Hershey Products



5th Avenue


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For the street in Manhattan, see 5th Avenue (Manhattan).


5th Avenue

5th Avenue bar


5th Avenue split

Product type



The Hershey Company


United States




United States

Previous owners



The 5th Avenue is a  bar produced and marketed by The Hershey Company.[1] The bar consists of a crunchy peanut butter center covered in chocolate. The bar was topped with two chocolate-covered almonds until the mid-1990s, when the almonds were removed.[2][better source needed]




Contents  [hide]

1 History

2 Pop culture references

3 See also

4 References




The  bar was introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.[3][4] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[5] Despite not being advertised since 1993, the  bar is still available in many smaller retailers.


Pop culture references[]


This  appeared in the 1994 sci-fi movie Stargate[6] and the 1998 Seinfeld episode "The Dealership".[7]


See also[]

List of chocolate bar brands




1. ^ http://www.thehersheycompany.com/brands/5th-avenue/-bar.aspx#/1859

2. ^ http://www.chacha.com/question/did-5th-avenue--bars-ever-have-almonds-in-them

3. ^ http://readingeagle.com/article.aspx?id=54968

4. ^ http://www.barrypopik.com/index.php/new_york_city/entry/5th_avenue__bar/

5. ^ http://readingeagle.com/article.aspx?id=54968

6. ^ http://www.waynesthisandthat.com/bars

7. ^ http://www.seinology.com/scripts/script-167.shtml


Confectionery products of The Hershey Company


Italics indicates discontinued products






5th Avenue ·

 Air Delight ·

 Almond Joy ·

 Bar None ·

 Bliss ·

 Brookside ·

 Cadbury Creme Egg³ ·

 Cadbury Dairy Milk³ ·

 Cherry Blossom ·

 Cookies 'n' Creme ·

 Cookies 'n' Mint ·

 Dagoba ·

 Glosette ·

 Heath bar ·

 Hershey bar ·

 Hershey's Drops ·

 Hershey's Kisses ·

 Hershey's Kissables ·

 Hershey's Miniatures ·

 Hershey's S'mores ·

 Hershey's Special Dark ·

 Kit Kat² ·

 Krackel ·

 Milk Duds ·

 Mini Eggs³ ·

 Mounds ·

 Mr. Goodbar ·

 NutRageous ·

 Oh Henry!¹ ·

 Rally ·

 Reese's Crispy Crunchy Bar ·

 Reese's Fast Break ·

 Reese's Peanut Butter Cups ·

 Reese's Pieces ·

 Reese's Sticks ·

 Reese's Whipps ·

 Rolo² ·

 Scharffen Berger ·

 Skor ·

 Snack Barz ·

 Swoops ·

 Symphony ·

 Take 5 (Max 5) ·

 Whatchamacallit ·

 Whoppers ·

 York Peppermint Pattie






Bubble Yum ·

 Good & Plenty ·

 Good & Fruity ·

 Ice Breakers ·

 Jolly Rancher ·

 Koolerz ·

 Lancaster Soft Crèmes ·

 Mauna Loa ·

 PayDay ·

 Twizzlers ·

 Zagnut ·





Hershey's also manufactures military chocolate for the U.S. armed forces.




1 Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé.

2 Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé.

3 Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.


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Categories:  bars

The Hershey Company brands

Peanut butter

Brand name confectionery

1936 introductions

Kosher food

Confectionery stubs

Brand name food products stubs




Almond Joy



Almond Joy

Almond Joy

An Almond Joy  bar



Place of origin

United States


The Hershey Company

Food energy

(per serving)

220 kcal (921 kJ)

Nutritional value

(per serving)


2 g


13 g


26 g

Other information

Nutritional information source:[1]

Media: Almond Joy

An Almond Joy split

An Almond Joy is a  bar manufactured by Hershey's. It consists of a coconut-based center topped with one or two almonds, the combination enrobed in a layer of milk chocolate. Almond Joy is the sister product of Mounds, which is a similar confection but without the almond and coated instead with dark chocolate; it also features similar packaging and logo design, but in a red color scheme instead of Almond Joy's blue.


Contents  [hide]

1 History

2 Similar products

3 In popular culture

4 References

5 External links





The Peter Paul  Manufacturing Company was founded by six Armenian immigrants in 1919, introducing the Mounds bar in 1921, which became a hit with the U.S. military during World War II, who by 1944 purchased 80% of their production for use in rations (5 million bars/month).[2] The Almond Joy bar was introduced in 1946 as a replacement for the Dreams Bar, which was introduced in 1934, consisting of diced almonds and coconut covered with dark chocolate.[3] In 1978 Peter Paul merged with the Cadbury-Schweppes company of England. In 1988 Hershey’s purchased the United States rights to their chocolate business for $300 million, which included the Mounds, Almond Joy, and Peppermint Patties brands, in addition to Cadbury-only products like Dairy Milk and Carmello.[4]


During the 1970s Peter Paul used the jingle "Sometimes you feel like a nut / Sometimes you don't / Almond Joy's got nuts / Mounds don't," to advertise Almond Joy and Mounds in tandem. In a play on words, the "feel like a nut" portion of the jingle was typically played over a clip of someone acting like a "nut", i.e., engaged in an unconventional activity, such as riding on a horse backward.[5]


In the 2000s Hershey began producing variations of the product, including a limited ion Piña Colada and Double Chocolate Almond Joy in 2004, a limited ion White Chocolate Key Lime and Milk Chocolate Passion Fruit Almond Joy in 2005, and a limited ion Toasted Coconut Almond Joy in 2006.


Similar products[]


Bounty (produced by Mars, Incorporated) is a popular European version of Almond Joy, similar in shape and make-up, although without the almond (like Mounds, but sometimes with milk chocolate instead of dark chocolate, though Bounty is also sold in dark chocolate). F.B. Washburn  Corporation produced the Waleeco chocolate covered coconut  bar for many years.[6]


In popular culture[]

Miniature Almond JoyTrain buffs have noticed a resemblance between the M3 (a type of subway car built by the Budd Company for Philadelphia's public transportation system) and this , due to humps in the roof containing ventilation fans. They refer to the cars as "Almond Joys".

The advertising slogan "sometimes you feel like a nut, sometimes you don't" was featured in the funk/dance song "Wide Receiver" by Michael Henderson.

In Weeds, Almond Joy was the favorite  of Nancy's late husband, Judah. Episode nine of season two uses the 's theme song.

In the movie Kelly's Heroes, a case of Almond Joy bars is seen in the background behind Don Rickles' supply depot desk, as he is speaking with Clint Eastwood. This is an anachronism since Almond Joy was not introduced until 1946.

In the song "Gett Off", by Prince, "Strip your dress down like I was strippin' a Peter Paul's Almond Joy".

One of the Allman Brothers' early band names was the Allman Joys.

In the movie Welcome to Woop Woop Teddy proclaims his love for the Almond Joy bar after Angie proclaims her love for the Cherry Ripe bar.

In Curb Your Enthusiasm, Larry David used the "crime" that his cousin stole an Almond Joy for him once as a failed attempt to get out of jury duty, before the second and successful attempt in which he referred to the defendant being a negro.

In the seventh episode of season two of Parks and Recreation, Ron Swanson asks Ann if there is any  at her party other than Almond Joy, as he is allergic to almonds and they "give [him] the squirts".

The song "Chocolate Jesus" by Tom Waits on the album Mule Variations mentions Almond Joy.

In the episode of The Simpsons entitled "Lisa the Drama Queen", Lisa bought an Almond Joy in the Kwik-e-Mart for her first play date with her new friend, Juliet.

Har Mar Superstar's album Dark Touches features a song named after the  bar where it is used as a typically sexual metaphor for comic effect.

Sherman's Lagoon ran a strip on October 6, 2010 that made reference to an Almond Joy.[7]

In the song "Brown Skin" by India.Arie (from her album Acoustic Soul) she mentions Almond Joy alongside other Hershey's products.

In the Glee episode The Purple Piano Project, Brittany Pierce says that she and lover Santana Lopez are like Almond Joys.

On the Sunday, October 16, 2011 NFL Blitz segment of Sportscenter, Chris Berman said "Pierre Paul, isn't that the almond joy and mounds place" in reference to New York Giants Defensive End Jason Pierre-Paul

In the 1991 movie Hudson Hawk starring Bruce Willis, Lorraine Toussaint's character, a CIA agent, is named Almond Joy. Other CIA agents in the film are named after  bars.[8]

In the song "Lonely City" from the album "Lonely City" by Canadian underground hip-hop artists Specifics, a reference is made when MC Golden Boy says "girl you got the sweet sophistication of an almond joy".

In the webcomic Whomp! the main character Ronnie is shown to be a big consumer of Almond Joy [9]




1. ^ "Almond Joy Bar". The Hershey Company. Retrieved 4 November 2013.

2. ^ http://ctexplored.org/peter-pauls-path-to-sweet-success/

3. ^ "Nearly everything you wanted to know about Peter Paul". Retrieved 26 October 2013.

4. ^ http://qz.com/334333/how-cadbury-lost-the-right-to-sell-its-own-chocolate-in-the-us/

5. ^ TeeVee Toons: The Commercials, 1989

6. ^ http://www.fbwashburn.com/about.php

7. ^ Sherman's Lagoon

8. ^ Hudson Hawk (1991) - IMDb

9. ^ Whomp! September 12 2011




Cadbury Creme Egg



Cadbury Creme Egg


with the Hershey's USA creme egg to the left and the UK Cadbury creme egg to the right

Product type



Cadbury UK


United Kingdom



Related brands

List of Cadbury products




A Cadbury Creme Egg is a chocolate product produced in the shape of an egg. The product consists of a thick milk chocolate shell, housing a white and yellow fondant filling which mimics the albumen and yolk of a chicken egg. Creme Eggs are the best selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million.[1]


Creme Eggs are produced by Cadbury UK in the United Kingdom and by Cadbury Adams in Canada. They are sold by Mondelēz International in all markets except the US, where the Hershey Company has the local marketing rights. At the Bournville factory in Birmingham, in the UK, they are manufactured at a rate of 1.5 million per day. The Creme Egg was also previously manufactured in New Zealand but, since 2009, they are imported from the UK.


While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963.[2] Initially sold as Fry's Creme Eggs (incorporating the Fry's brand), they were renamed "Cadbury's Creme Eggs" in 1971.[3]




Contents  [hide]

1 Product specification 1.1 Packaging

1.2 Availability

1.3 Manufacture in New Zealand

1.4 Manufacturing process

1.5 Varieties

1.6 Changes to product

2 Advertising

3 References

4 External links



Product specification[]

A whole and split egg, showing the white and yellow creme filling


Creme eggs are usually sold individually but are also available in boxes containing a varying quantity of eggs depending on the country the packaging is intended for. The foil wrapping of the eggs was traditionally green, red, yellow and blue in colour in the United Kingdom and Ireland, though green was removed and purple replaced blue early in the 21st century[citation needed]. In the United States, some green is incorporated into the design, which previously featured the product's mascot—the Creme Egg Chick[citation needed]. As of 2015, the packaging in Canada has turned into a 34g, purple, red and yellow soft plastic shell.


Image of the new packaging introduced in Canada (2015).



Creme eggs are available annually between 1 January and Easter Day.[4][5] In the UK in the 1980s, Cadbury made Creme Eggs available year-round but sales dropped and they returned to seasonal availability.[6]


Manufacture in New Zealand[]


Creme Eggs were manufactured in New Zealand at the Cadbury factory in Dunedin from 1983 to 2009. Cadbury in New Zealand and Australia went through a restructuring process which most Cadbury products previously produced in New Zealand being manufactured instead at Cadbury factories in Australia. The Dunedin plant later received a $69 million upgrade to specialise in boxed products such as Cadbury Roses, and Creme Eggs were no longer produced there. The result of the changes meant that Creme Eggs were instead imported from the United Kingdom. The change has also seen the range of Creme Eggs available for sale decreased.[2] The size also dropped from 40g to 39g in this time. The response from New Zealanders has not been positive. Complaints have included the filling not being as runny as the New Zealand version.[7]


Manufacturing process[]


Cadbury Creme Eggs are manufactured as two half-egg chocolate shells, each of which is filled with a white fondant, then topped with a smaller amount of yellow fondant. Both halves are then quickly joined together and cooled, the chocolate bonding together in the process. The solid eggs are removed from the moulds and wrapped in foil.[8] The filling, to be more precise, is inverted sugar syrup, produced by processing the fondant with invertase.[9][10]



A whole and split caramel egg

Over the years, Cadbury has introduced a number of products related to the original Creme Egg, including:

Border Creme Eggs. The first variant, wrapped in various colours of tartan foil and containing chocolate fondant. Introduced as "Fry's Border Creme Eggs" in 1970, rebranded as "Cadbury Border Creme Eggs" in 1974 and discontinued in 1981.

Mini Creme Eggs (bite-sized Creme Eggs)

Caramel Eggs (chocolate egg with a caramel filling), launched in 1994[3]

Caramilk Egg (Canadian market only)

Mini Caramel Eggs (bite-sized Caramel Eggs)

Chocolate Creme Eggs (chocolate fondant filling), introduced in 1999

Orange Creme Eggs (Creme Eggs with a hint of orange flavour)

'Berry' Creme Eggs (magenta wrapper and pink fondant, sold circa 1997 in Australia)

Mint Creme Eggs (green "yolk" and mint flavour chocolate)

Dairy Milk with Creme Egg bars

Creme Egg Fondant in a Narrow Cardboard Tube (limited ion)

Creme Egg ice cream with a fondant sauce in milk chocolate

Dream Eggs (New Zealand). White chocolate with white chocolate fondant filling. Discontinued in 2010.[2]

Cadbury McFlurry (British, Irish, Canadian and Australian McDonald's only) McFlurry soft serve mix with Creme Egg & chocolate filling.

Creme Egg Twisted (Britain, Ireland, Australia and Canada) Available all year round. It was introduced to Australia in 2010 but was quickly discontinued.

Holiday Ornament Creme Egg

Mad About Chocolate Egg (Australia and New Zealand). Purple wrapper, milk chocolate with chocolate fudge filling. Discontinued in 2010.[2]

Peppermint Egg (New Zealand). Discontinued in 2010.[2]

Jaffa Egg (New Zealand) Dark chocolate with orange filling

Marble Egg (New Zealand) Dairy Milk and Dream Chocolate swirled together

Giant Creme Eggs, a thick chocolate shell with white and caramel fondant filling. Manufactured in North America. Discontinued in 2006.

Caramilk Egg – Manufactured in New Zealand, a mixture of caramel and white chocolate with a creamy centre of the same flavour.

Creme Egg Splats - fried egg shaped pieces of milk chocolate filled with fondant.

Screme Egg - traditional milk chocolate shell with a white and green fondant center - available for Halloween[11]

Screme Egg Minis - Mini version of the Screme Egg - available for Halloween[12]

Fudgee-O Egg (Canada). Introduced at the start of 2015. Filled with a fudge creme centre.

Oreo Cream Egg (Canada). Introduced in 2016. Filled with a white cream center containing Oreo cookie crumbs.


Changes to product[]


During an interview a 2007 episode of Late Night with Conan O'Brien, actor B. J. Novak drew attention to the fact that American market Cadbury Creme Eggs had decreased in size, despite the official Cadbury website stating otherwise.[13] American Creme Eggs at the time weighed 34 g and contained 150 calories.[14] Before 2006, the eggs marketed by Hershey were identical to the UK version, weighing 39 g and containing 170 calories.[15][16]


In 2015, the British Cadbury company under the American Mondelēz International conglomerate announced that it had changed the formula of the Cadbury Creme Egg by replacing its Cadbury Dairy Milk chocolate with "standard cocoa mix chocolate". It had also reduced the packaging from 6 eggs to 5 with a less than proportionate decrease in price.[17][18][19] This resulted in a large number of complaints from consumers.[20] Analysts IRI found that Cadbury lost more than $12 million in Creme Egg sales in the UK.[21]




The Creme Egg has been marketed in the UK and Ireland with the question "How do you eat yours?" and in New Zealand with the slogan "Don't get caught with egg on your face". Australia and New Zealand have also used a variation of the UK question, using the slogan "How do you do it?" Over the years, there have been several major Cadbury's Creme Egg campaigns.


Man standing by Creme Egg Car"Shopkeeper" campaign of the 1970s in which a boy asks for 6000 Cadbury Creme Eggs.

"Irresistibly" campaign showing characters prepared to do something unusual for a Creme Egg, similar to the "What would you do for a Klondike bar?" campaign in America.

1985: The "How Do You Eat Yours?" campaign begins.

1985–1996: "Don't get caught with egg on your face" advertisement in New Zealand[22]

1990–1993: The first television campaign to use the "How Do You Eat Yours?" theme, featuring the zodiac signs.

1994–1996: Spitting Image characters continued "How Do You Eat Yours?"

1997–1999: Matt Lucas, with the catchphrase "I've seen the future, and it's egg shaped!"

2000–2003: The "Pointing Finger" campaign.

2004: The "Roadshow" finger campaign

2005 The "How Do You Eat Yours?" campaign

2006–2007: "Eat It Your Way" campaign

2008–2009: "Here Today, Goo Tomorrow" campaign (UK)

2008–2009: "Unleash the Goo" campaign (Australia and new Zealand)

2009: "Release the Goo" campaign (Canada)

2010: "You'll Miss Me When I'm Gone" campaign (UK)

2011: "Goo Dares Wins" campaign (UK)

2011: The "Get your goo on!" campaign (Australia)

2012: "Gooing For Gold" campaign (UK)

2012: "It's Goo Time" campaign (Australia)

2013–present: "Have a fling with a Creme Egg" (UK)


In North America, Creme Eggs are advertised on television with a small white rabbit called the Cadbury Bunny (alluding to the Easter Bunny) which clucks like a chicken. Ads for caramel eggs use a larger gold-coloured rabbit which also clucks, and chocolate eggs use a large brown rabbit which clucks in a deep voice. The advertisements use the slogan "Nobunny knows Easter better than him", spoken by TV personality Mason Adams. The ads have continued to air nearly unchanged into the high definition era, though currently the ad image is slightly zoomed to fill the screen. The majority of rabbits used in the Cadbury commercials are Flemish Giants.[citation needed]


Crème de la Creme Egg Café in Soho, London

In the UK, around the year 2000, selected stores were provided stand alone paperboard cutouts of something resembling a "love tester". The shopper would press a button in the centre and a "spinner" (a series of LED lights) would select at random a way of eating the Creme Egg, e.g. "with chips". These were withdrawn within a year. There are also the "Creme Egg Cars" which are, as the name suggest, ovular vehicles painted to look like Creme Eggs. They are driven to various places to advertise the eggs but are based mainly at the Cadbury factory in Bournville. Five "Creme Egg Cars" were built from Bedford Rascal chassis. The headlights are taken from a Citroën 2CV.[23]


For the 2009 season, advertising in the UK, Ireland, Australia, New Zealand and Canada consisted of stopmotion adverts in the "Release the Goo" campaign which comprised a Creme Egg stripping itself of its wrapper and then breaking its own shell, usually with household appliances and equipment, while making various 'goo' sounds, and a 'relieved' noise when finally able to break its shell. The Cadbury's Creme Egg website featured games where the player had to prevent the egg from finding a way to release its goo.


A similar advertising campaign in 2010 featured animated Creme Eggs destroying themselves in large numbers, such as gathering together at a cinema before bombarding into each other to release all of the eggs' goo, and another which featured eggs being destroyed by mouse traps.


In 2012, Cadbury parodied the Olympic Games by using Creme Eggs instead of athletes. The first advert was 31 seconds long and consists of an Opening Ceremony, performed by stripped and packed Creme Eggs. Each other advert contained a Creme Egg trying to ‘release the goo’ whilst in an Olympic event. An online game was created by Cadbury, so the public could play the ‘Goo Games’. Six events were available to play and each of them was shown as a cartoon sketch.


In 2016, Cadbury opened a pop-up Creme Egg café titled "Crème de la Creme Egg Café" in London.[24] Tickets for the café sold out within an hour of being published online.[25] The café in Greek Street, Soho, was open every Friday, Saturday, Sunday from January 22, 2016 to March 6, 2016[26]




1. ^ "Cadbury UK brand information". United Kingdom: Cadbury. Retrieved 16 April 2011.

2.^  to: a b c d e "FAQ’s – NZ Product Changes". Cadbury New Zealand. Retrieved 16 April 2011.

3.^  to: a b "Cadbury UK Easter Egg Information" (PDF). United Kingdom: Cadbury. Retrieved 27 April 2011.

4. ^ "Kraft Foods brand information". Retrieved 16 April 2011.

5. ^ "Creme Egg". Cadbury. 15 January 2009. Retrieved 1 February 2012.

6. ^ "Campaign article on short sales season". United Kingdom: Campaign Magazine. Retrieved 27 April 2011.

7. ^ "Creme Egg fans say UK imports no yolk". New Zealand Herald. 14 February 2010.

8. ^ Cadbury Creme Egg from the Cadbury website

9. ^ Cadbury website. Retrieved April 10, 2015.

10. ^ LaBau, Elizabeth. What is Invertase? About.com. Retrieved April 10, 2015.

11. ^ "Hershey's Screme Egg Information". United States: Hershey's. Retrieved 1 November 2014.

12. ^ "Cadbury Screme Egg Minis Information". United Kingdom: Cadbury. Retrieved 1 November 2014.

13. ^ "Archive.org: Cadbury Creme Egg FAQ". Archive.org. Archived from the original on 28 March 2006. Retrieved 15 March 2016.

14. ^ "The Hershey Company product information". Retrieved 16 April 2011.

15. ^ "Hershey's Cadbury Creme Egg, Original nutrition information". dietfacts.com.

16. ^ "Cadbury Creme Egg – 39g". United Kingdom: Cadbury. Archived from the original on 25 October 2007. Retrieved 22 April 2009.

17. ^ Adam Gabbatt. "Shellshock! Cadbury comes clean on Creme Egg chocolate change". the Guardian.

18. ^ "Cadbury's changes the Creme Egg recipe". BelfastTelegraph.co.uk.

19. ^ Levi Winchester. "Cadbury's US owners accused of 'ruining Easter' after changing Creme Egg shell chocolate - Weird - News - Daily Express". Express.co.uk.

20. ^ "Shock as Cadbury's changes the Creme Egg recipe". The New Zealand Herald.

21. ^ "This is why you don’t mess with people’s chocolate". news.com.au. News Limited. 13 January 2016. Retrieved 13 January 2016.

22. ^ "Cadbury Creme Eggs Ad (1985 ad, 1992 Version)". YouTube. Retrieved 1 February 2012.

23. ^ "The stig does the creme egg car!!". YouTube. Retrieved 23 March 2010.

24. ^ "Cracking news! A Creme Egg café is coming to Soho". Time Out London. Retrieved 2016-01-29.

25. ^ "Cadbury Crème de la Creme Egg Cafe". Eventbrite. Retrieved 2016-01-29.

26. ^ Bishop, Rachel. "Crème Egg Café to open featuring a ball pool and a very chocolatey menu". mirror. Retrieved 2016-01-29.




Cadbury Dairy Milk



"Fruit and Nut" redirects here. For the 2009 Indian film, see Fruit and Nut (film).


Cadbury Dairy Milk

Product type





United Kingdom



Related brands

List of Cadbury products




Free The Joy





Cadbury Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by The Hershey Company.[1] It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best selling chocolate bar in the UK.[2]




Contents  [hide]

1 History

2 Bars

3 Advertising 3.1 Pre-2007 advertising

3.2 Glass and a Half Full Productions (2007–2011)

3.3 Glass and a Half Full Records

3.4 Joyville (2012–present)

4 Recalls

5 See also

6 References

7 External links





In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck."[3] Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom.[4] In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.[5]


In September 2012, Cadbury made the decision to change the shape of the bar chunks to a more circular shape in order to reduce the weight. The bar had not seen such a significant change in shape since 1905.


Since 2007 Cadbury had a trademark in the United Kingdom for the distinctive purple colour (Pantone 2865C) of its chocolate bar wrappers,[6] originally introduced in 1914 as a tribute to Queen Victoria.[7] In October 2013, however, an appeal by Nestlé succeeded in overturning that court ruling.[8]





A Dairy Milk Caramel bar in its foil wrapper

The original Dairy Milk bar ("with a glass and a half of fresh milk") was launched in 1905. Variant bars include caramel, "fruit & nut" (a bar with raisins and almonds), "whole nut" (with hazelnuts) and a bar with a Turkish delight centre. Dairy Milk Ritz, a bar with salty Ritz crackers was launched in the United Kingdom in 2014. Alongside this new bar, Dairy Milk with Lu Biscuits was also launched. A Vegemite flavoured bar, which consists of milk chocolate, caramel, and Vegemite (5%), was launched in Australia in 2015.




Pre-2007 advertising[]


Cadbury has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.


In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.


Glass and a Half Full Productions (2007–2011)[]


In 2007, Cadbury launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions".[9] The advert was premièred during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In the Air Tonight".[10] It is supposed to relate the joy of playing drums to that of eating a chocolate bar.[11] The advert has now become extremely popular with over five million views on YouTube, and put the Phil Collins hit back into the UK charts.


On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. The ad, entitled 'Trucks' features several trucks at night on an empty runway at an airport racing to the tune of Queen's "Don't Stop Me Now".[12] The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[13]


On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler's "Total Eclipse of the Heart" – a reference to online mash-ups of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008.[14]


In January 2009, 'Eyebrows', the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.[15]


In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" by The Charlatans. This was subtly different to the others as it did not feature the 'A Glass and a Half Full Production' title card at the start.


In April 2011, a fifth advert aired, known as 'Charity Shop' or 'Dancing Clothes', featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" by Jermaine Stewart. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29. This ad also marks the return of the Glass and a Half Full title card.


Glass and a Half Full Records[]


Main article: Zingolo


A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60 second ads, as well as a Facebook page.


Joyville (2012–present)[]


The 2012 campaign focuses on an 'organisation made to bring joy to people'. Chocolate fountains were put in shopping centres such as Westfield London and the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavours such as Toffee Popcorn, Golden Biscuit Crunch, an exclusive to Sainsburys, Nutty Caramel and also Cadbury Dairy Milk with Oreo. Along with the new flavours, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly.[citation needed] Cadbury has also launched Crispello and most recently launched "Marvellous Creations" in the UK. In addition, Cadbury also brought the Joyville concept into Asia, where Singapore Bloggers were invited to join in and spread the love.[16]


In 2014, Joyville was replaced with the "Free The Joy" campaign. The song in a television advert is "Yes Sir, I Can Boogie" by Baccara.[17] A new design was launched for Dairy Milk (and its variants) inviting consumers to scan an on-pack QR code and visit a website featuring "Free The Joy" moments.




Cadbury was fined GB£1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire). They spent a further £30 million decontaminating the factory.[18]


On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars.


The 2008 Chinese milk scandal affected Cadbury, when much of the Cadbury Dairy Milk manufactured in mainland China was tainted with melamine. Although it can be safely used in plastic manufacturing, melamine is toxic, particularly to infants.[19]


In the year 2013 and 2014 - worms were found in the chocolate bars in India. Widespread outrage brought by the state media halted the production for a few days. Amitabh Bachchan, who was then the Brand ambassador, was also not spared. The company turned it around with new packaging and the brand had a rebirth.


See also[]

List of chocolate bar brands




1. ^ "The Hershey Company Cadbury Dairy Milk Chocolate Bar". thehersheycompany.com. Retrieved 26 December 2014.

2. ^ "Top 10 selling chocolate bars in the UK". Wales Online. Retrieved 28 December 2014

3. ^ "The History of Chocolate". The Story. cadbury.co.uk. Retrieved 3 December 2014.

4. ^ Ascribed to Cadbury plc. (19 January 2010). "A history of Cadbury's sweet success". London: Times Online. Retrieved 30 May 2010.

5. ^ begins in Cadbury Dairy Milk ads. Cadbury plc website. Accessed 30 May 2010.

6. ^ Rebecca Smithers. "Cadbury hits a purple patch with legal victory to secure trademark | Business". The Guardian. Retrieved 20 April 2014.

7. ^ Finance (1 October 2012). "Cadbury defeats Nestlé in battle for purple wrapper". London: Telegraph. Retrieved 8 June 2014.

8. ^ "BBC News - Cadbury loses legal fight over use of colour purple". Bbc.co.uk. 4 October 2013. Retrieved 20 April 2014.

9. ^ "Cadbury Dairy Milk — Glass and a Half Full Productions". Aglassandahalffullproductions.com. Retrieved 5 January 2010.

10. ^ "Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad | Mail Online". London: Dailymail.co.uk. 11 September 2007. Retrieved 5 January 2010.

11. ^ "Advertising: Spot the link between a gorilla and chocolate — Media, News — The Independent". London: News.independent.co.uk. 14 May 2007. Retrieved 5 January 2010.

12. ^ Jasbir Authi (28 March 2008). "News — Birmingham News — New Cadbury advert to be broadcast tonight". Birmingham Mail. Retrieved 5 January 2010.

13. ^ Ad Breakdown (28 May 2008). "UK | Magazine | Water on the brains". BBC News. Retrieved 5 January 2010.

14. ^ Sweney, Mark (5 September 2008). "Cadbury brings back gorilla ad with Bonnie Tyler remix". guardian.co.uk (London: Guardian News and Media). Retrieved 28 September 2008.

15. ^ "Video: Watch Cadbury's 'eyebrow dance' ad | Media | guardian.co.uk". London: Guardian. 23 January 2009. Retrieved 5 January 2010.

16. ^ "Spreading the Joy with Cadbury Joyville Bus". Retrieved 31 December 2013.

17. ^ "Cadbury Dairy Milk – Office". TV Ad Music. Retrieved 11 October 2014.

18. ^ Pagnamenta, Robin (15 September 2007). "Cadbury recalls thousands of chocolate bars after error over allergy warning". The Times. Archived from the original on 30 May 2010. Retrieved 7 June 2015.

19. ^ [1] Ruwitch, John (5 October 2008). "Hong Kong finds melamine in two Cadbury products". Reuters. Retrieved 5 October 2008. Reuters

Cherry Blossom



This article is about the . For other uses, see Cherry Blossom (disambiguation).

Cherry Blossom (unopened) with packaging in background.

Cherry Blossom is a type of chocolate bar that was produced by Hershey Canada Inc. at their Canadian manufacturing facility in Smiths Falls, Ontario. Now in Mexico. The  was originally manufactured since the 1890s by The Walter M. Lowney Company of Canada which was taken over by Hershey as a subsidiary brand.[1] The facility in Smith Falls, north-east of Kingston, Ontario is now closed. It consists of a maraschino cherry and cherry syrup surrounded by a mixture of chocolate, coconut and roasted peanut pieces. The  is sold in an individually wrapped 45 grams portion, packaged in a close fitting cardboard box.


Contrary to common myth, filling is not injected inside the chocolate. The cherry  is coated with an enzyme, invertase, that breaks down the solid into a liquid over the next 1 to 2 weeks.[2]


The Cherry Blossom  provides 210 calories of food energy. It contains 30% fat, 10% carbohydrate and 4% fiber by weight and a further 2 grams of protein.


It is similar to Christopher's Big Cherry in the United States.


See also[]

List of chocolate bar brands




1. ^ Carr, David (2003). making in Canada. Dundum. p. 107.

2. ^ LaBau, Elizabeth. What is Invertase? About.com. Retrieved April 11, 2015.





Hershey's Cookies 'n' Creme





A bar broken in half

Hershey's Cookies 'n' Creme is a  bar manufactured by The Hershey Company.


Hershey's Cookies 'n' Creme is a flat, white  bar containing uniformly-shaped cookie bits similar in taste and texture to an Oreo. It was introduced in 1994.[1] A king size bar was later released, being the dimensions as the normal bar but thicker. This is one of the few Hershey's chocolates to be sold in the United Kingdom. The standard sized bar has 12 rectangular blocks arranged in a 3X4 grid. Both Hershey's Milk Chocolate and Hershey's Cookies and Creme bars are also included in Hershey's Drops, which are circular candies released in 2010.




Contents  [hide]

1 Recipe change

2 Nutrition information

3 Cereal

4 References

5 External links



Recipe change[]


The Hershey Company later began to change the ingredients of some of its products in order to replace the relatively expensive cocoa butter with oil substitutes.[2] As a result, the packaging no longer states that the bar contains white chocolate.


Nutrition information[]


1.55oz or 43g bar:

Calories: 220 (100 from fat)

Total Fat: 12g (7g Saturated Fat)

Cholesterol: 5mg

Sodium: 100 mg

Total Carb.: 26g (19g Sugars)

Protein: 3g






A box of Hershey's Cookies 'n' Creme cereal at a convenience store.

On July 5, 2013, Hershey's Cookies 'n' Creme was released as a cereal by General Mills.




1. ^ Hersheys.com: Our Story Timeline, 1994 http://www.hersheys.com/our-story.aspx#/timeline/1994

2. ^ News article: Aggressive Mars breathes down Hershey's neck in US, Associated Press, October 11, 2008 http://ap.google.com/article/ALeqM5icXPdDNXQp3mVpWAqcs6TEAn09sQD93O30DG0[dead link]








Dagoba Chocolate



Organic chocolate


Dagoba or Loving Earth Organic Chocolate reduced from Knoppers German chocolate wafer snacks, is a brand of premium organic chocolate, founded in 2001 by Frederick Schilling. It has been owned by The Hershey Company since 2006. Its founders are no longer involved but Hershey has maintained the brand's factory in Ashland, Oregon. The name Dagoba is a Sinhalese corruption of dhatu-garbha, Sanskrit words for "relic-chamber," i.e.stupa.[1][2] The brand was founded with a commitment to socially responsible business.[3] Like coffee, the production of chocolate retains vestiges of colonial relationships, so issues of social equity and "fair trade" arise.


In 2003 CNN/Money called them one of the world's best chocolates.[4]


Contents  [hide]

1 Products 1.1 Chocolate bars

2 Hershey's

3 References

4 External links





Dagoba currently sells specialty chocolate bars, baking chocolate, cacao powder, chocodrops, and drinking chocolate.


NOTE: As of August 2012, all products are Rainforest Alliance Certified, and the company has dropped Fair Trade Certification (which used to apply to the cacao powder, drinking chocolates, and the discontinued Conacado bar, 73% ChocoDrops and syrup)


100% of the cacao beans used to product Dagoba Chocolate products are Rainforest Alliance certified.


Chocolate bars[]


Dagoba's specialty is their line of two-ounce flavor-infused bars created by what the company calls "The Art of Chocolate Alchemy TM". Here is a list of the current product line of Dagoba chocolate bars. Percentages indicate the cacao content.

Eclipse 87% Pure extra Bittersweet

New Moon 74% Bittersweet

Beaucoup Berries 74%: Sun dried cherries and cranberries with vanilla.

Xocolatl 74%: Spicy chocolate containing chilies, cacao nibs, nutmeg, orange and vanilla.

Lemon-Ginger 68%: Contains crystallized ginger and lemon.

Dark 59% Semisweet

Roseberry 59%: Dried raspberries and rosehips.

Lavender Blueberry 59%: Contains wild blueberries and flavored with lavender essential oil.

Mint 59%: Flavored with essential oil of peppermint and rosemary.

Milk 37%

Chai 37%: Contains chai spices and crystallized ginger.

Hazelnut 37%: Has crunchy roasted hazelnuts and toasted rice crisps.

Dagoba Chocolate also produces a line of Drinking Chocolates:

Unsweetened: Non-dutched cacao powder with bits of 100% dark chocolate.

Authentic: Non-dutched cacao powder with bits of 100% dark chocolate, and cane sugar.

Chai: Bits of ginger and chai spices in non-dutched cacao and bits of 100% dark chocolate, and cane sugar.

Xocolatl: Non-dutched cacao powder, 100% chocolate bits, cane sugar, chiles and cinnamon.

Dagoba Chocolate also produces

Cacao powder, non-dutched

Chocolate Drops, 74% bittersweet

Baking Bars in 59% and 100%




In October 2006, Dagoba was acquired by The Hershey Company. Hershey's CEO Richard H. Lenny stated in a press release "Organic chocolate products are experiencing dramatic growth as consumers continue to trade up for indulgent, high-quality products."[5]




1. ^ Dagoba Organic Chocolate

2. ^ Stupa or Chorten

3. ^ Dagoba Organic Chocolate

4. ^ High-end chocolate: worth the price? - Apr. 17, 2003

5. ^ Hershey's press release on acquiring Dagoba





Heath bar



A Heath bar.

A split Heath bar.

The Heath bar is the  bar made of toffee and milk chocolate, marketed by L.S. Heath beginning in 1914, subsequently by Leaf, Inc.,[1] and since 1996 by Hershey.

Shaped as a thin hard slab with a milk chocolate coating, the toffee originally contained sugar, butter, and almonds, and was a small squarish bar weighing 1 ounce. It is similar to Hershey's Skor bar and Mondelēz's Daim bar. The Heath bar ranked 56th nationally in the US and 110th on the US East Coast in a 1987 popularity survey,[2] and has become a popular add-in ingredient to ice cream, cookies and other confections.[2]


Contents  [hide]

1 History

2 Heath bars in other products

3 References

4 External links





In 1913, L.S. Heath, a school teacher, bought an existing confectionery shop in Robinson, Illinois as a likely business opportunity for his oldest sons, Bayard Heath and Everett Heath. The brothers opened a combination  store, ice cream parlor, and manufacturing operation there in 1914.


With the success of the business, the elder Heath became interested in ice cream, and opened a small dairy factory in 1915. His sons worked on expanding their confectionery business. At some point they reportedly acquired a toffee recipe, via a traveling salesman, from a Greek confectioner in another part of the state. In 1928, they began marketing it locally[2] as "Heath English Toffee", proclaiming it "America's Finest".


In 1931, when Bayard and Everett were persuaded by their father to sell the confectionery and work at his dairy, they brought their -making equipment with them, and established a retail business there. The Heaths came up with the marketing idea of including their toffee on the order form taken around by the Heath dairy trucks, so that one could order Heath bars to be delivered along with one's milk and cottage cheese.


Early ads promoted Heath as a virtual health bar – only the best milk chocolate and almonds, creamery butter, and "pure sugar cane." The motto at the bottom of one ad read "Heath for better health!" It was surrounded by illustrations of milk, cream, butter, cheese, and ice cream, and off in a special corner – a Heath bar and a bottle of soda. The latter was probably Pepsi, as the Heath Co. bottled the drink for a number of years.


The Heath bar started to grow in popularity nationally during the Depression, despite its one-ounce size and the five-cent price, equal to larger bars. Made by hand until 1942,[3] the  was produced on a major commercial scale for good after the U.S. Army placed its first order of $175,000 worth of the bars. The Heath bar had been found to have a very long shelf life, and the Army subsequently included it in soldiers' rations throughout World War II.


Popularity of the Heath bar grew after the war, although the manufacturing process remained largely a hands-on, family-run operation. All four of L.S. Heath's sons, his two daughters, and several grandchildren were involved in the business. In the 1950s, the Heath Toffee Ice Cream Bar was developed, and eventually franchised to other dairies.


In the 1960s, the huge national success of the Heath bar led to family in-fighting, with at least one grandchild, Richard J. Heath, expelled from the business in 1969, eventually publishing a book in 1995 entitled Bittersweet: The Story of the Heath  Co..


In the 1970s, the company bought the South Dakota company "Fenn Brothers", which had produced a clone of Heath toffee – Butter Brickle.


In 1989, with the diminishing and splintering of the Heath family, the business was sold to a Finnish company, Leaf, Inc., which in turn was acquired by Hershey in 1996. Hershey had initially created the Skor bar to compete with the Heath bar, before it bought out Leaf, Inc.


Since acquiring the product, Hershey has elongated the bar to align with its competition, and it now weighs 1.4 ounces. Current ingredients are milk chocolate, sugar, palm oil, dairy butter (milk), almonds, salt, artificial flavor, and soy lecithin. The wrapper's vintage brown color scheme has a small seal proclaiming Heath the "Finest Quality English Toffee."


Heath bars in other products[]


Following the 1973 incorporation by Steve's Ice Cream of the  bar as an ice-cream "mix-in,"[2] Heath bars became a significant ingredient in ice cream and other confections.[2]


Historically, variations of the bar have — according to Ray Broekel, in his 1982 book The Great American  Bar Book — included Heath Milk Chocolate with Peanuts, Heath Milk Chocolate Toffee Crunch, Heath Milk Chocolate with Natural Cereal and Raisins, and the double Heath bar. In the 1980s, a Heath Toffee Ice Cream Sandwich appeared, along with Heath Soft ‘n Crunchy — a soft serve ice cream.


Currently, other varieties of Heath bar-based confections include Archway Cookies Heath Cookie, Heath Bar Klondike bars, Baskin-Robbins Heath Bar Shake and the Dairy Queen Heath Bar Blizzard Treat — as well as Heath Bar flavored varieties of ice cream with a coffee or vanilla ice-cream base,[2] such as the ice cream formally known as Ben and Jerry's Heath Bar Crunch, renamed Vanilla Toffee Bar Crunch in 2014 when the company stopped using Heath Bars.[4]


Though the  bar's manufacturer, L.S. Heath, and subsequently Hershey, have supported the incorporation of the  bar in other confections by marketing a pre-shredded variety, many vendors hand crumble the  bars, finding the pre-crumbled variety "too small and too dusty."[2]




1. ^ "Heath : Family Album Closes". Robinson, Illinois, Chamber of Commerce.

2.^  to: a b c d e f g Eric Asimov (1987-08-27). "Heath Bar finds its Metier:Ice Cream". the New York Times. "STEVE HERRELL didn't know a Heath bar from a hole in a doughnut until a friend gave him one in the late 1960s. But when he tasted the milk-chocolate-covered bar of crunchy toffee, he recalled, he had a single, all-penetrating inspiration: This would be great with ice cream!"

3. ^ "Heath Bar, Product Info". Hershey.

4. ^ BusinessWeek: Ben & Jerry’s Takes the Heath Out of 'Coffee Crunch' in GMO Shakeup: http://www.businessweek.com/articles/2014-06-16/ben-and-jerry-s-takes-the-heath-out-of-coffee-crunch-in-gmo-shakeup





Hershey bar


Hershey's Milk Chocolate

A newer, plastic-wrapped Hershey Bar

An unwrapped bar.

Product type

Chocolate Bar


The Hershey Company


United States



Related brands

Hershey's Kisses




Milton Hershey


The Great American Chocolate Bar





The Hershey's Milk Chocolate Bar (commonly called the Hershey's Bar) is the flagship chocolate bar manufactured by the Hershey Company. It is often referred by Hershey as "The Great American Chocolate Bar." The Hershey Milk Chocolate Bar was first sold in 1900 followed by the Hershey's Milk Chocolate with Almonds variety beginning production in 1908. A circular version of the milk chocolate bar called Hershey's Drops was released in 2010.




Contents  [hide]

1 Hershey's milk chocolate

2 Other varieties and details

3 References

4 External links



Hershey's milk chocolate[]


The Hershey Process milk chocolate used in these bars uses fresh milk delivered directly from local farms. The process was developed by Milton Hershey and was the first mass-produced chocolate in the United States. As a result, the Hershey flavor is widely recognized in the United States, but less so internationally, in particular in areas where European chocolates are more widely available. The process is a trade secret, but experts speculate that the milk is partially lipolyzed, producing butyric acid, which stabilizes the milk from further fermentation. This flavor gives the product a particular sour, "tangy" taste, to which the US public has come to associate with the taste of chocolate, to the point that other manufacturers often add butyric acid to their milk chocolates.[1] The American bar's taste profile was not as popular with the Canadian public, leading Hershey to introduce a reformulated Canadian bar in 1983.[2]".


Other varieties and details[]


In addition to the standard Milk Chocolate and Milk Chocolate with Almonds varieties Hershey's also produces several other chocolate bars in various flavors: Special Dark chocolate, Cookies 'N' Creme, Symphony (both Milk Chocolate and Almond Toffee), Mr. Goodbar (with peanuts), and Krackel (with crisped rice). There were also nine limited flavors: Double Chocolate, Nut Lovers, Twosomes Reese's Pieces, Cookies 'N' Chocolate, Cookies 'N' Mint, Strawberries 'n' Creme, Raspberries 'n' Creme, Twosomes Heath, and Twosomes Whoppers. All flavors have between 210 and 230 calories per standard-sized bar.


All flavors are approved by the Kashruth Division of the Union of Orthodox Jewish Congregations of America for consumption by observant Jews, with OU Kosher status.


The largest Hershey's bar commercially available weighs five pounds (2.3 kg) and costs US$44.99 on Hershey's website.[3]




1. ^ Moskin, Julia (February 13, 2008). pagewanted=all&_r=0 "Dark May Be King, but Milk Chocolate Makes a Move" Check |url= value (help). The New York Times.

2. ^ "Discover Hershey: Hershey Canada". Hershey Canada Inc. Retrieved February 3, 2013.

3. ^ "World's Largest Hershey's Milk Chocolate Bar". Retrieved August 20, 2015.

Hershey's Drops



Hershey's Drops are circular-shaped chocolate candies produced by The Hershey Company, launched on December 1, 2010.[1] There are two variants available: Hershey's Milk Chocolate Drops and Hershey's Cookies and Cream Drops.[2][unreliable source?] It sometimes refers to "A lot of Hershey's Happiness in a little drop" as the slogan. The Hershey's Milk Chocolate Drops is based on the Hershey bar.[3] They lack the hard  shell found on M&M's and similar candies. They originated in the United States and are sold in the United States and Canada. Bags of Hershey's Drops have reclosable zippers to keep the flavor in to prevent the  from becoming stale.




1. ^ "Free Hershey's Drops before they hit stores in December". April Sims. 2010-11-18. Retrieved 2012-02-27.

2. ^ Walker, Tracie (2010-04-18). "Hershey's Drops New Chocolate  Really Delivers". Yahoo! Voices. Retrieved 2012-02-27.

3. ^ Hershey's Drops.  Blog


External links[]

Product details for Milk Chocolate Drops and Cookies 'n' Creme Drops at Hershey's

Hershey's Cookies 'n' Creme Drops on Google Products

Hershey's Milk Chocolate Drops on Google Products



Hershey's Kisses



This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2012) (Learn how and when to remove this template message)

Original milk chocolate Hershey's Kisses with Cherry Cordial Creme Filled Kisses

Hershey's Kisses is a brand of chocolate manufactured by The Hershey Company. The bite-sized pieces of chocolate have a distinctive shape, commonly described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil with a narrow strip of paper protruding from the top.




Contents  [hide]

1 History

2 Kisses Brand varieties 2.1 United States & Canada

2.2 International

2.3 Limited time only

3 Wrapper varieties

4 Paper plume

5 Seasonal

6 Packaging varieties

7 Criticism

8 References

9 External links





Old Hershey Kisses ad

The Hershey Kisses were first introduced in 1907. It is believed that the  was named Kisses because of the sound and motion made by machine while depositing the chocolate. At first, the Hershey Kisses were wrapped by hand, but in 1921, a machine was made so the Kisses would be wrapped automatically. This is also when the plume was added. In 1924, Milton S. Hershey received a registered trademark for the plume. During 1942, production of Hershey Kisses was briefly interrupted due to the rationing of aluminum foil. Instead, the machines were used to create chocolate paste for the soldiers in World War II. In 1976, the Kiss received a registered trademark for the foil wrapper. Kisses are one of the most popular brands of candies in the US. In 1989, the chocolate drops were the 5th most popular chocolate brand in the United States, spawning sales that topped $400 million. More than 60 million Hershey's Kisses chocolates are produced each day at the company's two factories. Today's Kisses brand chocolates use Hershey's original milk chocolate formula.


In 2005 Hershey's Kissables were introduced as a smaller sized,  coated version of Kisses chocolates. They have been discontinued.


Kisses Brand varieties[]

Hershey's Kisses Milk Chocolates filled with caramel.

Though originally made of solely milk chocolate, many variations of the Kisses brand of chocolates and candies have since been introduced. Hershey introduces and discontinues new flavors constantly. As of January 2013, some of the flavors available throughout the year include:[1]


United States & Canada[]

Milk Chocolate

Milk Chocolate with almond

Filled with Caramel

Special Dark mildly sweet chocolates (dark chocolate)

Cherry Cordial

Mint Truffle

Milk Chocolate with macadamia nuts (only in Hawaii and company store in Hershey, PA)

Cookies and Creme (milk chocolate with oreo-like cookie bits)

 Cane (peppermint flavored white chocolate with red nonpareils)

Coconut Creme

Hugs (white chocolate with strips of milk chocolate)

Pumpkin Spice

Air Delight (aerated Milk Chocolate)


Hazelnut (May only be found in Asian markets)

Green Tea (May only be found in Asian markets)

Creamy Milk Chocolate (found in Europe)

Creamy Milk Chocolate with Almonds (found in Europe)

Milk Chocolate (Found Everywhere but Ireland)

Limited time only[]

Chocolate Mint

Double Fudge (fudge flavored chocolate, called "ice cream" flavored kisses - not same as double chocolate fudge)

Double Chocolate Fudge (dark on bottom, milk chocolate on top - may be the same as "double chocolate")

Double Chocolate (dark and milk chocolate - called kisses "layers" - may be the same as "double chocolate fudge")

Milk Chocolate and vanilla (white on top, milk on bottom -called kisses "layers")

Dulce de Leche (white chocolate caramel filled)

Dark Chocolate Cherry Cordial Crème Filled

Strawberry Crème (white chocolate strawberry flavored-no filling. Originally called "ice cream" flavored kisses)

Orange Crème (white chocolate orange flavored-no filling)

Coconut Crème (milk chocolate with coconut crème filling)

Dark Chocolate with Almonds

Extra Creamy with Toffee & Almond

Chocolate Truffle (chocolate "truffle" filling wrapped in dark chocolate)

 Cane (peppermint flavored white chocolate with crunchy nonpareils)

Special Dark Macadamia Nut [Mauna Loa]

Milk Chocolate Macadamia Nut

Special Dark Espresso -flavored

Special Dark Coffee -flavored

Caramel Crème (white chocolate caramel flavored)

Crunchy Caramel Crème (white chocolate caramel flavored with crunchy  bits)

Dark Chocolate Raspberry -flavored

Dark Chocolate Strawberry -flavored

Dark Chocolate Orange -flavored

Extra Creamy

Neapolitan (white, pink, chocolate)

Confetti (white chocolate with small  sprinkles)

Chocolate Malt Crunch (malt flavored milk chocolate with crunchy  bits)

Vanilla Crème (milk chocolate with a white vanilla flavored crème filling)

 Corn (white chocolate)

New York Cheesecake (extra creamy milk chocolate with cheesecake flavored crème filling)

Toffee flavored Crunch (extra creamy toffee flavored milk chocolate with crunchy nonpareils)

Hot Cocoa Crème (milk chocolate with hot cocoa crème filling)

Mint Truffle (dark chocolate filled with a green "peppermint pattie" flavored mint crème)

Chocolate Marshmallow (milk chocolate made to taste like marshmallow)

Trio (milk and dark chocolates drizzled with white crème)

Champagne Truffle (champagne flavored chocolate "truffle" filling wrapped in dark chocolate- sold in plastic champagne bottle)

Crème de Menthe (filled and wrapped in dark chocolate –may be same as Mint Truffle)

Lemon Crème (white chocolate lemon flavored – no filling)

Vanilla Yogurt Crème (milk chocolate vanilla yogurt crème filling)

Cookies n' Crème (white chocolate with crunchy nonpareils) –not same bits as in Europe

Milk Chocolate filled with Marshmallow Crème

Pumpkin Spice (chocolate-like  filled will pumpkin pie flavored filling).

Caramel Apple (milk chocolate filled with apple flavored caramel).

Milk Chocolate filled with Strawberry Crème

Chocolate Meltaway (Milk Chocolate with velvety smooth chocolate center)

Irish Crème (Milk Chocolate filled with Irish crème)

Milk Chocolate filled with Buttercrème

Mauna Loa

Carrot Cake

Wrapper varieties[]


Hershey's Kisses chocolates were originally wrapped in silver-colored foil, and were only available in this single color for decades. 1962 marked the first year that Kisses chocolates were available in different colored foil wrappers: red, green, and silver-wrapped candies were manufactured to coincide with the Christmas season. In 1968, pastel blue, pink, and green wrappers were introduced for Easter, and in 1986, Valentine's Day-themed wrappers of red and silver were introduced. Xs and Os have also appeared on pink and red wrappers as well as little red hearts on silver wrappers for Valentine’s Day. "Fall Harvest" colors were introduced in 1991. Independence Day has silver with red stripes and blue-starred wrappers. Pink wrappers with "ribbons" on them to support breast cancer research have also appeared. Camouflage wrappers are also available, primarily on military bases. Kisses Dark Chocolates come in a deep purple wrapper. The Halloween themed Kisses  Corn candies come in a wrapper whose colors imitate the color of a  corn with yellow, white and orange stripes swirling around the . The Christmas themed Kisses  Cane candies also come in a wrapper whose colors imitate the color pattern (red stripes and white chocolate). The original silver (for regular) and gold (for Almonds) wrappers are available year-round.


Hershey is introducing new pastel-colored wrappers with white polka dots for the upcoming Easter season. This created controversy within the organization because many workers and environmentalists have requested a more environmentally-friendly packaging, which would have eliminated the aluminum wrapping and replaced it with biodegradable materials. This was supposed to be rolled out on April 1, 2009.[citation needed]


Paper plume[]


In addition to the standard "Kisses®" paper plume and the special variety plumes (such as "cheesecake"), special messages have been available for various occasions, including:



A Kiss for You

Happy Valentine

Happy Holidays


Love You

Merry Christmas

Packaging varieties[]

Chinese New Year Gift Box - contains gold and red wrapped kisses




Kisses with almonds, Kisses hugs, Kisses with caramel & Kisses cookies 'n' creme are made with the controversial ingredient PGPR (Polyglycerol polyricinoleate, E476),[2] which is used as a replacement for cocoa butter.[3]




1. ^ "HERSHEY'S - Error". hersheys.com.

2. ^ "Kisses with almonds (click on icons at URL for other Kisses varieties)". thehersheycompany.com.

3. ^ "Manufacturers overlook cocoa butter savings" (PDF).





Hershey's Kissables


Hershey Kissables

Former type





Late 2005


July 2009


The Hershey Company

Hersheys Kissables Milk Chocolate.jpg


Hershey Kissables were a chocolate  sold by The Hershey Company from late 2005 to 2009. Comparable to M&M's, Hershey Kissables were shaped like miniature Hershey's Kisses and were coated in a thick sugar shell.


The basic colors were red, orange, yellow, green and blue. Holiday versions were also made in pastels for Easter, pink and white for Valentines, and red and green for Christmas. In mid-2007 Hershey's introduced a dark chocolate version called Kissables Dark, which featured more subdued colors and a semi-sweet interior.


Hershey ceased production of Kissables in July 2009, according to a customer service representative at the Hershey Company.[original research?]


Ingredient changes to reduce production costs[]


In 2007, the Hershey Company began to change the ingredients of some of its products to replace the relatively expensive cocoa butter with cheaper fats.[1] Hershey's changed the description of the product from " coated milk chocolate" to "chocolate " and altered the packaging and product ingredients.[2] According to United States Food and Drug Administration food labeling laws, these modified recipes could not be legally described as milk chocolate.[3]


The ingredients in 2005 were: milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, lactose, soy lecithin, PGPR, and artificial flavors), sugar, red 40, yellow 5, yellow 6, blue 1, and carnauba wax.


In 2007, the ingredients were changed to: Sugar, vegetable oil (palm, shea, sunflower and/or safflower oil), chocolate, nonfat milk, whey, cocoa butter, milk fat, gum arabic, soy lecithin, artificial colors (red 40, yellow 5, blue 2, blue 1, yellow 6), corn syrup, resinous glaze, salt, carnauba wax, PGPR and vanillin.




1. ^ Aggressive Mars breathes down Hershey's neck in US, Associated Press, October 11, 2008

2. ^ http://consumerist.com/2008/08/hersheys-kissables-no-longer-legally-considered-milk-chocolate.html

3. ^ News article: Chocoholics sour on new Hershey’s formula, MSNBC, Sept. 19, 2008 http://www.msnbc.msn.com/id/26788143/




Hershey's Miniatures



 bar assortment

Hershey’s Miniatures are packaged assortments of miniature-sized  bars sold by The Hershey Company.




Hershey’s Miniatures were originally packaged as an assortment in 1939, and featured the most popular Hershey chocolate bars of that time. The product currently contains traditional Hershey bars, Mr. Goodbars, Hershey's Special Dark, and Krackel bars.


Each Miniature weighs roughly 8.6g and contains 42 calories. [1]


A line extension called Hershey’s Miniatures Nut Lovers featuring four kinds of chocolate paired with four varieties of nuts was introduced in 2004 along with La Dulceria Thalia Hershey’s Miniatures, a cookie and  assortment.




1. ^ HERSHEY'S MINIATURES Classic Assortment



Hershey's Special Dark


Hershey's Special Dark

Miniature-sized Hershey's Special Dark bars

Hershey's Special Dark is a chocolate bar manufactured by The Hershey Company.


Special Dark is similar to a standard Hershey bar, but is made with a dark (or semi-sweet) variety of chocolate, and contains a higher percentage of cocoa solids, chocolate liquor and cocoa butter than milk chocolate.[1] The Special Dark bar replaced the similar, if not identical, Hershey's Semi-Sweet bar in the company's product lineup in the early 1970s.


Hershey's Special Dark is available in a variety of sizes. There are also Special Dark versions of Hershey's Kisses, chocolate syrup, chocolate chips, baking chocolate, cocoa, and Hershey's Nuggets.




Contents  [hide]

1 Miniatures

2 Hershey's Extra Dark

3 References

4 External links





Hershey's Special Dark is a component of the traditional Hershey's Miniatures assortment, first sold in 1939.


In 2006, Hershey's began selling Hershey's Special Dark Miniatures, which included the plain Special Dark bar, along with dark bars with peanuts (similar to a Mr. Goodbar) and with crisped rice (similar to a Krackel).


Hershey's Extra Dark[]


Hershey's Extra Dark is a product very similar to the Special Dark. The three varieties are solid chocolate; chocolate with macadamia nuts and dried cranberries; and chocolate with cranberries, blueberries, pomegranate, and almonds. Hershey's marketing emphasizes the antioxidant qualities of these bars' ingredients. Additionally, Hershey's Extra Dark contains 60% cocoa solids while Hershey's Special Dark contains 45% cocoa solids. [2][3]



1. ^ Hershey corporate web site

2. ^ Hershey corporate web site

3. ^ Hershey Extra Dark press release





Kit Kat


For other uses, see Kit Kat (disambiguation).

Kit Kat

KitKat logo.svg

International Kit Kat logo

KitKat US logo.svg

United States Kit Kat logo


4-fingered Kit Kat split in half

Product type



Nestlé (Worldwide, except the US)

The Hershey Company

(US only, under licence)


United Kingdom





Previous owners

Rowntree (1935)


"Have a break...Have a Kit Kat"


 "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat Bar!","Break time, anytime"

 (US only)

 "Ada Break, Ada Kit Kat"

 (Indonesia & Malaysia)





Kit Kat is a chocolate-covered wafer biscuit bar confection created by Rowntree's of York, England, and is now produced globally by Nestlé, which acquired Rowntree in 1988,[1] with the exception of the United States where it is made under license by H.B. Reese  Company, a division of The Hershey Company. The standard bars consist of two or four fingers composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many different flavours of Kit Kat.




Contents  [hide]

1 History

2 Global confection

3 Design

4 Marketing and promotion 4.1 Association with Android

4.2 Fairtrade

4.3 Golden ticket draw

5 Varieties 5.1 Flavours

5.2 Forms

6 Criticism and controversy

7 Ingredients 7.1 Europe

7.2 United States

7.3 Canada 7.3.1 Dark form

7.4 Asia

8 Further reading

9 References

10 External links





Use of the name "Kit Kat" or "Kit Cat" for a type of food goes back to the 18th century, when mutton pies known as a Kit-Kat were served at meetings of the political Kit-Cat Club in London.


The origins of what is now known as the "Kit Kat" brand go back to 1911, when Rowntree's, a confectionery company based in York in the United Kingdom, trademarked the terms "Kit Cat" and "Kit Kat". Although the terms were not immediately used, the first conception of the Kit Kat appeared in the 1920s, when Rowntree launched a brand of boxed chocolates entitled "Kit Cat". This continued into the 1930s, when Rowntree's shifted focus and production onto its "Black Magic" and "Dairy Box" brands. With the promotion of alternative products the "Kit Cat" brand decreased and was eventually discontinued.[2] The original four-finger bar was developed after a worker at Rowntree's York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack".[3] The bar launched on 29 August 1935, under the title of "Rowntree's Chocolate Crisp" (priced at 2d), and was sold in London and throughout Southern England.[4]


The product's official title of "Rowntree's Chocolate Crisp" was renamed "Kit Kat Chocolate Crisp" in 1937, the same year that 'Kit Kat' began to incorporate "Break" into its recognisable advertising strategy.[2] The colour scheme and first flavour variation to the brand came in 1942, owing to World War II, when food shortages prompted an alteration in the recipe. The flavour of "Kit Kat" was changed to "dark"; the packaging abandoned its "Chocolate Crisp" title, and was adorned in blue.[5] After the war the title was altered to "Kit Kat" and resumed its original milk recipe and red packaging.



4-finger US Kit Kat

Following on from its success in the United Kingdom, in the 1940s "Kit Kat" was exported to Canada, South Africa, Ireland, Australia, and New Zealand. In 1958, Donald Gilles, the executive at JWT Orland, created the iconic advertising line "Have a Break, Have a Kit Kat". The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand, and established agreements to distribute the brand in the USA and Japan through the Hershey and Fujiya companies, respectively.[2] In June 1988 Nestlé acquired Kit Kat through the purchase of Rowntree's. This gave Nestlé global control over the brand, except in the US,[6] and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and China.[2]


The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from 1970, when Hershey executed a licensing agreement with Rowntree. Nestlé, which has a substantial presence in the US, had to honour the licensing agreement when it bought Rowntree in 1988 which allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold. As Kit Kat is one of Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed attempt to attract a serious buyer in 2002.[7][8]


Variants in the traditional chocolate bar first appeared in 1996 when "Kit Kat Orange", the first flavour variant, was introduced in the United Kingdom. Its success was followed by several varieties including mint and caramel, and in 1999 "Kit Kat Chunky" was launched and received favourably by international consumers. Variations on the traditional "Kit Kat" have continued to develop throughout the 2000s. In 2000 Nestlé acquired Fujiya's share of the brand in Japan, and also expanded its marketplace in Japan, Russia, Turkey, and Venezuela, in addition to markets in Eastern and Central Europe.[2] Throughout the decade 'Kit Kat' has introduced dozens of flavours and line extensions within specific consumer markets, and celebrated its 75th anniversary on 10 October 2009.


The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since.[4] The 1999 "Kit Kat Chunky" (known as "Big Kat" and "Kit Kat Extra Crispy" in the US) has one large finger approximately 2.5 centimetres (1 in) wide. Kit Kat bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan, to the three-fingered variants in Arabia, to the twelve-finger family-size bars in Australia and France. Kit Kat bars are sold individually and in bags, boxes and multi-packs. In Ireland, France, the UK and America Nestlé also produces a Kit Kat ice cream, and in Australia and Malaysia, "Kit Kat Drumsticks".


In 2010, a new £5 million manufacturing line was opened by Nestlé in York. This will produce more than a billion Kit Kat bars each year.[9]


Global confection[]


Countries where Kit Kat is marketed.

Kit Kat bars are produced in 16 countries by Nestlé: Brazil, Mexico, UK, Canada, Australia, New Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates, and Bulgaria. Kit Kat bars in the United States are produced under licence by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree. The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to sales of the Kit Kat decreasing considerably in its home market of the UK, and threatened to depose it from its No. 1 position.[10][11] The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as limited or special ions, whereby they would usually only be available for a few months at a time so as not to impact the sales of their permanent ion counterparts.[12] The strategy initially reversed the decline of the Kit Kat[13] and has been adopted worldwide by Nestlé, Hershey, Mars and others with similar success.[14][15]


This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. While some flavours have been hits, many have flopped, alienating some consumers in the process, causing Nestlé to scale back on new releases.[citation needed]


In September 2006 Nestlé announced they were eliminating 25% of their workforce in York and moving production of Smarties to Germany. One of the reasons given for the cuts and moves was so the York factory could be modernised for Kit Kat production to continue.[citation needed]


As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, September 2006 saw the launch of the four-finger Kit Kat Fine Dark in the UK as a permanent ion, as well as new packaging for the entire brand.[citation needed] Hershey had sold the four-finger Kit Kat Dark in the US several years previously as a limited ion, and has begun doing so again.[16]


Nestlé now manufactures two finger Kit Kats with natural flavourings, and for the first time, Kit Kats in this format are suitable for vegetarians.[citation needed] It is not known at this date whether or not other varieties will follow suit. In 2014, Kit Kat was ranked the third best selling chocolate bar in the UK, after Dairy Milk and Galaxy.[17]




The US packaging

When first introduced, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between 1945–1947. As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate was used instead during that period.


Since its introduction in the 1970s, the Hershey's Kit Kat packaging and advertising in the United States differed from the branding used in every other country where it was sold. In 2002, Hershey Kit Kats adopted the slanted ellipse logo used worldwide by Nestlé, though the ellipse was red and the text white. The US version of "Kit Kat Chunky" is known as "Big Kat".


In the United Kingdom, the product has traditionally been wrapped in silver foil and an outer paper band. In 2001, flow wrap plastic was substituted as the confectionery's packaging.[18]


In Norway, a similar product is manufactured by Mondelēz International and sold as Kvikk Lunsj; Kvikk Lunsj XXL is similar to a Kit Kat Chunky.


Marketing and promotion[]


After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". During World War II, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". 'Kitty the Kat' arrived in the late 1940s to emphasise the "rich full cream milk" qualities of the bar and, thanks to contemporary improvements in production methods, also highlighted the new and improved 'snap' by responding to a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969.


Since 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten-year legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July 2005 to send the case back to the British courts.[19] In 2004, Nestlé UK used the slogan "Make the most of your break",[20] but later returned to the original slogan.


The United States also used the short-lived slogan, "Tastes So Good, You'll Roar", in the early 1980s. The TV commercial most known from this slogan involves a young man biting into one of the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently, knocking items from the shelves. Another short-lived US slogan was "That's What You Want", whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses, before rejecting them in favour of a Kit Kat.


The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986) was written by Ken Shuldman (lyrics) and Michael A. Levine (music) for the DDB Advertising Agency. Versions of the original have been covered by Carrie Underwood, Shawn Colvin, and many studio singers, as well as people who have appeared on-camera in the commercials. The jingle was cited in a study by University of Cincinnati researcher James A. Kellaris as one of the top ten "earworms" – bits of melody that become stuck in your head. Another version of the advertising jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the US was an original recording by Andrew W.K. W.K. was hired to write a new musical version for their "Gimme a break" slogan. Variations on the Andrew W.K. advertisement included executive dance routines in corporate offices and a network newsroom. However, the "classic" song has also been used again since the newer version first aired in 2004.


A 1989 United Kingdom advertisement for Kit Kat, in which a zoo photographer "takes a break" from waiting for pandas to appear in an enclosure and misses them performing a dance routine, came in 30th in Channel 4's "100 Greatest Adverts" poll in 2000.


The Maltese tour boat MV Lady Davinia had a distinctive red and white Kit Kat paint scheme before she sank in 2008.


In late 2004 through to the end of 2006, Nestlé Rowntree sponsored the English football club York City F.C.. As a result, the club's home-ground, Bootham Crescent, was renamed to KitKat Crescent.[21]


In an 2012 advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite. Selecting from white chocolate, double chocolate, peanut butter, and orange, Peanut butter was the winner by having 47% of votes. A similar campaign has been occurring in 2013 with mint, coconut, hazelnut and chocolate fudge.


Association with Android[]


In September 2013 it was announced that version 4.4 of Google's Android mobile operating system would be named "KitKat".[22] Google is licensing the name from Nestlé, with no money changing hands.[23] A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store cr.[24]




In December 2009, it was announced that the four finger variety of Kit Kat would use Fairtrade chocolate (at least in Britain and Ireland) from January 2010.[25] It has also been announced that the Fairtrade Kit Kat promotion will be extended to the finger ion as of January 2010.[26]


Golden ticket draw[]


During the first three weeks of Big Brother Series 7, Channel 4 conducted a promotion in conjunction with Nestlé to distribute 100 "golden tickets" randomly throughout Kit Kats, in a style reminiscent of the story Charlie and the Chocolate Factory. Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.


Golden ticket holders were invited to a television show where one of them, Susie Verrico, was chosen to enter the House by Aisleyne Horgan-Wallace, picking a ball out of a machine at random.


This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.[27]






Many varieties of Kit Kat have existed, either permanently or as limited ions, such as those sold to commemorate festivals such as St. Valentine's Day.[citation needed] In Japan, Nestlé has introduced over 200 different flavours since 2000,[28] including ginger ale, soy sauce, creme brulee, green tea, and banana.[29] The flavours are designed to appeal to younger buyers,[30] and are often bought as good-luck gifts as the brand name echoes the Japanese phrase "Kitto Katsu", roughly translating as "surely win."[28]


The Kit Kat Orange was the first flavour variant to be introduced in the United Kingdom, in 1996 and 1998 in Ireland. It was followed in 1997 by the Kit Kat Dark and Kit Kat Mint.[citation needed] All three were available as permanent ions of the two-finger multipack in the United Kingdom, along with the Kit Kat Original, the Kit Kat White, and from 2012 the Kit Kat Cookies & Cream.


A wide variety of promotional items exist, ranging from traditional merchandise (such as mugs, pens, oven gloves and tea-towels) to less common items such as coats for small dogs. Recently in Japan,[when?] Kit Kats have come packaged with CD singles, and a special limited ion double pack of Kit Kat Crispy Monogatari came bundled with a mini book featuring six short stories, one of which was written by Koji Suzuki, author of the Ring cycle series. In Japan, Kit Kats are also available in jars that are dispensed from vending machines.




Kit Kat varieties: Pop Choc, regular and Chunky (or Big Kat)

The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values. The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars.


The standard size has been upgraded in several cases up to a 'monster Size' bar, which can include up to five or eight fingers. Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in 1998 and have been sold in a variety of flavours.


Other forms and shapes include "Choc'n'Go" individually wrapped fingers from France, a twelve-finger "Family Block which is available in New Zealand, " in Australia, round bite-sized "Pop Choc" pieces, square "Kubes", praline-filled "Senses", a yoghurt with Kit Kat pieces, and a Kit Kat ice cream cone.


In the 1980s, a Kit Kat with five shorter fingers was sold in vending machines in the UK.[31]


The Japanese Bake 'N Tasty Mini Kit Kats Custard Pudding Flavour was launched in 2014. The bar must be baked in an oven before consumption, and the surface sugar caramelises in the process.[32]


In 2015, a new luxury and giftable variant of Kit Kat called Kit Kat Rubies was launched in Malaysia. Comes with the box of 20 small bars, the Kit Kat Rubies bar made with the premium chocolate truffle cream and imported roasted hazelnut pieces.[33]


Criticism and controversy[]


In March 2010, Kit Kat was targeted for a boycott by Greenpeace for using palm oil, which the environmental organisation claimed resulted in destruction of forest habitats for orangutans in Indonesia.[34] A YouTube video by Greenpeace went viral[35] and Nestlé announced a partnership with The Forest Trust to establish "responsible sourcing guidelines" and ensure that its products did not have a deforestation footprint. They aimed to achieve a fully sustainable method of palm oil harvesting by 2015.[36]


Kit Kat Milk Chocolate is made for the North American market with the controversial ingredient PGPR (polyglycerol polyricinoleate, E476, aka Palsgaard 4150),[37] which is used as a replacement for cocoa butter.[38] The FDA has determined it to be "safe for humans as long as you restrict your intake to 7.5 milligrams per kilogram of body weight. Otherwise you'd be open to reversible liver enlargement at higher intakes".[39]




Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight: milk chocolate (sugar, milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, and natural flavour.




Milk chocolate (66%) (sugar, cocoa butter, cocoa mass, dried whole milk, cocoa mass, lactose and proteins from whey, whey powder, emulsifier (sunflower lecithin), butterfat, flavouring), wheat flour, sugar, vegetable fat, cocoa mass, yeast, raising agent (sodium bicarbonate), salt, emulsifier (soya lecithin), flavourings.


In 2006, the UK four-finger Kit Kat contained 233 dietary calories (kcal) (975 kilojoules). In 2009, the two-finger Kit Kat contained 107 calories.


In 2013, the UK Kit Kat Chunky contained 247 calories which reduced to 207 calories in 2015. This correlated to a reduction in weight by 19% from 48g to 40g.[40][41]


United States[]


Hershey's Kit Kat Crisp Wafers in Chocolate [1 oz] Sugar, wheat flour, cocoa butter, nonfat milk, chocolate, refined palm kernel oil, lactose (milk), milk fat, contains 2% or less of: soy lecithin, PGPR (emulsifier), yeast, artificial flavor, salt, and sodium bicarbonate.




Milk chocolate (sugar, modified milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricnoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, Natural Flavour)


Dark form[]


Dark chocolate (sugar, unsweetened chocolate, cocoa butter, milk ingredients, soya lecithin, salt, artificial flavour), wheat flour, sugar, modified palm oil, unsweetened chocolate or cocoa powder, sodium bicarbonate, soya lecithin, artificial flavour. May contain salt and/or yeast.




Nestlé has factories in various locations in China, to supply to China and Hong Kong. During the 2008 Chinese milk scandal, where melamine was found to have tainted some milk suppliers in China, importers in Hong Kong chose to import bars manufactured in the United Kingdom.


Further reading[]

Kit Kats in Japan




1. ^ "Nestlé UK Website- History of Rowntree". Archived from the original on 18 March 2007. Retrieved 4 April 2007. "1988 – Nestlé SA buys Rowntree plc."

2.^  to: a b c d e "Happy 75th birthday Kit Kat] Nestlé". Archived from the original on 15 October 2010. Retrieved 10 October 2010.

3. ^ "KitKat's 75th anniversary heralded". The Press (Christchurch, New Zealand: Fairfax Media). 12 October 2010. Retrieved 4 May 2013.

4.^  to: a b "The History of Kit Kat". Nestlé. Retrieved 4 May 2013.

5. ^ "Kit Kat Turns 75". Stevenage, England: Popsop. 11 October 2010. Archived from the original on 20 June 2013. Retrieved 4 May 2013.

6. ^ "Kit Kat Celebrates Its 75th Anniversary". Net News Publisher. 12 October 2010. Archived from the original on 20 January 2013. Retrieved 4 May 2013.

7. ^ "Nestlé quiet on Hershey sale". Confectionery News (William Reed Business Media). 5 August 2002. Retrieved 5 May 2013.

8. ^ Sorkin, Andrew Ross (27 August 2002). "Possible buyers, seller far apart on Hershey sale / Price and politics are obstacles". San Francisco Chronicle (San Francisco: Hearst Communications). New York Times. Retrieved 4 May 2013.

9. ^ "Nestlé's new UK wafer line to boost Kit Kat production". Nestlé. 20 December 2010. Retrieved 4 May 2013.

10. ^ "Fat profits: Choc tactics". BBC News. 24 March 2004. Retrieved 4 May 2013.

11. ^ "Consumers 'snub unhealthy brands'". BBC News (London: British Broadcasting Corporation). 13 December 2003. Retrieved 4 May 2013.

12. ^ Uhlig, Robert (19 February 2004). "Cheesecake Kit Kat? Give us a break". The Telegraph (London: Telegraph Group). Retrieved 4 May 2013.

13. ^ "Lemon Yoghurt Boosts Kit Kat" (PDF) (Press release).[dead link]

14. ^ "Limited ions Are Latest  Craze". ABC News. 18 July 2005. Retrieved 4 May 2013.

15. ^ Abelson, Jenn (2 May 2005). "Limited-ion candies sweeten the marketplace". The Boston Globe (Boston: The New York Times Company). Retrieved 4 May 2013.(subscription required)

16. ^ "Hersheys Product Locator". The Hershey Company.

17. ^ "Top 10 selling chocolate bars in the UK". Wales Online. Retrieved 28 December 2014

18. ^ Suzy Bashford "BRAND HEALTH CHECK: Kit kat", Marketing, 14 June 2001

19. ^ "Kit Kat slogan dispute sent back to U.K. courts". International Herald Tribune (La Défense, France: The New York Times Company). 8 July 2005. Retrieved 5 May 2013.

20. ^ Marinovich, Slaven (6 June 2005). "Kit Kat barred". Brand Channel. Interbrand. Retrieved 5 May 2013.

21. ^ "City stadium takes sponsor's name". BBC News (London: British Broadcasting Corporation). 18 October 2005. Retrieved 5 May 2013.

22. ^ "Android KitKat".

23. ^ Kelion, Leo (3 September 2013). "Android KitKat unveiled in Google surprise move". BBC News Online (British Broadcasting Corporation). Retrieved 4 September 2013. "'This is not a money-changing-hands kind of deal,' John Lagerling, director of Android global partnerships, told the BBC."

24. ^ "Google: Next Android mobile software version dubbed 'KitKat'". Press Trust of India (San Francisco: The Hindu). 4 September 2013. Retrieved 26 June 2015.

25. ^ Wallop, Harry (7 December 2009). "Nestlé's Kit Kat goes Fairtrade". The Telegraph (London: Telegraph Group). Retrieved 5 May 2013.

26. ^ Chambers, Andrew (12 December 2009). "Not so fair trade". The Guardian (London: Guardian News & Media). Retrieved 5 May 2013.

27. ^ "Big Brother contest slammed again". Archived from the original on 29 September 2007. Retrieved 11 October 2006.

28.^  to: a b Ivine, Dean (2 February 2013). "How did Kit Kat become king of  in Japan?". cnn.com (Cable News Network). Retrieved 5 May 2013.

29. ^ Chappell, Bill (10 May 2010). "Kit Kat Kaleidoscope: Far-Out Flavours From Japan". npr.com (Washington, D.C.: NPR). Retrieved 5 May 2013.

30. ^ Ryall, Julian (2 February 2005). "Exam fever gives Japan a craving for Kit Kat". The Telegraph (London: Telegraph Group). Retrieved 5 May 2013.

31. ^ "Ben Viveur: Tuck Off". Ben Viveur. 21 June 2014. Retrieved 25 June 2014.

32. ^ Lam, Charles. "Kit Kats You Can Bake Coming to.. Japan". ocweekly.com. Retrieved 15 March 2014.

33. ^ Tey, Kelly (3 January 2015). "Rolling out delicious 'rubies'". thestar.com.my. Retrieved 5 March 2015.

34. ^ Poynton, Scott (18 March 2011). "Dancing With Devils". The Huffington Post (New York: AOL). Retrieved 5 May 2013.

35. ^ Armstrong, Paul (2 March 2013). "Greenpeace, Nestlé in battle over Kit Kat viral". cnn.com (Cable News Network). Retrieved 5 May 2013.

36. ^ "Nestlé committed to traceable sustainable palm oil to ensure no-deforestation". Nestlé. 30 October 2012. Retrieved 5 May 2013.

37. ^ "KIT KAT Milk Chocolate".

38. ^ "Manufacturers overlook cocoa butter savings" (PDF).

39. ^ "Have A Little PGPR in Your Chocolate".

40. ^ "KIT KAT Collection". Nestlé. Retrieved 5 May 2013.

41. ^ "A low calorie treat from KitKat". Easier. 16 January 2008. Retrieved 5 May 2013.









Hershey's Krackel

Miniature-sized Krackel bar

Product type

Chocolate Bar


The Hershey Company


United States



Krackel is a  bar made by The Hershey Company, similar to Nestlé Crunch.




Krackel contains crisped rice, and is similar to the competing Nestlé Crunch bar made by Nestlé. Krackel originally sold as an individual  bar product until 1997, and for seventeen years only available as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual  bar in 2014.[1][2][3] Introduced in 1938, Krackel originally also had almonds in its formula. Peanuts were then added in 1939, but both the almonds and peanuts were removed in 1941.[4] The product's packaging can be identified by its distinctive red background with white lettering.[5]




1. ^ Krackel's back: Hershey resurrects the crispy  bars Whitney Matheson, USA Today, May 22, 2014

2. ^ Hershey's alphabetical listing of products

3. ^ Hershey's list of  products

4. ^ Gorgeous Chocolate

5. ^ Hershey's Miniatures page



Milk Duds


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Milk Duds are a caramel , historically enrobed with milk chocolate and currently enrobed with a confectionery coating made from cocoa and vegetable oil. They are manufactured by The Hershey Company, and merchandised in a yellow box.


Milk Duds

Nutritional value per 100 g (3.5 oz)


1,823 kJ (436 kcal)


71.8 g


51.3 g

Dietary fibre

0 g


15.4 g


9 g


0 g


2.6 g


Vitamin A equiv.


 0 μg

Vitamin C


0 mg




102.6 mg




 0 mg



256.4 mg

Amounts converted and rounded to be relative to 100 g serving. Hershey's listed serving size is 39 g or 13 pieces (above amounts are ~2.5641 servings or ~33 pieces).


μg = micrograms • mg = milligrams

IU = International units


Percentages are roughly approximated using US recommendations for adults.





Contents  [hide]

1 History

2 Timeline

3 Ingredient changes to reduce production costs

4 See also

5 References

6 External links





According to the manufacturer, the word "Milk" in the name refers to the large amount of milk in the product; the use of "dud" came about because the original aim of having a perfectly round piece was found to be impossible. Milk Duds were first created in 1926 by S. le Noble.[1]



1926: Sean le Noble from Le Noble and Company, Chicago, tries to manufacture a perfectly round, chocolate-covered caramel , but when its machines turn out confections that are less than round, an employee calls them "duds".

1928: Holloway takes over the original manufacturer of Milk Duds chocolate covered caramels from Le Noble & Company of Chicago.

1960: Holloway sells Le Noble & Company to Beatrice Foods.

1986: Leaf purchases the Milk Duds business.

1992: Production of Milk Duds  is moved to Leaf  Company's Robinson, Illinois, plant.

1996: Leaf's North American confectionery operation is acquired by Hershey Foods Corporation of Hershey, Pennsylvania.


Ingredient changes to reduce production costs[]


A vintage Holloway's Milk Duds box

The Hershey Company, in 2008, changed the ingredients of some of its products, in order to replace the relatively expensive cocoa butter with cheaper oil substitutes. This was done to retain a current product price, rather than having to raise prices in the marketplace for products containing cocoa butter.[2]


Hershey's changed the description of the product and altered the packaging slightly along with the ingredients. According to United States Food and Drug Administration food labeling laws, these modified recipes that do not contain cocoa butter can not be legally described as  coated in milk chocolate and described as "chocolate " or "chocolate coating."[3]


See also[]

List of chocolate-covered foods

Portal icon Food portal

Coach Jones




1. ^ "Milk Duds". The Hershey Company.

2. ^ Levy, Marc (11 October 2008). "Aggressive Mars breathes down Hershey's neck in US". USA Today.

3. ^ Coffey, Laura T. (September 19, 2008). "Chocoholics sour on new Hershey's formula". Today.


Mini Eggs


Cadbury Mini Eggs


Cadbury Mini Eggs are a milk chocolate product created and produced by Cadbury UK, also produced in Cadbury Adams (in Canada). Introduced by the Cadbury company in 1967, they are sold specifically during the Easter season. The egg is solid milk chocolate encased in a thin coating of hard  "shell", molded to resemble a miniature egg.


Mini Eggs were previously produced in the Keynsham plant in Somerset, UK; however as of February 2010, production has moved to Cadbury's new plant in (Bielany Wroclawskie) Poland. These products no longer state a country of origin on the label, instead stating "Made in the EU under licence from Cadbury UK Ltd".[1]



Contents  [hide]

1 Product specification

2 See also

3 References

4 External links


Product specification[]


Mini Eggs close up texture.

Over the years, Cadbury has introduced a number of variations related to the original Mini Eggs, including:

Dark Mini Eggs (dark chocolate)

Popping Mini Eggs ("pops" when melted in mouth)

Micro Mini Eggs (even smaller variation of Mini Eggs) (introduced in 2007)

White Mini Eggs (White Mini Eggs with White chocolate inside) (Introduced as a Target Exclusive in 2014)


Cadbury Mini Eggs are made into four colours of shell. The original colours were white, yellow, pink, and light blue. In Canada in 2010, the colours were switched to yellow, pink, green, and turquoise. In the UK they are now white, yellow, pink and purple with speckles.


The version available in 2014 as seen on the box of 45g mini eggs paper carton: (bar code 5034660522515, manufactured by Mondelez Polska Production Sp. in Poland)

cocoa solids 25% minimum.

Colouring used are: anthocyanlins, beetroot red, paprika extract, carotenes.

Note that the vegetable fat used are Palm oil and shea butter.

Also contain modified maized and tapioca starches.



Energy: 220 kcal. 925kJ (equiv. per 100g 490kcal/2055kJ)

Carbohydrate 69.5g per 100 g. of which sugar 69g.

Salt 0.2g per 100g, Sodium 80 mg per 100g.

Saturated fat 13g per 100g.

Protein 4.7g per 100g.

Fibre 1.5g per 100g.

See also[]

List of Cadbury products

Cadbury Creme Egg




1. ^ confectionerynews.com - Final UK-made Cadbury Crunchie bars from September



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The wrapper of the Mounds bar

Mounds is a  bar made by Hershey's. It consists of a filling made of shredded coconut, which is enrobed in dark chocolate. The Mounds bar's sibling is Almond Joy, which is made the same way but with milk chocolate and a whole almond crowning the coconut.


Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell a . Leon Weiss, the person who came up with the slogan, won $10, while Mounds went on to use the slogan in advertising and on the wrappers, still continuing today.


Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The 's famous 1970s ad campaign used a jingle, "Sometimes you feel like a nut, sometimes you don't / Almond Joy's got nuts / Mounds don't", written by Leon Carr.


A limited ion Mounds Island Orange  bar was introduced in 2006 with orange colored and flavored coconut.


A similar coconut-filled chocolate bar by the name of Bounty is manufactured by Mars, Incorporated and sold in markets other than the United States. The bars come in light or dark chocolate and are recognized by their blue (light chocolate) or red (dark chocolate) wrappers. Neither bar contains almonds.




Contents  [hide]

1 History

2 Popular culture references

3 References

4 External links





A bar broken in half

Mounds was created in 1920 as a single piece for 5 cents. In 1929, the Peter Paul Company purchased the line and had begun production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II.[1] Mounds was made in milk chocolate as well. During World War II Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds  bar. Over the years Peter Paul added several products to its line, including the Almond Joy  bar and York Peppermint Pattie. Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.


Popular culture references[]


In Family Guy, Joe Swanson's favorite  bar is the Mounds bar. In the episode "Finders Keepers," Joe states that he's eaten them "two or three times a day for the past twenty-five years".[2]


Mentioned in Philip Roth's debut novel, Goodbye, Columbus. The main character's parents are described as sitting on a chair outside their building in the Bronx eating a Mounds bar.


In the American television show Glee, the character Brittany Pierce refers to Mounds as the lesbian of  bars.


In an opening monologue on NBC's television show "Saturday Night Live," comedian Louis C.K. compared his love for Mounds bars with a child molester's love for molesting children.




1. ^ Nearly everything you wanted to know about Peter Paul

2. ^ http://www.imdb.com/title/tt2913958/





Mr. Goodbar


For the song "Mr. Good Bar" by LL Cool J, see Mama Said Knock You Out.

Hershey's Mr. Goodbar


A bar broken in half and flipped

Product type

Chocolate Bar


The Hershey Company


United States







Mr. Goodbar is a  bar containing common peanuts and chocolate, whose packaging is identifiable by its yellow background and red text. It is manufactured by The Hershey Company and was introduced in 1925. Although the Hershey Milk Chocolate Bar with Almonds had been produced since 1908, Milton Hershey initially did not want the Hershey brand name associated with a chocolate bar that contained peanuts, so it was introduced as being produced by the "Chocolate Sales Corporation" (a fictitious company name created by William Murrie).[1] It is currently available both as an individual product and as one of the varieties of Hershey's Miniatures.




Contents  [hide]

1 Ingredient changes to reduce production costs

2 Cultural references

3 References

4 External links


Ingredient changes to reduce production costs[]


The formula was modified in 1995 to add more peanuts.


In 2008, Hershey replaced cocoa butter with cheaper oil substitutes. Hershey changed the description of the product and altered the packaging slightly along with the ingredients. Though the formula contained chocolate, according to United States Food and Drug Administration food labeling laws, these modified recipes that do not contain cocoa butter cannot be legally described as milk chocolate.[2]


By 2014, milk chocolate returned as the primary ingredient.[3]


Cultural references[]


Looking for Mr. Goodbar was also the title of a 1975 novel by Judith Rossner and an Oscar-nominated 1977 movie, and Lacey Fosburgh titled her book about the same case (the murder of Roseann Quinn by a one-night stand she picked up at a bar) Closing Time: The True Story of the "Goodbar" Murder.




1. ^ "What the M’s stand for in "M&Ms"". Vacca Foeda Media. Retrieved 19 October 2012.

2. ^ Coffey, Laura T. (September 19, 2008). "Chocoholics sour on new Hershey’s formula". Today (NBC News). Retrieved January 16, 2010.

3. ^ Mr. Goodbar product page







A NutRageous split in half

NutRageous is a chocolate bar made by The Hershey Company. It consists of Reese's Peanut Butter topped with roasted peanuts and caramel enrobed in chocolate-flavored coating. Developed as a  bar loosely based on the Reese's Peanut Butter Cup, NutRageous was first sold in 1994.[1] NutRageous was originally called Acclaim, but this name was changed just prior to its release due to focus groups (mainly of children) responding more to the "NutRageous" branding.[2] In 2014, "Nutrageous" was rebranded as "Nut Bar" internationally and the weight of the bar was reduced from 51 g to 47 g.


A unique point of the Nutrageous name was suggested in its advertising. It was implied that the Nutrageous bar was named such because it tasted so good, they needed to come up with a new adjective to explain how good it was.[3]




Nutritional value per 1 bar (51 g)


280 kcal (1,200 kJ)


28 g


22 g

Dietary fiber

2 g


16 g


5 g


6 g




20 mg



0.2 mg



100 mg


Other constituents

Energy from fat

140 kcal (590 kJ)


0 mg


μg = micrograms • mg = milligrams

IU = International units


Percentages are roughly approximated using US recommendations for adults.





1. ^ Reese's NutRageous, hersheys.com

2. ^ Brody, Aaron L. (2000). Developing New Food Products for a Changing Marketplace. CRC Press. p. 443. ISBN 1-56676-778-4.

3. ^ http://www.snackmemory.com/reeses-nutrageous-bar/




Oh Henry!


Not to be confused with O. Henry.

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Oh Henry! bar


An Oh Henry! split

Box of Oh Henry!  bars at General Store in Portsmouth, North Carolina.

Oh Henry! is a  bar containing peanuts, caramel, and fudge coated in chocolate. It was first introduced in 1920 by the Williamson  Company of Chicago, Illinois.




Contents  [hide]

1 History

2 See also

3 References

4 External links





According to legend, Oh Henry! was originally named after a boy who frequented the Williamson company, flirting with the girls who made the .[citation needed] The name is also said to be an homage to American writer O. Henry. However, there is no definitive explanation as to the exact origin of the name.


Another theory is that the  bar was invented by a man named Tom Henry of Arkansas City, Kansas.[citation needed] Tom Henry ran a  company called the Peerless  factory, and in 1919 he started making the Tom Henry  bar. He sold the  bar to Williamson  Company in 1920, where they later changed the name to "Oh Henry!". Henry's family now runs a  factory in Dexter, Kansas that sells "momma henry" bars, which are nearly identical to the original  bar.[citation needed]


In 1923, an employee of Williamson named John Glossinger announced that he was going to make the Oh Henry! bar a national best seller.[citation needed] Company officials said that it was impossible and denied him the funds for an advertising campaign. Glossinger went into the streets and pasted stickers onto automobile bumpers saying merely "Oh Henry!".[citation needed] People became curious as to what an Oh Henry! was, and sales for the bar rose quickly.


Nestlé acquired the United States rights to the brand in 1984 and continues to produce the bar.[citation needed] In Canada, the bar is currently sold by The Hershey Company and was manufactured at their Smiths Falls, Ontario facilities prior to its closure. Because of Canada's different chocolate standards, the Canadian "Oh Henry!" is not considered a "chocolate bar" and is labeled instead as a " bar". The American version labels the bar as "milk chocolate", while the Canadian version contains no milk chocolate at all; it contains a compound chocolate coating.[citation needed] The bars are also different in appearance: the Canadian version is one bar with the fudge in the center, the fudge surrounded with a thin layer of caramel, and the nuts surrounding that layer before it is surrounded in the coating. Hershey sells Oh Henry! bars made in Canada on a very limited basis in the United States as Rally bars, using the trademark of a Hershey product introduced in the 1970s and later discontinued.[1]


See also[]

List of chocolate bar brands




This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations. (September 2009)


1. ^ http://www.blog.net/blog/item/rally_bar



Reese's Crispy Crunchy Bar




A Reese's Crispy Crunchy split

Reese's Crispy Crunchy Bar is a  bar similar to the Butterfinger, Clark Bar and 5th Avenue but differs by adding peanuts and peanut butter. It has a middle section made of flaky peanut butter, a layer of peanut butter, is covered with chopped peanuts and then coated with milk chocolate. The  bar was introduced in February 2006[1]in the United States as an addition to their Reese's product line and is currently still in production.


See also[]

List of chocolate bar brands

Portal icon Food portal




1. ^ "Introducing Reese's Crispy Crunchy Bar". Retrieved 2011-02-12.







Reese's Fast Break


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A Reese's Fast Break broken open

Reese's Fast Break (or, in Canada, Hershey Sidekick) is a chocolate bar produced by the Hershey Company. Like Reese's Peanut Butter Cups, another Hershey product, Reese's Fast Break has a milk chocolate coating over a peanut butter filling. However, the Fast Break also has a layer of nougat beneath the peanut butter.


When Hershey introduced the product to market, the retail packaging had a blue and orange color scheme; Hershey later reversed the colors. Hershey also reformulated the chocolate bar to enhance the peanut butter flavor.


Hershey discontinued sales of the Hershey Sidekick in Canada.


External links[]

Official website





Reese's Peanut Butter Cups


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Reese's Peanut Butter Cups


Reese's Peanut Butter Cups, one whole with wrapper and one split

Product type



The Hershey Company

(H.B. Reese  Company)


United States






Reese's ...perfect





Reese's Peanut Butter Cups are a milk chocolate cup confection made of chocolate-coated peanut butter marketed by The Hershey Company that pioneered the way to the generic peanut butter cup. They were created in 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was inspired by Hershey and left dairy farming to start his own  business.




Contents  [hide]

1 The H.B. Reese  Company

2 Variations

3 Other Reese's products 3.1 Holiday ions

3.2 Licensed foods


4 Marketing and advertising

5 References

6 External links


The H.B. Reese  Company[]


The Harry Burnett Reese  Co. was established in the basement of Reese's house in Hershey, Pennsylvania.[1] Reese had originally worked at a Hershey dairy farm, and from the start he used Hershey Chocolate in his confections. Reese's Peanut Butter Cups were his most popular , and Reese eventually discontinued his other lines.


Reese died on May 16, 1956, passing the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese. On July 2, 1963, the Reese brothers merged the H.B. Reese  Company with the Hershey Chocolate Corporation in a tax-free stock-for-stock merger with the six Reese brothers receiving 666,316 Hershey common shares, valued in 1963 at $23.5 million. In 2013, after 50 years of stock splits, these original shares now represent sixteen million Hershey common shares valued in excess of $1 billion, paying $31 million in annual cash dividends.[2] The H.B. Reese  Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. As of September 20, 2012, Reese's is the best-selling  brand in the United States with sales of $2.603 billion, and is the fourth-best-selling  brand globally with sales of $2.679 billion—only $76 million (2.8%) of its sales is from outside the United States market. Additionally, the H.B. Reese  Company manufactures the Kit Kat in the United States, which had 2012 U.S. sales of $948 million.[3]




A trio of different sized cups. From left: mini, regular and big cup.

Hershey's produces "limited ions" of the  that have included:[4]

Big Cups: an oversized version of the traditional cup (also available in white chocolate, with peanuts, mixed nuts, and with a combination of nuts and caramel)

Caramel: the traditional cup with an added layer of caramel filling

Chocolate Lovers: a thicker chocolate cup with a thinner layer of peanut butter

Crunchy Cookie Cup: a layered cup with crushed chocolate cookies and peanut butter filling (discontinued in 1999, but was brought back in 2008 as a limited ion)

Crunchy: a traditional cup with crunchy peanut butter, as opposed to the smooth peanut butter in the original

Dark Chocolate: peanut butter filling in a dark chocolate cup

Double Chocolate: chocolate fudge filling instead of peanut butter. Limited ion.

Double Crunch: a traditional cup with peanut filling similar to a Snickers bar, released in the fourth-quarter of 2010

Fudge: a thicker, darker chocolate cup with peanut butter filling

Half-Pound Cup: a single cup weighing 226g; released in Canada in 2011

Hazelnut Cream: hazelnut cream instead of the standard peanut butter filling

Honey Roasted: a traditional cup substituting honey roasted peanut butter

Inside Out: chocolate filling in a peanut butter cup (a reversal of the traditional version)

Marshmallow: the traditional cup with an added layer of marshmallow filling

Miniatures: bite-size versions available year round in bags. These chocolates come wrapped in black paper and gold foil.

Minis: Unwrapped Mini Cups

Peanut Butter & Banana Creme: a layered cup with a top chocolate layer, bottom banana creme layer, and peanut butter filling; released in tribute to Elvis Presley. It was available in standard, Big Cups and Miniatures sizes

Peanut Butter Lovers: a layered cup with top peanut butter layer, thin chocolate layer and peanut butter filling

White Chocolate: peanut butter filling in a white chocolate cup

"World's Largest": World's largest cups weighing in at 8 oz each.[5]


Other Reese's products[]


Other  products of the Reese's division of Hershey include:

100 Calorie Peanut Butter Wafer Bars

Chips Ahoy With Reese's Peanut Butter Cups

Reese's Bar: a chocolate bar with squares of chocolate with a peanut butter filling

Reese's Brownies

Reese's Cookies

Reese's Crunchy Cookie Cups

Reese's Cremes

Reese's Crispy Crunchy Bar

Reese's Fast Break

Reese's Mini's

Reese's No Bake Bars

Reese's NutRageous

Reese's Oreos

Reese's Peanut Butter Bars (with either chocolate or fudge coating)

Reese's Peanut Butter Bites

Reese's Pieces with Nuts

Reese's Pieces

Reese's Puffs Cereal

Reese's Select Cluster

Reese's Snack Barz

Reese's Two Packs

Reese's Whipps

Reese's Swoops

Reese's Sticks

Selecta Ice Cream With Reese's Peanut Butter Cups (sold in only in the Philippines)

Sweet 'n' Salty Bar Reese's Peanut Butter Cups (sold in Philippines only)

Breyer's ice cream with Reese's flavor and chocolate and peanut butter pieces.


In September 2007, Hershey's began producing a new Reese's bar called Reese's Whipps. Featuring peanut butter-flavored nougat with a chocolate coating, it has been likened to a peanut butter-flavored 3 Musketeers  bar owned by Mars, Incorporated.[6]


Hershey also produces several "pantry" items under the Reese's brand, such as Reese's peanut butter chips (analogous to chocolate chips for baking), Reese's premier baking pieces (tiny cup-shaped pieces of chocolate filled with peanut-butter, also for baking), Reese's jarred peanut butter, and Reese's toppings (including peanut butter syrup, peanut butter and chocolate topping, and Reese's Magic Shell) and sprinkles for ice cream.


For the July 2008 release of the Batman feature film The Dark Knight, Reese's released two limited time products: blue and black Reese's Pieces with Batman's likeness on the packaging, and Reese's peanut butter-filled chocolate Batman logos which were sold individually and roughly the size of two Reese's cups combined.[7][8]


The fact that Reese Sticks digressed from the normal Reese's naming pattern was pointed out by Paul Lukas in his zine Beer Frame.[9] As Lukas noted, even though the official name was Reese Sticks, most people he casually surveyed pronounced it unknowingly as Reese's Sticks. In 2009, Hershey's changed the name officially to Reese's Sticks.


Holiday ions[]


During the seasons when retailers offer holiday-themed candies, Reese's Peanut Butter candies are available in various shapes that still offer the standard confection theme of the traditional Reese's cup (peanut butter contained in a chocolate shell). They are sold in a 6-pack packaging configuration but are usually available individually. Although exterior packaging is altered to reflect the theme of the representative holiday, the actual holiday itself is never presented.[10]


Reese's Peanut Butter Hearts


Available mainly during January and February, these are heart-shaped confections representing Valentine's Day. At various retailers, an individually-packaged, larger heart is available as well. These are packaged in all-red exterior packaging.


Reese's Peanut Butter Eggs


Available mainly during March and April, these are egg-shaped confections representing Easter. Exterior packaging is usually yellow and orange (milk chocolate), white and orange (white chocolate), or dark brown and orange (fudge-flavored chocolate). This is the only holiday-themed item available in three various chocolate varieties.[11] A larger, individually-packaged Easter Bunny Reese's peanut butter item, known as Reester Bunny, is available as well. Also, Reese's Pieces are offered in Pastel Eggs.


Reese's Peanut Butter Pumpkins


Available mainly during September and October, these are pumpkin-shaped confections representing Halloween. The packaging is purple and orange.


Reese's Peanut Butter Trees


Available mainly during November and December, these are evergreen tree-shaped confections representing Christmas. At various retailers these may be available in standard milk chocolate or white. Formerly, the packaging was green, white, and orange, but has been changed to the traditional orange packaging with an evergreen tree on the cover. Another product offered is Reese's Peanut Butter Bells, which offers miniature Reese's cups in a Christmas bell shape. A third product is a milk chocolate-covered Reese's Snowman, wrapped in a snowman foil. The peanut butter snowman is three times larger than the peanut butter tree, egg or pumpkin.[12]


In December 2005, it was noted that some of the holiday shaped Reese's candies (such as the Bells) contain gluten, unlike the standard peanut butter cups.[13]


In November 2015, consumers criticized the product via Twitter for bearing too vague a resemblance to a Christmas tree.[14]


Licensed foods[]


Hershey licenses the Reese's brand (name, logo, etc.) to various companies for the production of other products beyond the traditional realm of . For example, General Mills produces Reese's Puffs, a brand of peanut butter and chocolate flavored breakfast cereal. Several companies, including Breyers, Baskin-Robbins, and Dairy Queen, produce various licensed Reese's ice cream products.


Marketing and advertising[]

The Reese's logo

In the United States, Reese's Peanut Butter Cups typically come in packs of 2, 4, 5, 10 or 20 in distinctive orange packaging, set on thin but rigid paperboard trays. The "Classic" two-pack is a 0.75 oz. cup since 2001 (originally a 0.9 oz. size, reduced to 0.8 oz. in 1991), the "King Size" four-pack introduced in the early 80's is a 0.7 oz. cup (originally a 0.8 oz. cup until 1991) and the "Lunch" eight-pack is a 0.55 oz. cup. "Large Size" packs of three 0.7 oz. cups, as well as bags containing 0.6 oz. cups, are also available. The "mini" cups come in various bag sizes and foil colors for seasonal themes like red, gold and green for the Christmas holiday season. In Canada, where they are packaged as Reese Peanut Butter Cups (except Reese's pieces), but still widely referred to by their American name, they come in a standard pack of three 0.55 oz. cups or the king-size variation with four cups. In the United Kingdom and Ireland, they were originally available only in two-packs, though are now only available in three-packs, imported from Canada. In 2008 Reese's Peanut Butter Cups were made available in Europe by Hydro Texaco and 7-Eleven. In Australia, Reese's products can be found in many specialty  stores, as well as from American stores such as Costco.


In the 1970s and 1980s, a series of commercials were run for Reese's Peanut Butter Cups featuring situations in which two people, one eating peanut butter and one eating chocolate, collided. One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!". They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."


In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's." The current slogan, introduced in the mid-2000s, is: "Perfect".


Reese's was an associate sponsor of NASCAR drivers Mark Martin (1994), and Kevin Harvick (2007–2010).




1. ^ "Hershey Community Archives". Hersheyarchives.org. 2011-11-28. Retrieved 2011-12-07.

2. ^ "The 1963 Reese/Hershey Merger Closing Agenda" (PDF). Retrieved 2013-10-11.

3. ^ "Snickers Surging to Top of Global  Race". Retrieved 2013-10-11.

4. ^ "Reese's product listing". Retrieved 2008-05-09.

5. ^ "World's Largest REESE'S Peanut Butter Cups".

6. ^ Bob Sassone (17 November 2007). "Pop Food: Reese's Whipps". Youtube. Retrieved 15 November 2012.

7. ^ "Special ion The Dark Knight Reese's and Kit Kat Fly Into Stores to Celebrate Debut of the Highly Anticipated New Batman Film". Hershey's. 2008. Retrieved 15 November 2012.

8. ^ "Special ion The Dark Knight Reese's and Kit Kat Fly Into Stores to Celebrate Debut of the Highly Anticipated New Batman Film". PR Newswire. 10 June 2008. Retrieved 15 November 2012.

9. ^ "Lukas' article regarding Reese Sticks". Core77.com. Retrieved 2011-12-07.

10. ^ "Reese's Seasonal Products". hersheys.com. Retrieved 2011-12-07.

11. ^ Are you a Cadbury Crème or Reese’s Peanut Butter Egg? Retrieved 2013-12-9

12. ^ Reese's Peanut Butter Cups: World's Largest at Yahoo Voices Retrieved 2013-12-9

13. ^ Gluten indicated at celiac.com

14. ^ Cox, Dan (27 November 2015). "Seriously, people are upset this year's Reese's Peanut Butter Christmas Trees don't look enough like Christmas trees". Inquistr. Retrieved 28 Nov 2015.





Reese's Pieces


Reese's Pieces

Reese's Pieces, current design

Reese's Pieces candies

Product type



The Hershey Company









Reese's Pieces are a peanut butter  manufactured by The Hershey Company solely for the North American market; they are oblate spheroid in shape and covered in  shells that are colored yellow, orange, or brown.[1] They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The  was introduced in 1978,[2][3] and introduced to Canada in 1980.[4] The then relatively new product became very popular with the 1982 release of E.T. the Extra-Terrestrial, in which the  is featured.[5]


Reese's Pieces are a product extension of the Reese's Peanut Butter Cups line; this new product was designed to capitalize on the success of the chocolate-covered peanut butter cups.




Contents  [hide]

1 Manufacture

2 E.T. the Extra-Terrestrial

3 Product line expansion

4 See also

5 References

6 External links




Anatomy of a yellow Reese's Piece

Reese's Pieces were first manufactured using panning machines that had been used to make Hershey-ets, a chocolate-filled  that had been discontinued. Designers knew that they wanted a peanut-flavored  but had some problems with the filling. Original plans called for filling the  shells with peanut butter, but the oil leaked out into the shell, leaving it soft, rather than crunchy.


The developer of the project turned the problem over to a team of outside scientists, who created a peanut-flavored penuche filling.[6] More experimentation was needed to determine the correct thickness of the shell. Finally, the colors of the  coating were designed to coordinate with the color of the Reese's package. The goal color distribution is 50% orange, 25% brown, and 25% yellow.


E.T. the Extra-Terrestrial[]


In 1982 the Mars  bar company rejected an offer for the inclusion of its key product M&M's in the new Steven Spielberg movie, E.T. the Extra-Terrestrial. Hershey accepted the offer, and with the film's blockbuster success its product sales dramatically increased, perhaps as much as 300%.[7]


Product line expansion[]


In 2010, The Hershey Company expanded the Pieces line to include York Peppermint Pattie Pieces, Hershey's Special Dark Pieces, and Almond Joy Pieces.[8] Hershey's Milk Chocolate with Almonds Pieces became the fourth expansion of this line in 2012.[9]


See also[]


Portal icon Food portal



Galaxy Minstrels




1. ^ "Reese's Pieces Ingredients". Flickr. July 25, 2010. "sugar; partially defatted peanuts; partially hydrogenated vegetable oil (palm kernel and soybean oil); reduced minerals whey (milk); dextrose; contains 2% or less of: corn syrup; artificial color yellow 5 lake; red 40 lake; yellow 6 lake; blue 1 lake; salt, resinous glaze; soy lecithin; modified cornstarch; carnauba wax; vanillin, artificial flavor."

2. ^ "Celebrate Pennsylvania!".  Industry. 2008-08-15.

3. ^ Smith, Andrew F. Encyclopedia of Junk Food and Fast Food. p. 228.

4. ^ "Outer space gives Hershey a nice little plug". The Montreal Gazette. 1982-08-13.

5. ^ David van Biema (1983-07-26). "Life is Sweet for Jack Dowd as Spielberg's Hit Film Has E.T. Lovers Picking up the (Reese's) Pieces". People.

6. ^ Brenner, Joel Glenn (2000). The emperors of chocolate: inside the secret world of Hershey and Mars. Broadway Books. p. 274.

7. ^ Snopes: Taking it E.T.

 Business by its very nature is cut-throat; competitors rarely aid one another because one company's success almost invariably comes at the expense of the other's vitality. When such leg-ups occur, they are often inadvertent — the result of one firm's having failed to take advantage of an opportunity that its competitor later cleaned up on. Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the  used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces.

8. ^ " Makers Cut the Calories, by Cutting the Size". The New York Times. 2010-02-16.

9. ^ " Tease November 2011".  Blog. 2010-08-11.






Reese's Sticks


Reese's Sticks


Product type



The Hershey Company

(H.B. Reese  Company)







Reese's website


A Reese's Stick split in half

Reese's Sticks, formerly called "ReeseSticks," are wafers filled with peanut butter and covered in milk chocolate. First introduced in 1998,[1] they are manufactured by The Hershey Company and are currently still available. They are sold in pairs, similar to Twix and two finger Kit Kat bars.


The fact that ReeseSticks digressed from the normal Reese's naming pattern was pointed out by Paul Lukas in his zine Beer Frame.[2] As Lukas noted, even though the official name was Reese Sticks, most people he casually surveyed pronounced it unknowingly as Reese's Sticks. In 2009, Hershey's changed the name officially to Reese's Sticks.


They highly resemble Nutty Bars by McKee Foods.


They are banned in Norway because of the use of genetically modified additives.[3]







1. ^ [1]

2. ^ Lukas' article regarding Reese Sticks

3. ^ http://www.osloby.no/nyheter/Colosseum-kino-solgte-genmodifisert-sjokolade-8012180.html (Norwegian)






Reese's Whipps




Reese's Whipps is a  bar made of peanut butter nougat and a layer of peanut butter coated with milk chocolate. It was introduced in 2007.[1]


The Whipps is marketed as a lower fat  bar[citation needed] (similar to the 3 Musketeers) due to it mainly being composed of nougat. But of the 9g of fat, 7g are saturated and the bar contains 230 calories,[2] which is in the same range as most similarly-sized  bars.[citation needed]




1. ^ "Review mentioning new  bar". Retrieved 2011-02-12.

2. ^ "Reese's Whipps nutrional info". Archived from the original on February 2, 2011. Retrieved 2011-02-12.






This article is about the confectionery. For other uses, see Rolo (disambiguation).




Nestlé (worldwide except the U.S.)

The Hershey Company (U.S. Distribution only)


United Kingdom



Previous owners



A tube's worth of Rolos

Rolo (pronounced "Row-lo", referring to the roll-styled ) is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel centre, the shape resembling that of a shallow inverted bucket or tub or a traditional lampshade. First manufactured in the United Kingdom by Mackintosh's in 1937, they are made by Nestlé, except in the United States where production has been under licensed by The Hershey Company.


Contents  [hide]

1 History

2 U.S. distribution

3 Advertising

4 See also

5 References

6 External links





The Rolo product was developed in the UK by Mackintosh's,[1] (later Rowntree-Mackintosh), simply a combination of Mackintosh's Toffee and a chocolate coating. Rolo was first sold in 1937.


They were also produced in Norwich until 1994, when all UK production moved to Fawdon in Tyneside, by Nestlé. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, (all of which use the same type of caramel) yogurts and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product.


U.S. distribution[]


Initially the New England Confectionery Company acquired a license to produce Rolos in the United States.[2] However, they have been produced in the U.S. by The Hershey Company since 1969[citation needed]. Initially, the U.S. wrappers from Hershey indicated that the confectionery had been produced in England.[3]




Rolo was advertised for many years with the slogan "Do you love anyone enough to give them your last Rolo?". In 1996 the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. This ad was produced by Ammirati Puris Lintas, which now belongs to Lowe Worldwide. In this ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying elephants never forget.[4]


See also[]

List of chocolate bar brands




1. ^ R Fitzgerald Rowntree and the marketing revolution, 1862-1969 CUP

2. ^ http://www.collecting.com/wordpress/?p=4300

3. ^ http://www.collecting.com/wordpress/?p=4300

4. ^ "Lions+ / 50+ Years Of Grand Prix". canneslions.com. Retrieved 26 June 2011.



Scharffen Berger Chocolate Maker



Scharffen Berger logo, featuring an Ibex

Scharffen Berger Chocolate is a line of chocolate produced by Artisan Confections Company, a subsidiary of The Hershey Company. Acquired by Hershey in 2005, it was formerly Scharffen Berger Chocolate Maker, an independent Berkeley, California-based chocolate maker, founded in 1996 by sparkling wine maker John Scharffenberger and physician Robert Steinberg.


The company was a manufacturer of chocolate — as opposed to the far more common chocolatiers, who make their products using chocolate acquired from wholesalers and manufacturers — the first American company founded in the past 50 years to make chocolate "from bean to bar". Scharffen Berger primarily produced chocolate bars, using small-batch processing and focusing on dark chocolate varieties with high cocoa solid content.




Contents  [hide]

1 History

2 Child labor and fair trade

3 Process

4 Reviews

5 See also

6 References

7 Further reading

8 External links





The company's origins lie with founders John Scharffenberger and Robert Steinberg. In 1989, Steinberg, a physician, was diagnosed with cancer and given a 50% chance of dying within ten years of the diagnosis.[1] Steinberg promptly sold his practice and began exploring other career options.[1] He read through a 600 page chocolate cookbook at the urging of a friend, which sparked Steinberg's interest in chocolate making.[1] He began travelling to study the process of chocolate making. Steinberg toured the Bernachon chocolate company in Lyon, France, in 1993. He soon composed a letter in French asking Bernachon for an internship and was granted a brief two weeks with the small company.[1]


Steinberg returned from his internship in France and soon ran into John Scharffenberger, his former patient and neighbor.[1] Scharffenberger, a winemaker and businessman, was selling his winery, Scharffenberger Cellars, and was exploring potential new business opportunities.[1] Steinberg offered Scharffenberger a piece of French chocolate which he happened to have in his pocket. "Robert had this chunk of chocolate in his pocket that I think he'd been carrying for months. But it tasted better than anything I'd ever had," Scharffenberger later recalled in a 1998 interview with People Magazine.[1]


Scharffenberger and Steinberg soon partnered together to begin making chocolate. They began creating their first experimental batches of chocolate in Steinberg's own home kitchen using over 30 varieties of cacao beans.[1] Their basic chocolate making instruments included a mortar and pestle, coffee grinder and a hair dryer to keep the chocolate viscous.[1]


They decided to name their new company Scharffen Berger Chocolate Maker because Scharffenberger's name was already a known brand in the marketplace due to his winemaking.[1]


By 1997 they made the first batch in a small South San Francisco factory using vintage German equipment[1] and basic ingredients including Venezuelan Criollo beans and whole Tahitian vanilla. The company relocated to a new facility at a historic factory complex in Berkeley, California, within four years.[1]


The company selected its cacao beans from specific growers around the world and then performed every step to transform those beans into chocolate bars itself: from roasting, to conching, to tempering and molding. Scharffen Berger was the first American chocolate maker to prominently feature a chocolate bar's cacao content on the label,[1] the higher the number the darker and more bitter the chocolate bar. Cacao content on labels is now common in the industry.


On July 25, 2005, Scharffen Berger announced that it was being bought by The Hershey Company[2] On 2005 August 15, Hershey announced the completion of the acquisition.[3] Hershey purchased Scharffen Berger for about two times the company's annual revenue, which was approximately $10 million a year at the time of the 2005 acquisition.[1] The same year Hershey also bought another San Francisco company, Joseph Schmidt Confections, and combined the two smaller companies into a wholly owned subsidiary, Artisan Confections Company.[4]


Hershey subsequently began manufacturing the Scharffen Berger and Joseph Schmidt products in a factory in Robinson, Illinois. In early 2009 Hershey announced plans to close both Bay Area factories, lay off approximately 150 local employees, and transfer remaining production to Illinois.[4]


Scharffen Berger founder Robert Steinberg died on September 17, 2008, in San Francisco, California.[5]


Child labor and fair trade[]


Hershey has been criticized for not having programs to ensure sustainable and ethical cocoa purchase, lagging behind its competitors in addressing child labor in its cocoa supply and other fair trade issues.[6] The "The Raise the Bar, Hershey! Campaign" was launched in September 2010 by Global Exchange, Green America. the Oasis Trust, and the International Labor Rights Forum. The purpose of the Raise the Bar Campaign is to pressure Hershey to commit “to take immediate action to eliminate forced and child labor … from Hershey’s cocoa supply”; “to sourcing 100% Fair Trade Certified™ cocoa beans by 2012 for at least one of its top five selling chocolate bars … making at least one additional top five selling bar 100% Fair Trade Certified™ every two years thereafter”; and that “the majority of Hershey’s cocoa across all products will be Fair Trade Certified™ by 2022.“ Pressure was particularly directed at Whole Foods Market to cease carrying Hershey's high-end products, which included Scharffen Berger and Dagoba. Whole Foods announced on October 3, 2012 that it would cease carrying Hershey's Scharffen Berger line.[7] The Campaign stated that "Whole Foods’ decision follows more than 40 natural food retailers and coops publicly expressing concern about carrying Scharffen Berger and Dagoba products as a consequence of the giant chocolate maker’s refusal to address child labor in its supply chain."[7] The same day, Hershey's announced that "it will source 100 percent certified cocoa for its global chocolate product lines by 2020 and accelerate its programs to help eliminate child labor in the cocoa regions of West Africa."[8]




Scharffen Berger Chocolates are made from imported beans from a range of cacao-growing countries and regions, including Venezuela, Ghana, Madagascar, the Caribbean, and Indonesia. Each bean variety is individually roasted and mélanged in small batches, then blended with large-crystal cane sugar and whole bean Tahitian and Bourbon vanillas before being conched into liquid chocolate. Manufacturing takes about 40 hours.




Chef Julia Child reportedly once remarked that Scharffen Berger was the best chocolate she had tasted in the United States.[1]


See also[]

List of bean-to-bar chocolate manufacturers




1.^  to: a b c d e f g h i j k l m n o Nelson, Valerie J. (2008-09-28). "Robert Steinberg dies at 61; founded chocolatier Scharffen Berger". Los Angeles Times. Retrieved 2008-12-13.

2. ^ "The Hershey Company to Acquire Scharffen Berger, Entering Premium Chocolate Segment" (Press release). The Hershey Company. 2005-07-25. Retrieved 2006-12-19.

3. ^ "The Hershey Company Acquires Joseph Schmidt Confections and Completes Scharffen Berger Acquisition, Extending Reach Into Premium Chocolate Segment" (Press release). The Hershey Company. 2005-08-15. Retrieved 2006-12-19.

4.^  to: a b Victoria Colliver (2009-01-27). "Scharffen Berger, Schmidt plants to be closed". San Francisco Chronicle.

5. ^ Carolyn Jones (2008-09-23). "Physician, chocolatier Robert Steinberg dies". San Francisco Chronicle.

6. ^ "Hershey Dominates US Market, but Lags Behind Competitors in Avoiding Forced Labor, Trafficking and Child Labor | International Labor Rights Forum". Laborrights.org. September 13, 2010. Retrieved August 8, 2012.

7.^  to: a b "Whole Foods Drops Hershey’s Scharffen Berger Chocolates Over Child Labor Issues". Green America. October 3, 2012. Retrieved 8 February 2013.

8. ^ "Hershey to Source 100% Certified Cocoa by 2020". The Hershey company. Oct 3, 2012. Retrieved 8 February 2013.






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Bar in package


A Skor broken in half


Skor is a  bar produced by The Hershey Company. It was first marketed in the United States in 1981 and later launched in Canada in 1983 under the name of "Rutnam". Skor is Swedish for "shoes", and the crown that appears in the product's logo is identical to that found in the Swedish national emblem of Tre Kronor ("Three Crowns"). It was originally intended as the competition for the Heath bar produced by the Heath Company and, later, the Leaf  Company. Despite Hershey's acquisition of Leaf, Inc., in 1996 and subsequent production of the Heath bar under the Hershey name, the company continues to market the Skor bar.


The bar consists of a thin slab of butter toffee covered in a milk chocolate coating. It is similar in style to a Daim bar. Skor is available from retail stores as a single or king size wrapped  bar in a 1.4 oz (39 gram) portion.


The Skor bar is very similar to its old competition the Heath Bar. However, there are differences between the two, such as the Skor being slightly thicker.[1]




1. ^ http://www.snackmemory.com/skor-bar/




Snack Barz


Reese's Snack Barz

A Reese's Snack Barz split

Hershey's Snack Barz is the name of a brand of  bar produced, marketed, and sold by The Hershey Company.


Snack Barz are a combination of crisped rice held together with marshmallow and reinforced with a coating of Hershey's milk chocolate.




Contents  [hide]

1 Flavors and varieties

2 Product

3 Advertising

4 References



Flavors and varieties[]


In 2004, The Hershey Company released three flavors of Snack Barz: Hershey's Chocolate Creme, Reese's Peanut Butter, and Hershey's S'mores Marshmallow Creme.[1] Later, the company began manufacturing and distributing two new flavors of Snack Barz in 2005: Caramel and Cookies 'n Creme.[2]




Hershey's Snack Bars are manufactured, packaged, and sold by The Hershey Company. The Snack Barz are made of two layers of a crispy rice and marshmallow mixture.[1] In between these two "rice and marshmallow bars", a "creamy" marshmallow layer is added in between the two pieces to help the layers stick together. The end product is dipped in Hershey's chocolate before it is packaged and boxed.[1][2][3]


Snack Barz are sold in 1.5 and 2.1 ounce bar sizes. Each 1.5 ounce Snack Bar sells for about 70 cents, while each 2.1 ounce Snack Bar sells for about US$1.05 a bar.[4][5]




Hershey's Snack Bars are advertised as being a healthier  bar (as compared with traditional ) as well as having zero grams of trans fat and being a good source of calcium, iron, and "seven essential vitamins" (one bar has about fifteen percent of the Recommended Dietary Allowance of them).[2][4][6] For these reasons, when the product was first released The Hershey Company aimed much of their marketing at parents concerned about the health of their children.[3]




1.^  to: a b c "Hershey enters snack arena". Professional  Buyer. 2004-09-01. Retrieved 2008-10-30.

2.^  to: a b c "Snack Barz". The Hershey Company. Retrieved 2008-10-30.

3.^  to: a b "Snacks". The Hershey Company. Retrieved 2008-10-30.

4.^  to: a b "Reese's Snack Barz". 2005-12-05. Retrieved 2008-10-30.

5. ^ Norton, James. "This Week's Tasting". CNET. Retrieved 2008-10-30.

6. ^ "Reese's Snack Barz". Walgreens. Retrieved 2008-10-30.[dead link]





For other uses, see Swoop (disambiguation).

Reese's Peanut Butter Swoops

Swoops were a Pringle-shaped chocolate  manufactured by The Hershey Company. They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond. Limited ion varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme.




External links[]

Swoops web site as archived by the Wayback Machine Internet Archive, a non-profit internet library.






Symphony ()


A Hershey's Milk Chocolate Symphony bar (with red lettering)

A Hershey's Almond Toffee Symphony bar (with blue lettering)

Symphony is a variety of two chocolate bars made by The Hershey Company under the Hershey brand name. The milk chocolate contains the identical ingredients used in the regular chocolate bars made by Hershey's, but have varying amounts of some ingredients (specifically cocoa butter, chocolate and lactose) in order to give a creamier flavor. It marked the first departure from Hershey's original milk chocolate recipe in 1894 designed by Milton Hershey.[1]


The name "Symphony" is given to the bars because it is supposed to be a treat to the mouth in the same way music is to the ears.




Symphony was developed after research begun in 1984. Prior to its release to the general public, it was first testmarketed in the Los Angeles and San Francisco areas.[1][2] It was targeted to a more mature audience including the middle- and upper-class consumers.[3]


It was found to be the most preferred of nine products test-marketed by Hershey's in China.[4]


Symphony was introduced in 1989 in two varieties: Milk Chocolate (sometimes called the "plain" version) and Almond Toffee (which contains almonds and toffee chips).[5]




1.^  to: a b https://news.google.com/newspapers?id=LcIzAAAAIBAJ&sjid=kDIHAAAAIBAJ&pg=6828,4084619&dq=hershey's+symphony+chocolate&hl=en

2. ^ https://news.google.com/newspapers?id=Z_sxAAAAIBAJ&sjid=uOQFAAAAIBAJ&pg=1215,5840306&dq=hershey's+symphony+chocolate&hl=en

3. ^ The food industry wars: marketing triumphs and blunders By Ronald D. Michman, Edward M. Mazze page 209

4. ^ Chocolate fortunes: the battle for the hearts, minds, and wallets of China's Consumers By Lawrence L. Allen page 115

5. ^ https://news.google.com/newspapers?id=cURPAAAAIBAJ&sjid=BAMEAAAAIBAJ&pg=5813,2262449&dq=hershey's+symphony+chocolate&hl=e




Take 5 ()


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A bar broken in two

The Take 5 (known as Max 5 in Canada but now discontinued[1]) is a pretzel, caramel, peanut and peanut butter-filled, milk chocolate coated  bar released by The Hershey Company in December 2004. The "5" in the name refers the combination of five ingredients: milk chocolate, peanuts, caramel, peanut butter, and pretzels.


Due to its popularity, The Hershey Company has produced several variations of the original  in 2005-2006:

Chocolate Cookie - Substitutes a chocolate cookie to replace the pretzel

Marshmallow (limited ion) - Substitutes a marshmallow creme to replace the caramel

Peanut butter - Has a peanut butter coating instead of milk chocolate

White chocolate - Has a white chocolate coating instead of milk chocolate




Contents  [hide]

1 Product change

2 Nutrition information

3 References

4 External links



Product change[]


Take 5, amongst other  bar products often included cocoa butter, a fat derived from the cocoa bean. However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100.[2] This placed pressure on Hershey and other chocolate manufacturers to reduce costs. Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but second and third tier products saw a change in their composition, cocoa butter was substituted with other cheaper products, such as vegetable and sesame seed oil.[3] However in the end of 2014, The Hershey Company changed the formulation back to "milk chocolate". The new coating meets the FDA definition of milk chocolate that only allows the use of cocoa butter and milk fat.


At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the  as part of a comeback campaign. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper has a black background with ringed gray stripes and a new lime green logo. According to Take 5's brand manager, Chris Kinnard, the new marketing campaign will focus on targeting millennials. The brand is also using Twitter, Facebook, and Tumblr to revitalize its name.[4]


Nutrition information[]


One serving contains:

210 calories, 90 from fat.

26g of Carbohydrates.

11g of Fat.

4g of Protein.

160 mg of sodium.




1. ^ http://popgunning.blogspot.com/2010/03/bring-take-5-to-canada.html

2. ^ ALICE GOMSTYN (Sep 2, 2008). "Chocolate Lovers Pained by  Changes". ABC News. Retrieved 23 June 2012.

3. ^ Laura T. Coffey (2008-09-19). "Chocoholics sour on new Hershey’s formula". MSNBC News. Retrieved 23 June 2012.

4. ^ Kate Taylor (2016-01-20). "Hershey is relaunching a cult classic that has been called 'most undervalued brand in the world'". Business Insider. Retrieved 21 March 2016.




Whatchamacallit ()




The  out of its wrapping

Whatchamacallit is a  bar marketed in the United States by The Hershey Company.


Contents  [hide]

1 History

2 Ingredient changes to reduce production costs

3 Thingamajig

4 References





This  bar was first introduced in 1978. The "Whatchamacallit" name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family when she was the Associate Creative Director at Doyle Dane & Bernbach and was in charge of new brands on the Hershey account.[1] From 1987 to 2008, Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating. In the late 1980s, a commercial was created in a new wave style referring to the bar in various ways to say "whatchamacallit", including names that had been made up, such as "wowzamadooala."[citation needed] Hershey's Whatchamacallit is found in recipes for various food items, including pies, cookies, cheesecakes, and cupcakes.


The advertising for the Whatchamacallit peaked in the 1980s, after this period Hershey Company ran noticeably fewer advertisements on this product. However, despite the lack of attention the company gives it compared to other its products, the Whatchamacallit is still in production as of 2015.[2]


In Canada, an identical  bar[citation needed] is marketed by Hershey's as Special Crisp, but does not have the wide distribution in Canada that the Whatchamacallit has in the United States.[citation needed]


Ingredient changes to reduce production costs[]



The Thingamajig, a rice crisp and peanut butter  bar that is similar to the Whatchamacallit

In 2008, the Hershey Company began to change the ingredients for some of its products, replacing the relatively expensive cocoa butter with cheaper oil substitutes. Such cost cutting was done to avoid price increases for the affected products.[3]


Hershey's changed the description of the product and altered the packaging slightly along with the ingredients. Though the new formula still contains chocolate, according to United States Food and Drug Administration food labeling laws, products that do not contain cocoa butter cannot legally be described as milk chocolate. Instead, such products are often referred to as chocolate .[4]






In 2009, Hershey's introduced Thingamajig, a limited ion version featuring chocolate, cocoa crisps, and peanut butter inside.[5] It was reintroduced in late 2011 on a supposedly permanent basis. However, as of 2012, according to Hershey's Chocolate World in PA, the Thingamajig  bar is no longer being produced.[citation needed]




1. ^ Volk, Patricia (2002). Stuffed: Adventures of a Restaurant Family. Random House Digital, Inc. (Retrieved via Google Books). p. 110. Retrieved 2012-09-11.

2. ^ http://www.snackmemory.com/whatchamacallit/

3. ^ Levy (AP Business Writer), Marc (10/11/2008). "Aggressive Mars breathes down Hershey's neck in US". USA Today. Retrieved 2010-03-15. Check date values in: |date= (help)

4. ^ Coffey, Laura T. (Sept . 19, 2008). "Chocoholics sour on new Hershey’s formula". today.msnbc.msn.com. Retrieved March 15, 2010. Check date values in: |date= (help)

5. ^ "Thingamajig Sell Sheet" (PDF). The Hershey Company. c. 2009. Retrieved February 8, 2011.







This article is about the . For the Burger King burger, see Whopper. For other uses, see Whopper (disambiguation).

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Whoppers box.jpg

Product type



The Hershey Company


United States





Previous owners

Leaf Brands


"The Original Malted Milk Balls" (Worldwide)





Whoppers are malted milk balls covered with chocolate produced by The Hershey Company. The  is a small, round ball about 3/4 of an inch in diameter. They are typically sold either in a small cardboard  box, in a larger box that resembles a cardboard milk carton, the “Fun Size” variety which is a tube-shaped plastic package sealed at the sides, containing twelve Whoppers weighing 21 grams (0.75 oz), or the even smaller variety of a tube containing three Whoppers weighing 6.8 grams (0.23 oz).



Contents  [hide]

1 History

2 Ingredients

3 Gallery

4 Similar products

5 External links





In 1939, the Overland  Company introduced the predecessor to Whoppers, a malted milk  called Giants. Overland merged with Chicago Biscuit Company, Leaf Gum, and Leaf Machinery, in 1947. Two years later, Leaf Brands reintroduced malted milk balls under the name of Whoppers. All products manufactured by Leaf Brands were purchased by W.R. Grace in the 1960s; however, they were repurchased by Leaf in 1976. Finally, Hershey Foods Corporation acquired the Leaf North America confectionery operations from Huhtamaki Oy of Helsinki, Finland in 1996. The company produces the Whoppers  to this day.


Whoppers were first sold unwrapped, two pieces for one cent. But after the creation of cellophane wrapping machines, smaller Whoppers were packaged and sold five for one cent, also known as Fivesomes. Leaf soon introduced the first confectionery milk carton package which would become a hallmark of the . Sometime between 1949 and 1952 an egg-shaped Whoppers  was introduced for Easter. They differ from the traditional Whoppers in being egg shaped and having a speckled  shell.


In 2000, Hershey introduced Mini Whoppers. Traditionally chocolate in flavor, a new strawberry milkshake flavored variant became available in 2006, soon after they also released Reese's Peanut Butter Cups flavored Whoppers.




Listed in decreasing order by weight: sugar, corn syrup, partially hydrogenated palm kernel oil, whey (milk), malted milk (barley malt, wheat flour, milk, salt, sodium bicarbonate), cocoa, 2% or less of: resinous glaze, sorbitan tristearate, soy lecithin, salt, natural and artificial flavors, calcium carbonate, tapioca dextrin.



Individual pieces

Inside a Whopper

Similar products[]

"Maltesers", manufactured by Mars, Inc. in the United Kingdom, Ireland, Canada, France, Italy, Germany, the Netherlands, Australia (exported to Hong Kong, New Zealand, and Lebanon), Japan, and Austria.

"Mighty Malts", malted milk balls manufactured by Necco.


York Peppermint Pattie


"Peppermint Pattie" redirects here. For the Peanuts character, see Peppermint Patty.

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York Peppermint Pattie



Product type



The Hershey Company


United States




York Peppermint Pattie, alternatively known as "Yorkshire Peppermint Patties", is a dark chocolate enrobed peppermint confection produced by The Hershey Company.


It was first produced in York, Pennsylvania, by Henry C. Kessler at his York Cone Company in 1940, for sale in the Northeastern United States, Ohio, Indiana, and Florida. In 1972, the York Cone Company was acquired by Peter Paul, which launched the York Peppermint Pattie nationally in 1975.


In 1978, Peter Paul merged with Cadbury. York passed to the Hershey Foods Corporation when it acquired the US operations of Cadbury Schweppes in 1988. Recently[when?] production of the York Peppermint Pattie has shifted to Mexico.


During the 1970s and continuing in the present, Peter Paul launched a memorable advertising campaign for the  with the tagline "Get the Sensation".


The confectionery features strongly contrasting flavors, with a particularly bitter chocolate coating around a sugar center. A sugar-free version of the  is also available.[1]


Many chocolate-covered peppermints had been made before the York Peppermint Pattie came on the market, but Kessler's version was firm and crisp, while the competition was soft and gooey. A former employee and York resident Phil Kollin remembered the final (sample) test the pattie went through before it left the factory. "It was a snap test. If the  didn't break clean in the middle, it was a second."[citation needed]




Contents  [hide]

1 Variations

2 Criticism

3 See also

4 References

5 External links




Sugar Free Peppermint Patties - a sugar-free version of the traditional Peppermint Pattie.

Chocolate Truffle Mint - introduced in 2004, which had a brown filling.[2]

Limited ion Pink Pattie - introduced in October 2005. Peppermint Pattie with pink filling. Sale proceeds are donated to breast cancer research through the Young Survival Coalition.

York Mints - introduced in 2007, a tin filled with bite-sized mints that have a mint shell, chocolate on the inside, and more mint on the inside.

York Peppermint Bites - Introduced in 2003. Bite sized, round shaped . Introduced with other Hershey flavors.

Peppermint Batties - Bat-shaped Peppermint Patties made each year around Halloween. Replaced with Peppermint Patties Pumpkins in 2007.

Peppermint Patties Pumpkins - introduced in October 2007 for Halloween. Pumpkin-shaped Peppermint Patties with orange filling.

Peppermint Patties Miniature Hearts Heart Box - introduced for Valentine's Day. Heart-shaped patties in a heart-shaped box.

Peppermint Pattie Snowflakes - for Christmas, snowflake-shaped Peppermint Patties.

York Pieces - introduced December 2009. An M&M's type  consisting of a peppermint-flavored dark chocolate center surrounded by a light  coating.




The Peppermint Pattie is made with the controversial ingredient PGPR (Polyglycerol polyricinoleate, E476),[3] which is used as a replacement for cocoa butter.[4] The FDA has determined it to be "safe for humans as long as you restrict your intake to 7.5 milligrams per kilogram of body weight. Otherwise you’d be open to reversible liver enlargement at higher intakes".[5]


See also[]

Kendal Mint Cake




1. ^ "YORK Sugar Free".

2. ^ http://www.hersheys.com/products/details/york.asp Accessed 19 Jan 2006

3. ^ "YORK Peppermint Pattie".

4. ^ "Manufacturers overlook cocoa butter savings" (PDF).

5. ^ "Have A Little PGPR In Your Chocolate".




Bubble Yum

Bubble Yum logo

Bubble Yum is a brand of bubble gum marketed by The Hershey Company.

Introduced in 1975 by LifeSavers, the bubble gum was the first soft bubble gum created.[1]

In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including the New York Times), to dispel the rumor and restore public confidence.[2] Sales of the gum soon surpassed sales of Life Savers , and it became the most popular bubble gum brand.[1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the brand in 2000.


Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.




1.^  to: a b Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8

2.^  to: a b Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W.W. Norton & Company, p. 92–93, ISBN 0-393-04734-2


Good & Plenty

Good & Plenty box

Good & Plenty licorice

Good & Plenty is an American brand of licorice . The  is a narrow cylinder of sweet black licorice, coated in a hard  shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

Contents  [hide]

1 History

2 Production

3 Outside North America

4 References





Good & Plenty was first produced by the Quaker City Confectionery Company of Philadelphia, Pennsylvania, in 1893 and is the oldest branded  in the United States.[citation needed] Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf  Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf in 1996.


Beginning in 1960, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. A railroad engineer, Charlie would shake a box of the  in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[1] based on the popular song "The Ballad of Casey Jones".




The pink candies are colored with a red dye called K-Carmine, produced from the crushed bodies of the female cochineal insect. Current packaging lists the red dye as "Artificial Color (K-Carmine and Red 40 Lake)".[2]


Outside North America[]


London drops are a similar  sold in Finland and Sweden.




1. ^ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.

2. ^ "Good & Plenty Licorice ". Hershey's . Retrieved November 11, 2013.







Good & Fruity


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Good & Fruity is a multicolored, multiflavor  with a similar shape to Good & Plenty. Unlike Good & Plenty, Good & Fruity contained red licorice. It was produced by Hershey Foods.


Before 1992, all Good & Fruity candies contained the same-flavored red gummy center, relying upon the hard  shell to provide the different flavor according to color. Sometime around 1992, however, the formula was changed and the candies' interiors became color & flavor-coordinated with the outer shell to give the  a "fruitier" taste.


Good & Fruity appeared to be out of production for some time, but returned to the Hershey Foods lineup in March 2008. The third recipe is different from the original and 1992 versions; the newer recipe is closer to a jelly bean and does not contain red licorice. The name has also been changed; it was originally "Good n' Fruity", with the new name containing an ampersand instead of "n'". The  also now contains the following flavors: lemon, lime, cherry, orange, and blue raspberry





Ice Breakers ()


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Ice Breakers is a sugar-free brand of gum and disc-shaped mint  currently made by Hershey. Ice Breakers are sold in the United States, Canada and Asia.




They were first produced by Nabisco in 1996, then acquired by Hershey in 2000. They come in several flavors, including peppermint, wintergreen, cinnamon, the new iced-tea, fruit sours (made up of a mixture of 4 sour flavors: pink lemonade, apple, tangerine, and watermelon), berry sours (a mix of 3 flavors: originally, berry splash, strawberry and raspberry lemonade; as of mid-2010, green apple, watermelon, and tangerine), and tropical sours (a mix of flavors: tangerine passion, lime coconut, peach Dragonfruit, and mango margarita). The candies are generally white in color and speckled with other colors to indicate their flavor. These candies are sugar-free, instead using Sorbitol as a sweetener. When consumed in large amounts, such as eating a whole tin in one sitting, it has been found that this artificial sweetener causes a profound laxative effect in many people.


Visualization of the flaps on the containers: On the left is the smaller "to share" end; the right "not to share" has a larger opening.

Ice Breakers mints are sold in round cases, approximately 3 in (7.6 cm) in diameter and .6 in (2 cm) in height. These cases were originally made of a drawn steel bottom and an injection molded top with two hinged plastic flaps, a larger one labeled "To Share" and a smaller one "Not To Share". Their design was changed in mid-2006 to be made entirely out of plastic, while switching the labels for the flaps (small flap labeled "To Share" and large flap labeled "Not to Share") to make sense from a hygiene perspective. In 2015, the labels from the flap were changed, again. The small flap labeled "ONE" and the large flap labeled "MANY." All cases depict the fruit flavor contained inside.


There was also a type of Ice Breaker mint named "Liquid Ice". Manufactured in Japan, they are small, spherical gel pellets that, as they melt in your mouth, secrete a flavoured mint oil. The Liquid Ice candies are often criticized for having a somewhat bitter flavor due to its use of Neotame as a sweetener. They were discontinued after a year due to lackluster sales.


Another mint that was created under the Ice Breakers label was Pacs, breath mint strips formed into envelopes and filled with a powdered breath mint  inside which released as the envelopes dissolved in the mouth. Pacs drew heavy criticism and negative press due to the Pacs' resemblance to drug packets. They were promptly discontinued after a few months of release.


In 2008, the new Ice Breakers brand chewing gum was debuted: Ice Breakers Ice Cubes. Ice Cubes come in several flavors: peppermint, spearmint, wintergreen, bubble gum, lemon, Dragonfruit Freeze, Sours (four flavors: pink lemonade, apple, watermelon, and tangerine), Berry Sours, Watermelon, Kiwi and Raspberry Sorbet. These are mint soft gum cubes, dusted with Xylitol, which gives an initial feeling of flavored mint sugar cubes. In March 2011, IceBreakers added Frost to their line of products, with peppermint and winter cool flavors. These have a stronger mint flavor, and are milled to show off shimmering coarse flavor crystals.


In 2014, Ice Breakers launched their new line of mints, called Cool Blasts Chews. These mints come in a variety of flavors and rapidly dissolve once chewed. The design of the packaging is a small plastic tray-like container that opens from the side to reveal the mints.


See also[]

List of chewing gum brands

List of breath mints


Jolly Rancher



Not to be confused with Jolly Roger.

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Assorted flavors of Jolly Rancher candies

Jolly Rancher is a brand of sweet, somewhat tangy or sour/sweet hard ,[1] gummies, fruit chews, jelly beans, lollipops, gelatin desserts, gum and sodas.[2] It is currently owned by The Hershey Company. The product was originally produced by the Jolly Rancher Company, founded in 1949 by Bill Harmsen of Golden, Colorado.[1] The Jolly Rancher Company made ice cream, chocolate and  sold at several "Ranch Maid Ice Cream" stores in the Denver area. The name was meant to suggest a hospitable, western company.[1]




Contents  [hide]

1 Acquisitions

2 Flavors

3 References

4 External links





Jolly Rancher was sold to Beatrice Foods in 1966 and to Leaf Brands in 1983. In 1996, Leaf North America was acquired by the Hershey Company.[1]


In 2002, Hershey closed the Wheat Ridge plant in Colorado and moved the manufacturing of the  to save costs.[3]




Jolly Rancher candies original flavors were grape, apple, watermelon, and Fire Stix, later were cherry, orange tangerine, lemon, and sour apple. Later, blue raspberry replaced lemon. In 2013, lemon was reintroduced in an all-lemon bag. Current flavors include cherry, blue raspberry, grape, sour apple and watermelon. There are also sour, berry, cinnamon, and smoothie varieties. Jolly Rancher now offers a special "Fruity Bash" variety bag which includes strawberry, mountain berry, lemon, orange, and pineapple. They also offer a "red" bag, with flavors such as strawberry and fruit punch, along with other "red" flavors. As of 2012, the peach flavor was discontinued by The Hershey Company.




1.^  to: a b c d "Jolly Rancher hard ". Retrieved 2007-06-25.

2. ^ Elizabeth Beverage Company. "Jolly Rancher". Archived from the original on 2007-02-12. Retrieved 2007-06-25.

3. ^ Denver Business Journal. "Jolly Rancher plant Closes". Retrieved 22 March 2013.





Lancaster Soft Crèmes


Lancaster Soft Crèmes

Product type



The Hershey Company




China, United States




Lancaster Soft Crèmes (Chinese: 悠漫; pinyin: Yōu Màn) are a caramel or milk-based  produced by The Hershey Company. First launched in China in 2013 as a "milk ", it was introduced into the United States as a caramel  the next year. The  was Hershey's first entirely new product in 30 years.




Contents  [hide]

1 History

2 Varieties

3 References

4 External links





The crèmes were inspired by similar caramels produced by the first  company founded by Milton S. Hershey—the Lancaster Caramel Company.[1] Built upon the reputation of Lancaster Caramel, Hershey eventually was able to found The Hershey Company. The new company initially supplied the chocolate needed to coat the caramels produced at Lancaster before the more famous Hershey bar was developed.[1]


Lancaster Soft Crèmes were the first brand to be introduced in 30 years by Hershey that was neither an expansion of an existing brand, nor an acquisition from another company.[1] It was also the first to be launched outside of the United States, with the roll out first in Wuhan, Hangzhou and Chengdu in May 2013; the U.S. launch occurred in February 2014.[1][2]


Rather than using a test market, the two versions of the caramels were developed separately to cater to the different tastes of consumers in China and the U.S.[3] The Lancaster product in China is a more traditional milk-based  popular in Asia, while the U.S. product is caramel-based with a more "sweet and salty" taste.[3] Lancaster Soft Crèmes are produced in Canada for the U.S., and a local confectionery in Hunan is used for the Chinese market.








United States:

Butterscotch & Caramel


Vanilla & Caramel

Vanilla & Raspberry





1.^  to: a b c d "Hershey's First New Brand In 30 Years Launches In The United States" (Press release). The Hershey Company. PRNewswire. October 10, 2013. Retrieved May 27, 2014.

2. ^ "Hershey Delivers Lancaster Soft Cremes [sic] To Consumers Nationwide" (Press release). The Hershey Company. PRNewswire. February 17, 2014. Retrieved May 27, 2014.

3.^  to: a b Barris, Michael (October 12, 2013). "Hershey's new product in China will get a US launch". China Daily. Retrieved May 27, 2014.




Mauna Loa Macadamia Nut Corporation


Blossoms of a macadamia nut tree at Mauna Loa Macadamia nut plantation near Hilo, Hawaii on the Big Island of Hawaii

Mauna Loa Macadamia Nut Corporation is the world's largest processor of macadamia seeds. The American company has been a subsidiary of The Hershey Company since 2004. The company takes its name from the volcano Mauna Loa. Their headquarters and main processing plant are near the mountain, south of Hilo in the Puna District of the island of Hawaiʻi, known as the Big Island.


Contents  [hide]

1 History

2 Sustainability

3 References

4 External links





The first Mauna Loa macadamia plantation was planted in 1946, and the first commercial crop was harvested in 1956.


The visitors center is a tourist attraction with its self-guided tour of the processing plant (viewed from the outside on a second-floor walkway due to safety and sanitation concerns) and large gift shop with homemade macadamia ice cream for sale and free samples of every flavour variation sold by the company. It is located at the address One Macadamia Road, near the town of Keaʻau at


19°39′24″N 155°0′33″WCoordinates: 19°39′24″N 155°0′33″W.[1]




The company promotes sustainable green causes, and is slowly working to become totally carbon neutral by reducing its dependence on conventionally generated electricity - particularly those involving coal and crude oil. At the main production facility, the company owns its own steam generator, which uses plant waste to generate electricity used in the harvesting and packaging of its macadamia seeds.[2]




1. ^ "Mauna Loa Macadamia Nut Factory & Visitors Center". on GoHawaii.Com official state tourism web site. Hawaii Visitors and Convention Bureau. Retrieved 2009-08-25.

2. ^ "Living Green on Macadamia Road". company web site. Retrieved 2010-04-17.


PayDay (confection)


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PayDay has been produced since 1932


Salted peanuts rolled in caramel surround a firm nougat-like center

PayDay is a  bar consisting of salted peanuts rolled in caramel surrounding a firm nougat-like center. It is currently produced by The Hershey Company.




PayDay was first introduced in 1932 by Frank Martoccio. Martoccio founded the F.A. Martoccio Macaroni Company, and also later served as head of the Hollywood  Company. Hollywood also produced the ZERO bar.[1] In 1938, Hollywood moved to Centralia, Illinois. In 1967, the Martoccio family sold Hollywood Brands to Consolidated Foods, which later became Sara Lee. Fire destroyed the Centralia plant in 1980. Production of the PayDay bar continued with help from the L.S. Heath and Sons Company until a new facility could be constructed. In 1988, Hollywood Brands was acquired by the Leaf  Company, then later became part of The Hershey Company in 1996


PayDay variations include a Honey-Roasted limited ion in 2003, the PAYDAY PRO, a high protein energy bar in 2005, and the PayDay Chocolatey Avalanche, a chocolate-covered version, in 2007. For a promotion in 1989, PayDays each contained an individually wrapped nickel.[2]




1. ^ "Payday". Hersheys. Retrieved November 23, 2014.

2. ^ Lazarus, George (1988-11-02). "'Nickel'  Bar Is Back At Payday". Chicago Tribune. Retrieved 2013-11-05.






A pack of Cherry Twizzlers

Product type



The Hershey Company


United States


July 14, 1845





Twizzlers is a brand of  in the United States and Canada. Twizzlers is the product of Y&S Candies, Inc., of Lancaster, Pennsylvania, now a subsidiary of The Hershey Company.


Contents  [hide]

1 History

2 Flavors and varieties

3 See also

4 References

5 External links





Strawberry Twizzlers

The manufacturers of Cherry Twizzlers  is one of the oldest confectionery firms in the United States. The company was established in 1845 as Young and Smylie, and adopted Y&S as its trademark in 1870. National Licorice Company was created in 1902 through the merger of three small firms: Young & Smylie, S.V. & F.P. Schudder and H.W. Petherbridge. In 1908 a plant was opened in Montreal and in 1929 the Twizzler brand was established. The company changed its name to Y&S Candies Inc. in 1968 and was acquired by Hershey Foods in 1977.[1]


Since 1999, Twizzlers have also been manufactured in Memphis, Tennessee, as well as the main Lancaster location, in a Y&S plant that also makes chewing gum and other candies. From 1970 through 1999, it was manufactured at a plant in Farmington, New Mexico, but relocated the operation to Memphis because of rising transportation costs.[2] According to the Guinness Book of Records, the longest licorice twist ever made measured 1,200 feet (370 m) and 100 pounds (45 kg) and was made at the Y&S  Plant in Lancaster, Pennsylvania. This record-breaking twist became a Guinness World Record, on July 19, 1998.[3]


Flavors and varieties[]



Twisted berry flavor Twizzlers Pull-n-Peel

While the original flavor introduced in 1845 was licorice, in the late 1970s the company began to expand its flavors to include strawberry, chocolate, cherry, and watermelon flavors, and a variety of shapes and sizes. In addition to their Twists, Bites, and Nibs of various sizes, Y&S introduced Pull 'n' Peel. Twerpz and Strawz came along in 2004.[4] Limited ion cherry cola and "rainbow" (fruit variety consisting of strawberry, orange, lemonade, watermelon, blue raspberry and grape) flavors were introduced in 2006. Today all these flavors of "rainbow" Twizzlers are still sold in stores and movie theaters. The company also manufactures a special 2-foot-long (61 cm) variety; the regular length of Twizzlers is 8 inches (20 cm).


2006 - Hershey's introduced the Sweet and Sour Filled Twist. They come in two different colors, red and yellow, and both have a gooey, fruity filling inside. The yellow flavor is Citrus Punch and the red flavor is Cherry Kick.


2011 - Super Long Nibs was introduced, combining the flavor and texture of the classic Nib with the length of a standard Twizzlers twist.


2013 - In May, the Pull 'n' Peel introduced its "Raspberry Wild Berry Lemonade" flavor.


2014 - In December Twizzlers came out with Pull 'n' Peel Fruit Punch and Twizzlers filled Strawberry Lemonade varieties.[5]


All Twizzler products are kosher certified by the Orthodox Union. Twizzlers do not contain animal gelatin or other animal products, and are approved as a vegan-edible .


See also[]

Red Vines




Portal icon Lancaster, Pennsylvania portal


1. ^ http://www.hersheycanada.com/en/products/details/twizzlers/index.asp

2. ^ "Twizzlers operation leaves Farmington for Tennessee". Albuquerque Journal. January 18, 1999.

3. ^ "Twizzlers History: 1998". Hersheys.com. Retrieved 2013-10-06..

4. ^ "Twizzlers History: 2004". Hersheys.com. Retrieved 2013-10-06.

5. ^ "Hershey's Twizzlers Pull 'n' Peel fruit punch twists". CSPnet.com. Retrieved 2015-01-11





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Product type



The Hershey Company


United States



Previous owners

D. L. Clark Company

Leaf International


Official Zagnut website


Zagnut is a  bar produced and sold in the United States. It was launched in 1930 by the D. L. Clark Company, which sold it to Leaf later on and acquired by The Hershey Company in 1996. Its main ingredients are peanut brittle with cocoa and toasted coconut, and it weighs 1.75 ounces (50 g).


Contents  [hide]

1 History

2 Popular culture

3 See also

4 References

5 External links





Unlike many  bars, it contains no chocolate, though it does have a small amount of cocoa. Since Zagnuts have no chocolate to melt, they have seen a resurgence in popularity among US troops in places like Iraq and Afghanistan. Stateside,  and convenience stores stock Zagnut unevenly, since it has only a niche market.


The origin of the name "Zagnut" is uncertain; the "nut" part presumably comes from either the coconut coating or the peanut center, while the "zag" could be a reference to zigzag, a slang phrase popular when the bar was created in the 1930s.


In the 1960s, Zagnut made fun of its unlikely name with a TV commercial created by Stan Freberg. In the spot, a -company exec (played by Frank Nelson) is horrified to discover a computer has given the name "Zagnut" to its newest product, and says, "That is without a doubt the lousiest name for a  bar I've ever heard!" In the end, he is forced to keep the name since millions of Zagnut wrappers have already been printed. Freberg himself gives the tagline: "A Zagnut by any other name...would be a good thing."[1]


Popular culture[]

In the movie Beetlejuice, the character Beetlejuice uses a Zagnut bar to lure a bug into a trap.

John 's character Chet lures a bear to his vehicle in the 1988 film The Great Outdoors using a Zagnut bar.

It was used by Will Smith in the 2008 movie Hancock as a weapon against robbers in a convenience store.

In the film 48 Hrs., after Eddie Murphy's character Reggie complains that he is hungry and wants to eat dinner in a nice establishment, Nick Nolte's character Jack takes him to a vending machine and purchases a Zagnut bar.


In the Film "Seems Like Old Times" (1980), Chevy Chase breaks into a  machine and the gas station attendant asks him if he wants a Zagnut. Chevy Chase says, "Zagnut's good. Zagnut".


See also[]


Chick-O-Stick, another  based on peanuts and coconut




1. ^ "Zagnut Commercial". YouTube. 2010-09-08. Retrieved 2012-02-26.



ZERO bar


The ZERO bar

A ZERO split in half

The ZERO  bar, introduced in 1920, is a  bar composed of a combination of caramel, peanut and almond nougat covered with a layer of white fudge (AKA White Chocolate fudge). Its outwardly white color, an unusual color for a  bar, has become its trademark.




ZERO was first launched by the Hollywood Brands  company of Minneapolis, Minnesota, in 1920 as the Double Zero Bar and was renamed "ZERO" in 1934. It is said the name "double" zero was implied to suggest the zero bar was "cool", as in low in temperature.[1] Initial manufacturing of the  bar began at its factory in Centralia, Illinois, and continued through many acquisitions of the company.[2]


Hollywood Brands was first sold to Consolidated Foods Corporation in 1967 (which later became Sara Lee) and production continued after a fire destroyed the Centralia plant in 1980. A new production facility opened in 1983, and in 1988 Hollywood Brands was purchased by Huhtamaki Oy of Helsinki, Finland and became part of Leaf, Inc.[2]


Hershey Foods Corporation took over Leaf North America confectionery operations in 1996, and with it came the production of the ZERO  bar.[3]


See also[]

List of chocolate bar brands




1. ^ http://www.snackmemory.com/zero--bar/

2.^  to: a b Faries, Dave (January 26, 2010). "If Memory Serves: Zero  Bars". City of Ate (Dallas Observer).

3. ^ "ZERO  Bar". Hershey's. Retrieved November 11, 2014.



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