The History of Perfetti Van Melle

From Wikipedia, the free encyclopedia

Perfetti Van Melle

Perfetti Van Melle.jpg

Type

Naamloze vennootschap

Industry

Confectionery

Predecessors

Perfetti SpA (1946-2001)

Van Melle NV (1840-2001)

Founded

2001

Founder

Ambrogio and Edigio Perfetti

Headquarters

Lainate, Italy

Area served

Worldwide

Key people

Sameer Suneja, Global CEO[1] Augusto Perfetti and Giorgio Perfetti (co-owners)

Products

Confectionery

Revenue

€2.40 billion

Number of employees

17000

Website

www.perfettivanmelle.com

 

Perfetti Van Melle is a privately held Italian global manufacturer of confectionery and gum. It was formed in 2001 with the acquisition of Van Melle of Netherlands by the Perfetti group of Italy. Its corporate headquarters is in Lainate (Milan), Italy. Perfetti Van Melle is the third largest confectionery manufacturer in the world after Mondelēz International and Mars, Incorporated. It employs 17,000 people via 30 subsidiary companies and distributes its products in over 159 countries. Their US headquarters is located in Erlanger, a Kentucky suburb of Cincinnati.

 

Mentos sugar free manufactured by Perfetti Van Melle

Products[edit]

Some of the brands are:

AirHeads

Alpenliebe

Big Babol

Brooklyn

Centre Fresh

Centre Shock

Chlormint

Chupa Chups[2]

Filly Folly

Frisk

Fruittella

Golia

Happydent

Klene

Meller

Mentos

Smint

Vigorsol

Vivident

 

References[edit]

 

1.Jump up ^ "IIM-B grad Sameer Suneja to head Perfetti Global".

2.Jump up ^ "Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum". Forbes. 2006-07-03.

 

Perfetti Van Melle

Brands

AirHeads ·

 Alpenliebe ·

 Big Babol ·

 Brooklyn ·

 Centre Fresh ·

 Centre Shock ·

 Chlormint ·

 Chupa Chups ·

 Filly Folly ·

 Frisk ·

 Fruittella ·

 Golia ·

 Happydent ·

 Klene ·

 Meller ·

 Mentos ·

 Smint ·

 Vigorsol ·

 Vivident

 People

Sameer Suneja

Category

Commons page Commons

Categories: Companies of Italy

Companies of the Netherlands

Perfetti Van Melle

Dutch confectionery

Italian confectionery

Multinational companies headquartered in Italy

Companies established in 2001

AirHeads

Bag of mini AirHeads

AirHeads Extreme Sweet Sour Belts

AirHeads are a tangy, taffy-like, chew manufactured by Perfetti Van Melle in Erlanger, Kentucky, USA.[1] They were created in 1986.[2]

Contents  [hide]

1 Information

2 Distribution

3 Production

4 References

Information[edit]

They come individually wrapped in long colored strips, in a variety of flavors: cherry, lemonade, watermelon, white mystery, green apple, strawberry, blue raspberry, orange, Cola, Pink Lemonade, Grape-o-licious, Citrus Cooler, Mang-o-tastic, Strawberry Banana, Tutti Frutti, "Slammin' Sour" and "Flaming Hot." It is also available in mini-size. Special edition flavors, such as Superman, SpongeBob and Spider-Man, are sold as promotions. "AirHeads Xtremes" are fruit rolls with a sour taste. AirHeads Pops are lollipops available in apple, blue raspberry, strawberry, cherry, watermelon, grape, strawberry kiwi and berry.

 

In 2007, a new BerryHot flavor was introduced that claims to "heat up in your mouth." In 2008, "Chillin" flavors were released that have a minty "cold" feeling.

AirHeads Blue Mystery Blast bars were distributed to all travellers on JetBlue Airways on October 31, 2007, in honor of Halloween.[3]

Distribution[edit]

Airheads were originally sold across Canada and the United States but an expansion into the United Kingdom was announced in 2015.[4] Airheads Xtremes and Bars are manufactured in the US and Airheads Pops in Mexico and Spain.[5]

Production[edit]

Airheads are made in a machine very similar to the toys used to create long strips of Playdoh and into different types of shapes. The main ingredient is sugar.[5]

References[edit]

 

1.Jump up ^ Industry News

2.Jump up ^ Perfetti Van Melle FAQ

3.Jump up ^ No Trick! JetBlue Treated Customers to Halloween

4.Jump up ^ Loveday, Samantha (18 May 2015). "Tallia Storm to be face of new Chupa Chups Airheads launch". Licensing.biz. Retrieved 7 June 2015.

5.^ Jump up to: a b "Frequently Asked Questions". AirHeads. Retrieved 8 January 2013.

 

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Categories: Brand name confectionery

Perfetti Van Melle brands

1986 introductions

Brand name food products stubs

Chupa Chups

From Wikipedia, the free encyclopedia

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2012)

Chupa Chups, S.A.U

Chupa-chups.svg

The Chupa Chups logo

Type

Sociedad Anónima Unipersonal

Industry

Confectionery

Predecessor

Granja Asturias, S.A. (1958-1964)

Founded

Sant Esteve Sesrovires, Catalonia, Spain (1958)

Founder

Bijoux Goddard

Headquarters

Barcelona, Spain

Number of locations

Lainate, Italy and Breda, Netherlands

Key people

Xavier Bernat (CEO)

Products

Lollipops

Revenue

500 million EUR (2006)

Number of employees

2,000 (2006)

Parent

Perfetti Van Melle

Website

www.chupachups.com

 

Chupa Chups (/ˈtʃʌpə tʃʌps/; Spanish pronunciation: Spanish: [ˈtʃupa ˈtʃups];) is a popular Spanish brand of lollipop and other confectionery sold in over 150 countries around the world. The brand was founded in 1958, by Cameron Murdoch, and is currently owned by the Italian multinational corporation Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to lick or to suck" ".[1]

 

Contents  [hide]

1 History

2 Marketing

3 Products[5]

4 References

5 External links

 

History[edit]

In the early 1950s, Enric Bernat worked for an apple jam factory called "Granja Asturias". After he broached the idea of making lollipops, the investors left. Bernat took over the company in 1958 and renamed it Chupa Chups. He built the production machines and sold a striped bonbon on a wooden stick for one peseta each.

 

Bernat got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets. Bernat felt that at that time, sweets were not designed with the main consumers — children — in mind. Shopkeepers were instructed to place the lollipops near the cash register within reach of children's hands, instead of the traditional placement behind the counter.

 

A giant Chupa Chups lollipop for sale

The Chupa Chups company was a success. Within five years Bernat's sweets were being sold at 300,000 outlets. When it was first created, the lolly sticks were made of wood but they switched to plastic sticks. After the end of the Francisco Franco dictatorship (1939–75), the self-funded private company went international. In the 1970s the lollipops appeared in Japan and Southeast Asian countries such as Indonesia, Singapore, Philippines and Malaysia, as well as Australia. In the 1980s it expanded to the European and North American markets, and in the 1990s to most Asian countries, including South Korea. In China they were manufactured by Tatagum in Panyu, near Guangzhou. As of 2003, 4 billion lollipops a year are sold to 150 countries. The company has 2000 employees, makes 90 percent of its sales abroad, and has a turnover of €500,000,000.

 

In 1991, Bernat passed formal control of "Chupa Chups" to his son Xavier. The Smint subsidiary brand/company was founded in 1994.

In July 2006 the company as a whole was acquired by the Italian group Perfetti Van Melle.[2]

Marketing[edit]

The Chupa Chups logo was designed in 1969 by artist Salvador Dalí.[3][4] Its first marketing campaign was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates,[citation needed] an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs, even going as far as to parodying the EU mandatory black and white warning labels with the notice "Sucking does kill.[citation needed]

Products[5][edit]

This article is in a list format that may be better presented using prose. You can help by converting this article to prose, if appropriate. Editing help is available. (January 2014)

Lollipops Classic, 12 gram Cremosa (ice cream and yogurt flavors)

Mini, 6 gram

Filled Lollipops Magics (powder filled)

Bubble Gum (with bubble gum center)

Fruit-tella (flavors from nature)

Chocolate (filled with chocolate)

2Pop

Sugar Free

XXL

Crazy Dips (explosion)

Melody Whistle Pops

Bubble Gums Big Babol

Cotton Bubblegum

Toys Spinning Faces

Totem Markers

Funky Labyrinths

Balloon Cars

Gifts and Seasonal Gifts Mega Chups 750 gr

Back Packs

Chupa + Surprise

License Products

Chupa Chups have a vast array of products with their standard lollipop the most renowned. In terms of flavour, both apple and orange are close contenders for number 1 coming in at 1 and 2 respectively. Other flavours include cola and strawberry.

 

References[edit]

1.Jump up ^ Chupa Chups World (official site)

2.Jump up ^ "Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum". Forbes. 2006-07-03. Archived from the original on 2009-01-24.

3.Jump up ^ "Obituary: Enric Bernat". The Guardian. 2004-01-03.

4.Jump up ^ "Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969)". BBC. Retrieved 2012-03-12.

5.Jump up ^ Chupa Chups World > Products

Frisk (confectionery)

Translation arrow icon

This article is a translation-work in progress of the Frisk article from Italian to English.

If you are confident enough in your competence of Italian and English, you can help Wikipedia by assisting in the translation.

Frisk

Logo Frisk.gif

Product type

Confectionery

Owner

Perfetti Van Melle

Country

Belgium

Introduced

1986

Markets

Worldwide

Frisk is the name of a line of breath mint candies produced by Frisk International and distributed worldwide by Perfetti Van Melle. Frisk mints are small, pellet-like mint candies contained in a plastic cartridge.

 

Contents  [hide]

1 History

2 Flavours

3 In popular culture

4 References

5 External links

 

History[edit]

Frisk was invented in 1986 by a Belgian entrepreneur who, in collaboration with a pharmaceutical company, developed the formula for a particularly strong mint-flavoured. Initially, the product was sold exclusively in pharmacies in Belgium, then the market was extended to the Netherlands, Canada and Japan. Especially in the latter country, Frisk gained considerable success, to the point that in 1996 it became the first imported product to obtain recognition as the "Best Food Product of the Year" in Japan.[clarification needed] Since 1995, the brand has been distributed by Perfetti Van Melle.[1]

 

Flavours[edit]

Frisk Extra Strong: black packaging

Frisk Peppermint: blue packaging

Frisk Euca Menthol: dark green packaging

Frisk Orange Mint: orange packaging

Frisk Salmiak Violet: violet (purple) packaging

Frisk Clorophyl: confezione celeste

Frisk Lime Mint: light green packaging

Frisk Sweet Mint: light blue packaging

Frisk metal box 5x: metallic packaging with larger candies

In popular culture[edit]

In the Japanese television show Downtown no Gaki no Tsukai ya Arahende!!, comedian Endō Shōzo performs a running gag during their "Absolutely Tasty" cooking segments, into which he adds Frisk candies, hoping to obtain a sponsorship with Frisk by using their product. Instead of enhancing the dishes he creates, it often leads to hilarious results.

 

References[edit]

1.Jump up ^ "Home". Frisk. Retrieved 4 August 2014.

 

Fruittella

Fruittella are chewy sweets similar to Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours, gelatine and shellac. They are made by the Italian company Perfetti Van Melle, which also manufactures Mentos and Chupa Chups. But their key market is India.

Contents  [hide]

1 Fruittella Stick Range

2 Fruittella Filled

3 Fruittella Crunchies/Pixels/UFOs

4 Fruittella Hanging Bags Range

5 Popular culture/adverts

6 References

7 External links

Fruittella Stick Range[edit]

Fruittella are sold in 41g sticks in the UK in the following flavours:

Strawberry

Summer fruits - Orange, Lemon and Strawberry

Blackcurrant

English Fruits - Blackberry, Raspberry, Apple and Pear

Strawberry Cocktail - Strawberry-Blackcurrant, Strawberry-Lemon and Strawberry-Melon

2Fruity - Strawberry & Banana, Blackcurrant & Apple and Raspberry & Peach

Cola/Lemon - Mixed Cola and Lemon (launched in March 2012)

Magics - Flavour changing Fruittella (launched in March 2013)

Fruittella Filled[edit]

In 2007 they released a choc-filled Fruittella. The company kept the name Fruittella despite the fact that chocolate is not a fruit. The chocolate Fruitella also exhibited an uncharacteristically hard texture which some members of the public did not favour,[citation needed] leading to a decrease in sales and the eventual demise of the sweet. In 2008, the chocolate variety returned but this time with a softer texture similar in comparison to Fruittella chews. This range has since been discontinued, but included the following flavours:

Raspberry and Cherry

Chocolate and Caramel

Orange and Mango

Strawberry and Melon

Fruittella Crunchies/Pixels/UFOs[edit]

Fruittella also produces a product called Fruittella Crunchies; these are similar to Mentos or Golia but with an original Fruittella centre.

In 2011, Fruittella launched a Skittles-equivalent product called 'UFOs' and also 'Pixels', which are tiny pieces of chewy-shaped pieces of Fruittella.

Fruittella Hanging Bags Range[edit]

As well as chews, Fruittella have launched a range of hanging bags. The range in the UK includes:

Fruittella Liquorice and Fruit - Lemon, Strawberry and Orange chews with a liquorice half. Available in 175g bags. Now discontinued.

Fruittella Summer Fruit - Orange, Lemon and Strawberry chews in a 150g and 250g bag.

Fruittella Chewy Mix - A mixture of Orange, Lemon, Strawberry, Apple, Pear, Raspberry and Blackberry flavours. Available in 200g and 250g bags.

Fruittella Crunchies - Available in a 12 x 3 pack.

Fruittella Minis - Available in mini-stick format of Orange, Strawberry and Lemon flavours.

Fruittella 2Fruity - Strawberry & Banana, Blackcurrent & Apple and Raspberry & Peach flavour chews in a 150g bag.

Fruittella Duo Stix - Long flat individually wrapped, twin-flavoured (Apple & Raspberry, Cola & Lemon and Strawberry & Peach), in a 150g bag.

In May 2011, the following soft jelly bags were launched in the UK:

Fruittella Children's Farm - Animal-shaped soft jellies in a 150g bag.

Fruittella Sour Drinks - Sugar=coated fizzy sour Lemon, Lime and Orange bottle-shaped soft jellies, in 50g and 150g bags.

Fruittella Happy Jellies - Fruit jellies shaped like faces in a 150g bag.

Fruittella 1 2 3 - Number-shaped fruit-flavoured jellies in a 150g bag.

Fruittella Sealife - Sea-life creature shaped jelly sweets. Available in 50g and 150g bags.

Fruittella Jelly Hearts - Individual small strawberry-flavoured jellies in a 50g bag. Launched in the UK market in January 2012.

In May 2012, a limited edition 'Jellymipcs' jelly hanging bag was launched for the duration of the 2012 Olympics for the UK Market.

Popular culture/adverts[edit]

Fruittella is known for their advertisement in the United Kingdom which contained spoofs of the songs "I'm Too Sexy" by Right Said Fred and "Let's Talk About Sex" by Salt-n-Pepa.

A new advert for 2009, concentrating on the flavours from nature theme, was on UK TV for the school summer holiday period. Another TV advert, based around the Natural flavour and colourings theme, aired in June/July 2011, and concentrated on the new soft jelly bag range.

In the 2011 film Anuvahood, Kay describes Fruitella as a "bad man sweet" and is annoyed that his local corner shop does not sell them [1]

References[edit]

1.Jump up ^ "Anuvahood Anniversary - Fruittella Badman Sweet Clip". YouTube. Retrieved 2014-02-04.

 

External links[edit]

Fruittella Website

Fruittella advertisements

Fruittella Crunchies

Categories: Perfetti Van Melle brands

 

Mentos

Mentos boxes

Mentos is a brand of prepackaged scotch mints sold in stores and vending machines. First produced in the Netherlands in 1948, it is currently sold in more than 130 countries worldwide by the Perfetti Van Melle corporation.[1] The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.

 

They are typically sold in rolls which contain 14 mint discs, although the "Sour Mix" variety contains only 11 discs per roll. Smaller versions also exist, typically containing 4 to 6 discs per roll. Certain flavors are sold in boxes in Australia, the United States, Malaysia, Indonesia, Brazil and the United Kingdom, and the rolls are available in four packs. The current slogan of Mentos is "Stay Fresh",[2] while the line previously used extensively in the 80s and 90s was "The Freshmaker". Most Mentos packages describe the mints as "chewy dragées." The typical Mentos roll is approximately 2 cm (0.79 in) in diameter and weighs 38 grams (1.3 oz).

 

"Mentos" is the singular form.[3]

Contents  [hide]

1 Ingredients

2 Flavors

3 Marketing

4 Mentos and soft drink reaction

5 See also

6 References

7 External links

 

 

Ingredients[edit]

 

The mint mentos have sugar, glucose syrup, hydrogenated coconut oil, carnauba wax, dextrin, natural flavor, rice starch, and gum arabic inside/outside of it. The flavored mentos (mixed fruit) have sugar, glucose sugar, hydrogenated coconut oil, gellan gum, dextrin, natural and artificial flavor, gum arabic, and coloring inside/outside of it.[4]

 

They have almost the same ingredients except that mint mentos has rice starch and mixed fruit has artificial flavoring and coloring.

 

Flavors[edit]

 

Mentos are available in several flavors including mint, mixed fruit, cola, bubble gum, and in an assortment of orange, strawberry, and lemon. Mentos first appeared as a liquorice-flavored sweet which can still be purchased in the Netherlands as "Drop Mentos." New flavors were initially test-marketed in the Netherlands and throughout Europe, however recently, most of the flavors have been available worldwide.

 

Other flavors include green apple, cinnamon, strawberry, mixed fruit (which contains a mix of cherry, strawberry, orange, and lemon flavors), grape, wintergreen, grapefruit, peach, plum, spearmint, strawberry yogurt, lemon yogurt, pineapple (pine fresh), red apple, wild fruit mix, cherry, watermelon, pear, blackcurrant, red orange, currant and two versions of black licorice flavored Mentos. Two varieties of the mint flavor, known as "Mentos Strong" and "Air action Mentos" are sold in the Netherlands. Also available in the Netherlands is the Special Mix 4 pack, containing the flavors mint, fruit, berry mix and mango orange. Two varieties of the mint flavor are also sold in China, known as "Mint" and "Strong Mint." Grape and 'N Cream (presumably Apples and Cream), Strawberry 'N Cream, and Banana 'N Cream are also marketed in Asia. Chocolate Mentos were produced in 1989, but the flavor was discontinued. In 2006, the citrus mango flavor was introduced to the Japanese market. In the Philippines, a "Dalandan Fresh" variant is available. Other varieties of Mentos include: Mentos Sours, which recently became available in the United States, featuring Watermelon, Green Apple, and Lemon flavors; caffeinated "Energy" Mentos, sold mainly in Germany, where one roll equals the amount of caffeine in two cups of coffee; "Fresh Cola" flavored Mentos released in New Zealand, Australia and parts of Europe and Asia; and "AIR Mentos" containing Menthol, which are sold primarily in Belgium and the Netherlands.

 

In the Netherlands, Mentos Gum is sold in blisters and bottles in six different varieties: Pure (four flavors), Fruit (four flavors), Regular (five flavors), Bubblegum, Cubes (four flavors) and White (three flavors). Mentos Gum is also available in Australia, Greece, China, Canada, Brazil, Turkey, Poland, the Philippines, and recently, the United States in blisters and bottles, both in three different flavors.

 

Mentos Sugar Free

In August 2005, the variety of the mint which comes in "mixed berries" and "cool mint" flavors was changed to be sweetened with sucralose. In the Netherlands the flavors mint, licorice and fruit are also available in the sugar-free variety.

 

Australian varieties of Mentos are Mint, Fruit, Strong Mint, Berry Blast, Spearmint, Grape, Cola, Sour Mix, Tropical, Pineapple and Mocktail (piña colada and mojito). Three novel flavors feature in the "New Rainbow" variety 37.5 grams (1.32 oz) rollpack: Kiwi, Cranberry and Yuzu (a Korean/Japanese sour mandarin flavor). Mentos Gum is also available in Peppermint, Spearmint and Orangemint.

 

The UK has five current flavors of rolls:

Fruit (Orange, lemon and strawberry)

Mint

Spearmint

Rainbow (with 2 flavors of each of the following: Strawberry, Apple, Raspberry, Orange, Watermelon, Blueberry & Pink Grapefruit (the last two are new flavors for 2015).

Tutti-Frutti - bubblegum flavored - new for 2012.

 

In the UK, Mentos Gum is also available stick packs (peppermint, spearmint, pure white, air action (menthol) and fruit), Bottles (spearmint, peppermint and red fruit - which retails for approximately £0.99), as well as flip top boxes in peppermint or spearmint with green tea extract, and a pure white with white teas extract. Sugar free versions are available, but these are rarer to find, usually only found in large supermarkets. Mentos gum holds a 4% market share of the UK gum market. A new Mentos 3 was launched in January 2011, in two flavors - mint and Strawberry/Apple/Raspberry, which are similar to Wrigleys' 5 in packaging. A new blackberry/kiwi/strawberry version was released into the UK market in January 2012.

 

In Greece, Mentos are very popular, and are available in the following flavors:

Mint

Strawberry

Melon

Watermelon

Fruit (Orange, lemon and strawberry),

Energy (each roll is equivalent to 2 cups of coffee)

Mentos gum in Bottles

Mentos Cube

Mentos in Boxes (mint and Fruit).

 

Cinnamon Mentos

Mini Mentos, somewhat smaller than ordinary Mentos, are available in the Netherlands in two varieties: Mini Mentos Fruitmix, which contains the flavors orange, lemon, strawberry and apple, and Mini Mentos Yoghurt, with the flavors strawberry yogurt, raspberry yogurt and blueberry yogurt. Also sold is Mentos KIDZ, a bag with 12 boxes containing 10 miniature candies, in the flavors strawberry, orange, lemon, apple and blueberry. "Mentos Teens" is available in Brazil and the rest of Latin-America. They come in a rectangular box. The mint is basically miniature Mentos roughly the size of Skittles, and they come in mixed flavors: white grape (green), lemon (yellow), strawberry (pink), orange (orange), raspberry (blue), and cherry (red).

 

During the World Cup, a Brazilian team Mentos was released in Brazil to support the national team. The mint was green and yellow.

 

In some countries, the Mentos Ice candy can be bought in flavors such as, cherry (red), green apple (green) and grape (purple).

Ume, Fuji apple, and Pine Fresh (pineapple) Mentos are sold exclusively in Japan.

Flavors only available in certain countries; Enigma (Czech Republic) Rainbow (UK) Ice (Canada)

 

Marketing[edit]

 

Part of Mentos's popularity in the US can be attributed to its campy TV commercials and catchy jingle, which debuted in late 1991 on American television. Shot in South Africa, individuals facing various day-to-day dilemmas consume Mentos and are subsequently inspired to solve their problems at hand in a creative, often-humorous fashion. These unusual behaviors are typically witnessed by nearby, sometimes antagonistic characters, and a roll of Mentos is boisterously displayed by the commercial's respective protagonist to the observer as an explanation for their actions. The ad campaign was parodied in multiple television shows and music videos.[5]

 

In 2008, Mentos Gum has gotten its own commercial. It displays a man sitting near a business water tank, and pops a piece of Mentos Gum in his mouth. A woman then walks by, pushes his nose up, and proceeds to kiss him, the kiss making a slurping sound. The woman then wipes her mouth, and pushes the man's nose back down as if to close it. The phrase "Mouthwatering" was used. However, more recently, the slurping, kissing sounds have been removed.[6] In 2014, Mentos aired a humorous TV ad by McKinney with the tagline "Long Last the Fresh" featuring a medieval knight who, though sustaining multiple wounds and a severed hand (revealed in the final frame), refuses to go down until his gum is no longer fresh.[7]

 

In India, the slogan of Mentos is 'Mentos Khao Dimaag Ki bati jalao' which translates to 'Eat Mentos and turn on your mind's idea lightbulb'. TV ads are generally based on a situation where a loser eats Mentos and becomes a winner.

 

Another Mentos advert highlighted the multicolored variety of the sweets by showing a scene where two young lovers are sitting in a living room. The teen girl screams as a small seemingly harmless spider crawls across the carpet. This prompts the teen boy to get off the couch that they are sitting on and pick up the spider, only to be violently thrown about by the spider. The slogan at the end reads "sometimes it's best to be ready for the next thing"

 

Mentos in Arabic countries, such as Egypt or Morocco, are often sold in smaller rolls roughly half the size of a regular Mentos roll.

Mentos and soft drink reaction[edit]

A Diet Coke bottle, shortly after Mentos were dropped into it.

Main article: Diet Coke and Mentos eruption

First demonstrated by chemistry teacher Lee Marek on the Late Show with David Letterman in 1999,[8] and later popularized in a June 2006[9] viral Internet video by Eepybird, a Mentos mint expedites a rapid release of carbon dioxide when dropped into a carbonated liquid, such as a soft drink. MythBusters concluded that the potassium benzoate, aspartame, and CO2 gas contained in the Diet Coke, in combination with the gelatin and gum arabic ingredients of the Mentos, all contribute to the formation of the foam.[10]

 

The structure of the Mentos is the most significant cause of the eruption due to nucleation. MythBusters reported that when fruit-flavored Mentos with a smooth waxy coating were tested in carbonated drink there was hardly a reaction, whereas mint-flavored Mentos (with no such coating) added to carbonated drink formed an energetic eruption, supporting the nucleation-site theory. According to MythBusters, the surface of the mint Mentos is covered with many small holes that increase the surface area available for reaction (and thus the quantity of reagents exposed to each other at any given time), thereby allowing CO2 bubbles to form with the rapidity and quantity necessary for the "jet"- or "geyser"- or eruption like nature of the effusion.[11]

 

This hypothesis gained further support when rock salt was used as a "jump start" to the reaction. A paper by Tonya Coffey, a physicist at Appalachian State University in Boone, North Carolina, confirmed that the rough surface of the Mentos candy helps speed the reaction. Coffey also found that the aspartame in diet soda lowers the surface tension and causes a bigger reaction, but that caffeine does not accelerate the reaction.[12][13]

 

A Guinness World Record of 2,865 simultaneous geysers was set on 17 October 2010, in an event organized by Perfetti Van Melle (Philippines) at the SM Mall of Asia Complex, in Manila, Philippines.[14][15]

 

The resulting geyser can shoot as high as 6 metres (20 ft). The unofficial record, reached in MythBusters, was over 34 feet (10 m) with the use of a nozzle.[16]

See also[edit]

Confectionery

List of breath mints

 

References[edit]

 

1.Jump up ^ "Mentos Google +". Google+. Retrieved 16 February 2014.

2.Jump up ^ Brownsell, Alex (16 February 2013). "Mentos unveils 'Stay fresh' global campaign". Marketing. Retrieved 19 March 2013.

3.Jump up ^ "Mentos FAQ". Retrieved 24 March 2015.

4.Jump up ^ What Ingredients Are In Mentos? LIVESTRONG.COM. Retrieved 17 December 2013

5.Jump up ^ "Foo Fighters Get Hit With Mentos; Excited About Unusual Grammy Nomination". Starpulse.com. 31 January 2006. Retrieved 6 August 2012.

6.Jump up ^ "Mentos Gum - It's Mouthwatering - Water Cooler (2008) :15 (USA) commercials". adland.tv. Retrieved 6 August 2012.

7.Jump up ^ Schultz, E.J. "Holy Grail! Monty Python-esque Gum Ad Signals New Direction for Mentos". Advertising Age. Retrieved 29 December 2014.

8.Jump up ^ "Video of Lee Marek on David Letterman Show, September 14, 1999". Chem.uic.edu. Retrieved 23 October 2013.

9.Jump up ^ "Google Insights timeline histogram of search topic 'Diet Coke and Mentos'". Google. Retrieved 23 October 2013.

10.Jump up ^ "Mentos and Soda". MythBusters. Season 4. Episode 14. 9 August 2006. Discovery Channel.

11.Jump up ^ "Mythbusters: Diet Coke and Mentos MiniMyth". Discovery Channel.

12.Jump up ^ Muir, Hazel (12 June 2008). "Science of Mentos-Diet Coke explosions explained". New Scientist. Retrieved 20 September 2009.

13.Jump up ^ Coffey, Tonya Shea (June 2008). "Diet Coke and Mentos: What is really behind this physical reaction?". American Journal of Physics 76 (6): 551–557. doi:10.1119/1.2888546.

14.Jump up ^ "Most Mentos and soda fountains". Guinness World Records. 17 October 2010. Retrieved 27 May 2011.

15.Jump up ^ "Most Mentos and soda fountains". Guinness World Records. 17 October 2010. Retrieved 27 May 2011.

16.Jump up ^ "Mythbusters: Diet Coke and Mentos". TV.com. Retrieved 20 September 2009.

 

External links[edit]

Wikimedia Commons has media related to Mentos candies.

Official Mentos website

Mentos YouTube

Mentos commercial filmography Archived 10 December 2007 at the Wayback Machine

 

This page was last modified on 7 September 2015, at 10:58.

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