The History of Griesson – de Beukelaer




1850 Edouard de Beukelaer began with the biscuit.  For this purpose it 20 years later opened the first biscuit factory in Belgium and invented the Doppelkeks (later Brand Name: Prinzen Rolle).  On the Antwerp World Exhibition in 1894, the company De Beukelaer was represented for the first time with a stand. [4]

1932 a few years after the death of Edouard de Beukelaer, founded the widow Watford Biscuit Company in England.  Their son Edouard II built. 1955 in Kempen am Niederrhein the Flemish biscuit factory E. de Beukelaer, where the "Prinzenrolle" is produced today. [4]

1965 merged the connection of the three Belgian biscuit DeBeukelaer, Parein and Victoria to General Biscuit Company.  She belongs with production facilities in Germany, Great Britain, Italy and Congo - Kinshasa among the largest in the country. [5] In 1968, the French Danone Group Générale Biscuits SA


In 1892, the master bakers Gottlieb Anton Gries in Kobern on the Mosel a family.  1924 established his son Hans Gries a gingerbread factory in Kobern.  It was a short time later at the heart of the continuously growing company Griesson (Gries and sons).  As early as 1938 machines were used to flatten the dough and press into molds. [6]

1967 took over Heinz Gries the third generation in a row the lead and left two years later in Polch build another factory.  1979, two years after the soft cake was brought out, moved the corporate headquarters of Kobern after Polch.  From then on, the company produced not only in Polch, but has also managed from there.  1993 emerged beyond a branch factory in Kahla. [7] With 50 percent, Griesson 1997 participated in the Tekrum Theodor Krumm GmbH & Co. KG.


Griesson - de Beukelaer []


On 1 March 1999 merged with Griesson General Biscuit Germany and Austria for Griesson -. De Beukelaer GmbH & Co. KG (gdb) [4] The company Griesson initially held 60% of the shares, the Danone Corporation 40%.  In the following years the company continued to expand.  This includes 2002, the expansion of the Polch factory on 17,000 square meters and 2004, the re-establishment of the logistics center Dialog near Koblenz.


Griesson - de Beukelaer took retroactive effect from 1 January 2005, the remaining shares amounting to 50 percent of Tekrum Theodor Krumm GmbH & Co. KG in Ravensburg.  Griesson - de Beukelaer rose a year later in the licensing business with the Mövenpick Holding AG, a, 2012, the additional production of Mövenpick-biscuits was adjusted.  2007 became the line gdb the 40% shareholder share of Groupe Danone.  This means that Heinz Gries and Andreas Land sole owner of gdb. [8] In March of next year Griesson took over - de Beukelaer the Wurzener Dauerbackwaren GmbH of the Stollwerck GmbH, Cologne.  The company employs 190 people at this time.  Were produced at the site especially waffles, refreshment sticks and wafer bars.


Since 1 January 2009 the company is a newly founded advisory board is available, which will in future advise the shareholders.  Heinz Gries has retired in 2008 as CEO after 41 years from the operative business.

Retroactive to February 28, 2014 shareholder Heinz Gries has transferred its controlling interest in the family business he founded a family foundation.  The foundation, which Heinz Gries in memory of his grandfather and company founder Gottlieb Anton Foundation has called, will in future occupy the entrepreneurial leader in the association.  Heinz Gries takes over the Presidency of the Board of Trustees, the most important organ of the foundation.  The company GdB it remains unchanged joined as Executive Vice President.  Other members of the foundation are Andreas Land, Susanne Gries, Peter Gries and Frank Hannes.

Recall 2014


Shortly before Christmas, the Flemish biscuit factory called the over the discounter Lidl back product marketed Amidala.  According to information of the consumer portal the company presented at its own investigations a salmonella infection in batches with expiration date July 1, 2015 established. [9]


Factory outlet at the headquarters of Griesson - de Beukelaer in Polch

Production and management  

Polch (Rhineland-Palatinate)


Kahla (Thüringen)

Kempen (Nordrhein-Westfalen)

Ravensburg (Baden-Württemberg)

Wurzen (Saxony)

Sales Office  

Wien (Vienna)


External links  

official website



1.  Hochspringen ↑ Contact

2.  Hochspringen ↑ brand_eins, 05/2014: King of biscuit, Accessed December 27, 2014

3.  Hochspringen ↑ Facts and Figures

4.  ↑ Hochspringen nach: a b c Griesson - de Beukelaer - foil printing for Prinzen Rolle. Accessed am 4.  September, 2010. 

5.  Hochspringen ↑ General Biscuit Company. Retrieved on 4th.  September, 2010. 

6.  Hochspringen ↑ Gottlieb Anton Gries. Accessed am 4.  September, 2010. 

7.  Hochspringen ↑ Heinz Gries is 75 years of age. Retrieved on 4th.  September, 2010. 

8.  Hochspringen ↑ Hannoversche Allgemeine Zeitung of 20 January 2010, p.11

9.  Hochspringen ↑ Salmonella - Lidl warns Amidala chocolates. from December 24, 2014

coordinates: 50 ° 18 '20 "N, 7 ° 19' 12" O

Categories:  Danone

Companies (Mayen-Koblenz)

Food and Beverages (Rheinland-Pfalz)

Bakery products

Brand Name (baked goods)



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In the middle of the 19th century, English bakers dominate the European market. This thought will not leave the Belgian Edouard de Beukelaer in peace. He begins to produce delicious and, above all, non-perishable biscuits in his own small bakery, following his own recipe.

The high demand soon enables him to open his first biscuit factory. Edouard de Beukelaer finds great success; he invents the famous sandwich biscuit! The name De Beukelaer becomes associated with quality. The Prinzen Rolle becomes the highlight of the product range.

Gottlieb Anton Gries, skilled gingerbread baker and master baker in Kobern on the Mosel, has an idea; at Christmas time, in addition to his already renowned baked goods, he also offers sweets and gingerbread and thus, in the quickest possible time, becomes the name on everyone’s lips!

At the world exhibition in Antwerp, the De Beukelaer company exhibits for the first time with its own pavilion, where its fine baked goods create a sensation, even among the international audience.

In 1900 De Beukelaer becomes a public limited company.

Hans Gries joins the family business, which is known as G.A. Gries & Söhne from then on.

In the golden 20s, Hans Gries decides to continue the success of his father, Gottlieb Anton Gries, on a grand scale and opens a gingerbread factory in Kobern. The factory becomes the nucleus of a constantly growing company: Griesson.

A new factory is built in Kobern-Gondorf.

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Board of Management


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Historic photo of Edouard de Beukelaer

In previous years at Griesson, gingerbread dough had been laboriously rolled out by hand, but now automated production begins to emerge; machines flatten the dough and squeeze it into the moulds.


Griesson - de Beukelaer involved for many years in the field of sustainability...


During the years of the "economic miracle", Edouard De Beukelaer II, son of the company’s founder, constructs the “Flämische Keksfabrik E. de Beukelaer“ (E. de Beukelaer Flemish biscuit factory) and thus brings the grand Belgian biscuit tradition across the Maas into Germany. From then on this is where the perennial favourite biscuit – the Prinzen Rolle – is produced. The so-called sandwich biscuit, which is dedicated to the little Prince, still bears its French name. However, there is soon a German version, which would become the epitome of a successful biscuit: the Prinzen Rolle.


This is how everything began: in the original Prinzen Rolle advertisement, the little princess only wants one thing... to enjoy the tasty Prinzen Rolle.


The third generation of the Gries family takes over the helm. Following the death of his father, Heinz Gries takes over the management. The company’s development takes on a new energy.


In 1969, a model factory (which is still exemplary in industrial baking today) is built in Polch – only approximately 30 kilometres from Koblenz. The newest technology is used in order to meet the high quality standards of the growing range of baked goods.


The Prinzen Rolle is also popular in the fairytale world, as this Austrian animated advertisement from 1973 proves.


The triumphal procession of the Soft Cake begins! Once available only with an orange jelly filling, the popular egg cake now also comes in apple, cherry and raspberry flavours. Click here for more information on the Soft Cake.

In 1979 the company’s head office moves from Kobern to Polch. From then on, not only is production carried out in Polch, but the entire management also has its headquarters here


Whether you're cycling or playing American football: the Prinzen Rolle is also a fast seller in 1983. And what wouldn't anyone do for the tasty sandwich biscuits? Take a look for yourself


In 1984 Walter Sedlmeier philosophises, in his unequalled contentious manner, about the act of eating biscuits itself and about the fact that he was "actually really not a biscuit eater“. Read more about our TUC-Cracker.


With the opening of a subsidiary plant in Kahla/Thuringia, Griesson not only contributes to the region’s increase in prosperity. New technical standards are also set: the plant is one of the most modern in Europe. In just 18 months, 220 new jobs are created and, for the first time in Griesson’s history, a new location outside the headquarters is opened!


Punch and Judy? Nowadays children are no longer interested in Mr. Punch or the crocodile. All that matters is the delicious Prinzen Rolle and because it is so tasty, we have also shared it with the puppeteer.

TV debut of the Griesson Soft Cake: the orange Griesson Soft Cake‘s very first television appearance was a total success. The Soft Cake still promises floating lightness and refreshment today


Griesson takes a share in TEKRUM Theodor Krumm GmbH & Co. KG in Ravensburg. The company thus expands its product line into a comprehensive premium product line from fine confectionery to ice biscuits.


Andreas Land takes over activities as managing partner at Griesson. As managing director at the General Biscuits Company, he was previously responsible for plants in Germany, Austria, Belgium and the Netherlands.


We’re the only ones with musical biscuits: not many commercials made an impression on the viewers like the 90s TV commercial did. Read more about Café Musica here.


Investments are made as never seen before in the history of the two companies, Griesson and General Biscuits Deutschland und Österreich. The synergies of the merger result in a considerable growth spurt. However, no matter how much production methods may have changed through the years, much remains as before; the love of nature and baking, and the absolute requirement for quality for example.


Large-scale investment in the Polch location; the new, multifunctional production hall is completed. With a total area of approximately 17,000m2, the hall has the capacities for six production lines, which secures 120 new jobs in the long term. The reconstructed area of the enormous complex amounts to a total of 200,000m3, equal to the volume of around 200 single-family homes.


A prime example of East German reconstruction: Griesson - de Beukelaer celebrates 25 years of operations at the Kahla location near Jena. The Kahla plant is one of Europe’s most modern baking factories: to enable this, a figure in the hundreds of millions was invested and numerous long-term jobs were created. In the context of the company’s anniversary, the managing partner Heinz Gries receives Kahla‘s “special services medal" from the hands of Kahla’s mayor. At the same time, Griesson - de Beukelaer’s management donates €25,000 to local children and youth projects in the small Thuringian town.


Griesson – de Beukelaer sets the course for the future: in 2004, operations begin at the state-of-the-art logistics centre in Koblenz. With a total investment of €25 million, Griesson – de Beukelaer thus ensures further expansion in Europe. The air-conditioned warehouse is fitted out with eight fully-automated rack feeders with a storage and removal capacity of approximately 450 palettes per hour.


After 100 years asleep, Sleeping Beauty finally awakes. On doing so, she is not only delighted to see her saviour, the Prince, but also at the scent of fresh Prinzen biscuits...

Griesson - de Beukelaer’s management takes over 40% of the shares of the Danone Group (Paris), which previously belonged to Griesson - de Beukelaer. Thus Heinz Gries and Andreas Land are the sole owners of Griesson - de Beukelaer. Cooperation begins between Griesson - de Beukelaer and the Danone Group on the Prinzen, TUC and Mikado brands. With this strategic decision, the company sets the course for a secure long-term future.


In 2008 Griesson – de Beukelaer takes over Wurzener Dauerbackwaren from STOLLWERCK GmbH. Wurzener Dauerbackwaren GmbH, located around 25 km east of Leipzig in Saxony, was founded in 1847 and specialises in the production of biscuits. The company currently has 190 employees. Mainly waffles, refreshment sticks, assorted biscuits and bars are produced at this location.


The international animal welfare organisation, Compassion in World Farming, has honoured Griesson - de Beukelaer with the animal welfare prize, “the Golden Egg”. The award is given to companies who, by means of their company policy, have released several million laying hens from their cages and, consequently, far exceed EU standards. Since 2007, GdB has used eggs exclusively from free-range hens.


Nettestrasse in Polch has been renamed Heinz-Gries-Strasse in honour of Heinz Gries. With this, the city has acknowledged the great benefits brought by the Polch site.


The INTES Academy for Family-owned Businesses and “impulse” magazine have honoured Heinz Gries and Andreas Land with the prestigious “Family Entrepreneur of the Year” prize. The jury emphasised the successful succession planning at GdB in particular, as “a splendid model for other family entrepreneurs”.


Griesson - de Beukelaer is the first food manufacturer in the German sweet biscuit market to purchase 100 per cent UTZ-certified cocoa for all brands. UTZ Certified is a programme and quality seal for sustainable farming. By using UTZ-certified cocoa, GdB is embracing social and ecological responsibility and is contributing towards ensuring the livelihood of future generations.


Griesson - de Beukelaer celebrates a Jubilee in Kahla: the company started producing biscuits in Thuringia 20 years ago. Today the location is one of the most modern production sites in Europe. Around 460 employees work for Griesson - de Beukelaer in Kahla, manufacturing more than 45,000 tons of biscuits every year

Heinz Gries transfers his share of the company to a family foundation he has set up. The foundation, which he has called the Gottlieb Anton Foundation in memory of his grandfather, the founder of the company, takes over the entrepreneurial management amongst the shareholders and safeguards the independence of Griesson - de Beukelaer.


Griesson - de Beukelaer is one of the ten most attractive employers in Germany. In a study of employers undertaken by the news magazine FOCUS together with the career network XING, the company occupies ninth place out of more than 800 companies. Griesson - de Beukelaer is even the front runner in the category Foods and Luxury Goods, and can thus call itself the “Top National Employer 2014” under this heading.


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Dieser Artikel behandelt das Unternehmen. Zum belgischen Radrennfahrer siehe Emile De Beukelaer.

Griesson - de Beukelaer GmbH & Co. KG

Logo Griesson - de Beukelaer.svg


GmbH & Co. KG


Polch (Rheinland-Pfalz), Deutschland


Geschäftsführer Andreas Land

Roland Haffke

Vorsitzender der Stiftung

Heinz Gries[1]


2360 (2013) [2]


545 Mio. Euro (2013) [3]






Die Griesson – de Beukelaer GmbH & Co. KG (GdB) mit Sitz in Polch (Rheinland-Pfalz) ist einer der führenden Gebäckhersteller in Europa.

Inhaltsverzeichnis  [Verbergen]

1 Geschichte 1.1 DeBeukelaer

1.2 Griesson

1.3 Griesson – de Beukelaer

2 Rückrufaktion 2014

3 Standorte 3.1 Produktion und Verwaltung

3.2 Produktion

3.3 Vertriebsniederlassung

4 Weblinks

5 Einzelnachweise





1850 begann Edouard de Beukelaer mit der Keksherstellung. Dazu eröffnete er 20 Jahre später die erste Keksfabrik in Belgien und erfand den Doppelkeks (späterer Markenname: Prinzen Rolle). Auf der Antwerpener Weltausstellung im Jahr 1894 war das Unternehmen De Beukelaer das erste Mal mit einem Stand vertreten.[4]


1932, wenige Jahre nach dem Tod von Edouard de Beukelaer, gründete die Witwe die Watford Biscuit Company in England. Ihr Sohn Edouard II. baute 1955 in Kempen am Niederrhein die Flämische Keksfabrik E. de Beukelaer, wo die „Prinzenrolle“ noch heute hergestellt wird.[4]


1965 verschmolz die Verbindung der drei belgischen Keksfabriken DeBeukelaer, Parein und Victoria zur General Biscuit Company. Sie gehört mit Produktionsstätten in Deutschland, Großbritannien, Italien und Kongo-Kinshasa zu den größten des Landes.[5] 1968 übernahm die französische Danone Group die Générale Biscuits S.A.