The History of The Jelly Belly Company



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Jelly Belly Company

Jelly Belly Logo.svg








Fairfield, California

Area served


Key people

Herman G Rowland, Sr., Chairman[2]


Jelly beans, corn, mellocremes, gummis, jells, chocolate confections


$190 million[2]

Number of employees





Jelly Belly Company, formerly known as Herman Goelitz Company and Goelitz Confectionery Company, manufactures Jelly Belly jelly beans and other.[3] The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois and a distribution center in Pleasant Prairie, Wisconsin. In October 2008 the company opened a 50,000 sq ft (4,645 m2) manufacturing plant in Rayong, Thailand where it produces confectionery for the international market.[4]


Contents  []

1 History 1.1 1898–1910

1.2 1911–1979

1.3 1980–Present

2 Products 2.1 Jelly Belly jelly beans 2.1.1 Official 50 flavors

2.1.2 Other Flavors

2.1.3 Sugar-Free Jelly Belly jelly beans

2.1.4 International Flavors

2.1.5 Belly Flops

2.1.6 Jewel Collection

2.1.7 BeanBoozled

2.1.8 Sport Beans

2.1.9 Organic Jelly Beans

2.2 Confections 2.2.1 Corn

2.3 Discontinued 2.3.1 Retired BeanBoozled Flavors

2.3.2 JBz

2.4 Licensed Product 2.4.1 Bertie Bott's Every Flavour Beans

2.4.2 Cold Stone Creamery

2.4.3 Disney

2.4.4 Soda Pop Shoppe

2.4.5 Sunkist

2.4.6 Jelly Belly Gourmet Soda

2.4.7 Tabasco

3 Orthodox Union Kosher Certified

4 Facilities

5 Jelly Belly Company Factory Tour and Visitor Center, Fairfield, CA Images

6 References

7 External links







Jelly Belly Company, manufacturer of Jelly Belly jelly beans and a wide range of confections, is a family owned and operated business now in its sixth generation of making. The family traces its roots to Gustav Goelitz, who came to the United States in 1866. He built a successful confectionery business: Gustav Goelitz, in Belleville, Illinois.[5] Gustav Goelitz younger brothers, Albert and George, emigrated to America a few years later joining the family business. The Goelitz name developed a reputation for quality confections as the brothers expanded operations and by 1898 were specializing in corn and other “buttercream” candies, a new type. The second generation of makers moved to North Chicago opening the Goelitz Confectionery Company plant in 1913.[5]




Herman Goelitz, second generation maker, moved to the west coast to start his own business, Herman Goelitz Company. The company eventually settled in Oakland, California in 1924. In 1960 Herman Rowland, Sr., fourth generation maker, joined the Oakland, California family business. The family decided to expand the company products making jelly beans, Chocolate Dutch Mints, America’s first gummi bears, and jells. “One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965].”[6][7] The Mini Jelly Bean center was flavored with natural flavoring, an innovate idea, instead of just the outer shell.


Ronald Reagan was introduced to the Mini Jelly Beans in 1966. “The then California governor had quit smoking years before and turned to popping  as a…substitute.”[8] Reagan wrote to Herman Rowland, Sr. while governor, “It’s gotten to the point…where we can hardly start a meeting or make a decision without passing around a jar of jelly beans. We owe you a special measure of thanks for helping keep our state government running smoothly.”[8]


In 1976 David Klein, a  and nut distributor, collaborated with Herman Rowland to create a jelly bean using natural purees. Using the Mini Jelly Bean concept “...the Jelly Belly innovation was to flavor the chewy insides as well…”[9] David Klein sold the first Jelly Belly jelly beans in an ice cream parlor, Fosselman's, in Alhambra, California in 1976. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda.[10] It was David Klein's idea " sell them as separate flavors instead of a variety pack and he came up with the name ‘Jelly Belly’ [instead of] ‘Goelitz Mini Jelly Beans.’ ”[11]




Marinus van Dam, product developer and plant manager for the company, oversaw the development of the Jelly Belly jelly beans. By the 1980s many flavors of the Jelly Belly jelly bean had been developed. In 1983 the character Mr. Jelly Belly was developed to promote the product. Prior to the development of the character David Klein called himself "Mr. Jelly Belly" to promote the product. "In 1980, David Klein sold the Jelly Belly trademark to Rowland for $4.8 million, paid in monthly installments over 20 years, which Klein split with a partner."[11] The trademark Jelly Belly was filed by Jelly Belly  Company on December 8, 1980 and was registered on August 3, 1982. [12] [13]


In 1980 the word got out that Ronald Reagan ate jelly beans and "...those jelly beans were made by"[14] This broke open the demand for Jelly Belly jelly beans. To keep up with the demand extra shifts were added, but orders were backlogged for more than a year. The company supplied President Ronald Reagan with Jelly Belly jelly beans during his eight years of presidency.[15] "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries."[14] Reagan made them the first jelly beans in space, sending them on the Space Shuttle Challenger during the STS-7 mission in 1983, as a surprise for the astronauts.[16]


Today the company produces more than 100 different gourmet confections.[10]



Jelly Belly jelly beans[]

Official 50 flavors[]

A collection of various Jelly Belly jelly bean flavors

There are 50 official flavors of Jelly Belly jelly beans:[17]


A&W Cream Soda

A&W Root Beer

Berry Blue


Bubble Gum

Buttered Popcorn



Caramel Corn

Chili Mango

Chocolate Pudding




Crushed Pineapple

Dr Pepper

French Vanilla

Green Apple

Island Punch

Juicy Pear



Lemon Drop

Lemon Lime




Maple Syrup


Mixed Berry Smoothie


Orange Sherbet


Piña Colada

Pink Grapefruit




Red Apple

Sizzling Cinnamon

Strawberry Cheesecake

Strawberry Daiquiri

Strawberry Jam


Toasted Marshmallow

Top Banana


Very Cherry


Wild Blackberry


Other Flavors[]


Other flavors outside the official 50 flavors are the newest Jelly Belly jelly bean flavors and may become official flavors. Rookie flavors change as new flavors are introduced.[17]

7 Up

Grape Crush

Orange Crush


Birthday Cake

Strawberry Banana Smoothie

Draft Beer


Pancakes & Maple Syrup

Sugar-Free Jelly Belly jelly beans[]

Jelly Belly  Company also produces Sugar-Free Jelly Belly jelly beans, sweetened with Splenda and maltitol:

Buttered Popcorn


Green Apple

Juicy Pear




Sizzling Cinnamon




International Flavors[]


Jelly Belly  Company creates specialised Jelly Belly jelly bean flavours for the international market.[18][19]

Chili Mango: This flavour is inspired by the flavours of Southeast Asia and Latin America made with real cayenne pepper, paprika and mango juice, a combination of sweet and spice. It is also an official flavor of the 50 Jelly Belly flavor list in the USA.

Green Tea: A familiar tea in Japanese and Chinese cultures green tea has grown in popularity across the globe.

Guava: This fruit originated in South America and has a sweet taste.

Lychee: A fruit found in the tropical Pacific Islands and across Asia.

Passion Fruit: An exotic fruit found in Latin America, Pacific Islands, and South-East Asian countries.

Sakura: Japanese for "Cherry Blossom," this flavour is popular in many Asian countries.


Belly Flops[]


Belly Flops are "irregular Jelly Belly jelly beans." Some are misshapen, others are conjoined, and they do not have the name stamped on them. Sometimes the colors do not match the flavors of the beans.[20]


Jewel Collection[]


Jelly Belly  Company unveiled the Jelly Belly jewel collection on National Jelly Bean Day, April 22, 2013. The Jelly Belly jewel collection features Jelly Belly jelly beans with an iridescent sheen. The original seven flavors for the Jelly Belly jewel collection are listed below.[21]

Berry Blue


Bubble Gum

Cream Soda


Sour Apple

Very Cherry


The jewel collection has expanded including such flavors as

Grape Soda

Sour Lemon

Ginger Ale




BeanBoozled jelly beans have flavors that mimic the flavor and corresponding color of a conventional Jelly Belly jelly bean. The first ion introduced in 2008 included the flavors of Skunk Spray, Rotten Egg, Ear Wax, Booger, Baby Wipes, Pencil Shavings, Toothpaste, Vomit, Moldy Cheese, and Black Pepper.[22] The second ion in 2009 added the flavors of Canned Dog Food and Centipede. The flavor Vomit was renamed Barf. The flavors of Ear Wax and Black Pepper were dropped. The third ion released in 2013 added the flavors of Stinky Socks and Lawn Clippings. The flavors of Pencil Shavings and Centipede were dropped. In 2016, the fourth ion has two new flavors, Dead Fish (Strawberry Banana Smoothie) and Spoiled Milk (Coconut). The flavor Baby Wipes was dropped and replaced by Spoiled Milk (Coconut), and the flavor of Skunk Spray was dropped. Here are the weird flavors that compare each regular flavor:

Barf or Peach

Booger or Juicy Pear

Canned Dog Food or Chocolate Pudding

Dead Fish or Strawberry Banana Smoothie

Lawn Clippings or Lime

Moldy Cheese or Caramel Corn

Rotten Egg or Buttered Popcorn

Spoiled Milk or Coconut

Stinky Socks or Tutti-Frutti

Toothpaste or Berry Blue


Sport Beans[]


Sport Beans are formulated jelly beans for sports performance. They provide carbohydrates for fuel, electrolytes for fluid balance, and vitamins to protect muscles. "Juicy Pear and Green Apple join Sport Beans flavors of Lemon Lime, Orange, Berry and Fruit Punch and the Extreme Sport Beans, a caffeinated variety, available in Pomegranate, Watermelon, and Cherry."[23]


Organic Jelly Beans[]


The company's first line of organic jelly beans and fruit snacks was introduced the winter of 2016. The product is USDA certified with non-GMO ingredients. The flavors and colors are from natural sources. The organic jelly beans come in 10 assorted flavors: apple, berry, blueberry, cherry, coconut, lemon, orange, pear, peach, and strawberry. The five sour organic jelly bean flavors include apple, cherry, lemon, orange, and berry. The organic fruit snacks featuring rainforest animals includes six flavors: apple, berry, cherry, lemon, orange, and strawberry.






The company began making  corn around 1898. "The company has the longest history of making  corn of any in the industry."[24]  corn is a type of mellocreme . Jelly Belly  Company creates seasonal  corns: Cupid Corn, Giant Corn, Reindeer Corn, and Bunny Corn.




There have been many discontinued Jelly Belly jelly bean flavors over the years. Below are some of the discontinued flavors.


Blackberry Brandy

Café Latte

Champagne Punch

Chocolate Banana

Chocolate Mint

Caramel Apple

Cinnamon Apple

Eton Mess

Grape Jelly



Ice Blue Mint

Irish Creme


Mai Tai

Mandarin Chocolate


Peanut Butter

Retired BeanBoozled Flavors[]

Black Pepper (Plum)

Centipede (Strawberry Jam)

Earwax (Cafe Latte)

Pencil Shavings (Top Banana)

Baby Wipes (Coconut)

Skunk Spray (Licorice)




JBz were a  manufactured by the Jelly Belly  Company starting in 2003. Meant to capture the popularity of both Jelly Belly jelly beans and M&M's candies, JBz were chocolate candies covered with Jelly Belly-flavored shells. Some 20+ flavors were used for JBz, but they never caught on and were discontinued in 2009.


Among the flavors used for JBz shells were Raspberry, Coconut, Strawberry Cheesecake, Juicy Pear, Apricot, Cappuccino, Very Cherry, Ice Blue Mint, Cotton , Top Banana, Honey Graham Cracker, Orange Juice, Licorice, Green Apple, Sizzling Cinnamon, Grape, Blueberry, Buttered Popcorn, Toasted Marshmallow and Tutti Fruitti.[25] A "chocolate lovers" assortment was also made that included Chocolate Cappuccino, Chocolate Caramel, Chocolate Coconut, Chocolate Fudge Brownie and Chocolate Vanilla.[26]


Licensed Product[]


Bertie Bott's Every Flavour Beans[]


Bertie Bott's Every Flavour Beans

Bertie Bott's Every Flavour Beans were based on a product featured in the Harry Potter book series. This product can be purchased in many places such as Hot Topic stores, the Islands of Adventure theme park in Orlando, Florida, Toys R Us, online, and book stores. They consist of a mixture of the original Jelly Belly jelly bean flavors, as well as some unique, less pleasant ones. The brand is sold under license from Warner Brothers Consumer Products. The Harry Potter series also produced other  products like chocolate frogs and jelly slugs.


According to the Harry Potter Lexicon,[27] flavors may include sardine, black pepper, grass, horseradish, vomit, booger, earwax, dirt, earthworm, spaghetti, spinach, soap, sausage, pickle, bacon, and rotten egg.


The current weird flavors of Bertie Bott's Every Flavour Beans include black pepper, booger, dirt, earthworm, earwax, grass, rotten egg, sausage, soap, and vomit.[17]


Cold Stone Creamery[]


Cold Stone Creamery Signature Creation Jelly Belly jelly beans are inspired by popular flavors of ice cream including: Mint Mint Chocolate Chocolate Chip, Our Strawberry Blonde, Apple Pie A La Mode, Chocolate Devolution, and Birthday Cake Remix which is a rookie flavor.




The Disney line includes such popular characters as Mickey Mouse, Donald Duck, Goofy, Minnie Mouse, Anna, Queen Elsa, Olaf, Lightning McQueen, and characters from Star Wars.


Soda Pop Shoppe[]


The six soda pop flavors are : 7UP, A&W Cream Soda, A&W Root Beer, Dr. Pepper, Grape Crush and Orange Crush.




Jelly Belly  Company makes Sunkist  products under license from Sunkist Growers, Inc. The Sunkist Fruit Gems include five flavors: pink grapefruit, raspberry, orange, lemon and lime flavor (blueberry flavor was retired).[28] [29] Sunkist Orange Slices are an orange flavored pectin . Sunkist Jelly Belly jelly beans citrus flavors include lemon, orange, pink grapefruit, lime, and tangerine.


Jelly Belly Gourmet Soda[]


Jelly Belly Gourmet Soda is a gourmet soda line that was introduced by WIT beverages in October 2009.[30] The soda is made with cane sugar and contains 120 calories per bottle. The line has ten flavors including: Lemon Drop, Sour Cherry, French Vanilla, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry.[31]




Jelly Belly Tabasco jelly beans are produced under licence from the McIlhenny Company, the makers of Tabasco sauce. These beans are flavored using the hot sauce itself, and come in bags or in bottles shaped like that of Tabasco sauce.[32]


Orthodox Union Kosher Certified[]


All confections including chocolates, mellocremes, sour candies, Jelly Belly jelly beans, and other candies manufactured by Jelly Belly  Company are certified OU/OUD Kosher.[24] The company "...switched from another kosher certification to make...all its products OU Kosher."[33]




Entrance to the Jelly Belly factory and visitor's center.

The company operates two manufacturing plants in Fairfield, California, and in North Chicago, Illinois. A third facility is a distribution center in Pleasant Prairie, Wisconsin, which offers public tours.[34] In October 2008 the company commenced production of Jelly Belly jelly beans and other confections at its new factory in Rayong, Thailand, producing product for the international market.[35]


The Jelly Belly Factory in Fairfield, California, has daily tours and was named one of best factory tours for kids by FamilyFun Magazine in 2014. [36] The free tours take visitors along suspended walkways over the rooms where the  is manufactured, stopping from time to time to watch video segments about the manufacuturing process. A feature of the tour is a display of Jelly Belly bean art, art made entirely of Jelly Belly jelly beans, including U.S. presidents George Washington and Ronald Reagan, an Asian Dragon, Statue of Liberty and more.[37]


Jelly Belly  Company Factory Tour and Visitor Center, Fairfield, CA Images[]

Portrait of Ronald Reagan made of Jelly Belly jelly beans, on display.

The stairs where the factory tour begins.

Some of the decorations on display.




1. ^ "The Goelitz Family:  Corn & Jelly Belly". German-American History & Heritage. Retrieved October 17, 2014.

2.^  to: a b c Scully, Carla (February 11, 2013). "Top 100  Companies".  Industry. Retrieved October 16, 2014.

3. ^ "Goelitz Announces New Corporate Identity". The Gourmet Retailer. November 1, 2000. Retrieved October 17, 2014.

4. ^ "maker overcomes global market challenges at new facility in Thailand". Packaging Digest. March 31, 2010. Retrieved October 17, 2014.

5.^  to: a b Bearden-White, Christina (March 3, 2013). "Gustav Goelitz (1846-1901)". Immigrant Entrepreneurship. German Historical Institute. Retrieved October 17, 2014.

6. ^ "How I Made My Millions: Episode 14". CNBC. February 28, 2012. Retrieved October 28, 2014.

7. ^ "A Hill of Beans, Jelly Belly on CNBC". Jelly Belly. Archived from the original on October 28, 2014. Retrieved October 28, 2014.

8.^  to: a b Wilhelm, Maria (February 23, 1981). "If the Reagan Administration Is Full of Beans, Blame Jelly Belly Baron Herman Rowland". People Magazine. Retrieved October 28, 2014.

9. ^ Murphy, Kate (June 26, 2008). "Not Just Another Jelly Bean". The New York Times. Retrieved October 17, 2014.

10.^  to: a b "Jelly Belly Jelly Beans Celebrate Three Decades and Bean-Filled Future" (Press release). Jelly Belly. November 8, 2013. Retrieved October 30, 2014.

11.^  to: a b Wade, Tony (March 29, 2013). "Not-so-sweet story of original ‘Mr. Jelly Belly’". Daily Republic. Retrieved May 26, 2015.

12. ^ "Jelly Belly Trademark". Retrieved May 18, 2015.

13. ^ "Jelly Belly Trademark". Retrieved May 18, 2015.

14.^  to: a b Rowland, Herman G., Sr. (2012). "The  Man Can". Chicken soup for the entrepreneur's soul: Advice & inspiration for fulfilling dreams. Cos Cob, CT: Backlist, LLC, a unit of Chicken Soup for the Soul Pub. p. 135. ISBN 978-1-4532-7622-8. Retrieved November 18, 2014.

15. ^ "Jelly Belly jelly beans and Ronald Reagan". Ronald Reagan Presidential Library. January 2013. Retrieved October 17, 2014.

16. ^ McCreary, Donna D. (July 9, 2009). "President Ronald Reagan and Blue Jelly Beans". Great History. Retrieved October 28, 2014.

17.^  to: a b c "Jelly Belly Flavor Guides". Jelly Belly. Retrieved March 21, 2015.

18. ^ "Rookie flavours". Jelly Belly (International). Retrieved November 4, 2014.

19. ^ "Jelly Belly Develops a World of Flavours". Jelly Belly.  [full citation needed]

20. ^ "Belly Flops jelly beans". Jelly Belly. Retrieved November 11, 2014.

21. ^ Gajdosik, Amanda (April 24, 2013). "Jelly Belly celebrates National Jelly Bean Day with sparkle, shine".  Industry. Retrieved November 11, 2014.

22. ^ Sera (April 2, 2008). " Review: Jelly Belly’s BeanBoozled".  Addict. Retrieved November 11, 2011.

23. ^ "New Sport Beans flavors Juicy Pear and Green Apple" (Press release). Jelly Belly. September 23, 2014. Retrieved December 2, 2014.

24.^  to: a b " Corn by the makers of Jelly Belly" (Press release). Jelly Belly. November 8, 2013. Retrieved October 30, 2014.

25. ^ "JBz. ( Product Update)" (Press release). Jelly Belly. Archived from the original on December 12, 2007. Retrieved June 22, 2011.

26. ^ "Jelly Belly JBz Chocolates: 10LB Case".  Warehouse. Retrieved June 22, 2011.

27. ^ "Bertie Bott's Every Flavor Beans". The Harry Potter Lexicon. Retrieved November 11, 2014.

28. ^ "Sunkist fruit gems". Retrieved April 4, 2015.

29. ^ Cybele (July 13, 2012). "Sunkist fruit gems".  Blog. Retrieved November 11, 2014.

30. ^ "Jelly Belly signs WIT Beverages for Soda Line". LicensingExpo. May 6, 2009. Archived from the original on June 18, 2009. Retrieved May 6, 2009.

31. ^ "WIT Beverage Company begins shipment of Jelly Belly gourmet sodas". WIT Beverage Company. April 26, 2010. Retrieved November 11, 2014.

32. ^ "Explore our products". Jelly Belly. Retrieved November 11, 2014.

33. ^ "Jelly Belly  Gourmet Confectionery Now OU Kosher". Orthodox Union. June 25, 2007. Retrieved November 6, 2014.

34. ^ Holman, Donna. "Jelly Belly Center (WI)". Factory Tours USA. Retrieved November 11, 2014.

35. ^ Saunders, Jessica (July 27, 2008). "Jelly Belly prepares to open first overseas plant as demand sweetens". San Francisco Business Times. Retrieved 2015-04-15.

36. ^ Newman, Catherine (2014). "The Best Factory Tours for Kids". Parents. Retrieved 2015-05-21.

37. ^ "Tour a Jelly Bean Factory at Jelly Belly in Fairfield". 101 Things To Do. Retrieved November 11, 2014.


External links[]

Official website

man: The David Klein Story at the Internet Movie Database

Categories: Brand name confectionery

Confectionery companies of the United States

Companies based in Solano County, California

Fairfield, California

Food and drink in the San Francisco Bay Area

1869 establishments in Illinois

1976 establishments in California

American brands

This page was last modified on 11 March 2016, at 16:54.

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