The History of Bahlsen

 

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Bahlsen is a German food company based in Hanover. It was founded in July 1889 by Hermann Bahlsen as the Hannoversche Keksfabrik H. Bahlsen. Led by his grandson Werner Bahlsen, the company remains in family control. German politician Ernst Albrecht was CEO of Bahlsen in the 1970s and the press to gave him the nickname, "Cookie Monster".

 

Bahlsen produces a range of biscuits and cakes. Its best-known product is the Leibniz-Keks (butter biscuit), introduced in 1891. Bahlsen also makes scale products such as chocolate-dipped Pick ! snack bars. Bahlsen operates five production facilities in Europe and exports products to about 80 countries. It also does private-label production.

It remains funded by private capital.[1][2][3]

The company was victimised by a practical joker in February 2013. The corporate sign was removed and ransomed in exchange for donations to a local children's hospital. The company refused to submit to blackmail; the sign was returned anyway.[4][5]

 

Bahlsen GmbH & Co. KG manufactures and exports cakes and sweet biscuits in Europe and internationally. It offers crispy caramel alphabet biscuits, semi-sweet chocolates, whole milk chocolates, plain chocolates, refined biscuits, summery light orange biscuits, crispy tender puff pastry, small round wholemeal biscuits, cakes, juicy egg-batter cake, juicy marble batter cake, juicy lemon batter cake, almond-flavored Christmas biscuits, and cinnamon-flavored star-shaped hazelnut-biscuits. Bahlsen GmbH & Co. KG was formerly known as H. Bahlsen Keksfabrik KG and changed its name to Bahlsen GmbH & Co. KG in 1995. The company was founded in 1889 and is based in Hanover, Germany

 

For more than 122 years, generations of the Bahlsen family have made European biscuits, to be enjoyed by generations of biscuit lovers. Bahlsen's origins lie in the entrepreneurial spirit of its founder, Hermann Bahlsen, who launched his business in 1889, in Hannover, Germany, where his descendants carry on the company today. Proud to be known as the largest family-run biscuit producer in the world, the Bahlsens maintain the twin standards that their grandfather established, of traditional quality and innovative improvements.

 

First of these innovations was the launch of the company's best-known product, Leibniz Keks, in 1891.

 

Next, in 1904, it pioneered the first moisture resistant packaging for biscuits, a breakthrough that ensured every biscuit would remain as crisp as the moment it left the oven. This quality advance was named,

 

"TET-Packung," (from the Egyptian hieroglyphic, 'tet', meaning "everlasting"), a symbol of which still appears on Bahlsen packs to this day.

 

By 1912, thanks to Hermann Bahlsen's vision, more than 12 million packs of Leibniz Keks had been sold, and the word "Keks" had become the official German word for biscuit.

 

The historical Bahlsen building is still in use today, as the company's headquarters, with Hermann's grandson, Werner Michael Bahlsen, at the helm. The Bahlsens of this generation are driven still by the family passion: to make a delightfully varied line of high quality biscuits, created with innovative recipes, sourced from the finest natural ingredients, and baked to perfection.

 

From the moment you open a box of Bahlsen, you know these are no ordinary biscuits. Nestled gently in their trays, each beautifully shaped variety is as inviting to look at as it is delectable to eat, from the gleaming molded chocolate of a Choco Leibniz, to the buttery-golden delicacy of Bahlsen's puff pastry selections.

 

Bahlsen's pursues quality for its biscuits with a passion and care that is rarely seen in today's hasty world. Every recipe has only the most carefully selected, and highest quality, all-natural ingredients: no hydrogenated oils, zero trans fats, no added preservatives, no artificial flavors or colors, no high fructose corn syr. Instead, you'll find delights such as these: the flaky puff pastry you'd expect from a fine patisserie, real Swiss milk chocolate, 51% cocoa dark chocolate, fragrant vanilla, airy meringue, pure butter, premium hazelnuts and almonds. So, go ahead, take a tour – see how rich a fine line of European biscuits can be.

 

 

 

Key personnel[]

Title

Name

Chairman & CEO Werner M. Bahlsen

Operations Christoph Holleman

Director Finance Michael Gawron

Chief Financial Officer Mr. Momme S. Petersen[1]

Head of Corporate Communications Dorith Wolff[1]

 

References[]

 

1.^   to: a b c businessweek.com: "Company Overview of Bahlsen GmbH & Co. KG", consulted Oct 2014

2.  ^ referenceforbusiness.com: "Bahlsen GmbH & Co. KG - Company Profile, Information, Business Description, History, Background Information on Bahlsen GmbH & Co. KG", consulted Oct 2014]

3.  ^ hoovers.com: "Bahlsen GmbH & Co. KG - History", consulted Oct 2014

4.  ^ rt.com: "The way the cookie crumbles: ‘Cookie Monster’ returns missing biscuit", 6 Feb 2013

5.  ^ telegraph.co.uk: "Cookie Monster's 'golden biscuit' found hanging from horse", 5 Feb 2013

 

External links[]

 

Wikimedia Commons has media related to Bahlsen.

http://www.bahlsen.de

http://www.hoovers.com/bahlsen/--ID__58961--/free-co-profile.xhtml

http://www.bahlsen.co.uk

Authority control

GND: 2033531-3

 

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Leibniz-Keks

The Leibniz-Keks or Choco Leibniz is a German brand of biscuit or cookie produced by the Bahlsen food company since 1891.

Contents  [hide]

1 Name

2 Design

3 Varieties

4 Ingredients

5 References

 

 

Name[]

 

The brand name Leibniz comes from the philosopher and mathematician Gottfried Wilhelm Leibniz. The only connection between the man and the biscuit is that Leibniz was one of the more famous residents of Hanover, where the Bahlsen company is based. At the time when the biscuit was first made there was a fashion of naming food products after historical celebrities (compare Mozartkugel).[1]

 

The Leibniz-Keks is a plain butter biscuit, or Butterkeks as it is known in German, inspired by the French Petit beurre created in 1886 by Lefèvre-Utile. The word Keks in Leibniz-Keks was originally a corrtion of the English word "cakes" by Bahlsen. Due to the popularity of the Leibniz-Keks, Keks has since become the generic German word for a crunchy, sweet biscuit.

 

Design[]

 

The original Leibniz biscuit has a simple and distinctive design. Fifty-two "teeth" frame the rectangular field, on which is imprinted "LEIBNIZ BUTTERKEKS" in capital letters. This was Hermann Bahlsen's original 1891 design. The biscuit has been featured in a series of "Monuments of German Design" by the Süddeutsche Zeitung.[2] It may have been inspired by the French petit beurre which production started in 1886 by Lefèvre-Utile.

 

Varieties[]

 

In addition to the original Butterkeks, there are several varieties of Leibniz on the market today. These include Choco Leibniz (styled as "more chocolate than a biscuit"), Leibniz Milch & Honig, Leibniz Vollkorn, and Leibniz Zoo.

 

Ingredients[]

 

Ingredients include sugar, wheatflour, cocoa mass, cocoa butter, whey products, glucose syr, emulsifier, soya lecithin, whole milk powder, salt, raising agents, sodium bicarbonate, citric acid, and flavouring.

 

References[]

 

1.  ^ "Bahlsen products FAQ" (PDF).

2.  ^ "Monuments of German Design, first published on 4 April 2003 in the Sueddeutsche Magazine No 14".

  

Categories: German cuisine

Brand name biscuits (British style)

Gottfried Leibniz

 

 

This page was last modified on 28 July 2015, at 14:24.

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