The History of Orion Confectionery


From Wikipedia, the free encyclopedia

Orion Confectionery


Korean name





Revised Romanization

Orion Jegwa


Orion Chegwa


Orion Confectionery Co, Ltd. (Hangul: 주식회사 오리온; RR: Jusikhoesa Orion, KRX: 001800) is a South Korean confectionery company, headquartered in Munbae-dong, Yongsan District, Seoul.[1] The company is one of the three largest food companies in South Korea, and was established in 1956 as Tongyang Confectionery Corp.[2] Orion has manufacturing facilities in Seoul, Cheonan Chungcheongnam-do and cities in China, Russia, Vietnam, and the United States. Products produced by Orion include biscuits, cookies, crackers, pies, gum, snacks, chocolate; and its most famous product is Choco Pie. Its competitors include Crown Confectionery and Lotte Confectionery. Orion was the parent company of the entertainment company On-Media, until its acquisition by the CJ Group in 2010.


The company began offering the Choco Pie in 1974. By 2006, it had two thirds of the Chinese cookie market.[3]


Orion maintains a "Choco Pie Index" created as a parody of The Economist's Big Mac Index.[4]



1 Competitors

2 See also

3 References

4 External links



Crown Confectionery

Lotte Confectionery

Morinaga & Company



Wrigley Company

Mondelez International

See also

Economy of South Korea

List of South Korean corporations

List of Korea-related topics

Daegu Orions




1.Jump up ^ "Location." Orion Confectionery. Retrieved on March 28, 2014. "ORION, OSI 30-10 Munbai-dong Yongsan-gu, Seoul, Korea"

2.Jump up ^ ""Choco Pie" is a "Common Noun"". Chosun Ilbo. 1999-08-05. Retrieved 2012-09-04.

3.Jump up ^ "Cookie Monster." Forbes. February 27, 2006. Retrieved on March 31, 2014. "[...]Orion’s snack quickly overwhelmed rival products in China to take a two-thirds share of the cookie market, not a bad position to hold in an economy that’s expanding by 10% a year."

4.Jump up ^ "Choco Pie". Ghost of a Flea. June 13, 2005. Retrieved April 2, 2013.


External links

Orion Confectionery Homepage

Orion Confectionery Homepage (in Korean)

South Korea KRX 100 companies of South Korea

Chaebol (South Korean conglomerates)


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Categories: Orion Group

Food manufacturers of South Korea

Companies established in 1956

Companies based in Seoul

Companies listed on the Korea Stock Exchange

South Korean brands


Food company stubs

South Korean company stub


Choco Pie



1 History

2 Export

3 Legal feud

4 References

5 External links





Variations of the original go back to as far as 1917 in the southern United States. In 1929, Chattanooga Bakery created the official Moon pie with marshmallow filling and Graham crackers for local miners in Chattanooga, Tennessee.[1] In 1958 Japanese Morinaga & Company started selling similar product called Angel Pie for Japanese market soon became one of the nation's favorites and which is still popular in their domestic market today. Tongyang Confectionery also began selling a similar product known as 'Orion Choco Pie' in 1974. The company claims that in 1973, a member of the Tongyang R&D team visited a hotel in Georgia, US, and was inspired by the chocolate-coated sweets available in the hotel's restaurant. He returned to South Korea and began experimenting with a chocolate biscuit cake, creating the Choco Pie as it is known to Koreans.[2] The name 'Choco Pie' became popular when Tongyang first released the Orion Choco Pie, and was well received by Korean children as well as the elderly thanks to its affordable price and white marshmallow filling. Tongyang Confectionery later renamed the company Orion Confectionery thanks to the success of the Orion Choco Pie brand.


In 1979 Lotte Confectionery began to sell a similar confection. When Lotte Confectionery put the Lotte Choco Pie on the market, it chose to spell the prefix 'Cho' slightly differently in Hangul from how Tongyang was spelling it. Haitai and Crown Confectionery also began selling their own versions of Choco pies. In 1999 Tongyang (Orion) filed a lawsuit against Lotte for their use of the term 'Choco Pie'. The results of the court ruling, however, determined that the term 'Choco Pie' was to be considered a common noun due to its generic descriptive sense in reference to confections of similar composition.[3]


North Korean workers at the Kaesong Industrial Complex in North Korea receive Choco Pies as part of their compensation. Prior to the closing of the complex during the 2013 Korean crisis, workers received up to 20 Choco Pies per day in addition to their wages. The workers would often resell the pies on the black market. After the complex's five-month halt in operations, workers were cut back to a maximum of two Choco Pies per day.[4]



Strawberry Choco Pie is sold only in Japan

Starting in the 2000s, Orion began using the Choco Pie to gain a foothold in foreign markets, and now controls a two-thirds share of the Chinese snack market, with a third of Orion's revenue coming from outside Korea in 2006.[5] Around 12.1 billion Choco Pies have been sold all over the world.[clarification needed][6]


Orion has a share in four major markets - South Korea, Russia, Vietnam and China. The snack has also been particularly successful in Pakistan, India, Vietnam and Taiwan. Additionally, it has become a favorite snack of North Korean workers at the Kaesong Industrial Complex and has come to symbolize capitalism.[7] In 2010, The Chosun Ilbo reported that Choco Pies could fetch as much as US$9.50 on the North Korean black market.[8]


Exports of Choco Pie to North Korea have been very popular, with the snack used in lieu of hard cash in paying North Korean Worker bonuses (cash being forbidden). As of 2013, in the wake of the shutdown of the Kaesung industrial complex, the price of a Choco Pie in North Korea skyrocketed, with the snack being the subject of financial speculation.[9]


Legal feud


In South Korea, there was a legal feud in 1999 between Tongyang Confectionery (currently, Orion Confectionery) and another confectionery company, Lotte Confectionery, concerning the name "Choco Pie". While Orion was the first company to start selling products under the name "Choco Pie", other confectionery companies, Lotte being the first, closely followed and started selling similar products labelled "Choco Pie". After many years of sales of different "Choco Pie" products, Tongyang filed a lawsuit against Lotte, claiming the name was their intellectual property, which was unsuccessful. The court said Tongyang was responsible for having allowed the name to become, over time, a "common noun".[3]




1.Jump up ^ "MoonPie: About". Chattanooga Bakery. Retrieved 3 June 2012.

2.Jump up ^ 남형도기자 (31 March 2009). 오리온 초코파이 (in Korean). The Financial News. Retrieved 5 May 2011.

3.^ Jump up to: a b ""Choco Pie" is a "Common Noun"". Chosun Ilbo. 5 August 1999. Retrieved 4 September 2012.

4.Jump up ^ Debbie Jeong (September 17, 2013). "Choco Pie distribution to be cut down at Kaesong". NK News. Retrieved February 11, 2014.

5.Jump up ^ Kelly, Tim (27 February 2006). "Cookie Monster". LLC. Archived from the original on 11 July 2011. Retrieved 17 March 2012.

6.Jump up ^ "(Korean)" (in Korean). Orion Confectionery. Retrieved 30 December 2009.

7.Jump up ^ Donald Kirk (21 May 2009). "Pyongyang chokes on sweet capitalism". Asia Times Online. Retrieved 30 December 2009.

8.Jump up ^ "Choco Pie Rules Black Market in N.Korea". Chosun Ilbo. 12 January 2010. Retrieved 15 January 2010.

9.Jump up ^


Competitor: Wrigley Company

William Wrigley Jr. Company

Wrigley formal web RGB E1.png


Subsidiary of Mars, Incorporated


Food processing


Chicago, Illinois, United States (1891)


William Wrigley, Jr.



GIC (Global Innovation Center) in Goose Island, Chicago, Illinois, United States

Key people

 William Wrigley, Jr. II, Chairman

Martin Radvan, CEO



Juicy Fruit, Wrigley's Spearmint, Doublemint, others



Increase$5.389 billion (2007)

Net income

Increase$961.9 million (2009)

Number of employees



Mars, Incorporated (2008–)


The Wrigley Building, former HQ

The William Wrigley Jr. Company is a company headquartered in the GIC (Global Innovation Center) in Goose Island, Chicago, Illinois.[1] The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging chewing gum with each can of baking powder. The chewing gum eventually became more popular than the baking powder and Wrigley's reoriented the company to produce the gum.


The company currently sells its products in more than 180 countries and districts and maintains 140 factories in various countries and districts, including the United States, Mexico, Australia, the United Kingdom, Canada, Spain, New Zealand, the Philippines, Czech Republic, Germany, South Africa, Argentina, Tanzania, Tunisia, Somalia, North Korea (the only US enterprise there),[citation needed] France, Kenya, China, India, Taiwan, Poland, and Russia.


In 2005, Wrigley purchased the Life Savers and Altoids businesses from Kraft Foods for US$1.5 billion.[2] On January 23, 2007, Wrigley signed a purchase agreement to acquire an 80 percent initial interest in A. Korkunov for $300 million with the remaining 20 percent to be acquired over time. On April 28, 2008, it was announced that Mars, Incorporated would acquire Wrigley for approximately $23 billion.[3] Financing for the transaction was provided by Berkshire Hathaway, Goldman Sachs and JPMorgan. Berkshire Hathaway holds a minority equity investment in the Wrigley subsidiary.


The Wrigley Building on Michigan Avenue, one of Chicago's best-known landmarks on the Magnificent Mile, belongs to the company but has not been its headquarters since 2005.



1 Corporate leadership 1.1 1891–1932: William Wrigley Jr.

1.2 1932–1961: Philip K. Wrigley

1.3 1961–1999: William Wrigley III

1.4 1999–2006: William Wrigley, IV

1.5 2006–2008: William Perez

1.6 2008–2011: Dushan "Duke" Petrovich

1.7 2011–: Martin Radvan

1.8 2014–: Thomas Wrigley

2 Subsidiaries

3 Changes in gum 3.1 New product

4 Brands 4.1 Gum

5 See also

6 References

7 External links


Corporate leadership

1891–1932: William Wrigley Jr


In 1891, 29-year-old William Wrigley Jr. (1861–1932) came to Chicago from Philadelphia with $32 and the idea to start a business selling Wrigley's Scouring Soap. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. The popular premium, chewing gum, began to seem more promising.


1932–1961: Philip K. Wrigley


After the death of William Wrigley Jr., his son Philip K. Wrigley (1894–1977) assumed his father's position as CEO of the Wrigley Company. Wrigley is most well known for his unusual move to support US troops and protect the reputation of the Wrigley brand during World War II, in which he dedicated the entire output of Wrigley's Spearmint, Doublemint, and Juicy Fruit to the US Armed Forces. Wrigley launched the "Remember this Wrapper" ad campaign to keep the Wrigley brands on the minds of the customers during times of wartime rationing.[2]


1961–1999: William Wrigley III

In 1961, Philip K. Wrigley handed control to his son, William Wrigley III (1933–1999). Wrigley led a strategic global expansion through the establishment of Wrigley facilities in nine new countries.[2] On June 26, 1974, a Marsh Supermarket in Troy, Ohio installed the first bar code scanning equipment. The first product to be scanned using a Universal Product Code (UPC) bar code was a 10-pack of Wrigley's Juicy Fruit gum.[4] (This pack of gum is now on display at the Smithsonian Institution's National Museum of American History.) During the late '70s and early '80s, Wrigley began advertising a new gum, Extra, which followed the new trend of sugar-free gums in the US.[2]


1999–2006: William Wrigley, IV


William "Bill" Wrigley IV (1963–), following the death of Wrigley III (his father), led the sugar-free gum campaign across Europe, Australia, Spain, India, and China.[2] In 2005, Kraft Foods sold the Life Savers and Altoids businesses to Wrigley in exchange for $1.5 billion as part of a reorganization plan.[5] Wrigley led the establishment of the Wrigley Science Institute (WSI) in 2006 to study the oral health benefits of gum chewing. The WSI investigates the effects of gum chewing on weight management, stress relief, concentration, and oral health.[2]


2006–2008: William Perez


On October 23, 2006, William D. Perez (1948–) succeeded Bill Wrigley as CEO. He was the first person outside the Wrigley family to head the company. In 2007, the company debuted 5 Gum in the US. The 5 Gum brand was marketed using cinematic TV commercials portraying "What it feels like to chew 5 Gum". Perez led the efforts of improving slimmer packaging (Slim Pack) with flavor improvements across both Extra and Wrigley brands.[2]


2008–2011: Dushan "Duke" Petrovich


Dushan Petrovich (1954–) succeeded Perez. In 2009, Wrigley's Global Innovation Center received the LEED Gold Certification through Wrigley's commitment to global sustainability. In the 2010 Olympic Games in Vancouver, British Columbia, Wrigley was the Official Confectionery Supplier of the games, in which the company sported Olympic-themed packs and products.[2]


2011–: Martin Radvan


Martin Radvan (19??–) became the CEO of the Wrigley Company after Petrovich. He has over 25 years of experience at Mars. He is responsible for the company’s worldwide strategy, operations and business performance.[6]

2014–: Thomas Wrigley

Thomas Wrigley Jr. inherited the family fund and as of 1 July 2014, Wrigley Jr, becomes non-executive director of Wrigley's holdings worldwide.



The Wrigley Company Limited

Amurol Confections Company

Northwestern Flavors, LLC

Changes in gum


In some countries, xylitol is used to sweeten gum instead of aspartame. By avoiding sugar, the chance of tooth decay is lowered, since the sugar otherwise used may turn into acid after chewing the gum. It is also claimed that in chewing, it may help to remove food residues. Xylitol based products are allowed by the US Food and Drug Administration to make the medical claim that they do not promote dental cavities.[7]


New product

Wrigley temporarily halted production and sales of its new Alert energy gum as the Food and Drug Administration investigates the safety of caffeinated-food products.[8]



United States

A newspaper ad from 1920 for three types of Wrigley's gumJuicy Fruit (1893)

Spearmint (1893)

Doublemint (1914)

Freedent (1975)

Big Red (1975)

Extra (1984)

Winterfresh (1994)

Surpass (2001)

Orbit (reintroduced 2001)

Orbit White

Eclipse (2001)

5 (2007)

Alert (2013)




Excel Mist

Excel White


Extra Professional

Extra Professional White

Hubba Bubba

Juicy Fruit

Life Savers



The Wrigley Company Ltd., Estover, Plymouth, UKActive8 (discontinued)


Big Red (discontinued in 1998)




Freedent (discontinued)

Juicy Fruit

Orbit (discontinued) Orbit Professional (discontinued)

Orbit Complete (discontinued)



Wrigley's Spearmint

Additional productsAltoids

Big League Chew (until November 2010)

Bubble Tape

Cool Air



Hubba Bubba

Life Savers

Gummi Savers

Life Saver Minis

Life Saver Fusions

Creme Savers


Skwinkles (Spicy)






See also

Portal icon Chicago portal

Portal icon Illinois portal

Portal icon Companies portal

Wrigley Building

Wrigley Field—Chicago

Wrigley Field—Los Angeles

Wrigley Institute for Environmental Studies—Catalina Island

Wrigley Rooftops

Wrigley Square





1.Jump up ^ "[1]" Wrigley Company. Retrieved on July 5, 2012.

2.^ Jump up to: a b c d e f g h "Heritage Timeline", Wrigley Company. Retrieved on September 25, 2012.

3.Jump up ^ Karnitschnig, Matthew; Berman, Dennis K. (27 April 2008). "Mars, Buffett Team Up in Wrigley Bid". Wall Street Journal. Retrieved 2008-04-27.

4.Jump up ^ Bellis, Mary. "Bar Codes", Inventors, Guide, 26 September 2012.

5.Jump up ^ Warner, Melanie. "Kraft Foods Will Sell Altoids and Life Savers to Wrigley", The New York Times, 16 November 2004. accessed 26 September 2012.

6.Jump up ^ "Leadership", Wrigley Company, 26 September 2012.

7.Jump up ^ "US Code of Federal Regulations, Title 21". US Food & Drug Administration, Department of Health and Human Services. Retrieved 8 November 2012.

8.Jump up ^ "WRIGLEY HALTS CAFFEINATED GUM". AP. Retrieved 9 May 2013.



Competitor: Nabisco



Nabisco's logo from the 1990s-present, designed by Gerard Huerta




Food processing


East Hanover, New Jersey, U.S. (1898)


East Hanover, New Jersey, U.S.





Kraft Foods (until 2012)

Mondelēz International (2012-present)

Website (formally Nabisco World website)


Nabisco; from the National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago, a 1,800,000-square-foot (170,000 m2) production facility at 7300 S. Kedzie Avenue, is the largest bakery in the world, employing more than 1,500 workers and producing around 320 million pounds of snack foods annually.


Its products include Chips Ahoy!, Oreos, Ritz Crackers, Triscuits, and Wheat Thins for the United States, United Kingdom, Mexico, and Venezuela, as well as other parts of South America.


Nabisco products are branded as Kraft in some other countries. All Nabisco cookie or cracker products are branded Christie in Canada. Prior to the Post Cereals merger, the cereal division kept the Nabisco name in Canada. The proof of purchase on their products is marketed as a "brand seal". The Nabisco name became redundant in Canada after Kraft took over.


Nabisco opened corporate offices as the National Biscuit Company in the world's first skyscraper, the Home Insurance Building in the Chicago Loop in 1898.[1]



Contents  [hide]

1 Logo

2 History 2.1 Company timeline

2.2 Origins

2.3 Packaging breakthrough

2.4 20th century

3 Brands

4 Mergers and acquisitions 4.1 Acquisitions

4.2 R. J. Reynolds merger

4.3 Subsequent divestitures

5 Legal battles

6 NASCAR sponsorship

7 References

8 External links



The Nabisco trademark imprinted on an Oreo cookie

Newspaper ad for the Uneeda biscuits, from 1919: The Nabisco "antenna" trademark can be seen behind the product.

Nabisco's trademark, a diagonal ellipse with a series of antenna-like lines protruding from the top (Orb and Web), forms the base of its logo and can be seen imprinted on Oreo biscuits in addition to Nabisco product boxes and literature. [2] It has been claimed in company promotional material to be an early European symbol for quality. It may be derived from a medieval Italian printer's mark that represented "the triumph of the moral and good over the evil and worldly",[citation needed] or to represent the act of winnowing, separating grain from chaff.[citation needed]


In Indonesia, the Nabisco logo is depicted with a similar colour to the Indonesian flag.


Company timeline


In 1792, Pearson & Sons Bakery opened in Massachusetts. They made a biscuit called pilot bread for consumption on long sea voyages. Josiah Bent Bakery first coined the term 'crackers' for a crunchy biscuit they produced in 1801. In 1889, William Moore acquired Pearson & Sons Bakery, Josiah Bent Bakery, and six other bakeries to start the New York Biscuit Company.


Adolphus Green (1843–1917)[3][4] started the American Biscuit and Manufacturing Company in 1890 after acquiring 40 different bakeries. William Moore, Adolphus Green, and John G. Zeller (Richmond Steam Bakery) merged in 1898 to form the National Biscuit Company. Adolphus Green was named president.


The name Nabisco is first used as part of a name for a sugar wafer in 1901. John G. Zeller was president of National Biscuit Company from 1923-1931.Nabisco celebrated its golden anniversary in 1948. By 1971, Nabisco had become the corporate name. In 1981, Nabisco merged with Standard Brands, which then merged with R.J. Reynolds in 1985.


Kraft General Foods acquired Nabisco ready-to-eat cold cereals from RJR Nabisco in 1993 (the cereal brands are now owned by Post Holdings). In 1999, Nabisco acquired Favorite Brands International.


In 2000, Philip Morris Companies, Inc. acquired Nabisco and merged it with Kraft Foods, Inc., one of the largest mergers in the food industry. In 2011, Kraft Foods announced it was splitting, making the snack-food business a separate company (to be called Mondelēz International LLC).[5]




Nabisco dates its founding to 1898,[6] a decade when the bakery business underwent a major consolidation. Early in the decade, bakeries throughout the country were consolidated regionally, into companies such as Chicago's American Biscuit and Manufacturing Company (which was formed from 40 Midwestern bakeries in 1830), the New York Biscuit Company (consisting of seven eastern bakeries), and the United States Baking Company. In 1898, the National Biscuit Company was formed from the combination of those three. The merger resulted in a company with 114 bakeries across the US and headquartered in New York City. The "biscuit" in the name of the company is a British English and early American English term for cracker and cookie products.


Key to the founding of Nabisco was Pittsburgh baking mogul Sylvester S. Marvin. Marvin arrived in Pittsburgh in 1863 and established himself in the cracker business, founding S. S. Marvin Co. Its products included crackers, cakes, and breads. Marvin was called the Edison of manufacturing for his innovations in the bakery business. By 1888, it was the largest in the US, and the centerpiece of the National Biscuit Company . Marvin was also a member of the elite South Fork Fishing and Hunting Club of Johnstown Flood fame.



A Nabisco silo in Toledo, Ohio

Packaging breakthrough[]

This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2011)


After the consolidation, the president of Nabisco, Adolphus Green, asked Frank Peters to create a package to distribute fresher products. This paved its way for In-Er Seal package, whose logo is a prototype for the "Nabisco Thing", an animated character created in 1995 to sell its products to kids. The In-Er Seal package is a system of inter-folded wax paper and cardboard to "seal in the freshness" of the product. At the beginning of his presidency, Green decided the National Biscuit Company, often shortened to NBC, needed a new idea that grabbed the public's attention. He got it when his employees created a new cracker that was flakier and lighter than any of their competitors' versions.


The Uneeda biscuit looked promising, but Green had to make sure it got to customers fresh, so it was the first to use the In-Er Seal package in 1898. Until then, crackers were sold unbranded and packed loosely in barrels. Mothers would give their sons a paper bag and ask them to run to the store and get the bag filled with crackers. National Biscuit Company used this as part of Uneeda Biscuit advertising symbol, which depicts a boy carrying a pack of Uneeda Biscuit in the rain. In 2009 (after over 110 years), Nabisco discontinued the Uneeda biscuit, concerned that the product was not sufficiently profitable.


20th century[]

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Early 20th-century Uneeda Biscuit ghost sign, Dubuque, Iowa

The first use of "Nabisco" was in a cracker brand first produced by National Biscuit Company in 1901.[citation needed] The firm later introduced—either through development or acquisition— Fig Newtons, Nabisco Wafers (early 1900s, later sold in one form as Biscos, a sugar wafer originally containing a variety of flavored fillings), Anola Wafers (early 1900s, later discontinued; a chocolate wafer with chocolate filling), Barnum's Animal Crackers (1902), Cameos (1910), Lorna Doones (1912; shortbread), Oreos (1912),[6] and Famous Chocolate Wafers (1924; a thin wafer without filling).


In 1924, the National Biscuit Company introduced a snack in a sealed packet called the Peanut Sandwich Packet. They soon added a second, the Sorbetto Sandwich Packet. These allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, and news stands. Sales increased, and in 1928, the company started to use the name NAB. The term Nabs today is used to generically mean any type of snack crackers, most commonly in the southern US.[7]


During WWII, the company manufactured K-rations for US troops. The first use of the red triangular logo was in 1952. The company name was changed to Nabisco in 1971.

The company became a part of RJR Nabisco in 1985 when it merged with R.J. Reynolds Tobacco Company.


100 Calorie Packs


Bacon Dippers

Belvita (Defunct In Indonesia)

Better Cheddars


Captain Table

Cheese Nips

Chips Ahoy!

Chocolate Wafers

Club Social

Dad's Cookie (c.1929 Canada)

Doo Dads

Fig Newtons

Frollini de Oro Saiwa

Fudgee-O Cookies

HeyDay Cookie Bars

Honey Maid

In A Biskit

Kool Stuf

Kraker Bran

Lorna Doone


Nabisco Classics

Nutter Butter


Orchard Crisps


Oreo Cakesters

Oro Saiwa


Premium Plus

Premium Saltines

Rice Thins

Ritz Crackers


Team Flakes

Teddy Grahams

Thinsations (Canada)

Toasted Chips


Trakinas (Defunct In Indonesia)


Urra Saiwa

Wheat Squares

Wheat Thins

Zu Zu Ginger Snaps


Mergers and acquisitions



The National Biscuit Company acquired the Shredded Wheat Company, maker of Triscuit and Shredded Wheat cereal, and Christie, Brown & Company of Toronto in 1928, but all of the Nabisco products in Canada still use the name Christie. It also acquired F.H. Bennett Company, maker of Milk-Bone dog biscuits, in 1931. When Kraft bought Nabisco, it included Christie.


In 1981, Nabisco merged with Standard Brands, maker of Planters Nuts, Baby Ruth and Butterfinger bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, and many other brands. The company was then renamed Nabisco Brands, Inc. At that time, it also acquired the Life Savers brand from the E.R. Squibb Company.


R. J. Reynolds merger

Main article: RJR Nabisco


In 1985, Nabisco was bought by R.J. Reynolds, forming RJR Nabisco. After three years of mixed results, the company became one of the hotspots in the 1980s leveraged buyout mania. The company was in auction with two bidders: F. Ross Johnson, the company's president and CEO, and Kohlberg Kravis Roberts, a private equity partnership.


The company was sold to KKR in what was then the biggest leveraged buyout in history, described in the book Barbarians at the Gate: The Fall of RJR Nabisco, and a subsequent film.


Subsequent divestitures

This section is in a list format that may be better presented using prose. You can help by converting this section to prose, if appropriate. ing help is available. (March 2015)

1988: RJR sold its Chun King division and Del Monte Corporation's fresh produce division, which later became Fresh Del Monte Produce.[citation needed]

1989: RJR sold the North and South American Del Monte processed food operations.[citation needed]

1990: RJR sold the Curtiss division, which owned the Baby Ruth and Butterfinger brands, to Nestle. RJR also sold LU, Belin and other European biscuit brands to Groupe Danone, only reunited in 2007 after Nabisco's present parent, Kraft Foods, bought Danone's biscuit operations for EUR 5.3 billion.[citation needed]

1994: RJR sold its breakfast cereal business (primarily the Shredded Wheat franchise) to Kraft Foods and the international licenses to General Mills, which later became a part of the Cereal Partners Worldwide joint venture with Nestle.[citation needed] Also in 1994, RJR acquired Knox Gelatin and integrated the Shredded Wheat franchise into the Post Foods portfolio.[citation needed] Post continues to sell the product today.[citation needed]

1995: RJR sold Ortega Mexican-style foods and acquired Kraft Foods' tablespreads operations, which included the Parkay: Touch of Butter, and Chiffon brands.[citation needed]

1997: RJR sold Egg Beaters egg substitutes and Parkay, Touch of Butter, Chiffon, Fleischmann's, Move Over Butter, and Blue Bonnet tablespreads to ConAgra; its College Inn broth business and its Venezuelan Del Monte operations to Del Monte Foods.[citation needed]

2000: Philip Morris Companies (now called the Altria Group) acquired Nabisco; that acquisition was approved by the Federal Trade Commission subject to the divestiture of products in five areas: three Jell-O and Royal brands types of products (dry-mix gelatin dessert, dry-mix pudding, no-bake desserts), intense mints (such as Altoids), and baking powder. Kraft Foods, at the time also a subsidiary of Altria, merged with Nabisco.

2006: Milk Bone was sold to Del Monte Foods.[citation needed]

2007: Kraft Foods was spun off from Altria, taking its Nabisco subsidiary with it. The Royal brands were sold to Jel Sert.[citation needed]

January 2008: Cream of Wheat was sold to B&G Foods.[citation needed]


Legal battles


In 1997, the National Advertising Division of the Council of Better Business Bureaus[8] became concerned with an ad campaign for Planters Deluxe Mixed Nuts. The initial commercial featured a man and monkey deserted on an island. They discover a crate of Planters peanuts and rejoice in the peanuts' positive health facts.


Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the nutritional facts of Planters peanuts to those of potato chips, Cheddar cheese chips, and popcorn. Technically, the commercials complied with United States Food and Drug Administration regulations, and they were allowed to continue. However, as requested by the NAD, Nabisco agreed to make fat content disclosure more conspicuous in future commercials.[9]


The company's A1 Steak Sauce was the subject of a legal battle against a venue called Arnie's Deli in 1991. The delicatessen was selling and using a homemade sauce called "A2 Sauce." The verdict favored Nabisco.


NASCAR sponsorship


From 2002–2005, Nabisco and Kraft jointly sponsored both Dale Earnhardt, Inc. and Roush Racing. Earnhardt Jr. won four races in a row at Daytona International Speedway with Nabisco sponsorship. Kraft and Nabisco sponsored a part-time Sprint Cup effort in car #81 driven by Jason Keller and John Andretti and fielded by Dale Earnhardt, Inc. Nabisco also sponsored Dale Earnhardt Jr. in the 2010 Subway Jalapeño 250 at Daytona International Speedway in July, 2010 with their Oreo/Ritz brand's and Tony Stewart with the Ritz brand in the 2010 DRIVE4COPD 300 at Daytona International Speedway in 2010.




1.Jump up ^ "City of Chicago". City of Chicago. Retrieved 2015-03-26.

2.Jump up ^ [1][dead link]

3.Jump up ^ "Green, Adolphus Williamson". The National Cyclopaedia of American Biography: 291–292. 1916.

4.Jump up ^ Weinberg, Carl (January 2010). "Uneeda Read This". The Organization of American Historians Magazine of History.

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7.Jump up ^ Duffin-Ward, Maureen; Hallgren, Gary (2004). Suddenly Southern: A Yankee's Guide to Living in Dixie. New York: Simon & Schuster. p. 44. ISBN 9780743254953.

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External links

Snack Works

FTC summary of competitive concerns about the 2000 acquisition of Nabisco

From Oreos and Mallomars to Today's Chelsea Market – The New York Times


Mondelēz International brands

Categories: Nabisco

Mondelēz International

Snack companies of the United States

Companies established in 1898

Companies based in Morris County, New Jersey

American brands

Mondelēz brands

Food production companies of the United States


This page was last modified on 24 September 2015, at 10:15.

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