The History of August Storck

 

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"Storck" redirects here. For other uses, see Storck (disambiguation).

August Storck KG

Type

Private

Industry

Confectionery

Founded

1903

Headquarters

Berlin, Germany

Key people

Axel Oberwelland (owner)

Products

Number of employees

4,500

Website

www.storck.com

 

August Storck KG is a German sweets producer with headquarters in Berlin, owned by Axel Oberwelland. Its subsidiary in the UK has been the company Bendicks in Winchester since 1988. The main facility of Storck in Germany is in Halle, North Rhine-Westphalia, one is located in Skanderborg, Denmark and another one in Ohrdruf, Germany.

 

Contents  [hide]

1 History

2 Brands

3 See also

4 External links

5 References

History[]

The company was founded in 1903 by August Storck, who later became August Oberwelland.[1]

Brands[]

These are the most famous products and the year in which they were launched:

Kaufrüchtchen (English: chewy little fruits)

Mamba

Riesen (English: giants) (1930s; chocolate-covered version, late 1980s)

Nimm2 (English: take 2) (1962)

Merci (English: thank you) (1965)

Campino (1966)

Werther's Original (1969)

Toffifee (known in the US as Toffifay) (1973)

Knoppers (1983)

Merci Crocant (English: thank you crispy) (1994)

Merci Pur (1995) (English: thank you pure) (now merci Petit [English: thank you small])

Nimm2 Lachgummi (English: take2 laugh chews) (1996)

Chocolat Pavot (English: chocolate poppy) (2003)

Milkfuls

Minis zuckerfrei (English: sugar-free minis)

Nimm2 Lachgummi (English: take2 laugh chews) (2005)

Nimm2 soft (2005)

Moser-Roth chocolate (1902), revived 2007 and produced exclusively for Aldi

Bendicks

See also[]

List of bean-to-bar chocolate manufacturers

External links[]

Storck global

Storck USA

References[]

 

1.Jump up ^ http://www.wiwo.de/unternehmen/suesswarenhersteller-das-bittere-nasch-erbe-von-storck-chef-axel-oberwelland-seite-2/5616410-2.html

Confectionery products of August Storck

 

 Bendicks ·

 Campino ·

 Knoppers ·

 Mamba ·

 Merci ·

 Milkfuls ·

 Moser-Roth ·

 Riesen ·

 Toffifee ·

 Werther's Original

 

Categories: Food companies of Germany

Companies based in Berlin

August Storck brands

Chocolate companies

 

Mamba

Mamba Fruit Chews are a brand of fruit chew candies, made in Germany by August Storck KG. They are artificially flavored in strawberry, orange, lemon, cola, and raspberry.[1] They are vegan. Mamba was launched in 1953 in packs of six. They are most often sold in packages of 18 or 24 soft chews and the flavors within each package are selected at random.

Mamba Sour Fruit Chews were first released in mid-2007.

Mamba's are often referred to as the "rich man's Starburst."[citation needed]

On the European market, since 2009, there is also available Cola flavor.[2]

 

References[]

 

1.Jump up ^ "www.storck.us/en/brand/mamba".

2.Jump up ^ "www.mamba.de".

Confectionery products of August Storck

 Bendicks ·

 Campino ·

 Knoppers ·

 Mamba ·

 Merci ·

 Milkfuls ·

 Moser-Roth ·

 Riesen ·

 Toffifee ·

 Werther's Original

Categories: 1953 introductions

August Storck brands

Brand name confectionery

Brand name food products stubs

Confectionery stubs

 

 

Riesen

For other uses, see Riesen (disambiguation).

Riesen (German: giants) is a chocolate and chocolate caramel confectionery produced and distributed by August Storck KG, a German confectioner that also produces Werther's Original. In the US, it is individually wrapped and sold in medium, large, and club-sized bags. In the UK, they come loose in packs of 5. It consists of bite-sized pieces of chewy, chocolate caramel covered in chocolate.

Contents  [hide]

1 1930s

2 1940s

3 1980s

4 1990s

5 2000 and beyond

6 External links

 

 

1930s

 

While small corner shops in Germany still sell loose out of big jars, Storck introduces the first wrapped and branded caramel - the Storck 1 Pfennig Riesen (IPA [rizṇ]). It quickly becomes a popular due to its delicious caramel taste and exceptional chewiness.

 

1940s

 

The 1 Pfennig Riesen evolves into the 2 Pfennig RIESEN and later into Storck RIESEN. It is available in several different flavors, including chocolate-caramel.

 

1980s

 

The chocolate-caramel is covered in dark chocolate and becomes the "Chocolate Riesen." The Storck Chocolate Riesen becomes available in bags of individually wrapped pieces.

 

1990s

 

The Riesen brand is successfully expanded internationally, introduced to the United States in 1991. Today, Riesen is well established in many important European and North American markets, such as Germany, Scandinavia, the UK, the USA and Canada.

 

2000 and beyond

 

"Peanut Riesen" was introduced in 2001 and contained chopped peanuts in caramel covered in chocolate. It was discontinued in 2002 due to lack of popularity.

 

"Riesen for the Post-Season Hot Chocolate" was first brewed in Boston, Massachusetts during the winter of 2007 as a way to stay warm and celebrate the AFC champion New England Patriots. The drink is prepared by melting the candies over medium heat in a small saucepan, adding one cup of milk per. Sprinkle cinnamon or nutmeg to taste.

 

Merci

Merci is a brand of German chocolate manufactured by the German company August Storck KG. The chocolates are manufactured as bars of differently flavored chocolate from Europe, packaged in a white box. Each flavor has its own individual color, to distinguish it from the other flavors in the box. The word "merci" is the French word for "thank you." The chocolate is sold in over 70 countries.

 

 

Campino

Campino is a variety of hard sweets made by August Storck KG. It is made using a combination of yogurt and a different fruits which have differed since the product's launch in 1966. Up until 2007 only two varieties were available; strawberry and summer fruits (a mixed bag of raspberry, blackcurrant and peach) however bags were bought containing strawberry, cherry or peach respectively. They have been discontinued in the UK.[citation needed]

 

Confectionery products of August Storck

 Bendicks ·

 Campino ·

 Knoppers ·

 Mamba ·

 Merci ·

 Milkfuls ·

 Moser-Roth ·

 Riesen ·

 Toffifee ·

 

Werther's Original

 

An Open Bag of Werther's Original.jpg

An opened bag of Werther's Originals

Product type

Confectionery

Owner

August Storck

Country

Germany

 

Introduced

1903; 112 years ago

 

Markets

Worldwide

 

Website

www.werthers-original.com

 

Werther's Original (from the original German: Werthers Echte) is a brand of caramel flavoured owned by the German company August Storck KG, based in Berlin, Germany. It is popular in Europe and the United States, and Morinaga Milk Industry has the rights to import and sell in Japan.[1]

 

Contents  [hide]

1 History

2 Product

3 Commercials

4 References

 

History

 

The brand is named after the town of Werther in Westphalia, where the company was founded in 1903. From 1969, the sweet was marketed under the brand name Werthers Echte. The brand name Werther's Original was adopted in the 1990s for the international market.[2] They are now manufactured nearby, in Halle.[citation needed]

 

Product

 

The original Werther's Echte was a caramel-flavoured hard. Later variants included chewy toffees, and a soft, waxy form which melts easily inside the mouth called "Caramelts". A variant with chocolate filling is also available, as well as three sugarless variants that use isomalt as a sugar substitute: the original caramel flavour, a caramel coffee swirl and a caramel mint swirl. A product available in the United Kingdom is "Werther's Chocolate", a dark and milk chocolate with butterscotch running through it, sold in the same packaging and wrappers as Werther's Originals.

 

Commercials

 

TV advertisements in Germany and the United Kingdom from around 1997 featured an old man offering Werther's caramel to his grandson. The grandfather in the first United Kingdom adverts spoke with an American accent, but was later localized to Received Pronunciation. The actor Arnold Peters appeared in them.[3] In the ads aired in the United States, TV actor Robert Rockwell played the kind-hearted grandfather. An adaptation was later produced for the Japanese market.

 

One British advert consisted of a montage of the grandfather and grandson bonding together (for example, pointing at animals out of train windows). The lyrics of the song which accompanied this ended: "When one who loves you says to you: You're someone very special too."

 

References

 

1.Jump up ^ Global Network, Morinaga

2.Jump up ^ Storck's history

3.Jump up ^ Arnold Peters, Archers actor, dies, BBC News, 13 May 2013

 

External links

Official website — Official Werther's Original website

Official USA Website — Storck USA L.P.'s Werther's Original Caramels website

Official Japanese website (Japanese) — Morinaga Milk Industry Werther's Original website

 

Confectionery products of August Storck

 

Knoppers (sweet brand)

Knoppers logo

Product type

Waffle sandwich

Owner

August Storck

Country

Germany

Introduced

1983; 32 years ago

 

Markets

Europe, Australia, Vietnam and Russia

Tagline

"Morgens halb zehn in Deutschland"

 "Das Frühstückchen"

Website

www.storck.com/de/brand/knoppers/index.php

 

Knoppers is the brand of a waffle sandwich filled with nougat and milk creme, produced by August Storck KG. Since 1983, Knoppers has been available in Germany and bordering European countries, as well as Australia, Vietnam and Russia. A waffle normally weighs 25 grams (0.9 oz). It typically has a light blue white wrapping around it.

 

Contents  [hide]

1 Composition

2 Advertising

3 See also

4 References

5 External links

 

Composition

 

One Knoppers waffle consists of five layers: A waffle, hazelnut creme, another waffle, milk creme, and another chocolate-covered waffle.

 

The ingredients are: sugar, vegetable oil, wheat flour 12%, skimmed milk powder 11,5 %, hazelnuts 9%, whole wheat flour 6%, cocoa, clarified butter 2,6 %, whey powder, wheat starch, emulsifier: Soya lecithin, Sahnepulver 0,3 %, Salt, Aroma, Caramel. Soda ash is used as leavening.

 

According to the package label, Knoppers can also contain [the allergens] almonds, peanuts as well as other nuts and eggs.[1]

 

The overall percentage of milk contained in the filled sandwich is 10% (milk creme filling 30.4%, Nougat creme filling 29.4%).

The nutritional value per 100 grams of Knoppers[2] (four waffles) adds up to:

Nutritional values

per 100g

Energy value 2.286 kJ/548 kcal

Egg white 9 g

Carbon hydrates 50,4 g

Fats 33,4 g

Advertising

The waffle was advertised in Germany with the slogans „Morgens halb zehn in Deutschland“ (Half past nine in the morning in Germany) and „Das Frühstückchen“ (The little breakfast).

See also

List of confectionery brands

 

References[]

1.Jump up ^ Knoppers auf Foodguard.org

2.Jump up ^ Knoppers auf Fddb.info

 

Milkfuls

Milkfuls is a brand of caramel hard candies made by the German company August Storck KG, based in Berlin, Germany. The brand is named for the milky-tasting filling which is similar to marshmallow creme. They are distributed by the United States division of the company, though they are not available in some other countries.

Except in the United States and Canada, Milkfuls were originally sold under the Werther's brand name.

 

Moser-Roth

Moser-Roth is a brand of German chocolate produced by Storck for Aldi.

History

The company was founded in 1841 by pastry chef Wilhelm Roth Jr. in Stuttgart. In 1876 Roth retired from the company and the small factory was taken over by Wilhelm Wagner and Kommerzienrat Sproesser. In 1881 the company moved to larger premises.

 

In 1896 Moser merged with its Stuttgart competitor E. O. Moser & Cie, which had been founded in 1846 by master confectioner Eduard Otto Moser (1818–78).

 

The brand name Moser-Roth was registered in 1902. Moser-Roth was the largest chocolate factory in Stuttgart in the 20th century, around 1910 employing as many as 550 people.[1] Other chocolate companies in Stuttgart at the time included Eszet, Haller, Waldbaur, Schoko-Buck, Friedel and Ritter, of which only the last is still in existence.

 

Early in 1942, the company was shut down for political reasons by the German government. In September 1944, the entire factory burned down in an air raid.[1][2]

 

Karl Haller of Stuttgart acquired the Moser-Roth brand name in 1947 and in 1948 resumed production in the Obertürkheim section of the city.[2] After his death the Haller company was acquired by Melitta; chocolate production continued until 1967, after which the Moser-Roth brand name passed through various owners, being finally sold to Storck.[2] Since June 2007 Storck has produced chocolate for Aldi at Moser-Roth GmbH, located in the Berlin borough of Reinickendorf. Moser-Roth is Aldi's premium brand of chocolate;[3][4] it received an award from the German Agricultural Society in 2007.[5]

 

References

 

1.^ Jump up to: a b Christine Pander, "1900: Das Zentrum der Schokoladenproduktion", von Zeit zu Zeit, Stuttgarter Zeitung, 2008 (German).

2.^ Jump up to: a b c Tina Bauer, "Haller", Stuttgarter Wochenblatt, 8 February 2007, online at Die Schokoladen-Seite Stuttgarts 4 - Moser-Roth, Wirtemberg.de, retrieved 11 November 2014 (German).

3.Jump up ^ Mario Brück, "Das bittere Nasch-Erbe von Storck-Chef Axel Oberwelland", Wirtschaftswoche, 31 January 2010 (German)

4.Jump up ^ Willy Schneider and Alexander Hennig, Zur Kasse, Schnäppchen!: Warum wir immer mehr kaufen, als wir wollen, Munich: Südwest, 2010, ISBN 9783517085951, n.p. (German).

5.Jump up ^ Sylvia Schaab and Werner Eschenbek, Aldi - Welche Marke steckt dahinter? 100 neue Top-Artikel und ihre prominenten Hersteller, Volume 2, Munich: Südwest, 2008, ISBN 9783517083810, n.p. (German).

 

This page was last modified on 7 May 2015, at 23:17.

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