The History of Kraš Food Industry Inc.
From Wikipedia, the free encyclopedia
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2012)
Kraš prehrambena industrija d.d.
1911 (as Union)
1950 (incorporated as Kraš)
Damir Bulić (Chairman)
Number of employees
2457 (Kraš Group, 31 Dec 2013)
Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.
3 See also
6 External links
The company traces its origins from two factories from the early 20th century - "Union", founded in 1911, the oldest surviving chocolate manufacturer in southeastern Europe - and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honour of Josip Kraš, a union leader and prominent Croatian communist who was killed in WWII.
The company was state-owned during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two thirds of its market.
In 1997 Kraš received the ISO 9001 certificate.
The company's best known products include its line of milk chocolates now named Dorina; nougat dessert Bajadera; the candies KiKi, Bronhi, 505 sa crtom; biscuits Petit-Beurre, Napolitanke, and Domaćica; instant chocolate powder Kraš Express and the small chocolate Životinjsko Carstvo (themed animal kingdom).
List of bean-to-bar chocolate manufacturers
1."Management Board". kras.hr. Kraš. Retrieved 3 December 2015.
2."PRIVREMENI REZULTATI POSLOVANJA KRAŠ, D.D. I KRAŠ GRUPE ZA POSLOVNU 2013. GODINU" (PDF) (Press release) (in Croatian). Kraš. 14 February 2014. Retrieved 3 December 2015.
3."Podravka, Kraš i Viro najveći izvoznici hrane". tportal.hr (in Croatian). HINA. 11 February 2013. Retrieved 23 July 2013.
4."Bitka do zadnjeg bombona". Globus (in Croatian). Retrieved 23 July 2013.
"Godišnji financijski izvještaj za poslovnu 2012. godinu" [Annual report for the fiscal year 2012] (PDF) (in Croatian). Kraš. Retrieved 23 July 2013.
Kraš Bajadera (Croatian)
CROBEX companies of Croatia (as of September 2014)
AD Plastik (ADPL) ·
Adris grupa (ADRS) ·
Arenaturist (ARNT) ·
Atlantic grupa (ATGR) ·
Atlantska plovidba (ATPL) ·
Belje (BLJE) ·
Đuro Đaković Holding (DDJH) ·
Dalekovod (DLKV) ·
Ericsson Nikola Tesla (ERNT) ·
HT (HT) ·
INA (INA) ·
Jadroplov (JDPL) ·
Končar (KOEI) ·
Kraš (KRAS) ·
Ledo (LEDO) ·
Luka Rijeka (LKRI) ·
Podravka (PODR) ·
Petrokemija (PTKM) ·
RIZ Odašiljači (RIZ) ·
Tehnika (THNK) ·
Uljanik plovidba (ULPL) ·
Varteks (VART) ·
Viadukt (VDKT) ·
Vupik (VPIK) ·
Zagrebačka banka (ZABA)
Categories: Food companies of Croatia
Companies listed on the Zagreb Stock Exchange
Companies established in 1911
Find sources: "Bajadera" – news · newspapers · books · scholar · JSTOR · free images (November 2014)
It has been suggested that this article be merged into Kraš. (Discuss) Proposed since December 2014.
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (September 2012)
Bajadera made by Kraš
Place of origin
Nougat, almonds or hazelnuts or walnuts
Cookbook: Bajadera Media: Bajadera
Bajadera (Croatian pronunciation: [bajaděːra]) is a praline from nougat which is enriched with almond, hazelnuts from the species of Corylus avellana or walnuts from the Juglans species which gives it a specific and recognizable taste.
2 Brand Name
4 External links
This article contains instructions, advice, or how-to content. The purpose of Wikipedia is to present facts, not to train. Please help improve this article either by rewriting the how-to content or by moving it to Wikiversity, Wikibooks or Wikivoyage. (November 2011)
The Bajadera is made from brewed sugar and water, that is moved from the heat source and has the added mixture of grounded almonds (or walnuts, or hazelnuts), cookies and margarine. Half of the mixture is put in a shallow container, and the other half mix in 100 g of molten chocolate. That chocolate mixture is overflowed over the first half. As the last move in preparation the frosting on the praline is put. For this preparation of the bajadera these ingredients are used:
½ kg Sugar
1 dl Water
250 g ground almonds (or walnuts, or hazelnuts)
200 ground cookies
150 g margarine
100 g cooking chocolate
For the preparation of the frosting these ingredients are needed:
100 g margarine
150 g cooking chocolate
2 spoons milk
Bajadera refers to the commercial preparation of bajadera by the Kraš confectionery company of Zagreb, Croatia. Bajadera produced by Kraš has been approved to carry the label of 'Original Croatian' Izvorno hrvatsko.
1. "Original Croatian". Retrieved September 10, 2012.
The Petit-Beurre is a rich butter biscuit originally from France. It originated in Nantes, with the first one being created in 1886 by Lefèvre-Utile.
List of cookies
1.a b Fallon, S.; Rothschild, M. (2000). France. Lonely planet: World food. Lonely Planet. p. 142. ISBN 978-1-86450-021-9. Retrieved February 14, 2015.
Wikimedia Commons has media related to Petit beurre.
Lizambard, M. (2013). VÃ©ritable Petit Beurre LU - Mini gourmands (in French). PLACE DES EURS. ISBN 978-2-263-06191-2. Retrieved February 14, 2015.
Auzias, D. (2006). Guide du chocolat et des confiseries. Petit futé, Thématique guide (in French). Nouvelles ions de l'Université. ISBN 978-2-7469-1722-4. Retrieved February 14, 2015. (French)
Greenspan, D.; Richardson, A. (2014). Baking Chez Moi: Recipes from My Paris Home to Your Home Anywhere. Houghton Mifflin Harcourt. p. 270. ISBN 978-0-547-72424-9. Retrieved February 14, 2015.
Place of origin
Wafer, milk chocolate
Cookbook: Domaćica Media: Domaćica
Domaćica is a chocolate tea biscuit produced by the Croatian company Kraš since 1957. Domaćica, lit. "housewife", is one of best known Kraš's trademarks, and a product well liked in Croatia as well as in the regional market, particularly of former Yugoslavia.
Each biscuit consists of a wafer that is covered on the bottom side with thin milk chocolate coating.
As of late 2010, Kras has released Bijela Domaćica. The biscuits are flavored with cinnamon and lightly coated with a thin layer of white chocolate.
Official website (Croatian)
When more than hundred years ago—thanks to Kraš—the aroma of chocolate began to spread through streets of Zagreb, these were the first chocolate bars in these parts of Europe and also among the first ones in the world.
The excellent Kraš chocolate bars have always been synonymous with quality that has been unquestionably trusted and they got a new name and visual identity in 1996 when Dorina was presented to the market.
Today Dorina embodies an ideal combination of a hundred years´ old tradition of master chocolatiers and modern confectionery trends. After winning many different consumer awards, Dorina has confirmed again and again its quality and has lived up to the trust placed in it.
And now there is a NEW Dorina!
With a new square form and wrapping design…
And in new flavours!
About fifteen flavours pose a real challenge to chocolate lovers but also offer a moment of happiness to all those who find it hard to steal a little time for a daily indulgence and relaxation.
Therefore just stop for the moment and treat yourself to this excellent mouthful of chocolate and choose to be happy as happiness is for all who choose the right things.
And the right choice is new Kraš Dorina Mousse chocolate bars: an irresistible combination of a creamy treat and the finest chocolate.
Look for them in a new attractive wrapping design and in three tempting flavours: chocolate, hazelnut and coconut.
KRAŠ - A Tale about Tradition and Quality
The production of an extensive range of chocolate, biscuits, and candies, developed for almost a century, has ensured that Kraš maintains its leading position as Croatian confectionery producer, putting Kraš on a par with the world’s renowned confectioners.
Since the very beginning of industrial confectionery production, particular attention has been given to the supreme quality of the product itself.
In the 1920s, Kraš started producing chocolate bars and assorted chocolates, which to the present day have remained the core part and the major pride of Kraš production.
In these early days, chocolate was made from several varieties of cocoa bean, and the very recipes were a secret closely guarded. Old chocolate masters have developed an entire range of chocolate bars that included, in addition to Kraš milk and hazelnut chocolate, cream-filled chocolate bars in different flavours. Today’s diverse range of Kraš chocolate bars, better known under the brand name Dorina chocolate, perfectly merges the heritage of production with consumer demands.
Kraš assorted chocolates are also a piece of history. The creation of finest assorted chocolates and nougat products, among which Griotte and Bajadera hold a very special place, was closely linked to the very beginning of the chocolate production. Griotte Dessert was originally made of French cognac, cherry and fondant carefully poured into a chocolaty shell. Even today, Griotte contain a juicy Merranean sour cherry and is a great favourite of numerous Kraš’s consumers.
In over more than 50 years of nougat production, Bajadera has maintained its original recipe and quality, and has become the flagship brand of Kraš range. Bajadera has established itself as supreme premium product and has become a synonym of Kraš quality across world.
The 1950s also saw the start of the production of one of the oldest products in the children’s assortment – the Životinjsko carstvo/Animal Kingdom chocolate bars. Ever since those times, children have been acquiring their first knowledge of fauna from the homonymous album that they have been filling up with pictures of animals hidden in chocolate wrappers, and even today, with its modern design adapted
to the new generation, Životinjsko carstvo arouses the undiminished interest among the children worldwide.
The production of cookies and tea biscuits was also developed in the best traditions of artisan production. From the first biscuit assortments for which 82 biscuit varieties were baked and the best-selling line of butter biscuits named Petit Beurre, an extensive range of cookies and tea biscuits has been developed over the years. Among them Domaćica, today a genuine synonym of a chocolate-coated tea biscuit that has been available on the market for over half a century, holds a very special place. One of the major best-sellers among the recent product launches is a chocolate-chip cookie and tea biscuit range of Krašuljci, Krašotice and Krašopisi, a product line that quickly caught on with consumers.
Speaking of the Kraš heritage, let us also mention Napolitanke wafers, another world-known Kraš brand. This traditional product, thanks to its combination of crispy wafer sheets and various delicious creams, has become synonymous with the entire wafer category.
In a wide offering of Kraš sugar confectionery, the famous KIKI and Bronhi toffees hold a special place. Back in 1935, the well-liked Kiki toffees were advertised with the tagline “No matter where, Kiki is everywhere”, while the slogan for Bronhi stated “Cough, weak or strong, Bronhi heals it all”.
In the 1930s, Kraš started producing the named 505 sa crtom, for which the special machinery was purchased, in order to create a with a dark line around it. According to the commercial ad of the time, only a product with the line could guarantee the original European quality.
Just as it is the case with other product lines, the range has systematically been extended over the years to include novelties, among which special attention must be given to Slatka tajna, a hard filled with various fruit flavours.
The traditional brands have been developed in line with global trends in confectionery industry, and today are being created with vitamins and mineral supplements, enriched with natural flavourings and available in sugar-free varieties.
From its successful beginning up until today, Kraš has nourished and developed the tradition of production based on supreme quality of its wide product range. Apart from being leaders in their respective product category in the domestic market, Kraš brands, such as Griotte and Bajadera, Dorina and Životinjsko carstvo chocolate bars, Napolitanke wafers, Domaćica and Petit Beurre biscuits, KIKI and Bronhi toffees, are favourites of many consumers around the world.
For almost a hundred years numerous individuals and the entire generations have helped Kraš to grow into a modern confectionery company.
Kraš’s “sweet” history commenced in 1911 when the factory named UNION from Zagreb began to operate as the first chocolate maker in South-Eastern Europe. From the very beginning, delicious sweet
treats produced at this company received the highest recognition of that time – UNION became a purveyor of chocolate to the Imperial and Royal Court of Austria-Hungary.
In 1923, the BIZJAK Company started its production of crisp bread, biscuits and wafers on Savska Street in Zagreb. Owing to the craftiness of its owner, the company soon became well-known for its home-made biscuits on the broad regional market.
By 1950, a merger of UNION, BIZJAK, and other smaller confectioners from Zagreb took place. In that year the company got a new name, JOSIP KRAŠ, after an antifascist fighter and a distinguished leader of the workers’ movement of the time.
From the moment of the merger, the company set off its development as a manufacturer of all three confectionery categories: cocoa products, biscuits and wafers, and sugar confectionery.
The years that were to come were marked by investments in modernisation of production facilities. The new generations of Kraš experts applied new knowledge in confectionery manufacturing, based on the original confectionery recipes, and thanks to them the Kraš range is systematically broadened and the leading position in the region firmly maintained.
In 1992, the socially owned company was converted into a public limited company under the name of Kraš. Ever since that day Kraš has continued to grow as a modern and market-oriented company whose products are available and well recognised in world markets. In our efforts to grow and make progress, we continue to honour and preserve our rich past founded on supreme product quality that generations of Kraš consumers have rewarded with their loyalty.
This page was last modified on 13 March 2016, at 01:07.