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The History Of The Rausch GmbH Company

 

 

Rausch GmbH

logo 

legal form

Ltd. 

establishment

1918 

seat

Berlin 

management

Jürgen Rausch (Chair.), Robert Rauschenberg, Thomas Seeliger [1] 

Employee

110 (Berlin), 300 (Peine) 

business

chocolate 

website

www.rausch.de 

 

The company Rausch GmbH is a 1918 [2] by Wilhelm Rausch as Confiserie based firm that specializes in chocolate products from fine cocoa specializes.

Table of Contents  [Verbergen]

 1 History

 2 products

 3 External links

 4 documents

 

History [  | Source  ]

 

Wilhelm Rausch, son of a pastry chef and chocolatier opened in 1918 in Berlin , the noise private Confiserie for making pralines , chocolate and honey cake .  Wilhelm Rausch operational seven own Confiserie -Shops in Berlin.  His three children led the company continued.

 

1968 a new chocolate factory in was the 50th anniversary Berlin-Tempelhof opened.

 

In 1971 Jürgen Rausch, son of Gerhard noise, in the company and took over ten years later the line.  He left in 1982 a second chocolate factory for the production of precious Chocolates in Peine built.  It was here that in 1998 the Rausch chocolate land with a chocolate museum, a chocolate café, a show production, formerly the largest chocolate volcano in the world and a factory outlet.  In addition, the museum also houses the once largest chocolate Easter Bunny in the world, made ​​in 253 hours of work from 11,320 small Easter bunny with dimensions 3,19m height, 1.53m width and 1,23m depth.

 

2000 a new range of pure chocolate from fine cocoa was introduced under the brand name "plantation chocolate".  Each variety consists of fine or flavor cocoa of a specific region of provenance.

 

the former logo

 Rausch chocolate there since the end of September 2015 only in the online shop of the company and in their own chocolate house Gendarmenmarkt in Berlin-Mitte and no longer in the stationary retail.  The strategy pursued by the company in order to Tree-to-door calls.  That is, from the cultivation of cocoa, about the production of chocolate, up to the delivery to the customer retains all noise in his own hand. [3]

 

Products [  | Source  ]

 

Business at the Gendarmenmarkt in Berlin

The product range includes products from chocolate .  These include, in addition to chocolate pralines and seasonal products such as chocolate Santas and Easter bunnies.  Since 2000, noise has a range of chocolates from cocoas, which consist of eight plantation chocolates and a special ion.

 

For the retail chain Lidl noise produced chocolate products with the brand name JD Gross, Mister Choc, Deluxe and Favorina. [4]

Web Links [  | Source  ]

 

Commons: Rausch chocolate - collection of images, videos and audio files 

Homepage

 

 Documents [  | Source  ]

1. http://www.rausch.de/Impressum noise website (Retrieved on April 8, 2015).

2.  https://www.rausch.de/tradition/familie Chronicle by noise homepage.

3.  Berliner Traditions Chocolate Company: Rausch are on supermarket business - economy - Tagesspiegel. In: www.tagesspiegel.de Retrieved on. 4.  April 2016. 

4. Hagen Seidel: noise conquered the market for luxury chocolate. World Online 12 April, 2009.

 

Categories :  Company (Berlin)

Founded in 1918

Manufacturer of cocoa and chocolate products (Germany)

 

 

The family-run company Rausch has been making delectable chocolates to the highest quality standards since 1918.

 

1918

 

Opened in 1890 by Wilhelm Rausch Sr, the family’s first business – a confectionery shop – sold chocolates, truffles and pralines. In 1918, Wilhelm Rausch Jnr founded Rausch private confectioners for the production of the finest chocolates, pralines and honey cakes.

 

Gerhard Rausch

 

1952

Gerhard Rausch takes over the company. He invented the »Hauchfeinen Täfelchen«.

Rausch Schokolade Pralinen

 

1968

 

On its 50th anniversary, the company inaugurates the manufactory. Willy and Gerhard Rausch give the District Mayor of Tempelhof a guided tour of the chocolate production plant.

 

Rausch Manufaktur

 

1968

 

Construction of the Rausch manufactory in Berlin-Tempelhof for the production and refinement of chocolates, pralines, truffles and other creations.

 

Jürgen Rausch

 

1971

 

Jürgen Rausch joins the family company in 1971.

 

Jürgen Rausch

 

1981

 

The deep-rooted company has been managed by Jürgen Rausch since 1981.

 

 

Rausch Plantagen-Schokolade

 

1998

 

In 1998, Jürgen Rausch and his colleagues developed ›Rausch Plantagen-Schokolade‹, a range of pure chocolates made from the best single-origin fine flavour cocoas in the world.

 

Fassbender & Rausch Schokoladenhaus

 

1999

 

Inauguration of the grand Fassbender & Rausch chocolaterie in Gendarmenmarkt square in the heart of Berlin.

 

Jürgen und Robert Rausch

 

 

2011

 

Jürgen Rausch’s son, Robert Rausch, joined the family company in 2011. Since then, father and son have undertaken many trips to the regions of origin of the carefully selected fine flavour cocoas together.

 

 

Robert Rausch

 

2015

 

Robert Rausch heads the realignment of the brand, bringing it into the digital era. Nevertheless, the company aim has always remained the same: to make incomparable chocolate of the most supreme quality. The father-and-son team continue to make all important decisions together.

 

Rausch has a long tradition in premium cocoa refinement and is known worldwide for producing pure chocolates that are totally natural and free from additives.

Unparalleled pleasure is worth it

 

The Rausch family has been dedicated to sharing its passion for chocolate since 1918. Like everything that brings exquisite pleasure, good chocolate is wonderfully stimulating and bestows us with exciting inspiration. Discovering its quality and characteristics and perceiving the gradual unfurling of its aromas arouses all of the senses, training them and awakening a desire for more variations

 

For nearly 100 years, the Rausch family business has represented the manufacture of high-quality, exceptional chocolates, with experience, care and innovation. Managing Director Robert Rausch, the fifth generation of family to manage the company, and his father Jürgen Rausch implement the long-standing company’s principles of never compromising on quality and always promoting sustainability.

 

 

History

 

Wilhelm Rausch Junior founded Rausch Privat-Confiserie ‘for the production of premiumchocolates, pralines and honey cake’ in Berlin in 1918. The Rausch family’s vision has been to make people happy with premium chocolates ever since.

 

With innovative chocolate creations, the company is always reinventing itself, whilst maintaining its standards of unrivalled quality at all times. Wilhelm Rausch Junior’s creation of the wafer-thin bars in 1926 and Jürgen Rausch’s development of pure Rausch Plantagen-Schokoladen in 1998 have continually advanced the company’s success story. Both the flavour innovations and the chocolate formats are setting trends. The Sticks of pure Rausch Plantagen-Schokolade developed

in 2004 are still a successful product to this day.

 

A new production facility was built in Wolframstraße in Berlin-Tempelhof in 1968 on the occasion of the company’s 50th anniversary. The Rausch factory and connected factory outlet are still located there today.

 

Jürgen Rausch, who as Managing Director has been running the family business since 1981, acquired the traditional chocolate manufacturer Fassbender in Berlin at the end of the 80s, thus laying the groundwork for the Fassbender & Rausch chocolaterie at Gendarmenmarkt in Berlin, which opened its doors in 1999. The Rausch chocolaterie was expanded in 2006 to make room

for the chocolate restaurant and chocolate cafe on the first floor.

 

In 1982, Rausch added a production facility in Peine, Lower Saxony, where you’ll also find a chocolate museum, a chocolate workshop and a chocolate cafe with factory outlet a t SchokoLand.

 

Robert Rausch joined the company in 2011 and has been managing the family business along with his father since 2015.

 

Rausch GmbH adapted its approach in 2015 and now focuses on direct business online and offline. In the future, Rausch will concentrate on its brand core and Fassbender & Rausch will be known simply as Rausch.

 

Rausch’s quality promise

The demand for unrivalled quality, sustainability, absolute transparency and freshness forms the foundation for the company’s philosophy and R ausch GmbH’s new strategic approach.

 

Rausch products have only been available for purchase through the company since October 2015. The Rausch chocolaterie and Rausch online shop are the building blocks of the direct business. Rausch GmbH has dedicated itself to the ‘tree to door’ approach and therefore oversees the cocoa bean’s entire journey from the cocoa plant on the fine flavour cocoa plantation

to sale of the products to customers.

 

Focusing on direct business online and offline is the best way to monitor our high-quality chocolates until they reach the customer as well as to ensure the quality promise is fully implemented. Direct business has allowed Rausch to share the story behind the products with its customers and enter into a personal dialogue with them.

 

With its purity regulation and the use of sustainable, premium raw materials, Rausch is living up to its claim that a chocolate can only be as good as the ingredients it contains. Since the end of the 90s, Rausch has been sourcing most of its single-origin fine flavour cocoas directly from the plantations in their specific regions, maintaining a partnership based on trust with the cocoa farmers. Only approximately 5% of the world’s harvest is rare, delectable fine flavour cocoas, which boast multifaceted, characteristic flavours. All directly sourced fine flavour cocoas bear the Rausch quality seal ‘Direct Trade’.

 

Siegel-Direct-TradeWe source our fine flavour cocoas directly from plantations and know each partner personally. By promoting a partnership based on trust and avoiding middlemen, we can guarantee the cocoa farmers prices well over the global market average. Working closely with the cocoa farmers, we can ensure quality control even during cultivation.

 

 

Company data

 

Established: 1918

Founder: Wilhelm Rausch jun.

Managing Directors: Jürgen und Robert Rausch

Locations: Rausch Schokoladenhaus

Charlottenstraße 60

10117 Berlin

Rausch Manufaktur und Werksverkauf

Wolframstraße 95–96

12105 Berlin

Employees in Berlin: 100

Phone: +49 30 757 88 2411

Email: service@rausch.de

Website: www.rausch.de

Facebook: www.facebook.com/rauschberlin

Instagram: www.instagram.com/rauschberlin

 

This page was last modified on 4 April 2016 by 15:35.

 

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