The History of Crown Confectionery

From Wikipedia, the free encyclopedia

Crown Confectionery (Hangul: 크라운제과; RR: Keuraun Jegwa, KRX: 005740) is a confectionery company headquartered in Jamwon-dong Seocho-gu Seoul, Korea and it was established in 1947. Its manufacturing is based in Jungrang-gu Seoul and Anyang Gyeonggi-do. It is historically an old popular biscuit brand because they invented Sando and Big Pie. It is similar to Lotte Confectionery, Haitai which Crown Confectionery took over in 2004, and Orion Confectionery. Crown Confectionery produces biscuit, cookies, cracker, chocolate and other snacks.


See also

Economy of South Korea

List of companies of South Korea

List of Korea-related topics


External links

Crown Confectionery homepage (in Korean)

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Food companies of South Korea

Companies based in Seoul

South Korean brands

South Korean confectionery

Companies established in 1947







I believe that the worth of a business begins with the

feeling that the customer has for that business.

I know that our customer's satisfaction with, and

 affection towards, our products has made our fifty

 years of business fifty "good" years.

 We have been doing our best to provide the best ever

 since our beginning a half century ago.

 Our history shows our commitment to the best, for our customers, now and always.


We will keep this fifty years of commitment forever, always considering our customer's needs in everything that we do.


 The real customer relationship is only possible when the customer chooses our

 product and feels satisfaction in their choice, knowing that they have chosen

 the best. Crown Confectionery has received much love from our customers over the

 years and we have made confectionery consistently with quality and a craftsman

 spirit during these fifty years.


 We hope that our customers will always consider our quality and service.


One thing is sure : to sustain a good relationship through time takes an honest

 effort to satisfy one's customers. Crown Confectionery will always do just this.


 Thank you.




 When the late president Yoon Tae-Hyun established

 Youngil-Dang in 1947, Crown's history had begun. During that

 time, Youngil-Dang was a small, domestic bakery who's

 business was suspended during the korean war. Youngil-Dang

 pulled through this crisis and became more prosperous,

 leading to the birth of "The Crown Confectionery".


When the "Crown sando was produced for first the time in

 1961, it was so popular that almost every Korean consumed

 50 packs a year and the U.S. soldiers in Korea enjoyed it

 more than their biscuits that came in supplies from America.

 After that time, with the construction of Muk-dong plant in

 1967 and the corporation conversion to Crown Confectionery

 co., ltd. In 1968, Crown Confectionery grew in earnest and

 began to lead the Korean confectionerty industry.


CROWN "Jollypong was produced for the first time in 1972

 and is still made to this day. It has been a great hit for 30

 years and was originally called "the people's snack? CROWN

 exceeded earnings of 100 billion won in 1989 with the switch

 from the nation-wide business organization to the direct

 management sales system in 1974, a corporations public

 offering of stocks (in 1976) and the completion of CROWN's

 head office building (1980). Crown was the first to export to

 Oman (1980) and established the Baekpo culture foundation

 in 1982. The Asan plant, specializing in the production of

 snacks, was completed and CROWN bakery was established

 in 1988.


Having created the management philosophy of customer-

impression management, CROWN made a second beginning

 and passed the 200 billion won mark in 1996. To celebrate

 the 50th anniversary of the foundation, CROWN established

 the new C.I. (present C.I.), declaring that the food industry is

 not about just making something to eat but is the root of all

 guman life. Simultaneously, CROWN broke new ground with

 "High-Food and proclaimed a new vision to help define the

 ultimate frontier industry. CROWN formed the basis of a

 world-wide food company by acquiring ISO 9001 certification

 in 1999 and HACCP in 2000.



 CROWN's dream is real because it is a dream of making the

 best product and taking great care of customers : as they are

 a part of our family. CROWN is realizing this dream by maximi

 zing the quality of our products, whose prestige is made, in

 turn, by our customers. CROWN's future is bright.


Obtained HACCP-compliancy

Head office moved to seocho-dong, obtained ISO certification

Completion of Jincheon Plants, 2nd Corporate Image identiry operation, the 50th anniversary of our foundation

 Establishment of CROWN TLS Co., LTD. 

 Completion of KwangJu Plants


Establishment of CROWN Engineering Co., LTD., establishment of CROWN Snack Co., LTD., establishment of CROWN Bakery Co., LTD.,1st Corporate Image identiry operation. 

Completion of Asan Plants 

Completion of Anyang Plants

Establishment of BAEKPO Culture Foundation

Completion of Head office

Public offering of stocks (700,000,000 Won worth of captial raised)

Completion of Mook-dong Plants 

CROWN Confectionery Co.,LTD. Incorporated.

Changed name to CROWN Confectionery Co.,LTD.

Young-il Dang confectionery founded 


confectionery, Ice cream, frozen food

Yongsan-gu, Seoul


Ice cream Franchise

Yongsan-gu, Seoul



Service, Intermediary Goods, Real Estate

Yangju-si, Gyeonggi-do



Specialized in designing plants for confectionery and the food industry

Suwon-si, Gyeonggi-do



Business of Service Agency

Suwon-si, Gyeonggi-do


Specialized in checking for returned

confectionery and sales & production

of the single ingredient

Asan-si, ChungCheongnam-do

(041)544-3344, 548-8811




Upon Korea’s independence from Japan, the company was the first food company to be founded by our own capital and efforts.

 Although the country was extremely impoverished socially and financially after independence, Haitai strived to diversify the product line and improve product quality.

 Thus, Haitai was acknowledged for its quality in 1947 at the Domestic Product Exhibition when it received the “Good Product Award” for “Wafers” and “Jelly”.

In 1959, after years of product development, Haitai started manufacturing “Supermint”, Korea’s first gum. In the 1960s, the company completed a 14,000 sq. meter factory site at Yangpyung-dong, Youngdunpo-gu. About 30 type of products were produced at this time including , gum, biscuit, and bread.

 In the 1970s, the company started producing and selling ice cream with “Bravo Cone”.

With the completion of the Chonan, Kwangju and other large factories in the 1980s and 90s, the company strengthened its production capacity.

Having undergone the tumult of the financial crisis in the late 1990s, Haitai Confectionery went bankrupt in 1997.

 Haitai has been diligently working to recover from this past financial crisis and revive the value of the Haitai brand.

In the 2000s, Haitai has and is continuing to attract foreign investments such as: CVC Capital, J.P Morgan and UBS Capital. With patience and hard work, Haitai has been revitalized with great financial stability continue to be a leading food snack company with a stable annual revenue. In 2005, Haitai was taken by Crown consortium and is taking leading company it the field of total confectioneries, but also as a distributor of products with one of the most excellent qualities.

 Thus, Haitai can proudly be declared as one of the best food snack companies of Northeast Asia.








Products released in the year 2001, were especially of excellent taste and high quality. They include some of our best selling products such as White Angel, Bravo Cone Pistachio which is one of the flavors of our Bravo Cone series. Distinguishing it with traditional marketing of chocolate, White Angel appealed to the customers with its cute image, making monthly sales of 3 billion won. Bravo Cone Pistachio introduced to satisfy young people’s taste was a great hit among the teenagers, contributing to increased total sales of the Bravo Cone up to 40 billion won.


Haitai has led the domestic confectionery industry for over 60 years and has presented numerous products that have been loved by many for years and years.


Through endless product development and strengthening marketing power, Haitai has contributed to the development of the domestic food industry with its effort to make high quality products.


The Yeonyanggang introduced in 1945 is still favored by many customers. Also, Bravo Cone, which was first launched in 1970, has become a leading ice cream brand through the commercial music song “Let’s meet at 12. Bravo Cone!” Bravo Cone has been recorded in the Korean Guinness Book as the oldest ice cream product. Bravo Cone is the best and the oldest ice cream in Korea and will continue to build its fame and reputation. Matdongsan(1975), Ace(1974), Babambar(1976), Nougatbar(1974) are the other long-serving Haitai’s products that are still very popular.


The idea of our snack product, Homerun ball, was originated from the Korea Baseball Organization in 1981.

 It's unique name was derived from its particular baseball shaped appearance. Homerun ball contains chocolate inside every round ball, and is a easy to-go snack that is great to take out to any event. The Homerun ball is successfully reaching monthly sales of 4.2 billions won. In addition to the homerun ball, Oh! Yes (1984) is our one and only soft chocolate cream cake, which has been on demand for many years due to its soft and delicious taste that melts in your mouth. It is proudly making monthly sales of 4 billions won. In 2008, Ice Cool has been a hit in the gum market sustaining continual growth of 3 billion won in monthly sales.


Another Affiliate

Asahi Breweries

"Super Dry" redirects here. For the British clothing label, see Superdry.

Asahi Breweries, Ltd.

Asahi logo.svg

Native name



Kabushiki Kaisha

Traded as

TYO: 2502




1889; 126 years ago


Sumida, Tokyo, Japan

Key people

Naoki Izumiya (President and CEO)


Beer, Beverages


Asahi Group Holdings




Asahi Breweries, Ltd. (アサヒビール株式会社 Asahi Bīru Kabushiki Gaisha?, TYO: 2502) is a leading brewery and soft drink company based in Tokyo, Japan.


As of January 2014, Asahi, with a 38% market share, was the largest of the four major beer producers in Japan followed by Kirin Beer with 35% and Suntory with 15%.[1]

Contents  [hide]

1 History

2 Brands

3 Asahi Beer Hall

4 See also

5 References

6 External links





Asahi was founded in Osaka in 1889 as the Osaka Beer Company (大阪麦酒会社 Ōsaka Bakushu Kaisha?).[2] During the First World War German prisoners worked in the brewery.[3]


In 1990, Asahi acquired a 19.9% stake in Australian brewery giant Elders IXL which has since become the Foster's Group.


In 2009, Asahi acquired the Australian beverages unit Schweppes Australia.[4]


In early 2009, Asahi acquired 19.9% of Tsingtao Brewery from Anheuser-Busch InBev for $667 million. The sale made Asahi Breweries, Ltd. the second largest shareholder in Tsingtao behind only the Tsingtao Brewery Group.[5]


In July 2011, Asahi acquired New Zealand juice maker Charlie's and the water and juice divisions of Australian beverage company P&N Beverages.[6]


In August 2011, Asahi acquired New Zealand's Independent Liquor, maker of Vodka Cruiser and other alcoholic beverages, for ¥97.6 billion.[7] In May 2013 its New Zealand operations expanded with the purchase of retail chain Mill Liquorsave.[8]



Asahi Super Dry, as retailed in London, UK


Asahi Gold Beer

The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production).


In 1987 Asahi introduced Asahi Super Dry a product that transformed the modern beer industry in Japan. Asahi Super Dry is described as a highly attenuated lager without the heavier malt flavors of competitors products, with a crisp, dry taste reminiscent of some northern German beers.[9] This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi's business performance, surpassing Kirin in terms of both sales and profitability.


Other beers produced include:

Asahi Draft – Lager (first produced in 1892)

Asahi Gold – Lager (former flagship product; first produced in 1957)

Asahi Stout

Asahi Z – Dry lager

Asahi Black – a 5% abv dark lager

Asahi Prime Time – German Pilsener style lager (only available in Japan)

Asahi Beer Hall[]

Main article: Asahi Beer Hall


Asahi Breweries' headquarters in Tokyo were designed by French designer Philippe Starck. The Beer Hall is considered one of Tokyo's most recognizable modern structures.[2]


See also

Beer in Japan

Asahi Soft Drinks



1.Jump up ^ Kachi, Hiroyuki (January 16, 2014). "Japan's Beer Drinkers Still Not Raising a Glass to Abenomics". The Wall Street Journal. Retrieved 24 July 2014.

2.^ Jump up to: a b Oliver, Garrett, ed. (2012). The Oxford Companion to Beer. Oxford University Press. p. 67. ISBN 978-0-19-536713-3.

3.Jump up ^ Romein, Jan (1962). The Asian Century: A History of Modern Nationalism in Asia. University of California Press. p. 124.

4.Jump up ^ Palmer, Daniel (December 25, 2008). "Asahi acquires Cadbury's Schweppes, Coca-Cola still eligible to make counter offer". Australian Food News. Retrieved 2013-09-04.

5.Jump up ^ "Asahi buying Tsingtao stake". The New York Times. February 3, 2009. Retrieved 2013-09-04.

6.Jump up ^ Fujimura, Naoko; Withers, Tracy (July 4, 2011). "Asahi Group to Purchase Charlie's, P&N Water, Juice Units". Retrieved 2013-09-04.

7.Jump up ^ Kachi, Hiroyuki (August 18, 2011). "Asahi to buy Independent Liquor". The Australian. Retrieved 2013-09-04.

8.Jump up ^ McBeth, Paul (May 20, 2013). "Independent Liquor buys Mill chain for undisclosed sum". Retrieved 2013-09-04.

9.Jump up ^ Oliver, Garrett (2012). The Oxford Companion to Beer. Oxford University Press. p. 503. ISBN 978-0-19-536713-3.



Purchaed Haitai

For the mythological creature, see Haetae.







Revised Romanization

Haetae Jegwa


Haet'ae Chegwa

Haitai (Hangul: 해태, Hanja: 海陀) is a South Korean company basedvin Seoul. Its main businesses are retail and instant foods, especially confectionery, beverage and ice cream.

The company was founded on October 3, 1945, and employs 3900 people at 8 plants in Cheonan, Anyang, Hayang, Gwangju, Cheongju, Munmak, and Okcheon.


It was acquired by another Korean company, Crown Confectionery, in October 2004.



1 Products 1.1 Oh! Yes Choco Cake

1.2 Honey Series

2 Affiliate

3 See also

4 References

5 External links



Oh! Yes Choco Cake


Oh! Yes Choco Cake (오예스) is a confectionery created by Haitai. Oh! Yes Choco Cakes are square cakes that come in a box. Each box contains a dozen cakes, each cake individually wrapped. The cake consists of a custard-like chocolate layer that is sandwiched between two white cake layers (sponge cake). The exterior of the cake is covered with chocolate and is decorated with a wavy drizzle of dark chocolate for the outer design.


 Oh! Yes Choco Cake is imported and distributed by :

USA Haitai, Inc.

Philippines Dynamex Inc.

Canada Redfrog Enterprises Ltd.

Honey Series

Haitai is responsible for catapulting the honey butter craze in SOuth Korea. Starting in 2014, the compeny started with the Honey Butter Chip and successively released Honey Tong Tong, Honey Corn Pop, and other productss. Many other food companies followed suit, releasing their own line of honey butter flavored snacks and confectionaries. [1]



Ko Raed inc.

Haitai Beverages Inc. (currently owned by Asahi Breweries[2] of Japan)

Haitai Confectionaries Inc.

Dongwon DairyFoods (previously known as Haitai Dairies Inc.)

Haitai Brewery Inc.

Haitai Travel Inc.

Haitai Agricultural Development Corporation

Haitai International Inc.

Haitai Distribution Inc.

Haitai Confectionery Indonesia (since 2001)


See also

Economy of South Korea



Ice Cream




1.Jump up ^

2.Jump up ^ Haitai Beverage to be put on the block by Asahi


External links

Haitai Confectionery Korean Company website

Haitai Beverage Korean Company website

Haitai English Company website

Haitai Japanese Company website

Chaebol (South Korean conglomerates)

Economy of South Korea


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Category Category

Categories: Food companies of South Korea

Companies established in 1945

Companies based in Seoul

South Korean brands

South Korean confectionery


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