The History of The Morinaga & Company

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Morinaga & Company, Ltd. (森永製菓株式会社 Morinaga Seika Kabushiki-gaisha?) (TYO: 2201) is a confectionery company in Tokyo, Japan, in operation since August 15, 1899. Their products include  and other confectioneries. Morinaga has Ayumi Hamasaki and Mao Asada appear in their commercials, and in the past has used stars such as the Carpenters to advertise their products.

In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)

Affiliate company[]

Morinaga Milk Industry Co., Ltd.

See also[]

Glico Morinaga case

Marie biscuit


External links[]

(Japanese) Morinaga & Company

(English) Morinaga & Company corporate profile

Stub icon This article about a Japanese corporation– or company–related topic is a stub. You can help Wikipedia by expanding it.



Historical calendar



Taichiro Morinaga returns from the United States and establishes Morinaga’s

 Western Confectionary Shop 



The Angel Mark is registered as a trademark symbolizing Morinaga’s corporate vision

 ―”Delicious, Fun, and Healthy” 



Operations take the form of a corporate entity under the name Morinaga & Co., Ltd.  



Sales of the boxed Pocket‐Sized Milk Caramel commence; the product becomes

 an explosive hit seller 



Sales of Japan’s first domestically produced Milk Chocolate commence based on the full‐scale production of chocolate made with cacao beans



Sales of Japan’s first cocoa drink, Milk Cocoa, commence; the Company is a pioneer in adopting an 8‐hour workday 


Production of powdered milk commences; sales of Dry Milk begin from the following year 



Sales of MARIE Biscuits commence in Japan 



Sales of Manna Teething Biscuits for babies commence in Japan 



The first “Morinaga Mother’s Day Meeting” is held 



Domestic production of Japan’s first penicillin is completed  



A biscuit oven is introduced to Japan 



Sales of Hotcake Mix begin 



An inaugural licensing contract is concluded with Walt Disney Enterprises Inc. in Japan



Launch of a major media campaign to pairing the giving of chocolate gifts with Valentine’s Day celebrations; sales of Japan’s first domestically produced instant coffee commence; training promotion facilities are established concurrently

 with participation in the Bellmark Campaign 



Sales of Angel Pie commence 


Sales of Hi‐CROWN chocolate commence; the product becomes a major hit seller 



Sales of Chocoball chocolate with a Kyoro‐chan shaped design commence; Manga no Kanzume is launched; sales of CHOCO FLAKES commence 



Sales of Hi‐SOFT commence; Omocha no Kanzume is launched 



The Company participates in the World Exposition held in Osaka, Japan while operating Kuchu Buffet ,

 a combined attraction and eating facility



Sales of Koeda chocolate commence 



Sales of Choco Monaka commence 



Sales of Hi‐CHEW  commence 



Import and sales of Chupa Chups  commence 



Sales of Ottotto snacks commence 



The Company enters into a business alliance with U.S.‐based Weider Nutrition International Inc.



The Company launches a new angel trademark together with its corporate identity



Sales of ICE BOX commence 



The Company establishes the Angel Foundation, a research organization that strives to

 enrich the lives of families and children  



Sales of Solid DARS chocolate commence 



Sales of Weider in Jelly commence 



The Company celebrates its 100th anniversary

 The first Little Angel Deserted Island Exploration event is held



Acquisition of ISO 14001 certification by all four plants is completed



Shanghai Morinaga Co., Ltd. is established in China

 Sales of Carré‐de‐chocolat chocolate commence

 Sales of BAKE baked chocolate commence 



Manufacture of Hi‐CHEW  commences in Shanghai



The Company enters into a business alliance with Barry Callebaut




Morinaga America, Inc. is established in the United States

 The “One Chocolate for One Smile” activity commences

 The Company acquires all of the shares of Aunt Stella Inc.



The Weider Division is established

 The Healthcare Division is established



Sales of Nama Ramune commence

 Morinaga Food (Zhejiang) Co., Ltd. is established in China 



Takasaki Morinaga Co., Ltd. is established in Japan  



Morinaga Food (Zhejiang) Co., Ltd. commences production  



Sales of Morinaga Chocolate (One Chocolate for One Smile) commence

 PT. Morinaga Kino Indonesia is established

 in Indonesia Morinaga America Foods, Inc. is established in the United States



Message from the President


“Delicious,Fun,and Healthy”


As a company, our goal is to deliver value and inspiration to our consumers through food. Morinaga’s dream since its inception has been to be a “company that improves the lives of children worldwide.”


MORINAGA & CO., LTD. was founded by Taichiro Morinaga in 1899 with the overarching dream of delivering nutritious and delicious confectioneries to the people of Japan. Drawing on this pioneering spirit, the Company has maintained an unwavering commitment to fulfilling and carrying forward this dream. Currently, we are expanding our endeavors in various food related businesses focusing mainly on confectioneries, foodstuffs, and frozen desserts; health related businesses that help to support vibrant and energetic lives, and; overseas businesses that are exhibiting growth. Transcending conventional boundaries, we are also taking steps to cultivate new markets and domains.


In addition to fulfilling its corporate responsibilities by enhancing its research and development capabilities, improving the quality of its products and services, providing consumers with a strong sense of safety and well being, and contributing to the environment and society, Morinaga’s mission is to deliver new value and instill in its customers a sense of excitement and wonder. The Company has adopted the Angel mark as its corporate logo, which encapsulates the heartfelt desire that children’s smiles will continue to expand across every corner of the globe. Moving forward, we will continue to take up the challenge of fulfilling our dream to become a “company that improves the lives of children worldwide.”


Categories: Food companies of Japan

Japanese brands

Companies based in Tokyo

Companies established in 1899

1899 establishments in Japan

Japanese company stub



Morinaga Milk Industry Co., Ltd. (森永乳業株式会社 Morinaga Nyūgyō Kabushiki-gaisha?) (TYO: 2264) is a milk products and sweets company in Tokyo, Japan, in operation since September 1, 1917. Their products include milk products, drinks, , confectioneries, and infant formula. Morinaga has distribution agreements with Kraft Foods. It is an affiliate company of Morinaga & Company. Its subsidiaries include Morinaga Hokuriku Dairy.


The pop duo PUFFY did a commercial for Morinaga Milk.

External links[]

Media related to Morinaga Milk Industry at Wikimedia Commons

(Japanese) Morinaga Milk Industry

(English) Morinaga Milk Industry - English Language site

(English) Morinaga Milk Industry corporate information

PUFFY Commercial Morinaga Milk

Portal icon Food portal

Stub icon This article about a Japanese corporation– or company–related topic is a stub. You can help Wikipedia by expanding it. 


A Marie is a type of sweet biscuit similar to a Rich tea biscuit. While the Rich tea biscuit is the most popular version of this biscuit in the United Kingdom and the Isle of Man, it is the Marie version that is most popular in most other countries, particularly Australia, Canada, Denmark, Norway, Sweden, Finland, Portugal, Spain, Ukraine, Russia, Mexico, Costa Rica, Dominican Republic, Venezuela, Brazil, Uruguay, Mauritius, Nepal, India, Pakistan, Malaysia, the Philippines, Indonesia, Sri Lanka, South Africa, Zimbabwe and Egypt.


Contents  []

1 Description

2 History

3 Consumption

4 Manufacturers

5 References

6 External links





The biscuit is round and usually has its name embossed on its top surface, the edges of which are also embossed with an intricate design. It is made with wheat flour, sugar, palm oil or sunflower seed oil and, unlike the Rich tea biscuit, is typically vanilla flavoured. In Norway it is labelled "Palm oil free" (Uten palmeolje).


Palm oil free Marie biscuit sold in the Norwegian market



The Marie biscuit was created by the London bakery Peek Freans in 1874 to commemorate the marriage of the Grand Duchess Maria Alexandrovna of Russia to the Duke of Edinburgh.[1] It became popular throughout Europe, particularly in Spain where, following the Civil War, the biscuit became a symbol of the country's economic recovery after bakeries produced mass quantities to consume a surplus of wheat.[2]




Like the Rich tea biscuit, many consider the Marie's plain flavour particularly suitable for dunking in tea. Other popular methods of consuming the biscuit includes using two to make a sandwich with butter and marmite or condensed milk spread in between; covering it with golden syr; or crumbling it  in custard and jelly (gelatin dessert). Marie biscuits are frequently served to children, and infants who may be served the biscuits softened in milk as their first solid food. Marie biscuits are also a common ingredient in home baking recipes. In Spain, natillas custard is typically served with a Maria on it. In Uruguay they are served filled with Dulce de Leche, and sprinkled with shredded coconut. In Ireland, they are known as Marietta and manufactured by Jacob's.[3]




The major international manufacturers (initially sorted by country name)





Argentina Arcor Maná

Argentina Arcor Vocación

Australia Arnott's Biscuits Holdings Marie

Belarus Slodych, confectionary factory Marierta

Belarus Confectionary Factory Spartak  

 Brazil Gro Mabel Maria

 Canada President's Choice Maria

 Costa Rica Riviana Pozuelo Maria

 Denmark KelsenBisca Mariekiks

 Ecuador Nestlé Ecuador S.A. María

 Egypt Biscomisr Marie

 England Crawford's Marie

 Finland Kantolan (Made in Sweden for Chips AB) Kulta Marie

 Germany Patisserie Gunz Maria

 Hong Kong The Garden Company Limited Marie Biscuits

 India Disha Foods Treff

 India Bonn Food industries Mariebon

 India Britannia Industries Marie Gold, Vita Marie

 India Parle Products Marie

 India ITC Limited Marie Light

 Indonesia CV Jaya Abadi Marie Regal Biscuits[4]

 Indonesia Mayora  

 Ireland Jacob's Marietta

 Japan Morinaga & Company MARIE[5]

 Jordan Universal Industries Co. Ltd. Zalloum Gro Marie or ماري

 Kenya Manji Food Industries Ltd. Marie

Kuwait Kuwait Flour Mills & Bakeries Co. Marie ماري

 Libya Muhab Food Co. Benghazi Hala Biscuit Marie Biscuits


Lebanon Ghandour Food  

Malaysia H Seng Perusahaan Makanan (M) Sdn. Bhd. Cap Ping Pong Marie Biscuits

Coffee Marie Biscuits

 Mexico Gamesa Marias

 Norway NorgesGrpen First Price

 Norway Sætre AS Marie

 Netherlands Pally Holland Mariakaakje

 Netherlands Verkade Maria

 Panama Productos Alimenticios Pascual S. A. Maria

 Pakistan English Biscuit Manufacturers Peek Freans

 Philippines Fibisco Marie

 Marie Time

 Marie Munch[6]

 Portugal Cuétara, Triunfo, Vieira de Castro Bolacha Maria

 Singapore Khong Guan Biscuit Factory (S) Pte Ltd Khong Guan Marie Biscuits (250g/450g)

Small Marie Biscuits (250g)

 South Africa Bakers Blue Label Marie Biscuits

Cappuccino Marie Biscuits

  Spain Gullón María Leche, María Dorada, María Hojaldrada

 Spain Gro Siro María Clásica, María Dorada, María Hojaldrada, Mini María

 Spain Cuétara María, María Oro, María Hojaldrada

 Spain Fontaneda (Mondelēz International) La Buena María

 Spain Marbú (Artiach) Marbú Dorada

 Sri Lanka CBL (Munchee) Tikiri Marie, Marie Light, Rice Marie, Chocolate Marie,[7]

 Sri Lanka Cargills (Ceylon) PLC Kist Marie[8]

 Sri Lanka Daintee Ltd Daintee Marie [9]

Sri Lanka Luckyland Luckyland Marie

Sri Lanka Maliban Biscuit Manufactories Limited Gold Marie, Light Marie, Chocolate Marie, Premium Marie[10]

 Sri Lanka Manchester Foods Pvt Ltd (Bisma) Ceylon Marie

 Sweden Göteborgs Kex Guld Marie

 Syria Katalina Foods  

 Turkey Şimşek Biscuits & Foods Gorona

 Turkey ANI Biscuits & Foods MARIE

 Ukraine Zhytomyr Confectionary Factory ZhL Марія

 Ukraine Yarych Confectionary Factory Марія

 Ukraine Kharkiv Biscuit Factory Марія

 United States Goya Foods Marias

 Uruguay Kraft Foods Maria de Famosa

 Uruguay El Trigal Maria Rika

 Venezuela C.A. Sucesora de Jose Puig & CIA Maria Puig

 Vietnam Kinh Do Corporation Cosy Marie

 Zimbabwe Lebena Marie

 Saudi Arabia United Food Industries Corp. Ltd. Co. DeemaH Marie

 Zimbabwe Lobels Marie




1.  ^ O'Grady, Sean (20 March 2010). "Minor British Institutions: The Marie biscuit". The Independent. Retrieved 20 March 2010.

2.  ^ La Tienda. "2-Pack Maria Cookies by Cuetera". Retrieved 2007-11-09.

3.  ^

4.  ^ "Profil Perusahaan". CV Jaya Abadi. Retrieved 2013-07-09.

5.  ^ "Simple Biscuit Life". MORINAGA & CO.,LTD. Retrieved 2011-07-14.

6.  ^ "Familia Kiki".

7.  ^

8.  ^

9.  ^

10.  ^


External links[]

Biscuit of the Week, a review at Nice C of Tea and a Sit Down

Review of Maria Cookies, reviews of various international brands

Photos of Marie biscuits from various countries


Hi-Chew (ハイチュウ Haichū?) is a fruit-flavored chewy Japanese  sold by Morinaga & Company.


Contents  [hide]

1 Origin

2 Description

3 In America

4 Product recall

5 See also

6 References

7 External links





This soft chewy  was first released in 1975. It was re-released in its current shape (a stick of several individually wrapped candies) in February 1986.


The origins of Hi-chew began when Taichiro Morinaga sought to create an edible kind of chewing gum that could be swallowed because of the Japanese cultural taboo against taking food out of one's mouth. Morinaga was already a maker of caramel. By combining his chewy caramel with strawberry flavoring, Morinaga was able to create a new kind of  called Chewlets in 1931. Morinaga had to rebuild his company after World War II, and Chewlets was reintroduced in the form it is known today- Hi-Chew.[1]




Hi-Chew candies are individually wrapped in logo-stamped foil or plain white wax paper (depending on the localization). Each individual  piece consists of an outer white coating (this is the same for most flavors) and a colored, flavored interior. The exceptions to this rule are the Strawberry Cheesecake, Yogurt, and Cotton  flavors, which have an outer colored coating with a white, flavored inside, whereas the Cola flavored Hi-chews are brown colored. The texture is similar to a cross between chewing gum and fruit-flavored candies in the United States such as Laffy Taffy or Starburst, similar to the long discontinued Bonkers.[2] Hi-chew can be found widely in shops in Taiwan, Shanghai, Singapore, and Hong Kong. Specialist shops in other countries also stock this product, including some 7-Eleven locations in the United States, Cost Plus World Market locations, and also many import stores[citation needed]. In Walt Disney World's Epcot in Florida, Hi-Chew can be also found sold in a smaller package and translated into English.[citation needed] Special ions are sometimes released. Hi-Chew's ingredients include: Glucose syr, Sugar, Hydrogenated Palm Kernel Oil, Gelatin (derived from pork), Natural and Artificial Flavors, Strawberry juice from concentrate, DL-Malic Acid, Citric Acid, Emulsifiers, Sodium lactate Solution, and Natural colors (Beta-Carotene, Carmine). Hi-Chew is not kosher, halal, or vegetarian.[3]


As the main ingredients are glycogen and palm kernel oil, it is relatively simple to remove if it becomes stuck on clothing. By applying a warm, wet towel, the  will soften and wash off.[4]


In America[]


Hi-Chew is available in eight flavors in the United States: Strawberry, Green Apple, Mango, Melon, Grape, Peach, Banana, and the most recent introduction, Cherry. Since its inception over 131 flavors have been created. In the case that it cannot be found in stores, Hi-Chew can readily be found online for purchase.[4] Currently, stores in the United States that carry Hi-Chew are primarily clustered on the West and East Coasts.[5] A recent development with Hi-Chew is that it has become a gluten free product. Though Hi-Chew itself never actually contained gluten ingredients, it is now produced in facilities that do not process other gluten containing products. However, this is only true for products that have a "Best by" date in 2012 or later.[6] Though Hi-Chew is gluten free, it does contain gelatin ingredients, and it is not halal, kosher, or vegetarian.[4]


Morinaga's American branch donated Hi-Chew in sport of athletic programs in northern Utah and Los Angeles. Hi-Chew was donated to help fund raise for soccer and football programs in northern Utah high schools as well as football programs in Los Angeles county high schools. Morinaga donated a total of 7000 Hi-Chew sticks to the schools, with about 500 sticks going to each high school.[7]


Product recall[]


In 2008, Morinaga recalled some of its Hi-Chew products due to complaints that rubber-like material had been found in the . The source of this turned out to have come from a piece of a worker's glove that had fallen into the cooking vat in the Hyogo Morinaga factory. The green apple and grape flavored varieties of Hi-chew that had a 2009 expiration date were recalled.[8] Some of the affected products also had been exported to Hong Kong, where the Centre for Food Safety monitored the situation and warned the public against its purchase or consumption.[9]


See also[]





1.  ^ "Hi-Chew "Our Story"".

2.  ^ CHIARELLA, TOM (August 9, 2011). "Welcome to Goslingland". Esquire Magazine (Hearst Communications, Inc.). Retrieved November 18, 2013.

3.  ^ "Frequently Asked Questions | Hi-Chew".

4.^   to: a b c "Hi-Chew FAQ".

5.  ^ "Hi-Chew "Where to Find It"".

6.  ^ "Hi-Chew is Now Gluten-Free".

7.  ^ "Morinaga Donates HI-CHEW to Sport High School Athletics".

8.  ^ "Morinaga issues recall of Hi-chew ".

9.  ^ "Recall of Sweets Due to Possible Contamination with Small Rubber Pieces".


External links[]

Hi-chew official site (Japanese)

Hi-chew (English)

Categories: Japanese snack food

Japanese brand foods

This page was last modified on 8 March 2015, at 10:08.

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