The History of The NBTY Company

 

 

From Wikipedia, the free encyclopedia

 

NBTY, Inc.

NBTY Inc.

Type

Private

Industry

Retail

Founded

1971

Headquarters

Ronkonkoma, New York, U.S.

Products

Nutritional supplements

Revenue

Increase $3 billion (2013)

Owner

The Carlyle Group

Website

www.nbty.com

 

NBTY, Inc., formerly known as Nature's Bounty, Inc., is an American manufacturer of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally.[1] Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995.[2] NBTY also markets products to chain stores such as CVS and Target.

 

 

 

Contents  []

1 Origins

2 Brands

3 See also

4 References

5 External links

 

 

Origins[]

 

Nature's Bounty was founded in 1971 by Arthur Rudolph primarily as a mail order, catalog based company. Nature's Bounty is headquartered in Ronkonkoma, New York.

 

Brands[]

 

NBTY distributes its products to supermarkets, drug store chains, mass merchandisers, club stores, and health food stores under various brand names, as well as selling direct-to-consumer. Some of their more recognizable brands include Nature's Bounty, Sundown Naturals, Puritan's Pride, Vitamin World, Osteo-Bi-Flex, Balance Bar, MET-Rx, and GNC (UK). Other brands owned by NBTY include Holland & Barrett (UK), Rexall, Solgar, Precision Engineered, WORLDWIDE Sport Nutrition, American Health, DeTuinen, LeNaturiste, Flexamin, Knox, Herbal Authority, Doctor's Trust and Leiner Health Products, (which was acquired in 2008).

 

History

 

Nurtured by the strength and endurance of its earliest roots, NBTY continues to branch out to meet the evolving needs of our ever-expanding marketplace. Thirty years later, we remain firmly committed to our original mission. ... To deliver the highest quality nutritional supplements with the best value to our customers.

 

 

Company History:

 

NBTY, Inc. is a manufacturer and marketer of nutritional supplements. It sells more than 900 products, consisting of vitamins and other nutritional supplements such as minerals, amino acids, and herbs. The company's branded products are sold by mail order under the Puritan's Pride and Nutritional Headquarters brand names. NBTY owns a retail chain, Vitamin World, in the United States, and another, Holland & Barrett, in the United Kingdom. It also sells products through independent and chain pharmacies, supermarkets, health food stores, and wholesalers under the Nature's Bounty, Natural Wealth, American Health, and Good 'N Natural brand names.

 

Nature's Bounty Through 1990

 

NBTY began its existence in 1971 as Nature's Bounty, Inc., a subsidiary of Arco Pharmaceuticals, Inc., a company founded by Arthur Rudolph in 1960. Rudolph served as chairman and chief executive officer of Arco from its inception. In 1974 Arco and Nature's Bounty established a joint venture in manufacturing, Starlen Labs, Ltd., to produce pills, tablets, and other powdered and liquid vitamins and food supplements sold by the company. In 1977 the company purchased its previously leased building in Bohemia, New York. Arco Pharmaceuticals had net sales of $10.85 million in 1978 and $16.1 million in 1979 and net income was $273,000 and $720,000, respectively.

 

Nature's Bounty, which made its initial public offering of stock in 1972, acquired Arco Pharmaceuticals at the beginning of 1980, and Starlen became a division of the company, manufacturing, in 1984, 90 percent of the products sold by the company. Nature's Bounty was, in that year, marketing products under the Nature's Bounty label through sales representatives and also to independent and chain drug stores and chain department stores. The company also marketed products under a private label specified by the customer and products under the Puritan's Pride name by mail order, soliciting in general circulation newspapers and magazines and mailing a quarterly catalog. In addition, it was marketing its Nature's Bounty products in 74 Vitamin World kiosks located in enclosed malls and shopping centers in 14 states. This retail chain also served as a marketing aid, enabling the company to keep aware of what customers wanted.

 

Nature's Bounty also began a joint marketing program with Spiegel, Inc. in 1982, preparing a special mail order catalog of its products under the brand name Arco with Spiegel's endorsement. Similar programs were initiated with Lane Bryant, Inc., Montgomery Ward Enterprises, Inc., and Sears, Roebuck & Co., under the brand names Natural Wealth and Puritan's Pride. The catalogs were mailed directly by Nature's Bounty to customers of each participating retailer and received orders directly from such customers.

 

The products sold by Nature's Bounty were a full range of vitamin products, including vitamins A through E in varying potencies and combinations. In addition, it was offering minerals such as bone meal, calcium lactate, magnesium, and zinc. Its food supplements consisted of such items as antacid-digestant, bee pollen, brewers yeast, KLB6 and ultra-KLB6, and protein powder. In addition, it carried a personal care line that included a cocoa-butter cleansing bar, E-cream, E-oil, E-soap herb-oil shampoo, and lip salve. In all, more than 300 hundred products were being offered to customers. The company had record net sales of $36.3 million in 1984 but lost $550,000 after having earned net income of more than $1 million in each of the two previous years.

 

In 1986 Nature's Bounty purchased U.S. Nutrition Co., Inc., a company founded by Arthur Rudolph's son Scott in 1977, for about $4.2 million in stock. This company was selling vitamins, food supplements, skin care items, and pet products under its own name to about 110,000 mail order customers. Scott Rudolph then succeeded his father as president of Nature's Bounty. Also in 1986, Nature's Bounty purchased Hudson Pharmaceutical Corp., a privately held marketer of vitamins and over-the-counter drugs. That year the company added Hudson and Vitamin World to its roster of brand names.

 

Nature's Bounty dropped its arrangement with Montgomery Ward in 1986 and with Sears, Roebuck in 1988, the year Spiegel merged with Nature's Bounty's own mail order program. The company began selling its products in supermarkets in 1988. The following year it purchased General Nutrition Corp.'s mail order unit for $7 million in cash and notes, thereby roughly doubling its mail order business. Nature's Bounty added Good'N Natural to its brand list in 1989 and began selling its products to health food stores in 1990. By this time the Vitamin World retail chain had shrunk to only 38 kiosks in eight states. The company's Bohemia facilities had expanded nearly eightfold, however, since 1977, to 260,000 square feet. Net sales reached $70.8 million in fiscal 1990 (ended September 30, 1990), and net income was $723,000.

 

Like many other marketers of vitamins and nutritional supplements, Nature's Bounty was periodically locked in conflict with the U.S. Food and Drug Administration. In 1987 the FDA advised the company that its nasally administered vitamin B12 gel, called Ener-B, was a drug and thus illegal to market without the agency's approval. In 1989 the company, as a distributor, was involved in a recall of L-Tryptophan, a Japanese-made amino acid used to treat insomnia that was linked to a rare blood disorder and resulted in a number of deaths.

 

Company Growth in the 1990s

 

The acquisition of Sturdee Co., Sturdee Health Products, Inc., and Biorganic Brands, Inc. in 1991 for about $4.2 million allowed Nature's Bounty to add Sturdee Health Products and Biorganic Brands to its mail order product lines. A $5 million remodeling program enabled the company's Bohemia facilities to reach 355,000 square feet in 1992 and to boost output to five million vitamin tablets an hour and 3.2 billion tablets a year. That year Nature's Bounty acquired Beautiful Visions Inc. for $4.8 million. The company now claimed to be the largest publicly owned vitamin supplier in the United States.

 

Nature's Bounty's focus remained on marketing as well as manufacturing; for example, the company was offering a range of support services to the retailers who stocked its products. A company executive told a Drug Topics reporter, 'There's fierce competition for shelf space. We make sure our space is really producing per linear foot. We will recommend that drugstores add or even take products off the shelf. For example, fish liver oils don't sell as well now, so we might suggest they add garlic oil, which is selling well.' He called the Vitamin World stores 'a gold mine of information. We stock lots of brands, not just our own, to get an idea of what's selling and what's not selling. We ask lots of questions and we try out new packaging and tablets with different coatings, shapes, and sizes.'

 

The Nature's Bounty line, still the company's leading brand in 1992, was being distributed to drug wholesalers and drugstore chains across the United States. The Hudson brand, found in independent drugstores and including more than 50 over-the-counter drug products, was the largest direct-service full-line vitamin brand in the United States. The Natural Wealth product line was being sold in supermarkets, and the American Health and Good'N Natural brands were being marketed to health food stores. Private-label agreements had been established with many retail chains, including Genovese, Osco, and Rock Bottom. By 1993 the company also was offering personal care products, including shampoos, soaps, cosmetics, skin creams, fresheners, and lotions, under the Beautiful Visions name at discount prices.

 

In 1993 Nature's Bounty acquired Prime Natural Health Laboratories, a private distributor of vitamins and health and beauty aids to chain drug stores, for $5 million. It also added a plant in Holbrook, New York, for cosmetics production, and a leased facility in Carson, California. Also that year, Arthur Rudolph, who had yielded his position as chief executive officer in fiscal 1992, resigned as chairman of the company and sold his holdings, which consisted of about one-third of the common stock. Nature's Bounty was reaching a potential three million mail order customers in 1993 through eight-times-a-year issues of two catalogs, Puritan's Pride and Beautiful Visions (which was sold in 1995). The Vitamin World chain resumed growth after falling to a low of 31 outlets in 1994. Company net income reached a peak of $9.8 million in fiscal 1993 on net sales of $138.4 million.

 

The U.S. Postal Service filed false advertising charges against Nature's Bounty in 1990, charging that its Puritan's Pride catalog contained illegal health-related claims for 19 products and adding that it did 'not mean to imply that all of Nature's Bounty's other advertisements are true.' The following year the company agreed to either discontinue or modify its statements for these products. In 1994 General Nutrition agreed to pay $2.4 million to settle a deceptive-advertising claim by the Federal Trade Commission that involved products manufactured by, among others, Nature's Bounty. According to a security analyst, the company lost sales and profits after a 1994 New England Journal of Medicine article challenged the benefits of taking Vitamin A and beta-carotene supplements.

 

Nature's Bounty was Long Island's largest publicly owned vitamin and health food company by 1995, when it changed its name to NBTY, Inc., after the letters of its stock symbol, to separate the corporate name from the Nature's Bounty product line. By this time the company's Bohemia complex occupied 35 acres near the entrance to MacArthur Airport. In late 1995 NBTY secured a package of tax exemptions and abatements to

 

1971:Founded as Nature's Bounty, Inc.

 

1980:Acquired its parent, Arco Pharmaceuticals, Inc.

 

1992:Claims to be the largest publicly owned vitamin supplier in the nation.

 

1995:Changes its name to NBTY, Inc.

 

1997:Purchases the British vitamin and health food retail chain Holland & Barrett.

 

stay in Bohemia rather than move to Georgia and also began making plans to build a new manufacturing plant on 62 acres in Bayport. After completion, this facility became one of the nation's largest manufacturing facilities for the soft gelatin capsules used as a delivery system for liquid vitamins and other supplements.

 

Following disappointing profit performances in fiscal 1994 and 1995--in part due to the poor performance of the company's cosmetics products--NBTY had record net income of $13.4 million on sales of $194.4 million in fiscal 1996, which was attributed in part to refocusing on mail order sales. By purchasing the Holland & Barrett vitamin and health food chain in 1997, NBTY became the largest retailer of vitamins and health foods in the United Kingdom. NBTY paid $168.8 million in cash to secure this 410-store chain, which had been in business since 1920 and had sales of £90.6 million (about $145 million) and operating profits of £7.8 million (about $12.5 million) in 1996.

 

By this time NBTY had raised the number of its Vitamin World outlets to 110, with plans to add 80 more in 1998 and reach 500 stores in the next three years. In 1999 NBTY joined Phar-More Inc., a deep-discount drug chain, in selling vitamins and other nutritional supplements over the Internet on a page linked to Phar-More's web site. NBTY's net sales reached $572.1 million in fiscal 1998. Net income of $38.8 million was a record for the third consecutive year, despite sharply higher interest expenses of $16.5 million because of the company's increasing debt incurred for the Holland & Barrett and other acquisitions. In 1997 NBTY paid $8 million in cash and stock to settle a three-year-old class action suit in which shareholders alleged that the company artificially inflated sales, improperly capitalized costs, and overstated inventory and accounts receivable.

 

NBTY in 1998

 

NBTY's Vitamin World retail chain had reached 230 outlets in 40 states and the territory of Guam by the end of fiscal 1998. Holland & Barrett, which derived 40 percent of its sales from food products rather than vitamins, minerals, and other nutritional supplements, had 415 locations. The Nature's Bounty brand was being sold to drugstore chains and drug wholesalers.

 

A full line of products to supermarket chains and wholesalers was available under the Natural Wealth brand. Sales to health food stores were under the Good'N Natural brand and to health food wholesalers under the American Health brand. Direct-mail sales, including personal care items, were under the Puritan's Pride and Nutrition Headquarters brands. NBTY had expanded sales of various products to many countries throughout Europe, Asia, and Latin America.

 

In addition to its facilities in Bohemia, Holbrook, and Bayport, NBTY had leased warehouse space in Reno, Nevada, and Southampton, England. Holland & Barrett was leasing headquarters and warehouse and distribution space in Hinckley, United Kingdom. NBTY had long-term debt of $173.3 million at the end of fiscal 1998. Scott Rudolph owned 16.7 percent of the common stock and Arthur Rudolph owned three percent in December 1998.

 

Principal Subsidiaries: American Health, Inc.; Arco Pharmaceuticals, Inc.; Beautiful Visions, New York Corp.; Fountain Publishing, Inc.; Good'N Natural Nutrition Corp.; Herbal Harvest, Inc.; Holland & Barrett Holdings Ltd. (United Kingdom); The Hudson Corp.; Natural Wealth Nutrition Corp.; Nature's Bounty, Inc.; Nature's Bounty Manufacturing Corp.; Omni Vitamin & Nutrition Corp.; Prime Natural Health Laboratories, Inc.; Puritan's Pride, Inc.; Specialized Manufacturing and Marketing Corp.; United Vitamin Manufacturing Corp.; Vitamin World, Inc.; Vitamin World Ltd.

 

Principal Operating Units: Capsuleworks; Good 'N Natural; Vitamin World.

 

Principal Competitors: Nature's Sunshine Products Inc.; Rexall Sundown Inc.; TwinLaboratories Inc.

 

Further Reading:

•Ansberry, Clare, 'General Nutrition Corp. Discusses Sale of Mail Order Unit to Nature's Bounty,' Wall Street Journal, February 22, 1989, p. B8.

•'Medical Wonders That Ain't,' Catalog Age, August 1991, p. 7.

•Moore, Elizabeth, and Michael Unger, 'Vitamin Maker To Expand on LI,' Newsday, December 14, 1995, pp. A55, A57.

•'NBTY To Settle 1994 Lawsuit,' Wall Street Journal, October 24, 1997, p. B15.

•'Phar-More, NBTY To Sell Vitamins on the Internet,' Chain Drug Review, February 15, 1999, pp. 1, 4.

•Talley, Karen, 'Nature's Bounty Spends $5-M on Improvements,' Long Island Business News, July 13, 1992, p. 1.

•Ukens, Carol, 'Nature's Bounty Working To Make America Healthier,' Drug Topics, July 20, 1992, pp. 74, 76.

•Unger, Michael, 'Bohemia's 24-Hour-a-Day Vitamin Plant,' Newsday, May 23, 1994, p. C5.

•------, 'Call Them Vitamin NBTY,' Newsday, April 8, 1995, p. A15.

•------, 'NBTY Completes Purchase of UK Health Food Chain,' Newsday, August 9, 1997, p. A23.

•------, 'Strong Sales for NBTY; More Stores To Open,' Newsday, November 13, 1997, p. A60.

•Wax, Alan J., 'False Advertising by LI Firm Alleged,' Newsday, November 15, 1990, p. 49.

 

Source: International Directory of Company Histories, Vol. 31. St. James Press, 2000.

 

 

 

 

See also[]

MET-Rx

 

References[]

 

1. "NBTY Inc. Corporate Overview". Corporate-ir.net. Retrieved 2012-07-31.

2. "Symbol Lookup from Yahoo! Finance". Finance.yahoo.com. Retrieved 2012-07-31.

 

External links[]

Official website

NBTY buys SOLGAR

hoovers.com

The Carlyle Group

Categories: Retail companies of the United States

Manufacturing companies established in 1971

Companies based in Suffolk County, New York

Carlyle Group

American companies established in 1971

1971 establishments in New York

 

 

 

Balance Bar

 

This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (November 2009)

 

The Balance Bar Logo, 2012

Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.

 

The product was first released in 1992. Since that time, the product line has expanded to include Balance Bar, Balance Gold, Balance Trail Mix, Balance Plus, Balance CarbWell, Balance Gold Crunch, Balance Outdoor, Balance Organic, Balance 100 Calories, Balance Bare, and 40-30-30 Balance Drink Mix.

 

Balance Bar is a subsidiary of NBTY.

 

Company history[]

 

The Balance Bar Company was founded in 1992 by Thomas Davidson and Richard Lamb, a windsurfing champion, Olympic judge and sporting goods manufacturer[1] who would later go on to found New Sun Nutrition. Davidson, Lamb and two other investors acquired rights to a bar based on Sears' zone diet.[2] The company was originally called Bio Foods Inc. and was located in Santa Barbara, California. Balance Bars were originally sold through natural food stores, and were introduced into mainstream stores in 1997.[3]

 

Sears was originally to have partnered with Lamb, but backed out of the deal and formed a competing company to sell BioZone bars and other products through multi-level marketing. In 1995, Sears' bestselling book about his nutrition concepts, The Zone, was published. Around the same time, several other authors published books advocating high-protein diets[4] and the nutrition bar business started to take off. Balance Bar sales hit $1.3 million in 1995. In 1999, just four years later sales reached $100.9 million.[5]

 

The company's speedy growth caught the attention of Kraft Foods, which purchased the company for $268 million ($19.40 per share) in January 2000 as part of a strategy to expand its product line to natural foods. Earlier that same week, Kraft had announced it would acquire Boca Burger. Kraft paid a 37% premium over Balance Bar's then-current trading price. Analysts cited Balance Bar's agreement to market a line of bars with weight loss firm Jenny Craig, Inc. as a factor that drove up the price. Another factor accounting for the premium may have been that Kraft's purchase was part of a rush by large food manufacturers such as General Mills, PepsiCo and the Adolph Coors Company to snap up well-established natural foods companies such as Cascadian Farm, Mother's Oatmeal and Blue Moon Beer respectively.[6] [7]

 

At the time, the deal was thought to be a winner for both sides, with Kraft picking up a well-established brand in a high-growth market category, and Balance Bar leveraging Kraft's resources for further growth.[8] However, the company languished under Kraft, and in December 2009 was purchased for an undisclosed amount by private equity firm Brynwood Partners, a firm known for buying orphan brands from large companies.

 

Balance Bar was "not financially material" to Kraft, said a Kraft spokesman at the time. In 2008, Kraft posted annual revenues of $42 billion.[9] Balance Bar posted revenues of $127 million, a 7% decline from the previous year. It slipped to third position in the category, with Clif Bar surpassing it in sales. Nestle's PowerBar held the top spot, with 2008 sales of $196 million[10]

 

The sale was seen as part of a larger restructuring effort by Kraft CEO Irene Rosenfeld to sell underperforming brands and refocus on Kraft's core of dairy and pizza products.[11] It also reflected a recognition that the nutrition bar category had matured. Competition stiffened as over 500 new bars launched in 2004 and 2005. New product launches fell off significantly in the following years, as did interest in the high-protein diet fad. However, Balance Bar retained a very loyal customer following that was attractive to Brynwood, which said at the time of the sale that it planned to increase marketing and new product innovation.[12][13]

 

In 2012, NBTY acquired Balance bar.[14]

 

External links[]

Official Balance bar Website

 

References[]

 

1. "Balance Bar Company". Funding Universe http://www.fundinguniverse.com/company-histories/Balance-Bar-Company-Company-History.html

2.Fulmer, Melinda (January 22, 2000). "Kraft to Buy Balance Bar for $268 Million". Los Angeles Times http://articles.latimes.com/2000/jan/22/business/fi-56411

3.Fulmer, Melinda (Jan. 22, 2000) "Kraft to Buy Balance Bar for $268 Million". Los Angeles Times. http://articles.latimes.com/2000/jan/22/business/fi-56411

4. "Balance Bar Company". Funding Universe.http://www.fundinguniverse.com/company-histories/Balance-Bar-Company-Company-History.html

5. "Kraft Foods to Acquire Balance Bar" (Jan. 21, 2000) Business Wirehttp://findarticles.com/p/articles/mi_m0EIN/is_2000_Jan_21/ai_58825542/

6.Koo, Carolyn (Jan. 21, 2000). "Balance Bar Shares Surge on Kraft Takeover". TheStreet.comhttp://www.thestreet.com/story/866776/balance-bar-shares-surge-on-kraft-takeover.html

7.Helliker, Kevin (June 7, 2002) "General Mills Goes Incognito to Sell Cereal That's Organic" The Wall Street Journal.http://www.mindfully.org/Food/General-Mills-Cascadian-Farms7jun02.htm

8.Koo, Carolyn (Jan. 21, 2000). "Balance Bar Shares Surge on Kraft Takeover".http://www.thestreet.com/story/866776/balance-bar-shares-surge-on-kraft-takeover.html

9. "Brynwood partners buys Balance Bar from Kraft Foods". (Dec. 5, 2009). TradingMarkets.comhttp://www.tradingmarkets.com/.site/news/Stock%20News/2702675/

10."Kraft Foods Sells Balance Bar After Years of Stagnant Sales". (Dec. 1, 2009). nutritionbusinessjournal.comhttp://nutritionbusinessjournal.com/healthy-foods/news/kraft-food-balance-bar-sales-decline-nbj/

11."Brynwood partners buys Balance Bar from Kraft Foods". (Dec. 5, 2009). tradingmarkets.comhttp://www.tradingmarkets.com/.site/news/Stock%20News/2702675/

12.Stone, Mike (Dec. 4, 2009). "Kraft Foods sells Balance Bar as sector saturates". nutraingredients-usa.comhttp://www.nutraingredients-usa.com/Industry/Kraft-Foods-sells-Balance-Bar-as-sector-saturates

13. 'http://www.healthy-diets.co'

14.NBTY buys Balance Bar Company

 

 

 

 

 

Energy bar brands

 Balance Bar ·

 CalorieMate ·

 Clif Bar ·

 Lärabar ·

 LUNA Bar ·

 Odwalla Bar ·

 PowerBar ·

 Soldier Fuel ·

 Tiger's Milk ·

 ZonePerfect

Categories: Kraft Foods brands

Dietary supplements

Energy food products

 

Met-Rx

 

 

 (Redirected from MET-Rx)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2011)

 

MET-Rx is an American brand of nutritional supplements originally produced by Met-Rx, Inc., a California company started by Scott Connelly, and sold several times since.

 

The brand is best known as the product to pioneer a new category of bodybuilding supplements known as Meal Replacement Powders or MRPs. It was also involved in the androstenedione controversy in the late 1990s.

 

 

 

Contents  []

1 Company

2 Products 2.1 Original MET-Rx MRP

 

3 Marketing

4 References

5 Further reading

6 External links

 

 

Company[]

 

Created by Scott Connelly, an anesthesiologist, the original MET-Rx product was intended to help prevent critically ill patients from losing muscle mass. Connelly's product was marketed in cooperation with Bill Phillips and the two began marketing to the bodybuilding and athletic communities, launching sales from the low hundreds of thousands to over $100 million annually.[1] Connelly sold all interest in the company to Rexall Sundown for $108 million in 2000.[2] MET-Rx is currently owned by NBTY.

 

Products[]

 

Original MET-Rx MRP[]

 

The original MET-Rx meal replacement product came in two canisters—one labeled MET-Rx "base" and the other MET-Rx "plus." The instructions were to take two scoops of the base and one scoop of the plus and mix them in milk or water. As the product grew more popular, it was released as one formula combining the "base" and "plus" while removing the micellar casein component. As a result, the original METAMYOSYN blend is no longer used in MET-Rx products, as the current ingredients does not contain micellar casein.[3]

 

MET-Rx's meal replacements and protein powders contain a proprietary blend (known as METAMYOSYN) which consists of ingredients such as whey protein, calcium caseinate, egg albumen and milk protein isolate, combined with maltodextrin, vitamins, minerals and added amino acids.[4]

 

An NBC DateLine broadcast on October 6, 1996, entitled "Hype in a Bottle" investigated MET-Rx USA, Inc. The report revealed that MET-Rx had failed to provide published peer-reviewed documentation to substantiate its advertising claims. In October 1993 the "MET-Rx Substantiation Report" was provided to David Lightsey of the National Council Against Health Fraud. The report claimed association with Cooper Clinic in Dallas, Texas. The report noted that several Dallas Cowboys had gained an average of 2.5 to 3 pounds of lean body mass weekly for six week when using a MET-Rx product—an obvious red flag. Cooper Clinic was contacted of possible misrepresentation. Cooper Clinic issued a cease and desist letter to Met-Rx from the Cooper Clinic president and medical director.[5]

 

In February 1995, the Penn State Sports Medicine Newsletter (3;6) published a report titles "Is It Real or Is It Met-Rx?" that concluded, "MET-Rx ... claims of fat loss and increased muscle mass have not been proven by scientifically accepted methods".

 

The National Council Against Health Fraud discussed Met-Rx in several issues of their newsletter, pointing out that the scientific claims of the manufacturer were not based on scientific studies but on the endorsement on celebrities.[6][7][8][9]

 

Marketing[]

 

MET-Rx currently features a wide variety of television sponsorships such as the MET-Rx World's Strongest Man contest and as of 2004 the company claimed the brand was endorsed by 50 top athletes.[10]

 

MET-Rx also sponsors dozens of athletes, bodybuilders and celebrities, as well as being the primary sponsor of the World's Strongest Man competition.

 

In early interviews and promotional materials, Connelly marketed himself as a 1973 Harvard Medical School graduate, and claimed he was on the faculty of Stanford Medical School between 1979 and 1986. However, Connelly was only at Harvard as a post-grad "special student" in the 1973-74 academic year. He then got his Doctor of Medicine in anesthesia from Boston University School of Medicine in 1978 and did a one-year Stanford fellowship in 1981. Connelly was an unpaid clinical instructor and was never part of the full-time faculty at Stanford.[11]

 

References[]

 

1. Epstein, David; Dohrmann, George. "What You Don't Know Might Kill You", Sports Illustrated, May 18, 2009.

2."Rexall Sundown to Acquire MET-Rx for $108 Million". California, Florida: Prnewswire.com. Retrieved 2011-06-07.

3. "Protein Magic by TC Luoma". Biotestedge.com.au. Retrieved 2011-06-07.

4. Met-Rx.com Product Description

5. Muscles, speed & lies: what the ... – Google Books. Books.google.com. Retrieved 2011-06-07.

6. "NCAHF Newsletter September/October 1995". Ncahf.org. Retrieved 2011-06-07.

7. "NCAHF Newsletter November/December 1998". Ncahf.org. Retrieved 2011-06-07.

8."NCAHF Newsletter Jan/Feb 1996". Ncahf.org. 1995-05-17. Retrieved 2011-06-07.

9."NCAHF Newsletter November/December 2002". Ncahf.org. Retrieved 2011-06-07.

10."NBTY to push branding of sports range". Nutraingredients-usa.com. Retrieved 2011-06-07.

11. Miracle food or fad?

 

^ "Retail experiment, led by, Meade, worked". Orange County Register. Retrieved 2011-06-07.

 

Further reading[]

Lightsey, David. Muscles, Speed & Lies: What the Sport Supplement Industry does not want Athletes or Consumers to Know, pp. 42–44: "Media Reports on Met-Rx". Globe Pequot, 2006. ISBN 978-1-59228-912-7.

Meade, Darren. DARREN MEADE v. MET-RX USA AND SCOTT CONNELLY, MD

 

External links[]

Official website

Categories: Bodybuilding supplements

Dietary supplements

 

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