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The History Of The Ion Company

 

 

From Wikipedia, the free encyclopedia

Ion

Ion-Milk-Chocolate.jpg

Type

Incorporated

Industry

Chocolatier

Founded

1930

Headquarters

Athens, Greece

Products

Chocolates

 

Number of employees

1080 (2005)[1]

 

Website

www.ion.gr/en/

 

Ion is a Greek chocolate brand.

 

Although the first chocolate recipe has been manufactured since 1927, the company was formally incorporated in 1930.[1] The main factory is located in Neo Faliro Pireaus.

 

Over the years, Ion introduced other chocolate varieties confectionery products such as croissants and spreadable chocolate. However, it is best known for its almond milk chocolate variety. The company has grown to be one of Greece’s 50 largest companies with annual sales of over €100 million.

 

References[edit]

 

1. "Ion homepage (English)". Retrieved 2007-11-06.

  

Categories: Chocolate companies

Food companies of Greece

Companies based in Athens

Greek brands

Companies established in 1927

 

 

For over 70 years the name ION has become the generic name for chocolate in Greece due to the company’s adhesion to quality, innovation and the special taste of its products.

 

Piraeusfactory

 

A group of shareholders back in 1930 start a factory for the production of chocolate at Piraeus street, New Faliro. Their ambition was to become ‘chocolate makers’. The first company statute of ION S.A. was published on the 267/23.9.1930 section of the “Greek Government Proceedings Newspaper”.

 

Some years later we have the creation of a second company, ‘NASKO S.A.’ specializing in the production of sugar confectionery products. The NASKO brand name characterized, and still characterizes, a number of sugar confectionery products, such as the NASKO fruit filled caramels and the assorted caramel range.

 

The foundation, however, of the company’s current size and importance as the leading chocolate brand in Greece, was created after the 2nd World War. Initially the trading company ‘I. Kotsiopouloi Bros. S.A.’ was established (1956) to undertake the sales and distribution of both ION S.A. and NASKO S.A. With the company headquarters at Piraeus and its first factory outlet on the commercial centre of Athens (43c Athinas street) the newly established company provided the blueprint for today’s sales and distribution network.

 

nasco

Later on, ION incorporates NASKO to take the form that currently has with wide production capabilities of chocolate and sugar confectionery. Gradually, the company expanded into other snack and confectionery segments such as chewing gum, chocolate/ hazelnut spreads and wafers.

 

Some of the important facts that have marked the company’s development and expansion over the years include considerable investment in Arta (city in the north of Greece), where a new wafer production line was established and the creation of a very modern line for pre-packed croissants.

 

nucrema The acquisition of Interia, a specialist producer of hazelnut spreads under the brand name of Nucrema, (photo Nucrema) provided ION with the opportunity to enter the spreads market. The acquisition of the Mabel chocolate manufacturers (1999), a specialist manufacturer of pralines and festive/ seasonal chocolate products (Christmas, Easter etc.), is a further step in the company’s expansion in the confectionery sector.

 

ion amugdalouION S.A., especially in the last 40 years where it remains the leader of the Greek chocolate market, has introduced a number of innovations in different fields such as new products, systems and processes, communication and public relations and contributions to the local community. The company was the first to introduce in the Greek market a milk chocolate with almonds which has become the most popular chocolate bar in Greece. ‘ION Amigdalou’ remains the leading chocolate brand for over four decades. (photo ION amygdalou).

 

break

 

The ‘Break’ chocolate bar series were the first square bars ever introduced by a Greek manufacturer, with innovative easy to open pack and a wide range of different fillings.

safari

 

A number of other products can be mentioned for their characteristics, packaging or even the way they were communicated and promoted to the consumer. A good example is the well-known ’ION Ygeias’ caramel (photo 7420), one of the first caramels in Greece for the throat or the ‘Safari’ wafer for children (photo Safari) with a collection of cards with pictures from the jungle. There are a number of other initiatives, such as consumer competitions, collections and prizes to be mentioned.

 

Innovation, however, does not end in the products or their promotion. During the 60s and 70s ION was one of the first food producers in Greece to use, in considerable scale, advertising – first printed in magazines and newspapers and later on, with the expansion of television, TV commercials (a selection of advertising material can be found at the ION Gallery section).

 

Even the way the trading company ‘I. Kotsiopouloi Bros.’ organized its distribution network and customer service proved to be a leap forward for the Greek reality of the 60s. With three fully owned distribution centers in Athens, Thessaloniki and Volos, owned network of sales force and sales representatives, the company is able to reach the whole Greek market. Exports are another area with a steady increase having as primary target the markets of Eastern Europe, Arabic World and North America.

 

ION has now two modern production units (Athens and Arta), of large-scale production capacity and facilities for quality control and R&D. With a total workforce of over 950 people and turnover nearing 105 million EUROS (2010), the company is positioned among the 50 largest industries in Greece.

 

The company takes special care for the training and good health of its people by running a variety of seminars and maintaining a fully equipped infirmary and social worker service. In addition, the company often organizes social events for the entertainment of the workforce

 

1930

ION's factory for the production of chocolate was founded at Piraeus Str., New Faliro. ΙΟΝ S.A. was named after the ancient Greek name “ion”, which stands for the aromatic flower violet. The first company statute of ION S.A. was published on the 267/23.9.1930 section of the "Greek Government Proceedings Newspaper

 

1947

The company was the first to introduce in the Greek market a milk chocolate with almonds, which has become the most popular chocolate bar in Greece. ION Amigdalou remains the leading chocolate brand for over four decades and its characteristic packing (red wrapping with almond blossoms) has become a loving reminiscent of our childhood.

 

1947-1948

The Greek Industry Guide holds reports on all Greek chocolate making companies (source E.L.I.A., Hellenic Literary and Historical Archive). ION's description was: Industry of Cocoa-Chocolate S.A., N. Faliro, 44th Kechagia Str., (factory) Piraeus, 7th Kekropos str.

 

Decades ’60,’70

ION was one of the first food companies in Greece to use, in considerable scale, advertising - first printed in magazines and newspapers and later on, with the expansion of television, TV commercials (take a look at ION Gallery for a classic selection of advertising material).

 

1975

Some of the important facts that have marked the company's development and expansion over the years, include considerable investments in Arta (city in the north of Greece), where a new wafer production line was established.

 

1976

The Noisetta brand was born. ION plays a leading role in the pralines sector with the Noisetta brand - light bitter chocolate shell, filled with smooth praline and a whole hazelnut.

 

1977

As of this year, choco-wafers' friends have found their favourite snack. One of the most successful ION products, the ChocoFreta brand, has become generic for the whole category of wafers. Classic or with hazelnuts, ChocoFreta is undoubtedly one of the all time classic products in the Greek market.

 

1986

ION introduces the first Greek square bar series. BREAK chocolates were the first square bars ever introduced by a Greek manufacturer, with innovative easy to open pack and a wide range of different fillings

 

1998

Multinational companies are making their appearance in the Greek food sector. ION S.A. remains an original Greek chocolate making industry. ION holds a leading position, keeping intact the quality and taste of its products.

 

2001

Interia S.A., a subsidiaryy company of ION S.A., founds Interion SA having Kostinbrod (Sofia), Bulgaria as its base. Interion S.A. specializes in the production of the Nucrema spread in different types (with hazelnut, cocoa spread and two color spread). The company sells the Nucrema range of spreads as well as ION’s range of products through an extensive distribution network that covers all areas of Bulgaria and neighboring Balkan countries.

 

2003

Your "First true love", familiar to all chocolate devotees as ION Amigdalou (milk chocolate with almonds), expands in the field of semisweet chocolate with a new product of superior taste and unique quality… Meet the new ION Amigdalou Ygeias.

 

2005

ION launches the redesigned company site. The new www.ion.gr is a cyber-fresh company presentation with interactive elements and energetic look & feel. Apart from the other ION sites (www.amigdalou.gr, www.break.gr www.mabel.gr) it is important to mention the successful electronic newsletter “ION FOREVER”, which presents ION product-news and competitions with delicious chocolate surprises.

 

2005

ION, expanding its choices for the tastiest combinations, introduces to the market two new semi-sweet chocolates, the ION Ygeias Chocolate and the Ion Ygeias Chocolate with hazelnuts in 100gr bars

2006

ION in cooperation with KRI-KRI milk products industry created three new superb ice cream flavors and one multi-pack with 8 mini pleasures that combine the ION Sokofreta, ION milk chocolate with almonds and ION mil chocolate with the delicious KRI-KRI vanilla ice cream.

 

2007

After its successful expansion in the area of dark chocolate, ION Amigdalou proceeds in the area of intense and rich cocoa flavor – the Ygeias Almond with 72% Cocoa chocolate with whole almonds.

 

2008

ION presents in the Greek market two new milk chocolates with strawberry cream filling and with hazelnut praline filling and hazelnut croquant..

 

2012

ION presents a new series of milk chocolates with different flavors that become immediately very popular amongst the youngsters. ION 'Join' brings an air of renewal and freshness through its new packaging, but also through its very successful flavors that can be found on the following variants: 'Join' with whole almonds, 'Join' with caramel filling and 'Join' with cookies and waffle.

 

2013

In 2013 ION goes into redesigning its website implementing new technology, as well as new and modern design, satisfying the needs of its fans. In the brand new website, users have the opportunity to be informed about the long history of the company through all its years of presence in the Greek market, as well as to get acquainted with all its new products.

 

 

This page was last modified on 24 December 2015, at 16:49.

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