confectionery

Israeli desserts

Israeli brands



Bamba (snack)



(Redirected from Bamba snack)

Bamba (Hebrew: בַּמְבָּה)

Peanut butter flavored Bamba



Place of origin




Main ingredients

Peanut butter


Sweet Bamba, Nougat-filled Bamba, Halva-filled Bamba

Food energy

(per serving)

 544 per 100 grams kcal

[[wikibooks:Special:Search/Cookbook: Bamba (Hebrew: בַּמְבָּה)|Cookbook: Bamba (Hebrew: בַּמְבָּה)]]   [[commons:Special:Search/Bamba (Hebrew: בַּמְבָּה)|Media: Bamba (Hebrew: בַּמְבָּה)]]


Bamba (Hebrew: בַּמְבָּה) is a peanut butter-flavored snack manufactured by the Osem corporation in Holon, Israel.


Bamba is one of the leading snack foods produced and sold in Israel. It has been marketed since 1964[1] with no decline in sales. Bamba makes up 25% of the Israeli snack market.[2] Similar products from other domestic manufacturers include "Parpar" (Telma, since 2000 a subsidiary of Unilever) and "Shush" (Strauss).


Bamba is made from peanut butter-flavored puffed maize. Bamba contains no cholesterol, preservatives or food coloring, is enriched with several vitamins, and contains high amounts of fat and salt. The energy content is 544 calories per 100 grams. Bamba is certified Kosher by Badatz Jerusalem. Some describe it as "Cheez Doodles without the cheese."[3]


Contents  [hide]

1 Manufacturing process

2 Variations

3 Peanut allergy

4 Criticism

5 See also

6 References

7 External links


Manufacturing process[]

Corn grits are "popped" under high pressure, turning them into long lines of white, puffed, unflavored Bamba. The lines are cut into nuggets and then moved to a drying chamber where they are air-baked for 20 seconds, which gives them a crispy texture. The peanut butter, imported from Argentina, is added at the end. A worker stands on a step above the rotating drums and pours a pitcher of liquid peanut butter into each of the containers. As the drums turn, the nuggets are coated. The hot Bamba is then moved along a conveyor belt to cool before packaging.[4]




Osem also produces strawberry-flavored Bamba (officially called 'Sweet Bamba' Hebrew: במבה מתוקה‎, and unofficially 'Red Bamba' Hebrew: במבה אדומה‎) that is round in shape instead of oblong, and red instead of the usual color. It was originally colored artificially, but the coloring was replaced by beetroot.[4] In 2008 Osem introduced a new Bamba flavor, nougat-filled, produced at the Osem plant in Sderot. It is considered by the Nestle group, owner of the controlling interest in Osem, to be one of the great successes of Nestle in Israel.[5] Osem introduced a halva-filled and a chocolate-filled Bamba in 2010, and a "Bamba-filled Bamba" (a peanut-butter paste filled Bamba) in 2013. A very similar product, called 'Erdnussflips' (peanut flips), was introduced to the German market by the Bahlsen company, and is very popular more than 50 years after the product was launched.


Peanut allergy[]


As Bamba is made with peanuts, people allergic to peanuts may be severely affected by it. However, a 2008 study concluded that, due to the extensive consumption of peanuts by infants in Israel, peanut allergy is rare. A control group of Jewish children in the UK had ten times higher rates of allergy; the difference is not accounted for by differences in atopy, social class, genetic background, or peanut allergenicity.[6]




Some health experts say that Bamba should not be promoted as a "healthy" children's snack. They say this claim is deceptive, and the added vitamins in Bamba could result in over-consumption of nutrients.[7]


See also[]


List of brand name snack foods





2.Granof, Leah (2007-01-11). "The Bisli Snack attack". The Jerusalem Post. Retrieved 2007-01-13. "Despite the apparent popularity of Bisli, the bite-sized nosh comes in decidedly second to Israel's other national pastime, Bamba, in the hierarchy of snack foods – capturing just 15% of the snack market in comparison to Bamba's 25%."

3.Squires, Sally. "Lean Plate Club". The Washington Post. Retrieved 2010-04-26.

4.Bamba: A little taste of Israel". Retrieved 2011-10-17.

5.Tsoref, Ayala (2008-12-29). "Nestle honcho drops in the see Bamba baby, Haaretz". Retrieved 2011-10-17.

6.Du Toit, G.; Katz, Y.; Sasieni, P.; Mesher, D.; Maleki, S. J.; Fisher, H. R.; Fox, A. T.; Turcanu, V.; Amir, T.; Zadik-Mnuhin, G.; Cohen, A.; Livne, I.; Lack, G. (2008). "Early consumption of peanuts in infancy is associated with a low prevalence of peanut allergy". Journal of Allergy and Clinical Immunology 122 (5): 984–991. doi:10.1016/j.jaci.2008.08.039. PMID 19000582.

7.Khromchenko, Traubmann (2007-04-06). "Peanut-flavored snacks - not as nutritious as they claim". Haaretz. Retrieved 2007-04-08.



This page was last modified on 15 December 2015, at 16:42.

Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.