The History Of The Just Born Company


From Wikipedia, the free encyclopedia


Just Born



Privately held company


Confectionery production




Sam Born


1300 Stefko Boulevard, Bethlehem, Pennsylvania, United States





Just Born is a privately held, family-owned, Bethlehem, Pennsylvania-based  company[1] that manufactures and markets a number of chewy candies including Mike and Ike, Hot Tamales, ZOURS, Teenee Beanee Gourmet Jelly Beans as well as Peanut Chews candies — and the iconic marshmallow candies, Peeps.


Marketing its products under the tagline "a great  isn't's Just Born," the company was ranked as the 10th largest  company in the United States, as of 2013.[2]


Contents  []

1 History

2 Today

3 References

4 External links





Russian immigrant Sam Born came to the United States in 1910. In 1916, Born was awarded the "key to the city" of San Francisco for inventing a machine that mechanically inserted sticks into lollipops.


In 1917, Born opened a small retail store in Brooklyn, New York. He displayed in his store window an evolving line of daily made , marketing its freshness with a sign that declared Just Born. The original company logo showed a baby resting in a  measuring scale. Sam Born is also cred with the invention of chocolate sprinkles, known as "jimmies," and the hard coating on ice cream bars.


In 1923, Born started his own manufacturing company in New York City. Irv and Jack Schaffer, Born's brothers in law, joined the company to help market and sell the confections. In 1932,[3] the trio moved operations to Bethlehem, Pennsylvania. The company took over a 4 story, 224,396 sq. ft. building, built in 1920, from a bankrupt printing company.


Sam Born's son, Bob Born, joined the company in 1946 and would later become President for more than 30 years. He was part of the two man team that mechanized the marshmallow Peeps forming process, allowing a substantial increase in production, leading Just Born to become America's largest manufacturer of seasonal marshmallow confections.


In 1953 Just Born acquired Rodda  Co. of Lancaster County;[4] manufacturer of jelly beans, as well as a seasonal (Easter) "martello" : Peeps. Just Born later mechanizing the product manufacture, broadening its marketing, and ultimately creating a  with iconic, year-round appeal.[3]


In 2003, Just Born purchased the Goldenberg  Company, retaining its Philadelphia factory. Just Born originally rebranded Goldenberg's Peanut Chews as a Just Born product under a new marketing campaign which deleted a reference to the name Goldenberg. The company later reversed its marketing approach.[5]




Just Born continues to be family owned. Currently the co-CEOs are Mr. Born's grandson Ross Born and nephew David Shaffer. David Yale is the current President and Chief Operating Officer.


The first Just Born retail store “Peeps and Company” opened in fall 2009 at National Harbor, Maryland. In winter 2012, two more stores opened at the Mall of America, Minnesota and the Sands Casino Resort Bethlehem, Pennsylvania.




1. Andrew Adam Newman (April 11, 2012). "Reviving Two Characters by Tearing Them Apart". The New York Times.

2. Nadia Marblestone (August 12, 2013). "Bethlehem's Just Born Quality Confections celebrates 90 years of  making". Lehigh Valley Live.

3. a b Dan Sheehan (October 14, 2015). "You know you're from the Lehigh Valley if you ever had Peeps in your Easter basket". The Morning Call, Lehigh Valley.

4. Andrew Adam Newman (October 11, 1999). "Company Is Making More Than a Peep in the  Industry". Bill Bergstrom.

5. Andrew Adam Newman (August 19, 2012). "After Failed Identity Change, Peanut Chews Reclaims Its Goldenberg’s Roots". The New York Times.


External links[]

Just Born Official Web Site.

Hot Tamales Official Web Site.

Peeps Documentary

Confectionery products of Just Born


Mike and Ike ·

 Hot Tamales ·


 Teenee Beanee ·

 Peeps ·

 Peanut Chews

Categories: Just Born brands

Chocolate companies

Companies based in Pennsylvania

Companies established in 1923

Confectionery companies of the United States

Northampton County, Pennsylvania




Mike and Ike


Mike and Ike

New Mike and Ike Original Fruits packaging launched in 2013.png

Place of origin

Bethlehem, Pennsylvania, USA (1940)


Just Born, Inc.


Tropical Typhoon, etc.

Food energy

(per serving)

140 (40g serving) kcal


Other information

0 grams of fat; kosher; gluten-free

Cookbook: Mike and Ike   Media: Mike and Ike

Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.[1][2][3]

Contents  []


2 Varieties

3 Media

4 In popular culture

5 References

6 External links


Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each  has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The  is kosher and gluten-free.[4]


They are similar to Hot Tamales, another  introduced by the same manufacturer in 1950, though they are not spicy.[5]


Mike and Ike candies


Just Born produces several varieties of Mike and Ikes, including:[6][7]


Package color

First available

Package type


Original Fruits Green 1940 Box, bag, or freezer pop

Berry Blast Blue 1987 Box or bag

Tangy Twister Orange 2005 Box or bag

Tropical Typhoon Pink 1977 Box or bag

Italian Ice Light blue 2008 Box or bag

Lemonade Blends Yellow 2007 Box or bag

Jolly Joes Purple 1973 Box

Zours Yellow 1999 Box or bag

Red Rageous Red 2009 Box or bag

Strawberry Reunion[8] Black and pink 2013 Box

Sweet Paradise Light Purple 2014 Box

Merry Mix Light Blue 2015 Bag

Retro/limited varieties include:[9][7]

Lem and Mel (Lemon and watermelon) flavor (launched 1991)

Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)

Strawbana (launched 1991)

Mike and Ike – Srawberries n' Cream (launched 2000)

Mike and Ike – Oranges n' Cream (launched 2000)

Mike and Ike Minion Mix – Blueberry and Banana flavors (launched 2014)

Mike and Ike Valentines Mix (Seasonal)

Mike and Ike Mummy's Mix (Seasonal)


There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.[10]




In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting , a trailer for a movie was released, entitled, The Return of Mike and Ike.[14] The whole campaign was a product of Elevator Group, based in Scituate, MA, in partnership with Nail Communications, based in Providence, RI.


In popular culture[]


Among its fans are Pablo Prigioni, Will Smith, Paul Rudd, Steven Spielberg, Bob Smith and Russell Quinn.[15]




1.Annette B. Natow, Jo-Ann Heslin, Karen J. Nolan (2005). The most complete food counter. Simon and Schuster. Retrieved September 24, 2010.

2. ^ "Over 200,000 Public Votes Determine Canada's Most Inspiring Young Leader". Canadian Business Online. May 26, 2010. Retrieved September 24, 2010.

3. ^ Andrew F. Smith (2006). Encyclopedia of junk food and fast food. Greenwood Publishing Group. Retrieved September 24, 2010.

4. ^ "Fruity Facts about Mike and Ike" (PDF) (Press release). Just Born. Retrieved September 24, 2010.

5. ^ Andrew F. Smith (2007). The Oxford companion to American food and drink. Oxford University Press. Retrieved September 24, 2010.

6. ^ "Mike and Ike  flavors". justborn. Retrieved 2013-05-11.

7.^  to: a b "Just Born Interactive Timeline" (PDF). Just Born. Retrieved 2013-05-11.

8. ^ "Mike And Ike Getting Back Together After Messy Divorce". huffingtonpost. 2013-03-20. Retrieved 2013-05-11.

9. ^ "Mike and Ike  flavors". justborn. Retrieved 2013-05-11.

10. ^ Just Born INC (2010). "Stock up". Retrieved December 1, 2010.

11. ^ Dale, Maryclaire (April 13, 2012). "Mike and Ike announce split in cheeky ad campaign". Bloomberg Businessweek. Associated Press. Retrieved May 15, 2012.

12. ^ Bangert, Dave (April 28, 2012). "A culture war in the  aisle". Journal & Courier. Retrieved May 15, 2012.

13. ^ Cox, Ana Marie (May 8, 2012). "Same-sex marriage amendments: bigotry's last gasp". The Guardian. Retrieved May 15, 2012.

14. ^ "Mike and Ike's 'Breakup' Lifted Sales and Social". ADWEEK. 2013-03-27. Retrieved 2013-05-11.

15. ^ "Fruity Facts about MIKE AND IKE" (PDF) (Press release). Just Born. Retrieved September 24, 2010.


External links[]

Mike and Ike website

Mike and Ike facebook page

Mike and Ike twitter account

Mike and Ike Instagram


Confectionery products of Just Born


 Mike and Ike ·

 Hot Tamales ·


 Teenee Beanee ·

 Peeps ·

 Peanut Chews



Hot Tamales


Hot Tamales Small Box

Hot Tamales is a chewy, cinnamon flavored, oblong-shaped  introduced in 1950 — manufactured and marketed in the United States by Just Born, a family-owned, Pennsylvania-based  company.[1]

Deriving its name from the sometimes pungent (spicey hot) flavor of tamales, Hot Tamales was the top selling cinnamon , as of 1999.[2]


Contents  []

1 Variations

2 Ingredients

3 In popular culture

4 References

5 External links





In addition to the original variant, Just Born also markets Hot Tamales Fire (originally Super Hot Hot Tamales) with a hotter flavor and darker color.


In 2011, Just Born released Hot Tamales 3 ALARM containing a mix of three candies: orange (hot), pinkish (hotter) and dark red (hottest). In 2014, Just Born released Hot Tamales Tropical Heat that contains three candies, combining the original pungent, spicey flavor with lemon, mango and pineapple flavor.


A spearmint version available in the late 2000s (marketed as Hot Tamales Ice) has since been discontinued.[citation needed]




As listed on the original Hot Tamales box and Hot Tamales Fire boxes:


Sugar, corn syrup, modified food starch, contains less than 0.5% of the following ingredients: pear juice from concentrate, sodium citrate, pectin, citric acid, malic acid, fumaric acid, confectioners glaze, carnauba wax, white mineral oil, artificial flavors, artificial color, magnesium hydroxide, red #3, red #40, yellow #5 (tartrazine), yellow #6, blue #1, blue #2 lake.


In popular culture[]


The late Ricky Wilson of The B-52's notes his love of Hot Tamales in their 1983 single "Song for a Future Generation".


The  appears in the 1991 documentary Madonna: Truth or Dare, in a scene where Madonna is getting her make-up done. Meanwhile she is talking with one of her Blond Ambition Tour dancers (Oliver Crumes). At the very end of the conversation the back of a Hot Tamales box is shown when Madonna takes a couple of candies.




1. Andrew Adam Newman (April 11, 2012). "Reviving Two Characters by Tearing Them Apart". The New York Times.

2. Andrew Adam Newman (October 11, 1999). "Company Is Making More Than a Peep in the  Industry". Bill Bergstrom.


External links[]

1971 Hot Tamales Box Image

Hot Tamales website

Hot Tamales facebook page

Hot Tamales Twitter account





Mike and Ike Zours are a sour  manufactured by Just Born. They are similar in shape to Mike and Ike candies. They were introduced to Just Born's line of  in 1999, modeled after the Mike and Ikes which debuted in 1940. They are available in 5 oz "movie size" boxes, 4.2 oz boxes and 1.8 oz plastic bags. Zours are Mike and Ike Tangy Twister flavor with a sour coating.


They come in two unique blends:

ZOURS Original Fruitz

ZOURS Punch Fruitz (Discontinued)

External links[]

Mike and Ike Zours web link



Goldenberg's Peanut Chews



(Redirected from Peanut Chews)

Dark Chocolatey Peanut Chews

Milk Chocolatey Peanut Chews

Dark chocolatey Peanut Chews

Peanut Chews are a family of a US  products manufactured by Just Born. They consist of peanuts and molasses covered in chocolatey coating, and are available in original dark chocolatey flavor and milk chocolatey coatings. The bars are small, similar in size to a "fun size" or Halloween-size bar. They are especially familiar to residents of the Philadelphia area and neighboring Mid-Atlantic states.


Peanut Chews were developed and, during most of their history, manufactured by the Goldenberg  Company, which was founded by a Romanian immigrant, David Goldenberg in 1890. Peanut Chews were first introduced in 1917. The candies were originally developed for use by the U.S. military as a ration bar during World War I. The high-energy, high-protein recipe and unique taste made it popular with the troops.[1] In 1921 Harry Goldenberg introduced the first wrapped Peanut Chews  for retail sales. In the 1930s the  was converted from a full-size bar to small individual pieces. In 1949 Harry and Sylvia Goldenberg (2nd generation) purchased the Peanut Chews Division of D. Goldenberg, Inc. to focus solely on the production of Peanut Chews candies. In 2003 Just Born, Inc., a Bethlehem, Pennsylvania–based  company, purchased the Peanut Chews brand and the Northeast Philadelphia manufacturing facility.[2]


Some vegans are fond of the original flavor, which contains no milk or egg products, as would be typical of most dark chocolate and some caramel candies.[3] Just Born made changes in both the formulation and packaging of the  and attempted to expand its market area beyond the mid-Atlantic.[4] After realizing that the product was losing ground in its core market (roughly from Baltimore to New York City), the company decided to re-emphasize its marketing within the home region. The Goldenberg's name was also restored to equal prominence alongside "Peanut Chews" on the redesigned  wrappers.[5]




1. Kanaley, Reid. Philly sweet's global reach. Philadelphia Inquirer, September 18, 2006. [1]

2. Anonymous. Mike and Ike maker eats up Peanut Chews. Philadelphia Business Journal, Monday, April 28, 2003 [2]

3. PETA web site

4. Brubaker, Harold. Philadelphia-made Peanut Chews  to get softer, less sticky.The Philadelphia Inquirer. October 18, 2004.

5.Armstrong, Mike. "Peanut Chews putting the Goldenberg's name out front again," Philadelphia Inquirer, Monday, December 26, 2011.


External links[]

Portal icon Philadelphia portal

Portal icon Food portal

Official Site

Just Born, Inc.

PETA website endorsing Original Peanut Chews as vegan friendly

Official Site

The Dessert Report article on Peanut Chews

Newman, Andrew Adam. "After Failed Identity Change, Peanut Chews Reclaims Its Goldenberg's Roots," The New York Times, Monday, August 20, 2012.





For other uses, see Peep (disambiguation).


Pink peeps.jpg



Place of origin

United States


Rodda  Company

Main ingredients

Sugar, corn syrup, and gelatin

Cookbook: Peeps   Media: Peeps


Peeps are marshmallow candies, sold in the United States and Canada, that are shaped into chicks, bunnies, and other animals. There are also different shapes used for various holidays. Peeps are used primarily to fill Easter baskets, though recent[when?] advertising campaigns market the  as "Peeps - Always in Season", as Peeps has since expanded to include Halloween, Christmas and Valentine's Day; since 2014 it has been available year-round with the introduction of Peeps Minis. They are made from sugar, corn syrup, gelatin, and various food dyes.




Contents  []

1 History

2 Contests and competitions

3 Alleged indestructibility

4 Public relations

5 Recipes using Peeps

6 In popular culture

7 References

8 External links





Peeps bunnies in an Easter basket

Peeps are produced by Just Born,[1] a  manufacturer founded in Bethlehem, Pennsylvania, by Russian immigrant Sam Born. In 1953, Just Born acquired the Rodda  Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production.[2] When founder Sam Born would display a sign for his freshly-made , he would title it "Just Born," playing off of his last name and the fact that he made his  fresh daily.[3] According to Mary Bellis, the newly purchased company, Just Born, was soon the "largest marshmallow  manufacturer in the world." New shapes other than the chicks were produced following a theme according to the season starting in the 1960s. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year round shape of the .[4] The yellow chicks were the original form of the  — hence their name — but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced. Peeps were manufactured in different colors such as lavender and blue starting in 1995. Prior to that they were only being produced in the traditional colors: pink, white, and yellow. New flavors such as vanilla, strawberry, and chocolate were introduced between the years of 1999 and 2002.[5]


In 2009, Just Born expanded the Peeps product line further by introducing Peeps Lip Balm in four flavors: grape, strawberry, vanilla, and cotton .[6] Just Born has come out with several other various accessories. Items such as nail polish, wrist bands, umbrellas, golf gloves, earrings, and necklaces are produced and sold online and in retail stores. Other companies have produced items based on the popular Peeps . Peeps micro bead pillows were made by Kaboodle and conform to one's shape. The company Kaboodle promises that "they'll last a lot longer than their edible counterpart!" [7] Ranging from infant sizes to adult sizes, Peeps Halloween costumes can also be found on the shelves of several costume stores. The first Peeps & Co. store opened in November 2009 in Prince George's County.[8] Peeps & Company retail stores were later opened in Minnesota, and Pennsylvania.[9] In 2014, Peeps Minis were introduced, and were intended to be available year-round.


Contests and competitions[]


Orange pumpkin Halloween Peeps

An annual "Peep Off" competition is held in Maryland on the first Saturday after Easter, when Peeps are greatly discounted, to see who can eat the most in 30 minutes. The first such event was arranged by Shawn Sparks in 1994, and had only six participants.[10] Dave Smith started Sacramento's record-holding (102 eaten) annual Peep Off after contacting Jack Eidsness, a participant in the first Peep Off, with a question about it, through Mr. Eidsness' Peep-themed website.[11][12] Another contest in Maryland asks that participants create a diorama of a culturally important scene from the modern era. Peeps must be somehow included of course. The winner gets 2 free inflatable life jackets.[13]


The popular YouTuber John Green has stated (after several peep eating competitions with his brother and other Nerdfighters) that it is impossible to eat more than 12 and a half peeps in a single sitting.[14]


Several newspapers hold annual contests in which readers submit photos of dioramas featuring Peeps. The St. Paul Pioneer Press was the first paper to hold such a contest.[citation needed] Similar contests are put on by The Washington Post, Chicago Tribune, and the Seattle Times. These contests frequently correspond with the Easter holiday. MIT also has a yearly Peeps contest.[15]


RecordSetter has many world records that involve Peeps.[16]


The Racine Art Museum is sponsoring the International Peeps Competition from April 1–28. Anyone can enter the contest, centered around the theme "peep-powered work of art".[17]


The following are other contests held in various states. Peeps jousting consists of putting two Marshmallow Chicks into the microwave and seeing which one gets the biggest and therefore affects/deforms the other. "Peepza" is a dessert pizza made with Peeps. Also, blogs were created according to Fox News entitled "101 Fun Ways to Torture a Peep."[18]


Alleged indestructibility[]


Peeps are sometimes jokingly described as "indestructible". In 1999, scientists at Emory University jokingly[19] performed experiments on batches of Peeps to see how easily they could be dissolved, burned or otherwise disintegrated, using such agents as cigarette smoke, boiling water and liquid nitrogen.[20] In addition to discussing whether Peeps migrate or evolve, they claimed that the eyes of the confectionery "wouldn't dissolve in anything".[21] The site also claims that Peeps are insoluble in acetone, water, diluted sulfuric acid, and sodium hydroxide (the web site also claims that the Peeps experimental subjects sign release forms).[22] Concentrated sulfuric acid seems to have effects similar to the expected effects of sulfuric acid on sugar.[23]


This debate was featured in an episode of the sitcom Malcolm in the Middle ("Traffic Jam"), in which Francis, insisting the "Quacks" (as they were called) would dissolve in his stomach rather than expand, takes up the dare to eat 100 of them, doing so, but getting very sick in the process.


As marshmallow ages exposed to air, it dehydrates becoming "stale" and slightly crunchy. According to Just Born 25%-30% of their customers prefer eating Peeps stale.[24]


Public relations[]


Barry Church, a football player for the Dallas Cowboys, was unable to attend training camp upon an unexpected root canal. PEEPS offered Church a season's supply of their product in that marshmallows are a lot softer on the teeth as opposed to a jolly rancher which caused Church's root canal.[25]


Recipes using Peeps[]


A coconut cake garnished with Peeps

Several recipes and creative ideas to alter Peeps have been invented. Fox News Magazine published an article in 2013 including several recipes from various creators, including Peeps smores, home-made chocolate covered Peeps, Peeps marshmallow chocolate chip cookies, Peeps brownies, Peeps popcorn, Peeps frosting, Peeps Krispie treats, and Peeps syrup.[26]


A recipe for "Peepshi" involves placing a peep onto a Rice Krispie treat and wrapping it in Fruit by the Foot, to create a single "Peepshi roll" in the style of a sushi roll.[27]


In popular culture[]


On April 22, 2014 Adam Rifkin acquired the feature film and TV rights to the classic candies to make a franchise on it.[28]





1. Lehner, Marla (2003-04-17). "The Power of Peeps". Fox News. Retrieved 2009-04-22.

2. Peeps: A  and a technological wonder". USA Today. Associated Press. 2003-04-16. Retrieved 2009-04-22.

3. ^ "Fun Facts About Just Born Candies." Fun Facts About Just Born Candies. N.p., n.d. Web. 05 Nov. 2013. <>.

4. ^ Bellis, Mary. "The History of Marshmallow Peeps." Inventors. N.p., n.d. Web. 05 Nov. 2013. <>.

5. ^ Bellis, Mary. "The History of Marshmallow Peeps." Inventors. N.p., n.d. Web. 05 Nov. 2013. <>.

6. ^ Zimmer, Erin (April 2, 2009). "Peeps Lip Balm, Reviewed".

7. ^ "Large Peeps® Microbead Pillows." Kaboodle. N.p., n.d. Web. 10 Nov. 2013. <>.

8. ^ Mui, Ylan Q. (July 9, 2009). "Peeps Are Hopping to Their Own Store at National Harbor".

9. ^ "The History of Peeps." Fox News. FOX News Network, 8 Mar. 2013. Web. 05 Nov. 2013. <>.

10. ^ Jack Eidsness (before April 1996). "The unofficial Marshmallow Peep page". Retrieved 2007-07-09. Check date values in: |date= (help)[dubious – discuss]

11. ^ Vincent P. Bzdek (11 April 2004). "50 years of turning Easter into one big Peeps show". Oakland Tribune (reprinted from Washington Post article). Retrieved 2007-08-09. External link in |publisher= (help)

12. ^ First Peeps store is a mecca for all their 'peeple', Los Angeles Times, December 11, 2009

13. ^ "Peeps Madness | Bay Weekly." Peeps Madness | Bay Weekly. N.p., n.d. Web. 05 Nov. 2013. <>.

14. ^ Green, John. "Peeptastic". Retrieved 9 March 2007.

15. ^

16. ^ "Peep World Records". Retrieved 2010-04-02.[dubious – discuss]

17. ^ Zagat Buzz Blog: It's Peeps Art Time! March 22, 2011

18. ^ "The History of Peeps." Fox News. FOX News Network, 8 Mar. 2013. Web. 05 Nov. 2013. <>.

19. ^ "Emory pair unlocks the mystery of Peeps". Emory Report. Emory University. 1999-03-29. Retrieved 2012-07-02.

20. ^ Severson, Kim (April 3, 1999). "Peeps Rule Roost / Easter's unofficial marshmallow treat now a chic and easy target to spoof". San Francisco Chronicle. Retrieved 2013-03-04.

21. ^ "What Do You Call a Guy Who Cuts Apart Peeps?". U S News. October 3, 1999. Retrieved 2009-03-01.

22. ^ "solubility". Retrieved 2010-10-25.

23. ^ "Peep Wars: Revenge of the Mole". 2005-10-23. Retrieved 2010-10-25.

24. ^ Bratskeir, Kate. "Here Are The Answers To Every Question You've Never Asked About Marshmallow Peeps". Huffington Post. Retrieved 8 July 2014.

25. ^ "Barry Church Gets  Offer." News. N.p., 1 Aug. 2013. Web. 05 Nov. 2013. <>.

26. ^ "8 Recipes To Make With Peeps This Easter." Fox News Magazine. N.p., 26 Mar. 2013. Web. 10 Nov. 2013. <>.

27. ^ Kang, Grace. "Serious Eats -" Serious Eats. N.p., 31 Mar. 2010. Web. 10 Nov. 2013. <>.

28. ^ "Adam Rifkin Eyes 'Peeps' Classic  Treats For Animated Film & TV Franchise". 22 April 2014. Retrieved 23 April 2014.


External links[]


Look up peeps in Wiktionary, the free dictionary.

Peeps Official Website

Tour of the Peeps Factory

Peep Research

How Atmospheric Pressure Affects Objects (Audio slideshow, featuring Peeps, from the National High Magnetic Field Laboratory)

Peeps Documentary

Peeps brûlée! Like toasted marshmallows, but awesomer,

Why Eat Peeps at Easter? How the marshmallow chicks found Jesus.,







For other uses, see Sprinkles (disambiguation).

It has been suggested that this article be merged into Nonpareils. (Discuss) Proposed since June 2015.



Rainbow sprinkles

 Alternative names

Hundreds and thousands, jimmies, Dutch hagelslag, Indonesian meises





Sanding sugar, crystal sugar, nonpareils, confetti, dragées

Cookbook: Sprinkles   Media: Sprinkles


Sprinkles are very small pieces of confectionery used as a decoration or to add texture to desserts—typically cupcakes, cookies, doughnuts, ice cream, frozen yogurt, some puddings, and in the Netherlands and Australia, sandwiches or bread. The tiny candies are produced in a variety of colors and are generally used as a topping or a decorative element.


Contents  [hide]

1 Types

2 History

3 Names

4 Uses

5 See also

6 References





A pink cupcake with colored sprinkles

Sprinkles, chocolate syrup and whipped cream on top of ice cream.

Popular terminology for this confection tends to overlap, while manufacturers are more precise with their labeling. What consumers often call "sprinkles" covers several types of  decorations that are sprinkled randomly over a surface, as opposed to decorations that are placed in specific spots. Nonpareils; confetti; silver, gold, and pearl dragées—not to be confused with pearl sugar (which is also sprinkled on baked goods); and hundreds-and-thousands are all used this way, along with a newer product called "sugar shapes" or "sequins". These latter come in a variety of shapes, often flavored, for holidays or themes, such as Halloween witches and pumpkins, or flowers and dinosaurs.  cane shapes may taste like peppermint, and gingerbread men like gingerbread cookies.


Sanding sugar is a transparent crystal sugar of larger size than general-use refined white sugar. Crystal sugar tends to be clear and of much larger crystals than sanding sugar. Pearl sugar is relatively large, opaque white spheroids of sugar. Both crystal and pearl sugars are typically used for sprinkling on sweet breads, pastries, and cookies in many countries.


Some American manufacturers deem the elongated opaque sprinkles the official sprinkles. In British English, these are sugar strands or hundreds-and-thousands (the latter term alludes to their supposed uncountability). In the Northeastern United States, sprinkles are often still referred to as jimmies. "Jimmies", in this sense, are usually considered to be used as an ice cream topping, while sprinkles are for decorating baked goods, but the term can be used for both.[1]


The sprinkles known as nonpareils in French and American English are tiny opaque spheres that were traditionally white, but that now come in many colors. The sprinkle-type of dragée is like a large nonpareil with a metallic coating of silver, gold, copper, or bronze. The food-sprinkle dragée is now also made in a form resembling pearls.


Toppings that are more similar in consistency to another type of , even if used similarly to sprinkles, are usually known by a variation of that 's name—for example, mini-chocolate chips or praline.




Nonpareils date back at least to the late 18th-century, if not earlier. They were used as decoration for pièces montées and desserts.


The  company Just Born cites its founder, Sam Born, as inventing the "chocolate" sprinkles called "jimmies" (which may never have contained any chocolate) in Brooklyn, New York.[2][3]


Dutch hagelslag (sprinkles) was invented in 1936 by Gerard de Vries for Venz,[4] a Dutch company made popular by said treat. Hagelslag is used on bread. Most of the time butter is spread out so the hagelslag does not fall off. After much research and venture, de Vries and Venz created the first machine to produce the tiny cylindrical treats. They were named hagelslag after their resemblance to a weather phenomenon prominent in the Netherlands: hail. Only hagelslag with a cacao percentage of more than 32% can bear the name chocoladehagelslag (chocolate sprinkles). If the percentage is under the 32%, it has to be called cacaofantasie or cacaofantasiehagelslag (cacao fantasy sprinkles).


Sanding sugar has been commercially available in a small range of colors for decades. Now it comes in a wide variety, including black, and metallic-like "glitter".




The origin of the name "jimmies" is first documented in 1930, as a topping for cake.[5]


Though the Just Born  Company claims to have invented jimmies and named them after an employee,[6] this is unlikely.[7][8] The rumor that the name somehow refers to Jim Crow is also likely false.[2][7][9]


Another story attributes the name "jimmies" to Dr. Sidney Farber, a renowned cancer researcher. Dr. Farber co-founded the famous Dana-Farber Cancer Institute in Boston, Massachusetts as well as a charity named after one of his child patients, The Jimmy Fund. The Jimmy Fund still operates today and has helped millions of children with cancer. A nephew, Edward Brigham, opened an ice cream restaurant called Brigham’s and charged an extra penny for chocolate sprinkles on a cone, which benefited The Jimmy Fund. Soon, all of New England called sprinkles by the local name, "jimmies".[10]




In the Netherlands and Belgium, sprinkles—hagelslag—are commonly used as a sandwich topping.


Sprinkles generally require frosting, ice cream, or some other sort of sticky material in order to stick to the desired food surface. They can be most commonly found on smaller confections such as cupcakes or frosted sugar cookies, as these generally have more frosting and smaller diameter than do cakes.


In the Netherlands, chocolade hagelslag (chocolate sprinkles) is used as a sandwich topping (similar to muisjes and vlokken); this is also common in Belgium, Suriname, and Indonesia, once a colony of the Netherlands.[11] These countries also use vruchtenhagel and anijshagel (made of sugar and fruit/anise-flavour respectively) on sandwiches (mainly at breakfast). In Indonesia, it is commonly known as meses or meises, presumably derived from the Dutch word of muisjes.


Fairy bread is the name given to the children's treat of sprinkles or nonpareils on buttered white bread. Fairy bread is commonly served at children's parties in Australia and New Zealand.


A dessert called confetti cake has sprinkles mixed with the batter, where they slowly dissolve and form little colored spots, giving the appearance of confetti. Confetti cakes are popular for children's birthdays in the United States. The Pillsbury Company sells its own variation known as "Funfetti" cake, incorporating a sprinkle-like substance into the mix.[12]


See also[edit]

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1. ^ The Capital Times – August 1, 2006 Archived June 11, 2011, at the Wayback Machine.

2.^  to: a b "Etymology of Jimmies (Ice Cream Sprinkles)". Retrieved 2011-01-04.

3. ^ "Our History". Just Born, Inc. Retrieved 2011-01-04.

4. ^ "Venz". Retrieved 2011-01-04.

5. ^ Advertisement for McCann's food store, Pittsburgh Post-Gazette, December 4, 1930, p. 6.

6. ^ Just Born Fun Facts; see also their photograph of a package of jimmies (on page 4 of their photo gallery), claimed to be from "circa 1930" and showing a trademark symbol.

7.^  to: a b David Wilton, Ivan Brunetti, Word myths: debunking linguistic urban legends, p. 162. ISBN 0-19-517284-1

8. ^ Ben Zimmer, "Corporate Etymologies", New York Times Magazine, April 26, 2010

9. ^ "The Jimmies Story", The Boston Globe, March 13, 2011

10. ^

11. ^ "The Chocolate Sprinkle Sandwich". Retrieved 2011-01-04.

12. ^ "Funfetti® Cake Mix with  Bits". Pillsbury Company. 2010-09-30. Archived from the original on 2013-04-20.

This page was last modified on 25 January 2016, at 02:59.

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