The History Yıldız Holding

From Wikipedia, the free encyclopedia

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2011)

Yıldız Holding




Flag of Turkey.svg 1944 Istanbul, Turkey


Sabri Ülker


Flag of Turkey.svg Istanbul, Turkey

Key people

Murat Ülker (Chairman) and Ali Ülker



Godiva Chocolatier


BN Biscuit


Go Ahead Biscuits


Delacre Biscuits


DeMet's Company



Turkish lira symbol 8x10px.png15.7 Billion (2013) [1]


Ülker Family

Number of employees

41,000 [2]


Packaging, Biscuit, Chocolate, Food, Beverage, Confectionery and Chewing Gum, Frozen Food, Personal Care, Information Technologies and Real Estates Investments



"A stellar company which always strives to please its customers, employees and stakeholders, putting smiles on their faces"



Yıldız Holding

Yıldız Holding is a major Turkish manufacturer of food products.

Contents  [hide]

1 Company at a glance

2 Groups of Yıldız Holding

3 Executive Board

4 Milestones

5 References

6 External links


Company at a glance [edit]


Yıldız Holding has 65 companies, including Godiva Chocolatier since 2007. Its foreign revenue is $1.3 Billion USD, exporting 160 brands and 2,700 products to 110 countries. The company has 53 plants around the world, including 44 in Turkey and 9 abroad; it spends 1.5% of profits on research and development, launching 100 products every year. Yıldız Holding weekly distributes to 220,000 points of sale, partnering with such companies as Kellogg's, Hero Group, Raisio Group, and Cargill. The company's biggest purchase was United Biscuits, a major British confectionery company with sites operational in Manchester, Liverpool, and Halifax as well as some others.


Yıldız Holding sponsors the following sports teams:

Turkey national football team,

Fenerbahçe Ülker

Fenerbahçe S.K.

Galatasaray Café Crown

Galatasaray S.K. (football team)

Beşiktaş Cola Turka

Beşiktaş J.K.


Groups of Yıldız Holding[edit]

Ülker (Biscuit, Chocolate) Group Group President - Ali Ülker


The group is responsible for production, marketing, sales and distribution of traditional goods of Yıldız Holding including biscuits and chocolate, as well as additional and relevant products, such as cakes, flour and baby food.

Food,[clarification needed] Beverage, Confectionery and Chewing Gum Group Group President - Mehmet Tütüncü


The group operates the production and sales of vegetable and olive oil, margarine, milk and dairy products, soft drinks, starch-based sugars, ready-to-cook soups and other culinary supplements, breakfast cereals, functional food, confectionery and chewing gum.

Non-Food Group Packaging Group Vice President -


The group is constituted for production of basic packaging materials such as cardboard boxes, packages, plastics and BOPP films used for packaging of Ülker branded goods. Today, the group is placed well-among the suppliers for a variety of packaging materials for customers both in and outside of Turkey, as well as providing services for Yıldız Holding companies.

Real Estate Investments Group Vice President -


The real estate group was founded in 2007, mostly under Sağlam REIT (a public real estate investment trust), Sağlam Construction and many SPVs manages the real estate portfolio of Yıldız Holding. The group has a significant share in Acibadem Akasya Project (a mixed use urban residential and shopping district). Real Estate Investment Group currently owns and operates Marinturk marinas, Starcity Outlet Center, Ulker Arena, and develops new projects in emerging areas of the greater city of Istanbul.

Food,[clarification needed] Frozen Food and Personal Care Group Group President -Dr. Zeki Ziya Sözen


The group is responsible for the management of the subsidiaries operating in the fields of tea, frozen food and personal care.

Retail Group; Group President - Mustafa Yasar Serdengecti


The group is responsible for the management of the retail operations of Yıldız Holding.

International Operations Group Group President -


The group is responsible for identifying the feasibility of international projects and manages the investments of Yıldız Holding in 7 different countries.

Financial Services Group Group President -


The Group is responsible for Yıldız Holding’s Purchasing, Law and IT functions, as well as management of the Holding’s financial and treasury operations. It is also responsible for the coordination of Holding’s financial subsidiaries.

Marketing, Strategy and Retail Group Group President -Jim N. Zaza


The group is responsible for the management of all the brands including Ülker as well as preparing the strategic plans. The Group also manages Yıldız Holding’s investments in the retail field.

HR, Legal Affairs, Trade and Media Purchasing Group Group President -


The group is responsible for the management of the HR activities throughout the whole groups and companies as well as the management of the legal affairs. The group is also responsible for the purchasing activities related to both trade and media.

Godiva CEO - Jim Goldman


Godiva, which joined Yıldız Holding at the end of 2007, is one of the leading premium chocolate brands in the world.[citation needed]

CEO - Murat Ülker

CFO - Cem Karakaş

CMO - Ahad Afridi

Corporate Relations GM - Zuhal Şeker Tucker

United Biscuits

Owned since November 2014


Yıldız Holding sold 90 % of the shares of its beverage business to Japanese multinational DyDo Drinco in September 2015. The sale means the control of Della Food Inc. (Cola Turka and Çamlıca gazoz), Bahar Su ("Saka" mineral water) and İlk Mevsim Meyve Suları ("Sunny" fruit juices) will be controlled by the Japanese company.[3]


Executive Board[edit]

Honorary Chairman - Sabri Ülker

Chairman - Murat Ülker

Vice Chairman - Ali Ülker

Board Member - Ahmet Özokur

Board Member - Cem Karakaş



1944Sabri Ülker starts manufacturing with only three employees and produces 75 tons of biscuit in his first year.1948Ülker triples its biscuit production capacity with its Topkapı facility, which is established specifically for this purpose.1950Products are distributed to sales points at factory gate prices, with no charge for transportation.1960Ülker increases product variety. German machinery is bought to be used in manufacturing.1970Anadolu Gıda is established in Ankara as a listed company and doubled Ülker biscuit production capacity. Exports start with Middle Eastern markets.1974Ülker establishes a second factory in Istanbul and starts manufacturing chocolate. R&D department is established to compete with international companies.1983Facilities producing Biaxially Orientated Polypropylene (BOPP) and cardboard boxes come on stream. Yıldız Holding starts manufacturing some of its own equipment.1992Yıldız Holding enters the margarine, vegetable oil and industrial food oil market.1993Its first partnership with a foreign company, Pendik Nişasta, is established.1995A second international partnership, on a 50/50 basis is started with Dankek.1996Yıldız Holding enters the dairy industry. Yıldız Holding’s King Top product wins the Worldstar Packaging award at the Düsseldorf Interpack Exhibition.2001Yıldız Holding enters the chewing gum, instant soup and cooking additives market. To expand in foreign markets, the Company establishes manufacturing plants in various countries. Yıldız Holding restructures for the new millennium-Five Group Heads are created and an Executive Board is formed.2002Yıldız Holding's first baby food brand is created in Ankara in partnership with the Swiss-based Hero company. The Company also starts ice cream and Turkish coffee production. Production of soda (Çamlıca) and cola-style beverages (Cola Turka) starts A sales company focusing on supermarket channels is established.2004Yıldız Holding enters the instant coffee market with its Café Crown brand. The first biscuit factory built from scratch starts operations under the name Eurex Alimentare in Romania. Ülker is chosen as the best producer in Europe and receives the Kettle Club Award.2005Yıldız Holding entered the cereal market with Kellogg’s, and created Ülker Kellogg's. Cereal production starts in partnership with Kellogg’s.2006Kalbim Benecol, the Company’s first cholesterol lowering functional food item, is launched.2007İçim Smartt is introduced to youngsters to contribute to their mental and physical health. Yıldız Holding enters the personal care category with Baby Star. The company acquired Godiva, one of the world’s leading premium chocolate companies.2008Uno, Doğa Çay, Oba Çay and Kerevitaş joined Yıldız Holding.2009Yıldız Holding have formed a 50/50 joint venture with Gumlink to operate in the field of non-chocolate confectionery and chewing gum with the Continental Confectionary Company.2010Yıldız Holding goes into a joint venture with McCormick, USA to expand into spices and cooking aids market.2014The company purchases the major British confectionery manufacturer, United Biscuits and becomes the world's 3rd largest confectionery manufacturer.[4]



1.Jump up ^

2.Jump up ^

3.Jump up ^

4.Jump up ^

Yildiz Holding introducing DVD

External links[edit]

Corporate website

Ülker Corporate website

United Biscuits Corporate website

Business week

About Godiva

Yıldız Holding


Ülker ·

Godiva ·

United Biscuits


Verkade ·

 McVitie's ·

 BN Biscuit ·

 Jacob's ·

 Go Ahead Biscuits ·

 Carr's ·

 Delacre Biscuits ·


 DeMet's Company

 Categories: Holding companies of Turkey

Companies based in Istanbul

Companies established in 1944

Conglomerate companies of Turkey

1944 establishments in Turkey


Godiva Chocolatier




Confectionery production





Pierre Draps


333 West 34th Street,

New York City, U.S.

Area served





Yıldız Holding



Godiva Chocolatier is a manufacturer of premium chocolates and related products. Godiva, founded in Belgium in 1926, was purchased by the Turkish Yıldız Holding, owner of the Ülker Group, on November 20, 2007.[1][2][3][4] Godiva owns and operates more than 600 retail boutiques and shops in the United States, Canada, Europe, and Asia and is available via over 10,000 speciality retailers.[5]


In addition to chocolates, Godiva also sells truffles, coffee, cocoa, biscuits, dipped fruits and sweets, chocolate liqueur, shakes, wedding and party favors and other items arranged in gift baskets. Godiva's signature package is the Gold Ballotin (French for "small, cardboard box of chocolates"). Godiva also produces seasonal and limited-edition chocolates with special packaging for major holidays. Godiva also has license agreements for the production of ice cream, cheesecake, coffee pods and liqueur that comes in several chocolate-related flavors.

Contents  [hide]

1 History

2 Godiva today

3 See also

4 References

5 External links

History [edit]


Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva.[6] The first Godiva shop outside Belgium was opened in Paris on the fashionable Rue St. Honoré in 1958. In 1966, the company's products reached the United States, where they were sold at luxury strip malls. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York City's Fifth Avenue.[7]


By 2007, Godiva had annual sales of approximately $500 million. In August of that year, Campbell Soup Company announced it was "exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business"; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals".[8]


Godiva Golden Box 24 pralinen

On December 20, 2007, Campbell announced that it entered into an agreement to sell Godiva to Yıldız Holding based in Istanbul, Turkey, which is the owner of Ülker group and the largest consumer goods manufacturer in the Turkish food industry.[1][9] The acquisition was completed on March 18, 2008, for $850 million.[10]

Godiva today [edit]

A Hong Kong branch

Lawyers of the company have sent a series of letters warning the Lady Godiva public house in Geneva, Switzerland, that they are infringing upon their intellectual property with the latest asking them to cease and desist from using the name. Pru Porretta, MBE, who was behind the revival of Dame Goodyver's Daye in Coventry, England, where a procession through the city's streets includes her representing Lady Godiva riding a horse commented "I think it's very sad. Godiva was a great woman who challenged her husband to stop the terrible things that were happening to the people. I'm sure Lady Godiva wouldn't care for a company which seems to be taking something that wasn't theirs originally and want to use it for themselves and nobody else. It's about our rich heritage. I would say it's morally wrong".[11] There is even a Boycott Godiva campaign on Facebook.[12]


Godiva continues to own and operate more than 450 shops worldwide.[13] The company issues six seasonal mail order catalogs a year in the USA and also accepts online and telephone orders for their products. Godiva chocolate are also sold in local malls and mini shops.


Godiva opened (May 2012) Café Godiva[14] in London’s Harrod’s Department Store. The 40-plus table venue features Godiva’s chocolate beverages, pastries, and chocolates. The company also has a store in the Harrods Food Hall.


See also [edit]

Lady Godiva, after whom the company is named.

Belgian chocolate

References [edit]


1.^ Jump up to: a b Ülker Group to buy Campbell's Godiva

2.Jump up ^ Lady Godiva becomes Bride of Istanbul[dead link]

3.Jump up ^ A Giant Step by Ülker: World’s Number One Premium Chocolate Brand is Now Ülker’s[dead link]

4.Jump up ^ "Yildiz buys Godiva for $850m". Retrieved 2012-01-27.

5.Jump up ^ History of Godiva from the company's "Careers" website

6.Jump up ^ The History of Godiva Chocolatier, from the company's website

7.Jump up ^ Godiva Chocolatier, Inc. from a profile in International Directory of Company Histories via

8.Jump up ^ Campbell To Explore Strategic Alternatives For Godiva Business, a Campbell's press release via

9.Jump up ^ GEOFF MULVIHILL; 533 words. "Turkish company buys Godiva". HighBeam Research. Retrieved 2012-01-27.

10.Jump up ^ Campbell Completes Sale of Godiva Chocolatier to Yıldız Holding for $850 Million[dead link]

11.Jump up ^

12.Jump up ^

13.Jump up ^ "Godiva, Everywhere". Godiva. Retrieved 30 December 2012.

14.Jump up ^ "Godiva Chocolate Cafe". Godiva UK. Retrieved 20 May 2013.


External links[edit]

Godiva's official website

Godiva's UK official website

Ulker's official website

Boycott Godiver Facebook Page

Categories: Campbell Soup Company brands

Chocolate companies

Companies established in 1926

Brand name chocolate



The McVitie's logo as updated in 2005






Edinburgh, Scotland (1830)


Robert McVitie


United Kingdom


United Biscuits



McVitie's is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.[1] The company also operates two large manufacturing plants south of the border in Levenshulme, Manchester / Heaton Chapel, Stockport and Harlesden, London.


Contents  [hide]

1 History

2 Product lines 2.1 Biscuits

2.2 Cakes

2.3 Other snacks

3 See also

4 References

5 External links



McVitie's factory in Manchester and Stockport which produces over 2,000 Jaffa Cakes a minute.[2]

Though the original 1830 Edinburgh factory burned down in 1894, it was rebuilt the same year and remained operative until 1969, when production ceased and operations were transferred to English sites. McVitie & Price expanded to a new factory in Harlesden in 1910 and to Manchester in 1917. The firm acquired Edinburgh bakery Simon Henderson & Sons in 1922.[1] McVitie & Price merged with another Scottish family bakery, Macfarlane, Lang & Co., Ltd, in 1948 to become United Biscuits Group.[3]


McVitie's brand products are now manufactured in five United Kingdom factories: the two former McVitie & Price factories in Harlesden and Manchester, a former Macfarlane, Laing & Co. factory named Victoria Biscuit Works in Glasgow, a former Carr's factory named The Biscuit Works established 1831 in Carlisle, and the McVitie’s Cake Co. factory (formerly Riley's Toffee Works) in Halifax.[4]


McVitie & Price's first major biscuit was the McVitie's Digestive, the first ever digestive biscuit, created by young new employee Alexander Grant in 1892.[5] The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.[5]


Grant was later to become head of the concern, during which time he was in 1923 the chief benefactor of the then-new National Library of Scotland. Grant then donated another substantial sum in 1928 when the National Library was expanded to occupy the Sheriff Court buildings on George IV Bridge.[6]


The McVitie's Chocolate Home wheat Digestive was created in 1925. Over 71 million packets of McVitie's chocolate digestives are eaten in the United Kingdom each year, giving an average of 52 biscuits per second.[7] HobNobs were launched in 1985 and a milk chocolate variant followed in 1987.[5] Launched in 1927, Jaffa Cakes were ranked the best selling cake or biscuit in the UK in 2012.[8]

In 1947 McVitie & Price made the wedding cake for Princess Elizabeth and Sir Philip Mountbatten.[9]

Some of the products in the McVitie's line were rebranded McV in 2002, but this was replaced in 2005 with a restyled version of the McVitie's brand logo. In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan.[10]


The best selling biscuit brand in the UK, McVitie's biscuits are the most popular biscuits to dunk in tea, with McVitie's chocolate digestives, Rich tea and Hobnobs ranked the nation's top three favourite biscuits in 2009.[11]


In March 2011, it was announced that Prince William had chosen a groom's cake for his wedding reception, made from 1,700 McVitie's Rich tea biscuits and 17 kg of chocolate.[12]


In June 2014 McVities announced their intention to make 157 shop floor roles redundant at their Manchester manufacturing facility.[13] This redundancy announcement was also due to the modernization agenda of the company and also involves a move from an 8-hour 5 day operation, to a 7-day 12 hour operation.

Product lines[edit]

Biscuits [edit]

McVitie & Price's Digestive biscuit tin Digestives

Ginger Nuts

Hob Nobs

Cookies, including Boasters.

Rich Tea



Gold Bar

All Butter Shortbread

Fruit shortcake [14]

Tasties [15]


Deli Choc

Cakes [edit]

Lyle's Golden Syrup Cake

Jamaica Ginger Cake

Lemon Cake

Mini Rolls

Jaffa Cakes


Tunis Cake

Fruit cake

Carrot Cake

Other snacks [edit]

Mini Cheddars ("original" and "BBQ" flavours) Cheddars

Mini Cheddars


Victoria's Assorted Chocolates

McVities Digestive Slices


See also [edit]

Burton's Foods

Fox's Biscuits

Jacob Fruitfield Food Group

Huntley & Palmers


References [edit]


1.^ Jump up to: a b The National Archives of Scotland. "McVitie & Price, Ltd" (– Scholar search). Retrieved 2 November 2007.[dead link][dead link]

2.Jump up ^ Wallop, Harry (6 May 2012). "Jaffa Cakes - definitely not biscuits - prepare to take on imitators". The Daily Telegraph. "The factory, which covers more than 10 acres, produces 2,000 Jaffa Cakes a minute" 

3.Jump up ^ United Biscuits. "Our History" (– Scholar search). Retrieved 6 November 2007.[dead link][dead link]

4.Jump up ^ "Our Locations". United Biscuits. Archived from the original on 24 June 2007. Retrieved 16 August 2007.

5.^ Jump up to: a b c "Crumbs, we've been eating McVitie's Digestives and Hobnobs all wrong! Firm says chocolate part is the BOTTOM". Daily Mail (London). Retrieved 28 December 2014

6.Jump up ^ Macmillan, p.238-52

7.Jump up ^ "McVitie's". United Biscuits. Archived from the original on 9 August 2007. Retrieved 16 August 2007.

8.Jump up ^ "Jaffa Cakes - definitely not biscuits - prepare to take on imitators". The Daily Telegraph (London). Retrieved 28 December 2014

9.Jump up ^ "Sixty facts about a royal marriage (item 43)". BBC News. 18 November 2007. Retrieved 15 January 2008.

10.Jump up ^ "Japanese McVities Digestives". Retrieved 16 August 2007.

11.Jump up ^ "Chocolate digestive is nation's favourite dunking biscuit". The Daily Telegraph (London). 2 May 2009

12.Jump up ^ "Prince William's Groom's Cake". Retrieved 27 March 2011.

13.Jump up ^ "157 jobs could go at McVities". Manchester Evening News.

14.Jump up ^ "McVitie's Fruit Shortcake". McVitie's.

15.Jump up ^ "McVitie's launches Tasties biscuits". The Grocer.


External links[edit]

Wikimedia Commons has media related to McVitie's.

United Biscuits - page on McVitie's.

Official McVitie's site in Japan (in Japanese).


Categories: United Biscuits brands

British Royal Warrant holders

Biscuits (British style)

Scottish brands

Companies based in Edinburgh

History of Edinburgh

Defunct companies of Scotland

Companies established in 1830

1830 establishments in Scotland



For the basketball clubs, see Ülkerspor and Fenerbahçe Ülker.

Ülker Bisküvi Sanayi A.Ş.

Ülker logo.svg


Anonim Şirket

Traded as



Food processing


February 22, 1944


Sabri and Asim Ülker brothers



Fatih, Istanbul, Turkey

Area served


Key people

Murat Ülker (Chairman)

Mehmet Tütüncü (CEO)


Baby food, coffee, dairy products, breakfast cereals, confectionery, ice cream


Increase Turkish lira symbol 8x10px.png1.798 billion (2011)[1]

Operating income

Increase Turkish lira symbol 8x10px.png111 million (2011)[1]

Net income

Increase Turkish lira symbol 8x10px.png668 million (2010)[1]

Total assets

Decrease Turkish lira symbol 8x10px.png2.670 billion (2011)[1]

Total equity

Decrease Turkish lira symbol 8x10px.png1.97 billion (2011)[1]

Number of employees

7,218 [1]


Yıldız Holding A.Ş.


List [show]


Ülker is a major Turkish manufacturer of food products, which are exported internationally, to 110 countries.[2] The company's core products are biscuits, cookies, crackers, and chocolates, although Ülker has expanded to other product categories. On November 3, 2014, it was announced that Ulker's parent company Yildiz Holding agreed to purchase of United Biscuits of UK for a reported £2.2 billion.[3]


One of its more recent products is Cola Turka, introduced in the Turkish market in 2003. The advertisement of Cola Turka featured actor Chevy Chase and according to local sources Coca-Cola cut 10% off its prices due to the success of the Cola Turka launch.[2]


Ülker received the "Company of the Year in Europe" award from the European Kettle Club in 2004.[4] In December 2007 the company agreed to acquire Godiva Chocolatier from Campbell Soup Co. for $850 million.[5]


Contents  [hide]

1 History

2 Ülker Group

3 See also

4 References

5 External links


History [edit]


A can of Cola Turka.

Ülker was founded in 1944 by Sabri and Asim Ülker, two brothers whose parents immigrated to Turkey from Crimea, commencing operations in Istanbul as a small bakery. A factory was opened in 1948. Ülker expanded in the 1970s to exporting to the Middle East market, chocolate manufacturing, and packaging. By the end of the 20th century, Ülker was manufacturing margarine, vegetable oil and dairy products. In 2002, Ülker diversified into carbonated beverages, and in 2003, added Turkish coffee, ice cream and baby food to its product range.[citation needed]


The company employs more than 41,000 people and was the 5th on the list of the most successful [weasel words] manufacturers in Turkey in 2001[citation needed], while Coca Cola dropped back to ninth. Ülker sales reach $1.5 billion internationally.[6]

Ülker Group[edit]

This Ülker Group, a subsidiary of Yildiz Holding, focuses on manufacturing, sales and marketing of the Ülker branded food products. The categories included are chocolates, bars, biscuits, wafers, confectionaries, chewing gums, baby food, baby diapers and personal care. This is the largest business area of the Ülker Group.


See also [edit]

List of food companies

References [edit]


1.^ Jump up to: a b c d e f "ANNUAL REPORT 201" (PDF). Ülker. Retrieved 1 July 2011.

2.^ Jump up to: a b Chevy Chase does Turkish Cola ads aimed at Coca Cola and Pepsi

3.Jump up ^ [1]

4.Jump up ^ European Kettle Club - Ülker ceremony

5.Jump up ^ Campbell Agrees to Sell Godiva to Turkish Food Company - Wall Street Journal

6.Jump up ^ Ülker Group: From a biscuit baker to a sales billionaire PDF file, p. 14

External links[edit]

Wikimedia Commons has media related to Ülker.

Official website

(Turkish) Moody's rating raised

Turkey Turquality companies

Categories: Food companies of Turkey

Companies based in Istanbul

Companies established in 1944

Turkish brands

Companies listed on the Istanbul Stock Exchange

1944 establishments in Turkey


This page was last modified on 26 September 2015, at 13:02.

Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.