The History of The Mederer GmbH Company


From Wikipedia, the free encyclopedia

(Redirected from Mederer)

Mederer GmbH



GmbH & Co. KG




Willy Mederer


Fürth, Germany

Area served


Key people

Herbert Mederer

CEO (1981-Present)


Produced by Trolli, Efrutti, Gummi Bear Factory: Gummi , Marshmallows, Liquorice

Number of employees

 2´500 (2010)


Mederer GmbH is the fourth largest manufacturer of gummi  in Germany behind Haribo, Storck and Katjes. Mederer´s most popular brand is Trolli, a brand launched in 1975. Mederer GmbH also owns several other brands, notably Efrutti, Sugarland and Gummi Bear Factory.


Altogether, these brands produce gummi , licorice and marshmallows in well over one-hundred shapes, sizes and flavors.[1]


Mederer GmbH produces candies that have been said to be healthy for the teeth [2] or the immune system[3]


Mederer employs roughly 2500 people in factories and offices located in Germany, China, Spain, Czech Republic, United States, with another factory under construction in Venezuela.[4]




From Wikipedia, the free encyclopedia


Trolli Brand Logo.png

Product type

GmbH & Co. KG


Mederer GmbH (Herbert Mederer CEO)


Fürth,  Germany



Related brands

Efruti, Gummi Bear Factory




The one for fun!


Trolli International

Trolli U.S.


Trolli is a brand which was registered in 1975 by Mederer GmbH of Germany. The main production today consists of gummy candies, marshmallows, and soft licorice gums. Trolli's headquarters are located in Fürth, Bavaria, Germany. Products are sold worldwide to more than 80 countries. Trolli runs four factories in Germany, one in the Czech Republic, one in Spain, one in China, and is currently developing another in Venezuela. The company also owns a sales office and distribution center in the United States. More than 150,000 tons of gummi  are produced yearly within the International Trolli Gro and the company has about 2500 employees.[1]


Trolli´s Export Destinations


Contents  []

1 History 1.1 Mederer Gro

1.2 Expansion

1.3 TROLLI's creation

1.4 Innovation

1.5 Timeline

2 Sub-branches

3 Certifications

4 Controversy

5 Advertising projects

6 Manufacturing plants and factories 6.1 TROLLI in Fürth, Germany

6.2 Hagenow, Germany

6.3 Guangzhou China

6.4 Valencia, Spain

6.5 Pilsen, Czech Republic

6.6 Venezuela

7 Production 7.1 Production of the gummy

8 Products 8.1 Invented by Mederer)

8.2 Sour

8.3 Soft

8.4 Special

8.5 Liquorice

8.6 Extra fruity

8.7 Marshmallows

8.8 Gelatine-free

8.9 Gluten products (products made with wheat flour)

8.10 Products unsuitable for lactose-intolerance

8.11 Products suitable for vegetarians

8.12 Halal certified products

8.13 U.S. products

9 References

10 External links




Mederer Gro[]


The TROLLI company history began in 1948. Willy Mederer, father of today's owner, Herbert Mederer, began producing noodles and pasta under the company name: Willy Mederer KG. Soon thereafter, the formerly rationed sugar rules[2] (during the war), were relaxed and the range of products from the Mederer Gro could be expanded - particularly to the production of peppermint candies. Following this expansion, a sales team was created to organise the company´s marketing.




Willy Mederer attempted to expand throughout the 1950s and 60's. As the product range widened and the number of employees increased, the Mederer Gro augmented production with new machinery to satisfy increasing demand. From then on, Willy Mederer decided to distribute products under the brand name "Wilmed." Jelly-fruits, cream drops and other products were made by 150 employees. Sales offices in Münich and Stuttgart were then created.

At the age of 17,[when?] Herbert Mederer, current CEO, was integrated into the company while simultaneously attending the  School of Solingen, where he studied to become a confectioner.


TROLLI's creation[]

Over the years, the fruit gummy  production and industry, adopted a continuously increasing status, with Haribo leading at the top of the industry. Willy Mederer was able to reinforce credibility of the company as well as give it a name by concentrating on the quality of the gummi  produced. Thus in 1975, the magenta-colored 'Trolli' logo was implemented. The character part of the logo was based on a mythical forest creature, known as a troll which was particularly fond of children. Due to the popularity of myths, tales and stories, it was expected that the name would impress and connect with children. The Fürth established company was quick for expansion and soon opened its doors worldwide. With Willy Mederer still as the head of TROLLI, the company soon took interest in the American Market. However the success of an integration into the US market would only be experienced by Willy Mederer's successor, Herbert. Willy Mederer died in 1984.




Exports over the Atlantic were becoming a major asset to the company and soon amounted to 40 tonnes on a daily basis. 'Wurrli,' known as 'Squiggle' in the US, was the first success integrate the American market. It was not long before the TROLLI industry also adopted sour products which consisted of gummy candies coated in sugar. Following this, the Mederer Corporation decided to focus mainly on innovation; developing new shapes, colours and tastes for the candies. In 1986, Herbert Mederer built a production facility in Creston, Iowa (United States) that ensured increasing capacity with every year using cutting edge technology from both the United States and Germany.


One of the developments was the creation of double layered - gummy and foam - products, such as the apple rings. State-of-the-art starch mogul machines were crucial to this new creation. A second creation was the 'Trolli-Burger' of which approximately 2 billion pieces have been sold to this day. Such sales were greatly appreciated by the US  market as the Hamburger is an important part of the American food culture.[3] Herbert Mederer's ideas were soon thereafter rewarded with the 1993  Kettle Award.[4] Meanwhile, consumers ensured that TROLLI sales would continue to grow. The founding of the subsidiary company TROLLI Iberica S.A. in Valencia (Spain) in 1994, and the installation of a production site in Jakarta (Indonesia) in 1997 greatly improved the Mederer Gro´s international capabilities. In order to increase packaging variety and ensure independence in that department, the Mederer Gro soon expanded towards Pilsen (Czech Republic) where TROLLI Bohemia was created.



1948 - Willi Mederer began his German  company "Wilmed" with sales offices in Stuttgart and Munich.

1975 - Willi Mederer and his son, Herbert, open Trolli. The name Trolli comes from Trolls (forest creatures that are fond of children). The German mascot for the  is a Troll with rainbow hair.

1975 - Trolli targets the American market.

1984 - Willi Mederer passes away.

1986 - Herbert Mederer opens production facility in Creston, Iowa.

1994 - The subsidiary Trolli Iberica SA in Valencia is established.

1996 - Favorite Brands International buys Trolli U.S.

1997 - Production facility in Jakarta (Indonesia) is opened.

1998 - Efrutti is launched.

1999 - Nabisco buys Favorite Brands.

2000 - Philip Morris buys Nabisco and merges it with Kraft Foods.

Summer 2004 - Trolli Road Kill  is introduced to the US market.

March 2005 - Trolli Road Kill  causes controversy.

March 2005 - Kraft pulls Trolli Road Kill  from the market.

June 2005 - Wrigleys buys Trolli U.S. from Kraft.

January 2006 - Wrigleys sells Trolli U.S. to Farley's & Sathers  Company, Inc.

August 2010 - Trolli sponsors SpVgg Greuther Fürth and the respective football stadium is subsequently named Trolli Arena.

January 2013 - Farley's & Sathers Merges with Ferrara Pan to create Ferrara  Company




Efrutti, the specialist for 'premium fruit gummies', was integrated into the Mederer Gro in 1998. This was aimed towards a broadening of premium quality gummy products. With already two production sites in Boizenburg and Hagenow, Gummi Bear Factory was taken over (2000) in order to ensure production and sply at level with the continued increasing demand for TROLLI products.


Efrutti Logo


IFS (International Food Standard)[5]

Hazard analysis and critical control points (HACCP)[6]

BCR (Efruti)[clarification needed][citation needed]

Halal (Spain)[7]




In 2004, Trolli introduced a gummi  in the shape of chickens, squirrels, and snakes with tire tracks on them like they had been run over by a vehicle. Animal rights activists spoke out about the  in an effort to get it off of the market. Kraft Foods, then the owner of the Trolli US brand which had introduced this product, pulled it from the market.[8][9][10]


Advertising projects[]

Trolli Arena (Formerly Playmobil-arena)

In 2010, Trolli engaged in sponsoring SpVgg Greuther Fürth and subsequently named the team's stadium Trolli Arena.

Trolli also regularly produces candies for specific football teams such as Bayern Munich.[11]

Manufacturing plants and factories[]

TROLLI in Fürth, Germany[]

The Trolli factory and offices in Fürth is the main base of operations for the Mederer Gro, despite the factory being the least developed and smallest one.

Hagenow, Germany[]


The TROLLI infrastructure in Hagenow, consists of an exceptional warehouse in Mecklenburg-Pomerania which has now been used by the Mederer gro since 2007. It is large in size, self-sufficient, entirely automatic and extremely efficient. Keeping the warehouse  to date with the levels of production and demand is important for its effective use of time and space. Hence a good effective communication is essential between all of the plants and factories.

Guangzhou China[]

In order to widen export market possibilities, in 2001, Mederer built, together with the Spanish 'Multi Joyco', a new production site in Guangzhou, China. Three years later Mederer took over 100% of the Joint Venture and gave it a new name: TROLLI Guangzhou Confectionery Co. Ltd. China. Through China, the Mederer gro gained access to neighbouring markets such as Australia and New Zealand as well as USA, Canada and Saudi Arabia.

Valencia, Spain[]

Trolli Ibérica is the main provider and producer of Halal products within the Mederer Gro.[citation needed]

Pilsen, Czech Republic[]

TROLLI Pilsen is the main packaging plant within the various factories.


The TROLLI factory in Venezuela is currently under construction.



Gelatine is the base ingredient used to make the gummy product. Generally only the highest quality of animal gelatine is used in the production. TROLLI’s products are produced in facilities that are IFS[12] certified. The Mederer gro also includes a quality management (system) team who audit the spliers of raw materials. In addition, all of the raw materials, such as gelatine or the finished product itself, are assessed and analysed by external, accred laboratories and independent food technologists/specialists. Traceability from the finished product, back to each raw material is thus made possible.

Production of the gummy[]

Step 1: Delivery and preparation of raw materials such as glucose, sugar, gelatine, color and aroma or flavour. All raw materials are examined on delivery before they are mixed in the ‘kitchen.’

Step 2: Mixture of the raw materials.

Step 3: Colour, aroma and acidity are all added in measured amounts.

Step 4: The gummy gelatine mix is then poured (by a machine) into powder-starch filled, wooden trays which have just previously been stamped by the specific molds of the desired gummy shape.

Step 5: The molds/trays are then stored in a closed room which is kept at 25 °C with roughly 35-40% relative humidity. The starch on the gummies must have a limit of 7.5% humidity (or remaining moisture) to take the water out of the gummy mix in a limited drying time which is around 36–48 hours. Temperatures and levels are extremely important if the gummy is to be ready for packaging within the limited amount of time. If not, the gummy is likely to be too soft and may stick together.


Step 6: The gummies are then passed through an air pressure chamber where the starch is ‘blown’ off.


Step 7: The gummies are then passed through a revolving cylinder where they are coated with oil to avoid sticking to each other. Some of the gummy products are passed through an alternative revolving tunnel which also coats them with sugar (for sugar coated products, such as apple rings, peach rings).


Step 8: The gummies continue onto a moving belt where they are examined for defects.


Step 9: The gummies then continue to a multi-head weighing machine, where they are weighed into baskets and according to the amount needed per bag (i.e. 250g, 300g, 500g), various baskets of the machine are opened at the same time to attain the correct weight. The gummies then continue towards packaging.


Step 10: The gummies are then deposited into bags which are heat sealed, passed through a detection unit and then sent to the next packaging area where they are weighed once more and then boxed.


Step 11: The gummies are now ready for shipping.




TROLLI includes a variety of products which can be categorized into the following sections; Original, Sour, Soft, Special, Liquorice, Extra Fruity, Marshmallows, Gelatine-free, Gluten, Vegetarian, Not for Lactose Intolerant and Halal products.


Invented by Mederer)[]

TROLLI Apfelringe (Apple Rings)

TROLLI Pfirsichringe (Peach Rings)

TROLLI Saure Glühwürmchen (Sour Glowworms)

TROLLI Mini Burger

TROLLI Glotzer Ser Sauer Gefüllt (Eyeballs – Ser Sour Filled)



TROLLI Spaghettini Apfel Sauer (Spaghettini Sour Apple)

TROLLI Spaghettini Erdbeer Sauer (Spaghettini Sour Strawberry)

TROLLI Spaghettini Cola Sauer (Spaghettini Sour Coca Cola)

TROLLI Glotzer Ser Sauer Gefüllt (Eyeballs Ser Sour Filled)

TROLLI Bizzl Mix

TROLLI Apfelringe Minis (Apple Rings Mini)


TROLLI Pur Citrus (Pure Citrus)

TROLLI Fisch Mix (Fish Mix)


TROLLI Saurer Octopus (Sour Octopus)

TROLLI Give Me 5

TROLLI Saure Erdbeeren (Sour Strawberries)

TROLLI Stocksauer (SerSour)

TROLLI Bungees Apfel Sauer (Bungees Sour Apple)

TROLLI Bungees Erdbeer Sauer (Bungees Sour Strawberry)

TROLLI Bungees Cola Sauer (Bungees Sour Coca Cola)

TROLLI Sour Surfer

TROLLI Saure Glühwurmchen (Sour Glowworms)

TROLLI Saure Herzen (Sour Hearts)

TROLLI Sour Mini Burger

TROLLI Lemon Mallow

TROLLI Sweet & Sour

TROLLI Sour Bears



TROLLI Yofruit



TROLLI Dracula

TROLLI Milch Kuh (Milk Cow)

TROLLI Playmouse

TROLLI Pfirsichringe Minis (Peach Rings Mini)

TROLLI Polar Kids

TROLLI Soft Ice Gums

TROLLI Putzige Pilze (Mellow Mushrooms)

TROLLI Meister Mischung (Master Mix)

TROLLI Fritzles Family Fun

TROLLI Happy Bears Day

TROLLI Colaflaschen (Coca Cola Bottles)

TROLLI Yoghurt Fruit Gums

TROLLI World Bears

TROLLI Number One

TROLLI Cola Party

TROLLI Weingummi (Wine Gums)

TROLLI Werkzeug Box (Toolbox)

TROLLI Firecracker

TROLLI Haifische (Sharks)

TROLLI Spiegeleier (Fried Eggs)

TROLLI Muscheln (Mussels)

TROLLI Schlangen (Snakes)

TROLLI Riesen Boa (Giant Boa’s)

TROLLI Ohrwurm (Ear Worms)

TROLLI Frösche (Frogs)

TROLLI Vambär & Flugsau (Vampire Bears & Flying Pigs)

TROLLI Sprüche-Armband (Bracelets)

TROLLI Tatzelwurm (Millipede)

TROLLI Brezeln (Pretzels)

TROLLI Sprüche-Klopfer (Loud Mouth)

TROLLI Seesterne (Sea Stars)

TROLLI Hasenland (Bunny Land)

TROLLI Ostereier (Easter Eggs)

TROLLI Buntes Osternest (Color Easternest)

TROLLI Ostermix (EasterMix)

TROLLI Funny Bunny

TROLLI Frohe Ostern (Happy Easter)

TROLLI Osterfest (Easter Party)

TROLLI Winter Wonderland

TROLLI Frohe Weihnachten (Merry Christmas)

TROLLI Weihnachtsmarkt (Christmas Market)

TROLLI Santa’s Gummi Mix

TROLLI Schlittenpartie (Sledge Party)

TROLLI Sweet Lips

TROLLI Big Balloon

TROLLI Gummi Racers

TROLLI Cheesecake

TROLLI Soft & Fruity

TROLLI Schnuller (Pacifiers)

TROLLI Wine Gums



TROLLI Gumballs

TROLLI Halal Gummi Bears

TROLLI Halal Gummi Fruit Salad

TROLLI Halal Gummi Orange Slices

TROLLI Halal Sour Peach Hearts

TROLLI Gute Nacht Schäfchen (Good Night Dream Sheep)

TROLLI Gummi World

TROLLI Gummi World Bears

TROLLI Gummi World Cola

TROLLI Multi Mix


TROLLI Mini Pops




TROLLI Lakritz Mix (Liquorice Mix)

TROLLI Lakritz Stark (Liquorice Strong)

TROLLI Lakritz Extra Stark (Liquorice Extra Strong)


Extra fruity[]


TROLLI Prosecco Pops

TROLLI Lemon Quarks

TROLLI Walderdbeeren (Wild Strawberries)

TROLLI Saft Gummis (Juice Gums)

TROLLI Vitaminzwerge (Vitamin Dwarfs)

TROLLI Beerentraum (Heavenly Berry)

TROLLI ‘Trolli with Love’


TROLLI Serfruits



TROLLI Mallow Pops

TROLLI Choco Bananas ( Filled Bananas)

TROLLI Apple Mallow (Fruchtiger Füllung - Fruity Filling)

TROLLI Peach Mallow (Fruchtiger Füllung - Fruity Filling)

TROLLI Lemon Mallow (Sauer – Sour)




TROLLI Bizzl Mix

TROLLI Sour Strawberries

TROLLI Give Me 5

TROLLI Evil Twins

TROLLI Sour Surfer

TROLLI Spaghettini Apfel Sauer (Spaghettini Sour Apple)

TROLLI Spaghettini Erdbeer Sauer (Spaghettini Sour Strawberry)

TROLLI Spaghettini Cola Sauer (Spaghettini Sour Coca Cola)

TROLLI Bungees Apfel Sauer (Bungees Sour Apple)

TROLLI Bungees Erdbeer Sauer (Bungees Sour Strawberry)

TROLLI Bungees Cola Sauer (Bungees Sour Coca Cola)


Gluten products (products made with wheat flour)[]

TROLLI Bungees Apfel (Bungees Apple)

TROLLI Bungees Erdbeer (Bungees Strawberry)

TROLLI Bungees Cola (Bungees Coca Cola)

TROLLI Bungees Apfel Sauer (Bungees Apple Sour)

TROLLI Bungees Erdbeer Sauer (Bungees Strawberry Sour)

TROLLI Bungees Cola Sauer (Bungees Coca Cola Sour)

Diverse Lakritzartikel (Various Liquorice products)


Products unsuitable for lactose-intolerance[]

TROLLI Milchkuh (Milk Cow)

TROLLI Yofruit

TROLLI Sour Fruit Shake

TROLLI Yoghurt Fruits



Products suitable for vegetarians[]


(the gelling agent is not gelatine but either starch or pectin)

TROLLI Bungees Apfel (Bungees Apple)

TROLLI Bungees Erdbeer (Bungees Strawberry)

TROLLI Bungees Cola (Bungees Coca Cola)

TROLLI Bungees Apfel Sauer (Bungees Apple Sour)

TROLLI Bungees Erdbeer Sauer (Bungees Strawberry Sour)

TROLLI Bungees Cola Sauer (Bungees Coca Cola Sour)

TROLLI Bizzl Mix

TROLLI Saure Erdbeeren (Sour Strawberries)

TROLLI Give Me 5

Halal certified products[]

TROLLI Halal orange slices

TROLLI Halal Fruit Salad

TROLLI Halal Gummi Bears

TROLLI Halal Sour Peach Hearts

TROLLi Soda Poppers


U.S. products[]

Squiggles (gummi worms)

Play Mouse

Classic Bears

Strawberry Puffs





Sour Brite Crawlers (sour gummi worms)[13]

Sour Brite Crawlers Minis [14]

Sour Brite Crawler Eggs

Sour Brite Rocks (new)

Extreme Sour Brite Octopus [15]

Sour Watermelon Sharks [16]

Extreme Sour Bites Fruitz [17]

Sour Gecko

Stinging Red Ants

Sour Brite Octopus

Cherry Bombers

Sour Brite Caterpillars





Tangy Tongue

Tayo Ajadi


Sour Brite Gummy Rocks

Little Green Men




1.  ^ Presse-Information, Mederer Süßwarenvertriebs GmbH - Fürth, November 2009

2.  ^

3.  ^

4.  ^

5.  ^

6.  ^

7.  ^

8.  ^ Kraft Pulls Trolli Roadkill

9.  ^ Firm hits brakes on ‘road kill’

10.  ^ 'Roadkill' sweets grind to a halt

11.  ^

12.  ^

13.  ^

14.  ^

15.  ^

16.  ^

17.  ^ "'Roadkill' sweets grind to a halt"

“Kraft Pulls Trolli Roadkill ” 2 March 2005. Retrieved 12 November 2009.

“Political correctness can be deadly for new products” 1 May 2005. Retrieved 12 November 2009.

History Trolli. Retrieved 12 November 2009.

"Wrigley Sells North American Trolli Business" 28 November 2005. Retrieved 12 November 2009.

"F & S buys Trolli, drops brokers" CBS Interactive, Inc. November 2005. Retrieved 12 November 2009.

Mederer GmbH. Product Management

External links[]

Official site (German)

Trolli at Farley's & Sathers  Company

Trolli U.S.

Categories: Brand name confectionery

German brands

German confectionery

Ferrara  Company brands




1.  ^

2.  ^

3.  ^

4.  ^


External links[]

Categories: Confectioners

Food companies of Germany

Food companies established in 1948

Companies based in Bavaria


This page was last modified on 15 October 2015, at 07:09.

Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization